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Imizekelo yoCwangciso lwemeko yokugqibela | 5 Amanyathelo alula okuqhuba iziphumo

Imizekelo yoCwangciso lwemeko yokugqibela | 5 Amanyathelo alula okuqhuba iziphumo

umsebenzi

Leah Nguyen 17 Sep 2023 8 min funda

Ngaba ukhe uzive ngathi ikamva aliqikelekanga ngokupheleleyo?

Nanjengoko nabani na obukelwe Buyela kwikamva II anokuxelela, ukulindela into ejikeleze ikona ayingomsebenzi olula. Kodwa ezinye iinkampani ezicinga phambili zineqhinga kwimikhono yazo-isicwangciso semeko.

Ngaba ujonge iMizekeliso yoCwangciso lweSimo? Namhlanje siza kukroba emva kwekhethini ukuze sibone ukuba ucwangciso lwemeko lusebenza njani umlingo walo, kwaye siphonononge imizekelo yocwangciso lwemeko ukuphumelela ngamaxesha angalindelekanga.

Isiqulatho

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Yintoni iScenario Planning?

Imizekelo yocwangciso lwemeko
Imizekelo yocwangciso lwemeko

Khawufane ucinge ukuba ungumalathisi bhanyabhanya uzama ukucwangcisa i-blockbuster yakho elandelayo. Zininzi izinto eziguquguqukayo ezinokuchaphazela indlela izinto eziza kwenzeka ngayo - ngaba umlingisi wakho okhokelayo uza kwenzakala? Kwenzekani ukuba uhlahlo lwabiwo-mali lweziphumo ezizodwa lucutheka? Ufuna ukuba ifilimu iphumelele kungakhathaliseki ukuba ubomi buphosa ntoni kuwe.

Kulapho ucwangciso lwemeko lungena khona. Endaweni yokucinga nje ukuba yonke into iya kuhamba ngokugqibeleleyo, cinga ngeenguqulelo ezimbalwa ezinokwenzeka zendlela izinto ezinokudlala ngayo.

Mhlawumbi kwenye inkwenkwezi yakho ijija iqatha kwiveki yokuqala yokufota. Kwesinye, uhlahlo lwabiwo-mali lweziphumo lunqunyulwa phakathi. Ukufumana imifanekiso ecacileyo yezi nyani zitshintshayo kukunceda ulungiselele.

Ucwangcisa indlela oza kujongana ngayo nemeko nganye. Ukuba ngaba abakhokelayo baphume ngokwenzakala, uneshedyuli yokufota umva kunye namalungiselelo omfundi alungile.

Ukucwangciswa kwemeko ikunika ukubona kwangaphambili okufanayo kunye nokuguquguquka kwishishini. Ngokudlala iikamva ezahlukeneyo ezivakalayo, unokwenza izicwangciso ezakha ukomelela nokuba kwenzeka ntoni na.

Iindidi zoCwangciso lweSimo

Kukho iindlela ezimbalwa ezinokuthi imibutho isebenzise ukucwangcisa imeko:

Imizekelo yocwangciso lwemeko
Imizekelo yocwangciso lwemeko

Iimeko zobungakanani: Imifuziselo yezemali evumela ezona zilungileyo kunye nezibi kakhulu iinguqulelo ngokuguqula inani eliqingqiweyo leenguqu/izinto. Zisetyenziselwa uqikelelo lonyaka. Umzekelo, uqikelelo lwengeniso ngeyona meko ilungileyo/embi kakhulu esekwe +/- 10% yokukhula kwentengiso okanye uqikelelo lweendleko kusetyenziswa iindleko eziguquguqukayo ezifana nemathiriyeli kumaxabiso aphezulu/aphantsi.

Iimeko eziqhelekileyo: Chaza isiphelo esithandwayo okanye esifikelelekayo, sigxininise ngakumbi kwiinjongo kunocwangciso lwenjongo. Inokudibaniswa nezinye iintlobo. Umzekelo, imo yeminyaka emi-5 yokufumana ubunkokeli bemarike kudidi olutsha lwemveliso okanye imeko yothotyelo yolawulo echaza amanyathelo okuhlangabezana nemigangatho emitsha.

Iimeko zolawulo lweqhinga: Eli 'kamva litshintshile' lijolise kwimeko-bume apho iimveliso/iinkonzo zisetyenziswa khona, zifuna umbono obanzi woshishino, uqoqosho kunye nehlabathi. Umzekelo, imeko yeshishini eliqolileyo lokuphazamiseka kwetekhnoloji entsha eguqula iimfuno zabathengi, imeko yokudodobala koqoqosho lwehlabathi kunye nemfuno encitshisiweyo kuzo zonke iimarike ezinkulu okanye imeko yengxaki yamandla efuna enye imithombo kunye nolondolozo.

