Ngaba wakha wazibuza ukuba kutheni ezinye iindlela zokuthengisa zisebenza njengomlingo? Ayilothamsanqa kuphela – sisicwangciso esicingayo, esiphunyezwe kakuhle. Kwiposti yebhlog yanamhlanje, singena kwihlabathi elinomdla lemizekelo yeqhinga lokuthengisa. Nokuba ungumthengisi onamava ofuna inkuthazo okanye umtsha ofuna ukufunda iziseko, sikuhlawulele. Sijoyine njengoko sijonga imizekelo yeqhinga lokuthengisa impumelelo yehlabathi kwaye sifumane ulwazi oluxabisekileyo!
Isiqulatho
Yintoni iQhinga lokuThengisa? Kutheni Ibalulekile?
Isicwangciso sokuthengisa sisicwangciso esicingisiswe kakuhle kunye nendlela esetyenziswa ngamashishini kunye nemibutho ukufezekisa iinjongo zabo zokuthengisa kunye neenjongo. Ibandakanya amaqhinga, ubuchule, kunye neendlela ezenzelwe ukukhuthaza iimveliso okanye iinkonzo, ukunxibelelana nabathengi, kunye nokuqhuba ukukhula kwenkampani.
Isicwangciso sokuthengisa sibalulekile kuba sibonelela ngesikhokelo kunye nenjongo kwiinzame zentengiso yenkampani. Nasi isizathu sokuba kubalulekile:
- Gcina Izinto Zicacile: Inceda ishishini ukuba lihlale licacile kwinto eliyifunayo nekufuneka liyenze. Ngale ndlela, iinzame zabo zokuthengisa zihambelana noko ishishini lifuna ukukufumana.
- Igcina izixhobo: Iqinisekisa ukuba ishishini alichithi mali kunye nabantu kwintengiso engasebenzi. Kuyanceda ukusebenzisa imali ngobulumko.
- Yima geqe: Iqhinga lokuthengisa linceda ishishini ukuba lahluke kwabanye. Kuyanceda ukufumana oko kubenza bakhetheke kunye nendlela yokubonisa oko kwihlabathi.
- Ukwandisa i-ROI: Isicwangciso esenziwe kakuhle sijolise ekwandiseni imbuyekezo kutyalo-mali (i-ROI) ngokuchonga amajelo okuthengisa angabizi kakhulu kwaye asebenzayo kunye namaqhinga.
Imizekelo yeQhinga leNtengiso eli-15
Eyona mizekelo yeQhinga lokuThengisa
1/ Iphulo likaCoca-Cola elithi “Yabelana ngeCoke”:
Iphulo likaCoca-Cola elithi “Yabelana ngeCoke” yaba hit kuba yongeza uchuku lomntu kwiimveliso zabo. Ngokuprinta amagama abantu kwiitoti neebhotile, iCoca-Cola yakhuthaza abathengi ukuba babelane nabahlobo neentsapho ngesiselo abasithanda kakhulu. Eli phulo libe yimpumelelo kuba lenze unxibelelwano oluluqilima ngokweemvakalelo phakathi kwebhrendi kunye nabathengi bayo, nto leyo ekhokelela ekuthengisweni okwandisiweyo kunye nokuzibandakanya kwimidiya yoluntu.
2/Isilogeni sikaNike esithi “Yenza nje”:
Isilogeni sikaNike esithi “Just Do It” siphumelele kuba siyakhuthaza kwaye asilibaleki. Ikhuthaza abantu ukuba bathathe inyathelo kwaye bafezekise amaphupha abo. Impumelelo yeli phulo yexesha elide ibangelwa sisigidimi salo ehlabathini lonke nesingenasiphelo, esichukumisa abantu abakubudala nabaneemvelaphi ezahlukahlukeneyo.
3/ Iphulo likaDove “lobuhle bokwenyani”:
Iphulo likaDove elithi “Ubuhle bokwenyani” licel’ umngeni imigangatho yobuhle besintu ngokubonisa abafazi bokwenyani kwizibhengezo zabo. Eli phulo liphumelele ngenxa yokuba liye ladibana nenguqu yenkcubeko ebanzi ebhekiselele ekuziphatheni kakuhle komzimba kunye nokuzamkela. Ayizange ikhuthaze umyalezo okhuthazayo kuphela kodwa yahlula iDove kubantu abakhuphisana nayo, idala ubudlelwane obuqinileyo ngokweemvakalelo kunye nabathengi.
