Iintlobo ze-6 zeQhinga leNtengiso: Ukuvula iiMfihlo zeMpumelelo

Unemveliso entle okanye inkonzo elungele ukubetha imakethi, kodwa uqinisekisa njani ukuba ifikelela kubantu abalungileyo? Impendulo ifumaneka kwiindidi zesicwangciso sokuthengisa ozikhethayo. Ngokhetho oluninzi olukhoyo, kubalulekile ukwazi iindlela ezahlukeneyo zokuthengisa kunye nexesha lokuzisebenzisa. Nokuba ujonge ukonyusa ulwazi lwebrendi, uqhuba ukuthengisa, okanye ukwakha ukuthembeka kwabathengi, sikugqubuthele ngesikhokelo esipheleleyo kwiindidi ezahlukeneyo zeqhinga lokuthengisa.

Isiqulatho

• Iintlobo ezi-6 zeQhinga leNtengiso
• #1 - Ukuthengiswa koMxholo
• #2 - Intengiso yeMedia yeNtlalo
• #3 - Intengiso ye-imeyile
• #4 - SEO
• #5 - Ukuthengiswa koMnyadala
• #6 - Intengiso yoManyano
• IItrakthi ezibalulekileyo
• FAQs Iintlobo zeNtengiso yoBuchule

Iintlobo ezi-6 zeQhinga leNtengiso

#1. Ukuthengiswa koMxholo-Iintlobo zeQhinga leNtengiso

Intengiso yoMxholo yindlela ecwangcisiweyo egxile ekudaleni nasekuhanjisweni komxholo oxabisekileyo nofanelekileyo ngenjongo ephambili yokutsala kunye nokubandakanya abaphulaphuli abathile ekujoliswe kubo. Esi sicwangciso sokuthengisa sigxile ekunikeni ulwazi, ukuzonwabisa, okanye izisombululo kubaphulaphuli, kunokukhuthaza ngokuthe ngqo iimveliso okanye iinkonzo. 

Usetyenziswa nini ukuthengisa umxholo:

• Ulwaziso lwebrand: Ukuthengiswa komxholo kukulungele ukudala okanye ukunyusa ulwazi lophawu. Ikunceda ukuba uqatshelwe kwaye ukhunjulwe ngabaphulaphuli bakho ekujoliswe kubo.
• IiMfuno zeMfundo: Sebenzisa ukuthengisa umxholo xa unemveliso entsonkothileyo okanye iinkonzo ezifuna ingcaciso okanye imfundo. Umxholo onika ulwazi unokwenza ukuqonda kube lula.
• Ukukhula kwexesha elide: Ukuba ukuyo ixesha elide, ukuthengisa umxholo liqabane lakho. Sisicwangciso esithatha ixesha ukuvelisa iziphumo kodwa sinokuba ngumthombo ozinzileyo wohlumo.
• Isizukulwana sokuKhokela: Ukuthengiswa komxholo kunokuba yinto ehamba phambili yokuvelisa amandla. Yisebenzise ukutsala abathengi abanokubakho kwaye ubakhulisele kwinguquko.
• I-SEO kunye nokubonakala kwi-Intanethi: Umxholo uyinkosi kwi-intanethi. Ukuba ujolise ekuphuculeni i-injini yokukhangela yewebhusayithi yakho kunye nokubonakala kwe-intanethi, ukuthengiswa komxholo kubalulekile.

Intengiso yoMxholo iWufaneleyo

• Amashishini amancinci.
• Amashishini eNiche.
• Imimandla eqhutywa lulwazi (imali, umthetho, ukhathalelo lwempilo).
• Ukuqala
• I-E-yorhwebo kunye nokuthengisa.
• Amashishini asekelwe kwiinkonzo.
• Abangenzi nzuzo.

#2. Intengiso yeMedia yeNtlalo-Iintlobo zeQhinga leNtengiso

I-Social Media Marketing sisicwangciso esiguqukayo esibandakanya ukusebenzisa amandla amaqonga eendaba ezentlalo athandwayo afana ne-Facebook, Instagram, Twitter, kunye ne-LinkedIn ukufezekisa iinjongo ezahlukeneyo zokuthengisa. 