Iimeko zokusebenza: Phonononga impembelelo ekhawulezileyo yesiganeko kwaye unikezele ngeziphumo zeqhinga lexesha elifutshane. Ngokomzekelo, isicwangciso sokucwangciswa kwesityalo sokuvala ukuhanjiswa kwemveliso / ukulibaziseka okanye isicwangciso sentlekele yendalo ye-IT / ops yokubuyisela izicwangciso.

Inkqubo yoCwangciso lwemeko kunye neMizekeliso

Ingaba imibutho ingenza njani isicwangciso sayo sescenario? Yibone kula manyathelo alula:

#1. Cinga ngeemeko ezizayo

Imizekelo yocwangciso lwemeko
Imizekelo yocwangciso lwemeko

Kwinqanaba lokuqala lokuchonga umba ekugxilwe kuwo/isigqibo, kuya kufuneka uchaze ngokucacileyo umbuzo ophambili okanye iimeko zesigqibo eziza kunceda ukwazisa.

Umba kufuneka ucace ngokwaneleyo ukukhokela uphuhliso lwemeko kodwa ubanzi ngokwaneleyo ukuvumela ukuphononongwa kwekamva elahlukileyo.

Imiba eqhelekileyo ekugxilwe kuyo ibandakanya izoyikiso zokukhuphisana, utshintsho lolawulo, utshintsho kwimarike, ukuphazamiseka kwetekhnoloji, ukufumaneka kwezixhobo, umjikelo wemveliso yakho, kunye nezinto ezinjalo - xoxa neqela lakho ukufumana iingcamango ezininzi kangangoko unako.

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Inqaku lokucinga nge-AhaSlides linceda amaqela ukuba aguqule izimvo zibe zizenzo.

Inqaku le-AhaSlides lokucinga ngengqondo linokunceda amaqela ukuba achonge imiba ekucwangcisweni kwemeko

Vavanya eyona nto ingaqinisekanga kwaye inefuthe kuyo cwangciso so buchule ngexesha elibekiweyo. Fumana igalelo kwimisebenzi eyahlukeneyo ukuze umba ubambe iimbono ezahlukeneyo kumbutho wonke.

Seta iiparamitha ezifana neziphumo eziphambili zomdla, imida yohlalutyo, kunye nendlela iimeko ezinokuchaphazela ngayo izigqibo.

Phinda ubuyele kwaye usulungekise umbuzo njengoko kufuneka ngokusekelwe kuphando lwakwangoko ukuqinisekisa ukuba iimeko ziya kubonelela ngesikhokelo esiluncedo.

💡 Imiba ethile ekugxilwe kuyo imizekelo:

  • Isicwangciso sokukhula kwengeniso - Ziziphi iimarike / iimveliso esifanele sigxininise kuzo ukuze sifezekise ukukhula kweentengiso zonyaka kwi-15-20% kwiminyaka emi-5 ezayo?
  • Ukomelela kwekhonkco lokubonelela - Singanciphisa njani ukuphazamiseka kwaye siqinisekise ukubonelela ngokuqhubekayo ngokudodobala koqoqosho okanye iimeko zikaxakeka zesizwe?
  • Ukwamkelwa kwetekhnoloji -Ukutshintsha ukhetho lwabathengi kwiinkonzo zedijithali kunempembelelo njani imodeli yethu yeshishini kule minyaka ili-10 izayo?
  • Abasebenzi bexesha elizayo - Zeziphi izakhono kunye nemibutho esiyifunayo ukutsala kunye nokugcina italente ephezulu kule minyaka ilishumi izayo?
  • Iithagethi zozinzo - Zeziphi iimeko ezinokusenza sikwazi ukufezekisa ukukhutshwa kwe-zero nge-2035 ngelixa sigcina inzuzo?
  • Ukudityaniswa kunye nokufunyanwa-Zeziphi iinkampani ezincedisayo ekufuneka sizithathele ingqalelo ekufumaneni ukwahlula imithombo yengeniso ngo-2025?
  • Ukwandiswa kweJografi - Zeziphi iimarike zamazwe ngamazwe ezi-2-3 ezibonelela ngamathuba angcono okukhula okunenzuzo ngo-2030?
  • Utshintsho lolawulo-Imithetho emitsha yabucala okanye amaxabiso ekhabhoni ingaba nefuthe njani kwiinketho zethu zobuchule kule minyaka mihlanu izayo?
  • Ukuphazamiseka kweshishini – Kuthekani ukuba abo bakhuphisana nabo ngexabiso eliphantsi okanye ubugcisa obubambeleyo bukhukulise kakhulu isabelo semarike kwiminyaka emi-5?

