Yintoni inkcubeko yeNetflix? I-Netflix, inkampani yesixhenxe ngobukhulu emhlabeni, enerekhodi-yaphula i-11 yeebhiliyoni zeedola kwingeniso ngo-2018, kunye ne-158.3 yezigidi zababhalisi behlabathi ngo-2020, inika inkcubeko yombutho ekhethekileyo, eyaziwa ngokuba yinkcubeko yeNetflix. Yinkcubeko enomona kubasebenzi bayo.
Inkcubeko yeNetflix yahluke kakhulu kwinkcubeko yemveli yoshishino njengolawulo okanye inkcubeko yosapho. Ngoko ke, yahluke njani? Ibilibali elide ukusuka kwinguqu yombutho ukusuka kwintlekele, ukuchacha, inguqu, kunye nempumelelo.
Eli nqaku lityhila inyaniso malunga ne Inkcubeko yeNetflix kunye neemfihlo zayo zempumelelo. Ngoko, masingene ngaphakathi!
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Malunga neNetflix
INetflix yasekwa ngo-1997 nguReed Hastings kunye noMarc Randolph eScotts Valley, eCalifornia. Yaqala njengenkonzo yeDVD yokurenta ngeposi esebenzisa imodeli yokuhlawula-ngerenti.
I-Netflix ifumene ukunqongophala kwabasebenzi ngentwasahlobo ka-2001. Enyanisweni, njengoko inkonzo yokubhaliselwa kwe-DVD-by-mail ye-Netflix yaqala ukufumana ukuthandwa, i-corporation yazifumana imfutshane kubasebenzi ukuba baphathe umthwalo omkhulu womsebenzi.
UReed Hastings, umsunguli weNetflix, waqaphela ukuba amashishini amaninzi achitha imali kunye nexesha kwimithetho engqongqo yabasebenzi ukujongana ne-3% kuphela yabasebenzi babo, okubangele imiba.
Ngeli xesha, enye i-97% yabasebenzi inokusombulula imiba ngokuthetha kwaye bamkele imbono "yabantu abadala" ngandlel 'ithile ijongelwa phantsi. Endaweni yoko, sizame kakhulu ukuba singabaqeshi abo bantu, kwaye sabayeka ukuba kufumaniseke ukuba senze impazamo yokuqesha.
UHasting waliwe izikhokelo zabasebenzi eziphelelwe lixesha ukukhuthaza inkcubeko "yabantu abadala" ekhuthaza inkululeko kunye noxanduva. Iqala ngezicwangciso zombutho zolawulo lwetalente, ngombono ophambili wokuba abasebenzi bafanele bavunyelwe bathabathe naliphi na ixesha leholide abavakalelwa kukuba lifanelekile. Lo mbono uvakala ngathi uyaphambana, kodwa ke iPowerPoint yalo lonke iqhinga kwaye le ngcamango yahamba ngentsholongwane ngokungalindelekanga.
Okwangoku, iNetflix iqeshe abantu abamalunga ne-12,000 kwiiofisi ezili-14 kumazwe ali-10 ahlukeneyo. Ngexesha lokuvalwa kwehlabathi, le nkampani ifumene izigidi zabasebenzisi abatsha, kwaye namhlanje iphakathi kweyona mithombo inkulu yeendaba zedijithali kunye namashishini olonwabo emhlabeni.
Inkampani eyenza umxholo ikwafumene inani lamawonga aqonda udumo lwayo ngokudala inkcubeko eyonwabisayo emsebenzini. Elona qela liBalaseleyo leMbuyekezo kunye nelona qela lobuNkokeli bowama-2020 ngokuthelekiswa, kunye nokukleliswa kwindawo yesine kuluhlu lweForbes lweeNkampani eziBanjelwe ziPhezulu zowama-2019, ngamanye ala mawonga.
Iinkalo ezi-7 eziphambili zeNkcubeko yeNetflix
Ukuba kufuneka sisebenzise amagama amathathu ukuchaza inkcubeko yeNetflix, sinokuthi kuphela ngokuthi "Akukho mithetho yemithetho" okanye "konke malunga nabantu" inkcubeko.
Njengoko bekutshiwo ngaphambili, nangona bebekhe bajongana nengxaki yabasebenzi, ngoku iofisi yaziva ngathi izele ngabantu abaphambeneyo bewuthanda umsebenzi wabo. Kwiintsuku kunye neenyanga ezilandelayo, uHastings wafumana into eyatshintsha ngokupheleleyo indlela awayeyiqonda ngayo inkuthazo yabasebenzi kunye noxanduva lobunkokeli.
Okwenzekileyo kukuba inkampani yonyuse kakhulu 'ingxinano yeetalente': abantu abanetalente bakhuthazana ukuba basebenze ngokufanelekileyo.
