Uphando olwenziwa yi-Harvard Business School lubonise ukuba malunga ne-90% yemibutho ingaphumeleli kwinyathelo lokuphunyezwa kwezicwangciso zabo ezichazwe kakuhle.
Ukuphunyezwa kobuchule linyathelo lesine le Ulawulo lobuchule inkqubo kwaye bubuchule bokwenza izinto. Idla ngokujongelwa phantsi xa ithelekiswa nezinye izigaba zolawulo lweqhinga ngenxa yomsantsa okhoyo phakathi kwawo cwangciso so buchule kunye nokubulawa.
Kuyabonakala ukuba, isicwangciso liphepha nje elingenampembelelo kumashishini ukuba ukuphunyezwa kwesicwangciso asihambi kakuhle.
Ke, ithini intsingiselo yokuphunyezwa kwesicwangciso, ngawaphi amanyathelo okuphunyezwa kwesicwangciso, kunye nendlela yokoyisa imingeni yayo? Zonke ziya kuxoxwa kweli nqaku, ke masingene ngaphakathi!
Isiqulatho
Yintoni ukuphunyezwa kobuchule?
Ukuphunyezwa kobuchule kuchaza isicwangciso sokuguqula izicwangciso zibe yintshukumo ukuze kuphunyezwe iziphumo ezinqwenelekayo, ngakumbi iinjongo zexesha elide zombutho. Yiseti yemisebenzi apho isicwangciso sobuchule sitshintshwa sibe yintsebenzo engqongqo kumbutho.
Ucwangciso olunolwazelelelo nolucokisekileyo kunye nezakhono zolawulo lweprojekthi ziyafuneka. Kukho amacandelo amahlanu aphambili afana nabantu, izibonelelo, ubume, iinkqubo, kunye nenkcubeko exhasa ukuphunyezwa kwesicwangciso.
Umzekelo unokwenza isicwangciso esitsha sokuthengisa ukunyusa intengiso yeemveliso zenkampani okanye uhlengahlengiso inkqubo yovavanyo lomqeshwa wakho ngokuhlanganisa. umboniso isoftware njenge IAhaSlides kumbutho wakho kule minyaka imbalwa izayo.
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Kutheni kubalulekile ukuphunyezwa kobuchule?
Kubalulekile ukuqaphela ukuba ukuphunyezwa kobuchule yenye yezona nxalenye zibalulekileyo kuyo nayiphi na iprojekthi kwaye izisa iinzuzo ezininzi kwimibutho ngenxa yezi zizathu zilandelayo:
- Inceda imibutho ifezekise iinjongo.
- Sisixhobo esigqibeleleyo sokugweba ukuba isicwangciso esiqulunqiweyo sifanelekile okanye akunjalo.
- Kuyanceda ukumisela imikroba kunye nemiqobo ekuqulunqweni kwesicwangciso nolawulo.
- Inceda ukulinganisa impumelelo yeenkqubo zolawulo kunye nezenzo.
- Inceda imibutho ukuba yakhe izakhono ezingundoqo kunye nobuchule bokukhuphisana
Zeziphi izigaba ezi-6 zokuphunyezwa kobuchule?
Ukuphunyezwa kobuchule kulandela amanyathelo angama-7, ukusuka ekubekeni iinjongo ezicacileyo ekuqhubeni ukulandelwa, ezi zigaba zisebenza njengendlela yemibutho yokuhamba kwindawo enzima yokuphunyezwa kweqhinga. Makhe sijonge ukuba abaphathi kufuneka benze ntoni kwinqanaba ngalinye!
Inqanaba 1: Cacisa iinjongo zakho
Njengentlantsi evuthisa umlilo odangazelayo, iinjongo ezicacileyo ziphembelela inkanuko nokuzimisela okufunekayo ukuze kuphunyezwe ngempumelelo. Zisebenza njengeebhakhoni ezikhokelayo, zikhokelela iinzame kumbono ofanayo.
Ngokumisela iinjongo ezithile, ezinokulinganiswa, ezifikelelekayo, ezifanelekileyo, kunye nexesha elimiselweyo (i-SMART), imibutho ivutha umlilo wokuphefumlelwa ngaphakathi kwamaqela abo. Ngokunxuseneyo, ukuchonga izinto eziguquguqukayo eziphambili kunye nemiba ebumba impumelelo ibonelela ngekhampasi yokuhamba emanzini anesiphithiphithi sokuphunyezwa.
Inqanaba 2: Yabela iqela elineendima noxanduva
Akukho msebenzi wobugcisa wenziwa ligcisa elilodwa; kuthatha i-symphony yeetalente ezisebenza ngokufanelekileyo. Ngokufanayo, ukuchonga iindima, uxanduva, kunye nobudlelwane bubugcisa bokuluka i-tapestry yentsebenziswano kunye nentsebenziswano.
Ngokuchaza ngokucacileyo ukuba ngubani owenza ntoni kunye nendlela abanxibelelana ngayo, imibutho idala inkqubo ephilayo yendalo ekhuthaza ukutsha, ukuthembana, kunye nokugqwesa ngokudibeneyo. Ukwamkela amandla entsebenziswano, bakhulula amandla okwenene abantu babo.