#2. Hlalutya iimeko

Imizekelo yocwangciso lwemeko
Imizekelo yocwangciso lwemeko

Kuya kufuneka ukuba ungahoyi iziphumo zemeko nganye kuwo onke amasebe/imisebenzi, kunye nokuba iya kuba nefuthe njani kwimisebenzi, imali, iHR, njalo njalo.

Vavanya amathuba kunye nemingeni imeko nganye enokuthi iveze kwishishini. Zeziphi iindlela zobuchule ezinokunciphisa imingcipheko okanye amathuba okuphucula?

Chonga iingongoma zigqibo phantsi kwemeko nganye xa ulungiso lwezifundo lunokufuneka. Ziziphi iimpawu ezinokubonisa ukutshintshela kwindlela eyahlukileyo?

Iimeko zemephu ngokuchasene nezalathi zokusebenza eziphambili ukuqonda iimpembelelo zemali nezokusebenza ngokobungakanani apho kunokwenzeka.

Xubusha malunga nolandelelwano lwesibini kunye neziphumo eziphazamisayo ngaphakathi kweemeko. Ingaba ezi mpembelelo zinokubuyela njani kwi-ecosystem yeshishini ekuhambeni kwexesha?

Ukuziphatha ukuvavanya uxinzelelo kwaye Uhlalutyo lobuntununtunu ukuvavanya ubuthathaka bemeko. Zeziphi izinto zangaphakathi/zangaphandle ezinokuguqula ngokuphawulekayo imeko?

Xoxa ngovavanyo olunokwenzeka lwemeko nganye ngokusekelwe kulwazi lwangoku. Yeyiphi ebonakala ngathi ayinakwenzeka kangako?

Bhala lonke uhlalutyo kunye neziphumo zokudala ukuqondana okwabelwanayo kwabo bathatha izigqibo.

Imizekelo yocwangciso lwemeko
Imizekelo yocwangciso lwemeko

💡 Imizekelo yohlalutyo lwemeko:

Imeko 1: Imfuno yonyuka ngenxa yabangeneli abatsha kwimarike

  • Ingeniso enokubakho ngokwengingqi/kwicandelo labathengi
  • Imveliso eyongezelelweyo / iimfuno zokuzalisekisa umthamo
  • Iimfuno zenkunzi yokusebenza
  • Ukuthembeka kwekhonkco lonikezelo
  • Ukuqesha iimfuno ngendima
  • Umngcipheko wokuvelisa ngokugqithisileyo/unikezelo olugqithisileyo

Imeko yesi-2: Iindleko zemathiriyeli eziphambili ziphinda kabini kwiminyaka emi-2

  • Ukunyuka kwamaxabiso okunokwenzeka ngomgca wemveliso nganye
  • Ukusebenza kweqhinga lokunciphisa iindleko
  • Imingcipheko yokugcina abathengi
  • Iinketho zobonelelo ngeentlobo ngeentlobo
  • Okuphambili kwe-R&D ukufumana izinto ezibambeleyo
  • Ubuchule/isicwangciso senkxaso-mali

Imeko yesi-3: Ukuphazanyiswa kweshishini bubuchwepheshe obutsha

  • Impembelelo kwipotfoliyo yemveliso/yenkonzo
  • Itekhnoloji efunekayo/utyalo-mali lweetalente
  • Izicwangciso zokuphendula ezikhuphisanayo
  • Iimodeli zexabiso ezintsha
  • Intsebenziswano/ukhetho lweM&A ukufumana izakhono
  • Patents/IP ingozi yokuphazamiseka

#3. Khetha izikhombisi eziphambili

Imizekelo yocwangciso lwemeko
Imizekelo yocwangciso lwemeko

Iimpawu eziphambili ziimetrics ezinokubonisa ukuba imeko inokuthi ivele kwangethuba kunokuba bekulindelwe.

Kuya kufuneka ukhethe izikhombisi ezitshintsha ngokuthembekileyo isikhokelo phambi kokuba isiphumo sisonke sibonakale.

