Xa ubume bombutho obuphezulu bebungasafaneleki ukuba iinkampani zijongane notshintsho olukhawulezileyo noluqhubekayo lwemarike, ubume bothungelwano, ukusebenza kokwabela amagunya, kunye neenzuzo ezininzi, ngokuqinisekileyo ziyakhula. Ngokukodwa, uninzi lokuqalisa lusebenza ngale ndlela.
Esi sakhiwo sitsha sombutho sisetyenziswa ngokubanzi kule mihla, kodwa yonke ingcamango ibonakala ingaqhelekanga phantse kuye wonke umntu. Ngoko yintoni Ulwakhiwo lweNethiwekhi kuMbutho, iingenelo neengozi zayo? Makhe sijonge eli nqaku!
| Umzekelo wenkampani esebenzisa isakhiwo sothungelwano kwintlangano? | H&M (Hennes & Mauritz) |
| Zingaphi iintlobo zeNethiwekhi yeZakhiwo zoMbutho? | I-4, kubandakanywa inethiwekhi edibeneyo, inethiwekhi eNxulumeneyo, inethiwekhi yeKhontrakthi, kunye nenethiwekhi yobudlelwane obuthe ngqo. |
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Yintoni uLwakhiwo lweNethiwekhi kuMbutho?
Ulwakhiwo lothungelwano luchazwa njengolungaphantsi koluhlu lwemigangatho, olunabileyo ngakumbi, kwaye lubhetyebhetye ngakumbi kunezinye izakhiwo zombutho.
Nguye uhlobo lwesakhiwo sombutho apho kukho ukubandakanyeka kokunxibelelana namaqela angaphakathi nangaphandle ukuhambisa imveliso okanye inkonzo. Ngaloo ndlela, abaphathi banxibelelanisa kwaye balawule ubudlelwane okanye uthungelwano olungaphakathi kunye nangaphandle kwi-firm, kwaye ikhonkco lomyalelo liqhuba kumgca we-cascade wabaphathi abaphakathi.
Ngaphakathi kwesakhiwo sothungelwano kwintlangano, kukho uluhlu olunzima ngakumbi lobudlelwane apho umntu ngamnye kufuneka adityaniswe:
- nkqo: Ibandakanya ubudlelwane besimo (umphathi/umqeshwa)
- Tye: ibonisa ubudlelwane bomsebenzi (osebenza naye / osebenza naye)
- Inyathelo lokuqala/I-Assignment-centric: ibhekiselele ekusekweni nasekusebenzeni kwamaqela ethutyana ukuze asebenze ngeenjongo ezithile aze agxothwe
- Ubudlelwane beqela lesithathu: bhekisa kubudlelwane nabathengisi okanye abancinci abangengawo amalungu asisigxina ombutho
- Intsebenziswano: yintsebenziswano neminye imibutho okanye abangaphandle ukwabelana ngenzuzo yamaqela omabini.
Ngaphaya koko, indlela yenethiwekhi yenyani kufuneka iqatshelwe nayo. Umbutho wenyani luhlobo olukhethekileyo lwesakhiwo seNethiwekhi esisebenza okwethutyana. Xa iprojekthi iphelile, inethiwekhi yenyani nayo ihambile. Akukho nkampani enye kuphela ekhokelayo.
Zeziphi iimpawu zoLwakhiwo lweNethiwekhi kuMbutho?
- Ulwakhiwo olungenabume ngokufanelekileyo: Njengoko kukhankanyiwe, ubume bothungelwano kumbutho bubonwa njengobuncinci kwaye buthe tyaba. Igunya lokwenza izigqibo lihlala lisasazwa kuthungelwano lonke kunokuba ligxininiswe phezulu.
- Ubudlelwane obuqinileyo bokuthengisa ngaphandle: Imibutho enobume bothungelwano ikholisa ukwamkela unikezelo lwangaphandle kunye nentsebenziswano, xa idinga isakhono esithile, umsebenzi kunye nobutyebi. Ingaba yinkonzo yabathengi, i-PR, okanye ubunjineli bomatshini.
- Ulwakhiwo olukhawulezayo ngakumbi: Ngenxa yokuba i-decentralized, isakhiwo sothungelwano kwintlangano sinamanqanaba ambalwa, ixesha elibanzi lolawulo, kunye nokuhamba okusezantsi ukuya phezulu kokuthatha izigqibo kunye neengcamango.
- Ukugxila kubungcali: Amaziko awohlukeneyo kuthungelwano asebenza ngokukodwa kwimisebenzi ethile okanye kwimisebenzi ethile. Xa kukho iprojekthi entsha, iintlobo ezithile zabasebenzi zihlanganiswe ndawonye ngesiseko se-ad-hoc esekelwe kwi-specialization eqhelekileyo.