INetflix, njengayo nayiphi na enye inkampani, igxile ekutsaleni, ekugcineni nasekulawuleni italente. Ijolise ekudaleni eyona ndawo yokusebenzela enexabiso lemfezeko, ukugqwesa, intlonipho, ukubandakanywa, kunye nentsebenziswano. Ngokutshintsha kwengqondo, uHastings kunye neqabane baxoxa kwaye bathathe imigaqo-nkqubo kunye nemithetho emitsha.
Ngezantsi, sidwelisa i-7 Aspects yenkcubeko ye-Netflix, echazwe kwiphepha le-Netflix kwi-2008, yintoni eyenza i-Netflix itshintshe imodeli yeshishini ngonaphakade.
1. Yenza umxholo, hayi uLawulo
Kwinkcubeko yeNetflix, abaphathi abalawuli lonke ukhetho olubalulekileyo okanye imeko ephezulu yeengxelo zabo ezithe ngqo. Injongo kukuphucula ukukwazi kwabasebenzi ukuphuhlisa izicwangciso, ukucacisa imilinganiselo, ukuchaza iindima ngokuchanekileyo, kunye nokunyaniseka malunga nokwenza izigqibo. Kuyafana nokwenza izigqibo ngokukhawuleza okanye ukugxininisa ngakumbi ekulungiseleleni kunemiphumo. Endaweni yokufuna ulawulo, ukubeka umxholo kukhokelela kwiziphumo ezingcono.
2. Ilungelelaniswe Kakhulu, Idityaniswe Ngokukhululekileyo
Ingqondo ekhoyo kwinkcubeko yeNetflix kukuba nezicwangciso ezichanekileyo kunye neenjongo kuzo zombini umbutho kunye namaqela angaphakathi. Ukongeza, banokholo ngakumbi kumaqela kunye namasebe, okunciphisa imfuno yolawulo oluncinci kunye neentlanganiso zesebe. Ukuba mkhulu, ngokukhawuleza, kwaye ubhetyebhetye yeyona njongo iphambili.
3. Hlawula uMvuzo oPhezulu
I-Netflix ihlawula umvuzo ophezulu kubasebenzi babo. Inkampani ikholelwa ukuba ukuhlawula umvuzo okhuphisanayo, okungaphezulu kokuba abo bakhuphisanayo banokubhenela kwiitalente ezingaphezulu, kwaye bagcine abantu abanomdla. " KwiNetflix, sifuna abaphathi benze iimeko apho abantu bayakuthanda ukuba lapha, ngenxa yomsebenzi omkhulu kunye nomvuzo omkhulu”, yatsho i-CEO.
4. Iinqobo zokuziphatha Yinto esiyixabisileyo
I-Netflix igxininise iimpawu ezilithoba ezisisiseko ezichaphazela imveliso yabasebenzi. Kwinkcubeko yeNetflix, ukusebenza kunye nemveliso kulinganiswa kusetyenziswa le migaqo ilandelayo:
- U kugweba
- uqhagamshelwano
- igalelo
- Inqwenela
- Innovation
- isibindi
- uwuthanda
- Ukunyaniseka
- Ukungabi nantoni
5. Khuthaza iNkululeko kunye noxanduva
I-Netflix yafumanisa ukuba xa abasebenzi beyalelwa nje ukuba bathembele kwingqiqo kunye nengqiqo kunezithintelo ezingqongqo, bavelisa iimveliso ezingcono ngexabiso eliphantsi. Imithetho iluncedo kwipesenti encinci yabantu ababangela imiba, kodwa ithintela abasebenzi ukuba babonise ukugqwesa kunye nokutsha.
Ukuba ufuna ukuphonononga ifilosofi emva kwenye yeenkampani ezidumileyo zehlabathi, ichaza utshintsho lwenyathelo-nge-nyathelo olwenziweyo ekubuyiseleni inkcubeko yeNetflix, unokufunda incwadi ethi Akukho Mithetho yeMithetho: iNetflix kunye neNkcubeko yokuHlaziya nguErin Meyer kunye noReed. Hastings.
6. Ukutyhila iNyaniso malunga nokuSebenza
Ukwakha i-bureaucracy kunye nezithethe ezibanzi malunga nokulinganisa intsebenzo ngokuqhelekileyo akuyiphuculi. Inkcubeko yeNetflix ijolise ekugcineni umqeshwa osebenza kakhulu ngonxibelelwano oluvulekileyo kunye novavanyo oluselubala.
Ngoko ke, ngaphandle kovavanyo “lokukhanya kwelanga” olukhuthaza abaqeshi ukuba babelane ngempazamo abayenzileyo noogxa babo, inkampani ikhuthaza abaphathi ukuba basebenzise into ebizwa ngokuba 'luVavanyo loMgcini'.
Umgcini woVavanyo ucela umngeni kubaphathi ngombuzo othi, "Ngaba ndingalwela nzima ukumgcina apha ukuba umntu kwiqela lam undazise ukuba uyawushiya umsebenzi ofanayo kwinkampani yoontanga?" Ukuba impendulo nguhayi, bafanele bafumane isipho esithandekayo sokwahlukana.