Qwalasela zombini iimetrics zangaphakathi ezifana noqikelelo lwentengiso kunye nedatha yangaphandle efana neengxelo zoqoqosho.

Misela imida okanye uluhlu lwezalathi eziya kubangela ukwanda kokubeka iliso.

Yabela uxanduva lokujonga rhoqo amaxabiso esalathisi ngokuchasene nentelekelelo yemeko.

Misela ixesha elifanelekileyo lokukhokela phakathi komqondiso wesalathisi kunye nefuthe elilindelekileyo lemeko.

Ukuphuhlisa iinkqubo zokuphonononga izikhombisi ngokudibeneyo ukuze kuqinisekiswe imeko. Imetrics enye isenokungagqibeki.

Ukuqhuba uvavanyo lokulandela umkhondo wokucokisa obonelela ngezona mpawu zilumkiso zinokuthathwa, kwaye ulungelelanise umnqweno wesilumkiso kwangethuba kunye namazinga anokubakho “e-alam yobuxoki” evela kwizalathisi.

💡Imizekelo yezalathi ezikhokelayo:

  • Izalathisi zoqoqosho - Amazinga okukhula kweGDP, amanqanaba entswela-ngqesho, ukunyuka kwamaxabiso, inzala, ukuqaliswa kwezindlu, imveliso yemveliso
  • Iindlela zoShishino-Utshintsho lwesabelo seMakethi, ulwamkelo lwemveliso emitsha, amaxabiso ezinto/amaxabiso, uphononongo lweemvakalelo zabathengi.
  • Amanyathelo okukhuphisana-Ukungena kwabakhuphisana abatsha, ukudibanisa / ukufumana, utshintsho lwamaxabiso, amaphulo okuthengisa
  • Ulawulo/umgaqo-nkqubo – Inkqubela phambili yomthetho omtsha, izindululo zolawulo/utshintsho, imigaqo-nkqubo yorhwebo

#4. Phuhlisa amacebo okuphendula

Imizekelo yocwangciso lwemeko
Imizekelo yocwangciso lwemeko

Khangela into ofuna ukuyiphumeza kwimeko nganye yexesha elizayo ngokusekelwe kuhlalutyo lweempembelelo.

Qwalasela ngeenketho ezininzi ezahlukeneyo onokuthi uzithathe njengokukhulela kwiindawo ezintsha, ukunciphisa iindleko, ukusebenzisana nabanye, ukusungula izinto ezintsha nokunye.

Khetha olona khetho lusebenzayo kwaye ubone ukuba luhambelana kakuhle kangakanani nemeko nganye yexesha elizayo.

Yenza izicwangciso ezicacileyo kwiimpendulo zakho eziphezulu ze-3-5 zexesha elifutshane kunye nexesha elide kwi-scenario nganye. Bandakanya iinketho zogcino nazo ukuba imeko ingahambi kanye njengoko bekulindelekile.

Gqiba ngokuthe ngqo ukuba zeziphi iimpawu eziya kukuxelela ukuba lixesha lokubeka impendulo nganye kwisenzo. Qikelela ukuba iimpendulo ziya kulufanelekela na ngokwemali kwimeko nganye yexesha elizayo kwaye ukhangele ukuba unayo into oyifunayo ukuze uphumeze iimpendulo ngempumelelo.

💡Imizekelo yeendlela zokuphendula:

Imeko: Ukudodobala koqoqosho kunciphisa imfuno

  • Nciphisa iindleko eziguquguqukayo ngokuyeka ukusebenza ngexesha kunye nenkcitho enokuvela ngokufriza
  • Shift unyuso ukuya kwixabiso elongezelelweyo ukugcina imida
  • Thetha ngemigaqo yokuhlawula kunye nababoneleli malunga nokuguquguquka kwe-inventri
  • Abasebenzi abahamba ngoololiwe bokubonelela ngezibonelelo ezibhetyebhetye kuzo zonke iiyunithi zoshishino

Imeko: Itekhnoloji ephazamisayo izuza isabelo semakethi ngokukhawuleza

  • Fumana uqalo olusakhasayo olunezakhono ezihambelanayo
  • Qalisa inkqubo ye-incubator yangaphakathi ukuphuhlisa izisombululo eziphazamisayo
  • Ukwabelwa ngokutsha i-capex kwimveliso yedijithali kunye namaqonga
  • Landela iimodeli zentsebenziswano emitsha ukwandisa iinkonzo ezinikwe ubuchwepheshe