Imizekelo yeDigital Marketing Strategy
4/ Intengiso ye-Oreo yexesha lokwenyani ngexesha leSuper Bowl XLVII:
I-tweet ka-Oreo ethi “Dunk in the Dark” ngexesha lokucinywa kweSuper Bowl ngo-2013 ngumzekelo oqhelekileyo. Iphumelele ngenxa yokuba yayifike ngexesha kwaye iyile, isebenzise isiganeko sexesha lokwenyani ukubamba ingqalelo yoluntu. Le ngcinga ikhawulezileyo yenza ukuba uphawu luka-Oreo lukhumbuleke kwaye lube nokunxulumana.
5/ Isiqulatho esiveliswe ngumsebenzisi ka-Airbnb:
I-Airbnb ikhuthaza abasebenzisi bayo ukuba babelane ngamava abo ohambo kunye neendawo zokuhlala ngokusebenzisa umxholo owenziwe ngabasebenzisi (UGC). Iphumelela ngokuxhasa umxholo wokwenyani owakha ukuthembana kwaye uqhagamshelene nabakhenkethi abanokubakho, okwenza iqonga libe nomtsalane kubo bobabini ababuki zindwendwe kunye neendwendwe.
IMizekeliso yeQhinga lokuThengisa iMedia yeNtlalo
6/ Wendy's Twitter Roasts:
I-Wendy's, ikhonkco lokutya okukhawulezayo, ifumene ingqwalasela kunye nokuzibandakanya kuTwitter ngokuphendula imibuzo yabathengi kunye namagqabantshintshi ngokubuya okuhlekisayo nokuhlekisayo. Esi sicwangciso siphumelele ngenxa yokuba senza uphawu lobuntu, lwavelisa iincoko zentsholongwane, kwaye lwabeka uWendy njengokhetho olumnandi nolunonxibelelwano lokutya okukhawulezayo.
7/ Iphulo le-Oreo's Daily Twist:
U-Oreo ubhiyozele iminyaka eyi-100 ngokuthumela imifanekiso yemihla ngemihla kuFacebook nakwi-Twitter ene-cookies ze-Oreo ezilungiselelwe ngokuyilayo ukuphawula iziganeko zembali okanye iiholide. Eli phulo iphumelele ngenxa yokuba idibanise umxholo wexesha kunye nemveliso eyaziwayo, izabelo ezikhuthazayo kunye nokuzibandakanya komsebenzisi.
8/ Iphulo le-Burberry's Snapchat:
IBurberry isebenzise i-Snapchat ukubonelela ngomxholo ongasemva kwe-scenes kwimisitho yayo yeVeki yeFashoni yaseLondon. Esi sicwangciso siphumelele ngokudala imvakalelo yokuzikhethela kunye nokukhawuleza, ukubhenela kubantu abancinci kunye nabagxile kwi-demographic.
Imizekelo yeSicwangciso sokuThengisa
9/ Icebo leAmazon “leNcombululo”
Iingcebiso zemveliso yeAmazon, esekwe kukhangelo lwabasebenzisi kunye nembali yokuthenga, sisicwangciso esaziwayo sokuthengisa. Iphumelela ngokurhwebesha abathengi ngezinto ekunokwenzeka ukuba banomdla kuzo, ukonyusa ixabiso le-odolo eliphakathi, kunye nokuqhuba iintengiso ezininzi.
10/ McDonald's "Isidlo esonwabileyo" sabantwana
I-McDonald's ibandakanya izinto zokudlala kunye neminikelo yazo "yeSidlo esonwabileyo" ukubhenela abantwana. Esi sicwangciso sokuthengisa sitsala iintsapho kwiivenkile zabo zokutyela, sinyusa intengiso iyonke, kwaye sakha ukuthembeka kohlobo kwasebutsheni.