Qaphela ukuba ukunika umqeshwa ngamnye imisebenzi enentsingiselo ehambelana nezakhono zabo kunye nezinto abazithandayo, imibutho ivutha ubunini, injongo, kunye nokukhula komntu. Oku kukhulula amandla anokukwazi ukuhambisa iintaba, kuqhubela phambili iqhinga ngokuzimisela okungagungqiyo.
Inqanaba 3: Ukuphumeza kunye nokubeka iliso kwisicwangciso
Ngesicwangciso esichazwe kakuhle kunye nemisebenzi enikezelweyo, imibutho iqalisa ukuphumeza isicwangciso sayo sokuphumeza. Ngeli nqanaba, kubalulekile ukuseka ishedyuli ukuze ukwazi ukuhlaziya rhoqo imeko yenkqubela yakho.
Uvavanyo lwarhoqo kunye neelophu zeempendulo zinceda ekuchongeni imiqobo, ukulandelela imida, kunye nokuqinisekisa ulungelelwaniso kunye neenjongo ezicwangcisiweyo.
Inkxaso ethe gqolo nesikhokelo esinikwa amaqela nangakumbi iphucula inkuthazo yawo kunye nokusebenza ngempumelelo ekunikeni iziphumo.
Inqanaba lesi-4: Yamkela into engalindelekanga, kwaye wenze utshintsho ukuba luyimfuneko
Kumhlaba ongalindelekanga wokuphunyezwa kobuchule, ukujika okungalindelekanga kunye nokujika kudla ngokuvela. Nangona kunjalo, kula maxesha apho ukuqina kokwenyani kunye nokuguquguquka kukhanya. Imibutho kufuneka yamkele into engalindelekanga ngezandla ezishushu kwaye ijonge imingeni njengamathuba okukhula.
Ngokuthabatha amanyathelo okulungisa ngokukhawuleza, ukulungelelanisa amanyathelo abo, kunye nokuhlaziya izicwangciso zabo, abapheleli nje ekubeni boyise imiqobo kodwa baphuma bomelele kwaye bekhawuleza ngakumbi kunangaphambili.
Inqanaba lesi-6: Ukuvalwa kweprojekthi
Njengoko ukuphunyezwa kusondela ekugqityweni, kubalulekile ukuphumeza ukuvalwa kweeprojekthi okanye amaphulo athathiweyo. Eli nqanaba likwabandakanya ukufumana imvumelwano kwiziphumo kunye neziphumo ezifunyenweyo, ukuqinisekisa ulungelelwaniso nenjongo yeqhinga lombutho.
Inqanaba 7: Ukuqhuba ulandelelo
Uphononongo luyafuneka ekupheleni kokuphunyezwa kobuchule. Unokwenza uphononongo lokufa okanye ukubuyisela emva okanye uphonononge indlela inkqubo ehambe ngayo. Ngempendulo eyiyo kunye nenkqubo yokucamngca, kudala ithuba kubaphathi kunye neqela lokuchonga izifundo ezifundiweyo, ukubhiyozela impumelelo, kunye nokuchonga iindawo zokuphucula, ukukhanyisa indlela engaphambili kunye nokukhuthaza iinzame zexesha elizayo.
Uthini umzekelo wokuphunyezwa kobuchule?
Kukho imizekelo emininzi yokuphunyezwa kwesicwangciso esilungileyo kwimeko yeshishini. I-CocaCola, iTesla, okanye i-Apple yimizekelo ekhokelayo kwishishini labo.
Uphumezo lweqhinga leCoca-Cola luquka imiyalezo engaguqukiyo kunye nokufikelela kwihlabathi jikelele. Ngokusebenzisa uphawu oludityanisiweyo kunye nezilogeni ezikhumbulekayo ezifana “nolonwabo oluvulekileyo” kunye “Nongcamla uKuziva,” iCoca-Cola imanyanise iinzame zabo zokuthengisa kwiimarike ezahlukeneyo. Le ndlela yehlabathi jikelele yabavumela ukuba bahlakulele ukuqonda kunye nokudibanisa, okwenza i-Coca-Cola ibe yinto ethandwayo neyaziwayo kwihlabathi jikelele.
I-Tesla yenye imeko engumzekelo wokuphunyezwa kobuchule. Ukuphunyezwa kweqhinga likaTesla kwaqala ngenjongo ecacileyo yokudala izithuthi zombane eziphezulu eziya kudlula iimoto eziqhelekileyo zepetroli. Bazibeka njengophawu oluhambelana netekhnoloji yokusika, uluhlu oluphezulu, kunye nokusebenza okumangalisayo.
Ukubulawa kuka-Apple kwaphawulwa ngoqwalaselo olucokisekileyo kwiinkcukacha kunye nokugxila ekuhambiseni iimveliso ezidityaniswe ngaphandle komthungo ihardware kunye nesoftware. Ukukhutshwa kwezinto ezintsha ezitshintsha umdlalo ezifana ne-iPod, i-iPhone, kunye ne-iPad zibonise ukuzibophelela kwazo ekugqweseni. Ukuzinikela kuka-Apple ekuziseni amava omsebenzisi njengokuba akukho namnye owahlulayo, ukutsala ihlabathi kunye nokuguqula amashishini ephela.