Uyisebenzisa nini iNtengiso yeMidiya yeNtlalo:

• Yakha ulwazi lweBrand: Yisebenzise ukwazisa ibhrendi yakho kubaphulaphuli abaninzi kwaye ubonise ubuni bakho kunye nexabiso.
• Nxibelelana nabathengi: Ukuseka unxibelelwano oluthe ngqo, idilesi yeenkxalabo, kwaye wenze i-brand community.
• Yazisa iiMveliso kunye neeNkonzo: Ngokufanelekileyo bonisa iminikelo yakho, ngakumbi kwiiplatifti ezibonakalayo ezifana ne-Instagram.
• Yabelana Ngomxholo Oxabisekileyo: Qhuba itrafikhi kwaye unikeze ixabiso ngezithuba zebhlog, iividiyo, kunye ne-infographics.
• Qhuba amaPhulo eNtengiso: Sebenzisa iintengiso ezijoliswe kuzo ukonyusa imveliso okanye ukubonakala kwenkonzo.

Intengiso yeMedia yeNtlalo iFanele

• Amashishini abo bonke ubukhulu
• I-E-yorhwebo kunye noRhwebo
• Iinkampani zeB2C
• Iimpawu ezineSibheno esiBonakalayo
• Amashishini asekuhlaleni
• Ingeniso
• Ukuthengisa

#3. Ukuthengiswa kwe-imeyile-Iintlobo zeQhinga leNtengiso

Ukuthengisa nge-imeyile sisicwangciso esiguquguqukayo esibandakanya ukuthumela ii-imeyile ekujoliswe kuzo kuluhlu lwababhalisi ukufikelela kwiinjongo ezahlukeneyo zokuthengisa ezifana nokukhuthaza iimveliso, ukwabelana ngeendaba, okanye ukukhulisa ubudlelwane babathengi.

Uyisebenzisa nini i-imeyile yokuthengisa:

• Yazisa iiMveliso okanye iiNkonzo: Sebenzisa i-imeyile yokuthengisa imveliso ngokuthe ngqo okanye ukukhuthazwa kwenkonzo ngokusebenzisa imikhankaso ye-imeyile enyanzelisayo.
• Yabelana ngeNdaba kunye noHlaziyo: Gcina abaphulaphuli bakho benolwazi nge-imeyile malunga neendaba zamva nje, ukukhutshwa kwemveliso, okanye ulwazi lweshishini.
• Khulisa uBudlelwane baBathengi: Sebenzisa ii-imeyile ezenzelwe wena ukubandakanya kunye nokukhulisa ubudlelwane obukhoyo babathengi.
• Isizukulwana esiKhokelayo kunye noGuquko: Sebenzisa intengiso ye-imeyile ukuvelisa nokuguqula izikhokelo, ukwakha uluhlu lwabathengi abanokubakho.
• Phinda ubandakanye abaThengi abangasebenziyo: Vuselela abathengi abangasebenziyo ngamaphulo ekujoliswe kuwo aneentengiso ezikhethekileyo okanye izikhumbuzo.

I-imeyile yoNtengiso iLungileyo:

• Iinkampani zeB2C
• Abapapashi bomxholo
• Ababoneleli ngeNkonzo
• Amashishini axhomekeke kwiNkokheli.
• Amashishini amancinci

#4. UPhendlo lweNjini yoKhangelo (SEO)-Iintlobo zeQhinga leNtengiso:

I-Engine Engine Optimization, ngokuqhelekileyo ebizwa ngokuba yi-SEO, isicwangciso sokuthengisa idijithali sigxile ekuphuculeni iwebhusayithi yakho kunye nomxholo wokubeka phezulu kumaphepha eenjini zokukhangela (SERPs). Eyona njongo iphambili ye-SEO kukuphucula ukubonakala kwakho kwi-Intanethi, ukwenza kube lula kubathengi abanokubakho ukuba bakufumane xa befuna ulwazi olufanelekileyo, iimveliso, okanye iinkonzo.