Imizekelo yeQhinga lokuThengisa iMveliso
11/ Isicwangciso seNtengiso ye-iPhone ye-Apple:
Isicwangciso sokuthengisa se-Apple se-iPhone sigxile ekudaleni uvakalelo lokuzikhethela kunye nokwenza izinto ezintsha. Ngokugxininisa uyilo olucekeceke, ujongano olusebenziseka lula, kunye nomxholo othi "usebenza nje", i-Apple iye yakha isiseko sabathengi abathembekileyo. Esi sicwangciso siyaphumelela kuba singena kumnqweno wabathengi wokusika itekhnoloji kunye nenqanaba elihambelana nokuba ne-iPhone.
12/ I-Nike's Air Jordan Brand:
Intsebenziswano kaNike nentshatsheli yebhola yomnyazi uMichael Jordan yenza uphawu lweAir Jordan. Esi sicwangciso siphumelele ngokudibanisa imveliso kunye nomfanekiso wezemidlalo kunye nokudala i-fanbase ezinikeleyo.
13/ Iimoto zoMbane zikaTesla zePremium:
Isicwangciso sokuthengisa sikaTesla sigxile ekubekeni izithuthi zombane njengomgangatho ophezulu wokusebenza, iimoto zokunethezeka. Le ndlela iphumelela ngokwahlula i-brand kubenzi beemoto zemveli kunye nokubhenela kubathengi abaqaphela indalo kunye ne-tech-savvy.
Imizekelo yeQhinga lokuThengisa kuShishino oluNcinci
14/ Ividiyo yeViral ye-Dollar Shave Club:
Intengiso ye-dollar Shave Club ehlekisayo kunye ne-edgy yevidiyo iye yasasazeka, ikhokelela kwizigidi zeembono kunye nokunyuka kwababhalisi. Esi sicwangciso siphumelele kuba sisebenzise uburharha kunye nesindululo esithe ngqo sexabiso ukuze sinxibelelane nabaphulaphuli ekujoliswe kuso kwaye kwabelwana ngaso ngokulula, sikhulisa ukufikelela kwaso.
15/ Warby Parker's Zama-Phambi kokuba-uThenga iModeli:
UWarby Parker, umthengisi wamehlo kwi-intanethi, unikezela nge zama-phambi-ukuthenga inkqubo apho abathengi banokukhetha khona izakhelo zokuvavanya ekhaya. Esi sicwangciso siphumelele ngokujongana nentlungu eqhelekileyo ekuthengeni kwamehlo kwi-intanethi-ukungaqiniseki malunga nokufaneleka kunye nesitayela-kunye nokwakha ukuthembana ngokuvumela abathengi ukuba bafumane imveliso ngokwabo.
Iingcinga Final
Imizekelo yeqhinga lokuthengisa ibonisa iindlela ezahlukeneyo ezisetyenziswa ngamashishini ukunxibelelana nabaphulaphuli abajolise kubo, ukuqhuba ukuthengisa, kunye nokwakha ubudlelwane obuhlala buhleli.
Ngoku, njengoko siphonononge ezi zicwangciso zokuthengisa, khumbula ukuba IAhaSlides inokuba ngumhlobo wakho kolu hambo lunika umdla. I-AhaSlides iyenza lula inkqubo yokudala iintetho ezisebenzisanayo nezibandakanyayo, iikhwizi, kunye novavanyo, ikwenza ukwazi ukunxibelelana namaqhinga akho okuthengisa ngokufanelekileyo kwaye ufumane impendulo ebalulekileyo kubaphulaphuli bakho.
FAQs
Uthini umzekelo wesicwangciso sokuthengisa?
Umzekelo weQhinga leNtengiso: Ukunikezela ngesaphulelo sexesha eliqingqiweyo ukonyusa intengiso ngexesha leholide.
Ziziphi izicwangciso ze-4 eziphambili zokuthengisa?
IziCwangciso ezi-4 eziPhambili zeNtengiso: Ukwahlulwa kweMveliso, ubuNkokheli beNdleko, Ukwandiswa kweMarike, ukuJolisa kuMthengi
Ziziphi iindlela ezi-5 eziqhelekileyo zokuthengisa?
iNtengiso yoMxholo, iNtengiso yeMedia yeNtlalo, iNtengiso ye-imeyile, iNtengiso yeempembelelo, uPhando lweNjini yoPhando (SEO)