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Yeyiphi imiba ekuphunyezweni kwesicwangciso?
Nangona imibutho emininzi ityala kakhulu ixesha kunye nemali ukwenza izicwangciso ezintle, ayizizo zonke eziphumelele ngokwenene. Nazi izizathu ezithandathu eziphezulu zokuba kutheni ukuphunyezwa kwesicwangciso kunokusilela:
- Poor Nkokheli kunye nokungabikho konxibelelwano
- Ukusilela kweenjongo ezicacileyo okanye akukho ntsingiselo yoshishino.
- Ayikhange icinge ngokufanelekileyo imeko yangoku yombutho kunye nobuchule
- Iyasilela ukubandakanya abantu abalungileyo, okanye ukusilela kokusebenza kakuhle uqeqesho lwabasebenzi
- Ukwaba ixesha elingonelanga kunye nohlahlo lwabiwo-mali
- Zintsonkothe kakhulu okanye azicacanga kakhulu ukuba zingaqondwa
- Ukungaphumeleli ukulandelwa okufana nophononongo, uvavanyo, okanye ukwenza utshintsho oluyimfuneko
Indlela yokoyisa imingeni ekuphunyezweni kobuchule?
Ukuba ujonge iindlela zokulungisa ukuphunyezwa kwesicwangciso esineziphene kwaye uzise ixabiso kwishishini lakho, Nazi ezinye izicwangciso zokuphumeza iprojekthi ongafanele uyiphose:
- Misela evulekileyo kwaye rhoqo uqhagamshelwano
- Ukukhuthaza indawo exhasayo apho ukunyaniseka kuxatyiswa kwaye kukhuthazwa
- Qinisekisa ukucaca kwiinjongo ezicwangcisiweyo, iindima, uxanduva kunye nolindelo
- Nika inkxaso yeqela, unike isikhokelo, uqeqesho, okanye uncedo olongezelelweyo xa lufuneka.
- Nika izixhobo ezifanelekileyo zomsebenzi
- Yenza uhlolo rhoqo, sebenzisa izixhobo ze-SAAS ezifana IAhaSlides ukuba kuyafuneka.
Imibuzo ebuzwa qho
Yintoni injongo yokuphunyezwa?
Ijolise ekubekeni izicwangciso ekusebenzeni, kunye nendibaniselwano yemisebenzi eyahlukeneyo ecwangcisiweyo, enenjongo yokuphumeza iinjongo ezithile.
Zeziphi izigaba ezi-5 zolawulo olucwangcisiweyo?
Izigaba ezihlanu zenkqubo yolawulo lweqhinga kukuseka iinjongo, uhlalutyo, ukuqulunqwa kweqhinga, ukuphunyezwa kwesicwangciso kunye nokubeka iliso kwisicwangciso.
Zeziphi izinto ezichaphazela ukuphunyezwa kwesicwangciso?
Imiba emi-5 ephambili yokuphunyezwa kwesicwangciso esiyimpumelelo zaziswa ngolu hlobo lulandelayo:
- Ubunkokeli kunye nolwalathiso olucacileyo
- Ulungelelwaniso lombutho
- Ulwabiwo lwemithombo
- Unxibelelwano olusebenzayo kunye nothethathethwano
- Ukubeka iliso kunye nokuziqhelanisa
Yeyiphi imodeli yokuphunyezwa kweqhinga le-5 P?
Ngokutsho kophononongo malunga ne-5 P's Strategic Implementation Model (1998), eyenziwe nguMildred Golden Pryor, uDonna Anderson, uLeslie Toombs noJohn H. Humphreys, i-5'P ibandakanya: injongo, imigaqo, inkqubo, abantu kunye nokusebenza.
Yeyiphi imiqobo emi-4 yokuphunyezwa kwesicwangciso?
NgokukaKaplan noNorton (2000), kukho imiqobo emine ekuphumezeni isicwangciso esisebenzayo esibandakanya: (1) isithintelo sombono, (2) isithintelo sabantu, (3) isithintelo solawulo, kunye (4) nesithintelo sobutyebi.
Okukwintsusa
Ukuphunyezwa kobuchule sisithako esiphambili sempumelelo yoshishino lwanamhlanje kukhuphiswano lwemarike yanamhlanje. Nokuba isicwangciso sakho sincinci okanye sikhulu kangakanani, ukusiphumeza ngokufanelekileyo kubalulekile ukuba ishishini lihlale likhawuleza, liguquguquke, kwaye liphendule kutshintsho lwemarike.
Ukuba ujonge iindlela ezintsha zokubonelela ngesikhokelo, uqeqesho okanye ukwenza uvavanyo lwabasebenzi, nika izixhobo zokubonisa ezifana IAhaSlides zama kwaye ubone ukuba ikunceda njani ukuba ukhanyise intetho yakho kwaye ubambe umdla wabantu.