Imeko: Umntu okhuphisana naye ungena kwimarike enexabiso eliphantsi

  • Uhlenga-hlengiso lwekhonkco lonikezelo ukuze kufumaneke iindawo ezinexabiso eliphantsi
  • Ukuphumeza inkqubo yokuphucula inkqubo eqhubekayo
  • Kujongwe kumacandelo emarike ye-niche enexabiso elinyanzelisayo
  • Unikezelo lwenkonzo yeenyanda kubaxumi abancamathelayo abangakhathali kakhulu kwixabiso

#5. Phumeza isicwangciso

Imizekelo yocwangciso lwemeko
Imizekelo yocwangciso lwemeko

Ukuphumeza ngempumelelo izicwangciso zokuphendula eziphuhlisiweyo, qala ngokuchaza uxanduva lokuphendula kunye namaxesha okwenziwa kwesenzo ngasinye.

Khusela uhlahlo lwabiwo-mali/izibonelelo kwaye ususe nayiphi na imiqobo ekuphunyezweni.

Phuhlisa iincwadi zokudlala zokhetho olunokwenzeka olufuna intshukumo ekhawulezileyo.

Ukuseka umkhondo wokusebenza ukujonga inkqubela yempendulo kunye nee-KPIs.

Ukwakha isakhono ngokuqesha, uqeqesho kunye notshintsho loyilo lombutho.

Ukunxibelelana ngeziphumo zemeko kunye neempendulo zeqhinga ezinxulumene nayo yonke imisebenzi.

Ukuqinisekisa ukubekwa kweliso kwemeko eqhubekayo nokuphononongwa kwakhona kwezicwangciso eziliqili zokuphendula ngelixa ubhala okufundiweyo nolwazi olufunyenwe ngamava okuphunyezwa kweempendulo.

💡Imizekelo yocwangciso:

  • Inkampani yeteknoloji iqalise i-incubator yangaphakathi (ibhajethi eyabiwe, iinkokeli ezabelwe) ukuphuhlisa izisombululo ezihambelana nokuphazamiseka okunokwenzeka. Ukuqaliswa okuthathu kwalingwa kwiinyanga ezi-6.
  • Umthengisi oqeqeshelwe abaphathi beevenkile kwinkqubo yokucwangcisa abasebenzi ukuba bacuthe ngokukhawuleza/bongeze abasebenzi ukuba imfuno itshintshile njengakwimeko yokudodobala koqoqosho. Oku kuye kwavavanywa ngokwenza imilinganiselo emininzi yokwehla kweemfuno.
  • Umvelisi wemizimveliso udibanise uphononongo lwenkcitho eyinkunzi kumjikelo wabo wokunika ingxelo wenyanga. Uhlahlo lwabiwo-mali lweeprojekthi ezikwimibhobho yabelwa ngokuhambelana nemeko yamaxesha kunye neendawo ezixhokonxayo.

IItrakthi ezibalulekileyo

Ngelixa ikamva lingaqinisekanga ngokwendalo, ukucwangciswa kwemeko kunceda imibutho ukuba ijonge iziphumo ezahlukeneyo ngobuchule.

Ngokuphuhlisa amabali ahlukeneyo kodwa angaguquguqukiyo ngaphakathi endlela abaqhubi bangaphandle abanokwenzeka ngayo, kunye nokuchonga iimpendulo ukuze baphumelele kwindawo nganye, iinkampani zinokubumba ikamva lazo kunokuba zibe lixhoba leenguqu ezingaziwayo.

Imibuzo ebuzwa qho

Ngawaphi amanyathelo ama-5 enkqubo yokucwangcisa imeko?

Amanyathelo ama-5 enkqubo yokucwangcisa imeko ngala: 1. Cinga ngeemeko zexesha elizayo – 2. Hlalutya iimeko - 3. Khetha izikhombisi ezihamba phambili - 4. Phuhlisa amaqhinga okuphendula - 5. Phumeza isicwangciso.

Uthini umzekelo wocwangciso lwemeko?

Umzekelo wokucwangciswa kwemeko: Kwicandelo likarhulumente, iiarhente ezifana neCDC, i-FEMA, kunye ne-WHO zisebenzisa iimeko ukucwangcisa iimpendulo kubhubhane, iintlekele zendalo, izoyikiso zokhuseleko kunye nezinye iingxaki.

Zeziphi ezi ntlobo zi-3 zeemeko?

Iindidi ezintathu eziphambili zeemeko kukuhlola, iimeko eziqhelekileyo kunye neziganeko eziqikelelwayo.