- UbuNkokeli obuBondayo obusembindini: Abaphathi banoxanduva lokujongana noyilo lombutho ngokubanzi kunye nokwenziwa kwezigqibo ngomfanekiso omkhulu. Nangona kunjalo, iinkokeli ezixhotyisiweyo zizama ukuphepha ukulawulwa ngokungeyomfuneko kunye nolawulo olugqithisileyo kumaziko othungelwano ngamnye.
- Ukudibana kunye nolwakhiwo lwecandelo lombutho: Kwezinye iimeko, izahlulo okanye iiyunithi ezahlukeneyo ngaphakathi kumbutho zisebenza njengothungelwano olungenakuzimela, ngalinye ligxile kwindawo yalo ekugxilwe kuyo.
Iintlobo ze-4 zeNethiwekhi yoLwakhiwo loMbutho
Kukho iintlobo ezine zezakhiwo zenethiwekhi kwimibutho:
1. Inethiwekhi edibeneyo:
Uthungelwano oludityanisiweyo kumbutho ngokuqhelekileyo lubhekisa kulwakhiwo apho amacandelo okanye iiyunithi ezahlukeneyo zisebenza ngokusondeleyo kunye nokwabelana ngolwazi, izibonelelo, kunye neenkqubo ngaphandle komthungo. Imizekelo yothungelwano oludibeneyo ibandakanya ikhonkco lokuthengisa elineendawo ezahlukeneyo zevenkile okanye inkampani yokuvelisa enefektri ezahlukeneyo.
2. Inethiwekhi ehambelanayo
Ithi iindawo ezahlukeneyo okanye iiyunithi zombutho ngandlel’ ithile zinxibelelene okanye zinxibelelene ngandlel’ ithile, njengeemfuno eziqhelekileyo kunye neenjongo, kwaye kufuneka basebenzisane ukuziphumeza. Banokukhuphisana ngokwemvelo ngaphakathi kwintlangano, kodwa babelane ngomdla kwimiba ethile yeshishini. Thatha abavelisi beemoto njengomzekelo, banemigca emininzi yemveliso, kodwa babelane ngolawulo lwekhonkco lokubonelela, kwaye basebenzisane ukuphuhlisa ubugcisa obutsha.
3. Inethiwekhi yekhontrakthi
Olu hlobo lwesakhiwo sothungelwano lubhekiselele kumaqabane azimeleyo aseke izivumelwano ezisemthethweni kunye neekhontrakthi kunye nenkampani, ezifana ne-franchises, i-concessions, okanye izivumelwano, ukusebenza kunye. Ikhonkco lokutya okukhawulezayo elisebenza ngeemvumelwano zefranchise phakathi kwemizekelo emikhulu.
4. Inethiwekhi yobudlelwane obuthe ngqo
Kusoloko kukho iingenelo zoqoqosho phakathi kwemibutho nezobupolitika, okanye iinkonzo, ezingenakuthatyathelw’ indawo ngokulula. Olu nxibelelwano luhlala lungekho sikweni kwaye lusenokwenziwa ngokusekwe kunxibelelwano lobuqu okanye lwentlalo. Ngokomzekelo, isenokuba liqela lezobupolitika elinamasebe ahlukeneyo okanye intlangano yonqulo ehlala kwiindibano ezahlukeneyo.
Yeyiphi iMizekelo yoLwakhiwo lweNethiwekhi kuMbutho?
Ukufunda kwimpumelelo yangaphambili luncedo kwiinkampani ezifuna ukungena kwi-horizon entsha yesakhiwo sombutho. Kukho iinkampani ezininzi ezinegama elihle lolawulo lolwakhiwo lwenethiwekhi. Bazi:
Starbucks
Elinye lawona matyathanga ekofu achumayo aneevenkile ezingama-35,711 kumazwe angama-80, iStarbucks yaziwa ngokuba nguvulindlela ekulandeleni ubume bombutho wothungelwano. Inkampani ikhuthaza uthungelwano lweevenkile ezizimeleyo neziqhutywayo ezineelayisenisi. Ikwaxhobisa abaphathi bemimandla ukuba benze izigqibo ezihambelana nokukhethwa kwabathengi basekhaya kunye neendlela zemarike. Zonke iivenkile zizuza kwiinkonzo ekwabelwana ngazo kulo lonke iqela, njengemikhankaso yokuthengisa kunye nophuhliso lwemveliso.
H&M (Hennes & Mauritz)
Ukusabela ngokukhawuleza kwiindlela zefashoni kunye nokugcina imisebenzi enexabiso eliphantsi, i-H&M, umthengisi wempahla wamazwe ngamazwe waseSweden naye wenza ubume bombutho esekwe kwinethiwekhi. Ixesha lenkampani elikhawulezayo lokutshintsha ukusuka kuyilo ukuya kwiishelufa zokugcina liyenza yahluke kwishishini lefashoni. Umzekelo, inkampani ikhupha inkampani yeziko leeFoni eNew Zealand, inkampani yeAkhawuntingi eOstreliya, inkampani yoSasazo eSingapore, kunye nenkampani yoVeliso eMalaysia.