4. Unyuselo noPhuhliso
Inkcubeko yeNetflix ikhuthaza uphuhliso lwabasebenzi ngokusebenzisa isabelo somcebisi, ukujikeleza, kunye nokulawula ngokwakho kunokuba uyilwe indlela yomsebenzi ukususela ekuqaleni. Nawuphi na umqeshwa owanelisayo iimfuno zombutho usoloko ekulungele ukuqhubela phambili.
I-Netflix ibhengeze i-£ 1.2m yotyalo-mali kwishishini lokudala. Yinkqubo entsha yoqeqesho eya kunceda ekuphuhliseni nasekuxhaseni amakhondo omsebenzi kunye noqeqesho lwabantu ukuya kuthi ga kwi-1000 kulo lonke elase-UK ngemveliso yayo, amaqabane ayo kunye namaziko emfundo.
Ngaba iNetflix ineNkcubeko eyomeleleyo?
Ukujonga ukusuka kwiminyaka yokukhula okunyukayo, ewe, iNetflix iyazimisa njengenkampani yobuvulindlela enenkcubeko eyomeleleyo. Nangona kunjalo, ngokuhla komthengi wokuqala ngo-Epreli 2022 emva kweminyaka engaphezu kweshumi, ikamva aliqinisekanga kwaye liguquguquka.
Umba obalulekileyo wempumelelo yangaphambili yeNetflix yayiyinkcubeko yayo eyahlukileyo “yenkululeko noxanduva”, apho inkampani yala ukuthathwa kwezigqibo, uphononongo lokusebenza, iipolisi zeholide kunye neendleko, kwaye abasebenzi kulindeleke ukuba baqhube kakuhle okanye babeke umngcipheko wokuyeka “ yiphuphe".
Abanye abasebenzi bavakalise umbulelo kumoya weNetflix, ngelixa abanye bayibiza ngokuba "yi-cutthroat". Yeyiphi indima ingqondo yeNetflix ethi "akukho mithetho" isenayo ekusebenzeni kwenkampani ngentwasahlobo ka-2024 nakwishumi leminyaka elizayo, okanye ngaba sele ibe lityala?
IItrakthi ezibalulekileyo
Emva kweminyaka engama-20 yokusebenza, inkcubeko yeNetflix iseyeyona mizekelo ibalaseleyo yenkcubeko yeshishini. Ichaza ngokweenkcukacha indlela eliqhuba ngayo ishishini, yintoni exabiseke kwiNetflix, yeyiphi indlela yokuziphatha elindelekileyo kubasebenzi, kwaye yintoni abathengi abanokuyilindela kwishishini. Ngenkcubeko engafaniyo nayo nayiphi na enye, iNetflix iye yacela umngeni kwindibano iminyaka, iphumelela apho amanye amashishini esilele kubuchule obutsha kunye nokuziqhelanisa.
💡 I-Netflix yayeka ukwenza uphononongo lokusebenza olusesikweni, endaweni yoko, basungula ngokungekho sikweni I-360-degree uphononongo. Ukuba ufuna ukwenza uphando olungekho sikweni kodwa lwexesha lokwenyani kuzo zonke iintlobo zabasebenzi, ukusuka kubaqeshi ukuya kwabaqalayo, zama iAhaSlides ngoko nangoko. Sinikezela ngesixhobo sophando sento yonke apho abasebenzi banokuthetha inyani kweyona ndawo ikhululekileyo.
Imibuzo ebuzwa qho
Yintoni inkcubeko yenkampani yeNetflix?
Inkcubeko yenkampani yeNetflix ngumzekelo odumileyo. Indlela yeNetflix kwinkcubeko kunye netalente yodwa. Umzekelo, Umqeshwa unokuthatha ikhefu elide elihlawulelwayo, unokudlala imidlalo emsebenzini, unokunxiba iimpahla zokunxiba, unokukhetha iiyure zokusebenza ezibhetyebhetye, njl.
Ziziphi iimpawu kunye nenkcubeko yeNetflix?
Inkcubeko yeNetflix ixabisa abona basebenzi bazaziyo, kwaye banyanisekile kwaye abazenzi ngokuzicingela kwabo kodwa ngenxa yenzuzo yenkampani. Abagcini zindleko zokuhlawula abantu abalungileyo kwaye bagcina kuphela abadlali abaphezulu. Indawo yokusebenza evulekileyo, esimahla, egxile ekuzilawuleni
Luluphi utshintsho lwenkcubeko kwiNetflix?
Ukukhula okubonakalayo kwenkampani yabo kunye nokhuphiswano lweembangi kuqhuba inkcubeko yokuqamba izinto ezintsha nokuba uvela phi, yintoni na oyikholelwayo, okanye ucinga njani, iNetflix iyaqhubeka ifumana amabali avela kwihlabathi liphela ukuze ibonelele ngeendlela ezahlukeneyo zokuzonwabisa ekufuneka zifikeleleke kuye wonke umntu. .