I-Advantages yoLwakhiwo lweNethiwekhi kuMbutho
- Ukwandisa ukuguquguquka kunye nokuziqhelanisa okuziqhelanisa ngokulula notshintsho kwimarike okanye kumhlaba weshishini.
- Khuthaza abasebenzi ukuba bavuleleke kutshintsho nakwizinto ezintsha, ngenxa yokunganyangeki ngokweemvakalelo kuluhlu kunye nokuhamba komsebenzi othile.
- Ukunyanzeliswa kweendleko eziphantsi, kuba ukuseka isebe kunye nokuliqhuba kubiza kakhulu kunokukhupha loo nkqubo. Ukonga iindleko kwintengiso, i-R&D, kunye nekhonkco lokubonelela njengoko kwabelwana ngezibonelelo ezivela kwiinkampani ezingabazali.
- Ukunciphisa umngcipheko wokunyanzeliswa kwangaphandle okanye ukungaqiniseki ngokunciphisa imithombo.
Ukoyisa iMida yoLwakhiwo loMbutho womnatha
Ukugcina ulwakhiwo lwenethiwekhi olusebenzayo kumbutho lujongene nemingeni emininzi. Iqala ngokulawula imisebenzi yayo kwaye izibonelelo zinzima. Iinkampani ezininzi zixhomekeke ngakumbi kweminye imibutho ngezibonelelo okanye ubuchule, nto leyo enokukhokelela ekubeni semngciphekweni. Ukuvuza kolwazi kunokwenzeka njengoko kwabelwana ngolwazi phakathi kwabathathi-nxaxheba.
Ngaphezu koko, ubume bombutho womnatha kulawulo luhluke ekusebenzeni kwendabuko. Kuthatha inzame ezingaphezulu kubaphathi ukugcina imigangatho ekumgangatho ophezulu kuyo yonke inethiwekhi. Iisistim zenkuthazo zemveli zisenokungasebenzi kuthungelwano lwezakhiwo ezifuna ukuba abaphathi bayile inkuthazo emitsha kunye nemivuzo.
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Imibuzo ebuzwa qho
Yintoni umsebenzi wobume bentlangano yenethiwekhi?
Isakhiwo sothungelwano kwintlangano siyilelwe ukukhuthaza intsebenziswano, ukuguquguquka, kunye nokuhamba kolwazi ngaphakathi kweziko. Ngelixa ixhasa imisebenzi ekhethekileyo okanye ulwahlulo, inceda ukugcina inqanaba eliphezulu lokudibanisa.
Zithini ezi ntlobo zine zemibutho yeziko?
Iindidi ezine eziqhelekileyo zemibutho zezi:
- Ulwakhiwo olusebenzayo: Iququzelelwe yimisebenzi ekhethekileyo okanye ngamasebe.
- Ulwakhiwo loLwahlulo: Yahlulwe yangamacandelo azimeleyo ngokusekwe kwiimveliso, iimarike, okanye imimandla yejografi.
- Isakhiwo esisicaba: Ibandakanya iileya ezimbalwa zemigangatho kwaye ikhuthaza unxibelelwano oluvulekileyo.
- Ulwakhiwo lweMatrix: Udibanisa izinto ezisebenzayo kunye nezahlula-hlulo, rhoqo zisebenzisa amaqela ahlukeneyo.
Zeziphi ezi ntlobo zintathu zesakhiwo sothungelwano?
Isakhiwo sothungelwano kwintlangano sinokuhlelwa ngeendlela ezahlukeneyo, iindidi eziqhelekileyo zingaphakathi, zizinzile, kwaye ziguquguqukayo.
- Uthungelwano lwangaphakathi ziziseko eziguquguqukayo zee-asethi kunye neeyunithi zoshishino ezibandakanyiweyo kwinkampani enye kwaye ezixhomekeke kumandla orhwebo. Umzekelo wesi sakhiwo kukubamba.
- Uthungelwano oluzinzileyo bhekisa kwiifemu ezibandakanyeka kubudlelwane bexesha elide kunye nababoneleli bangaphandle abazisa ubuchwephesha kwinkampani engundoqo. Abathathi-nxaxheba baqhele ukucwangciswa bengqonge ifemu enye enkulu, umzekelo, ukwenziwa kweemoto eJapan.
- Uthungelwano olunamandla lumanyano lwexeshana ngakumbi lweefemu ezinezakhono ezingundoqo zidla ngokucwangciswa malunga ne-lead okanye ifemu yokuthengisa. Iyunithi nganye ithanda ukuzimela kwaye isebenzisane kwiprojekthi eyahlukileyo okanye ithuba. Thatha ushishino lwefashoni njengomzekelo.
Ref: I-Ceopedia | Masterclass | Uphando | I-AIHR