Usebenzisa nini i-SEO:

• Ukuphehlelelwa kweWebhusayithi: Qala i-SEO ngexesha lokudalwa kwewebhusayithi yesayithi yokukhangela ehambelana ne-injini.
• Ukutshintsha igama okanye uYilo ngokutsha: Sebenzisa i-SEO ngexesha lokurhweba ngokutsha okanye uhlengahlengiso ukuze ugcine ukubonakala kwi-intanethi.
• Ukwandisa ukubonakala kwi-Intanethi: Sebenzisa i-SEO ukuphucula ubukho bakho kwi-intanethi kunye nokutsala abathengi abanokubakho.
• UkuJonga kubaphulaphuli abaKhethekileyo: Ukulungelelanisa umxholo kunye nokubonakala usebenzisa i-SEO ukufikelela kubaphulaphuli basekhaya, behlabathi, okanye be-niche.
• Uphuculo oluqhubekayo: I-SEO ngumzamo oqhubekayo wokugcina kunye nokuphucula umgangatho weenjini zokukhangela.

Eyona ilungele i-:

• Amashishini akwi-Intanethi
• Amashishini asekuhlaleni
• IiWebhsayithi eziqhutywa ngumxholo
• Startups
• Ababoneleli ngeNkonzo
• IiWebhusayithi zeNiche
• Ingeniso
• Amashishini anaBathameli beSelula
• Iiblogi kunye noshicilelo

#5. Ukuthengiswa koMsitho-Iintlobo zeQhinga leNtengiso:

Ukukhuthaza iimveliso okanye iinkonzo ngemiboniso yezorhwebo, iinkomfa, okanye eminye iminyhadala sisicwangciso sokuthengisa esibandakanya ukuthatha inxaxheba kwiindibano ezithe ngqo kwishishini ukunxibelelana nabathengi abanokubakho kunye namaqabane oshishino.

Unokusetyenziswa nini ukuThengisa uMsitho:

• Ukuqaliswa kweMveliso: Ilungele ukuqaliswa kweemveliso ezintsha kubaphulaphuli abagxininisekileyo.
• Uthungelwano kunye neNtsebenziswano: Igqibelele kuthungelwano kunye nokwenza ubudlelwane boshishino.
• Isizukulwana sokuKhokela: Qokelela izikhokelo ezixabisekileyo ngokuzibandakanya nabazimase umnyhadala.
• Uphando lwemakethi: Fumana ulwazi kwiindlela zeshishini, okhuphisana nabo, kunye nezinto ezikhethwa ngabathengi.
• Ukubonakaliswa kweBrand: Liphakamise igama lebhrendi yakho ngokubakho komsitho.
• UQeqesho neMfundo: Fundisa abaphulaphuli bakho ngeendibano zocweyo kunye neenkcazo-ntetho

Ilungele:

• Iinkampani zeB2B
• Ukuqaliswa kweMveliso eNtsha
• IiMveliso zexabiso eliphezulu okanye iiNkonzo
• Niche Industries
• Amashishini aqhutywa ngothungelwano
• Iinkampani ezijolise kuPhando lweMarike
• Ababoneleli beeNkonzo zobuNgcali
• Iinkampani zeB2C ezineeMveliso eziPhakamileyo

#6. Intengiso yoManyano-Iintlobo zeQhinga leNtengiso:

Ukuthengisa okuhambelanayo sisicwangciso sokuthengisa esisekwe ekusebenzeni esibandakanya ukusebenzisana nabasebenzisana nabo (abantu ngabanye okanye amanye amashishini) abakhuthaza iimveliso okanye iinkonzo zakho. Amaqabane afumana ikhomishini kwintengiso nganye okanye isenzo abasenzayo ngeenzame zabo zokuthengisa.

Uyisebenzisa nini iNtengiso yoManyano:

• Urhwebo lwe-E-kunye neeNtengiso ze-Intanethi: Ifanelekile ekwandiseni ukuthengiswa kwe-intanethi kunye nokufikelela kubaphulaphuli ababanzi ngokusebenzisa amaqumrhu.
• Unyuso lweMveliso okanye iNkonzo: Inkulu ekukhuthazeni okujoliswe kuyo kwiimveliso okanye iinkonzo ezithile.
• Ukwandisa ukufikelela kwakho: Ixabiseke kakhulu kwisikali sokuthengisa ngokukhawuleza ngothungelwano lwamahlakani.
• INtengiso enexabiso: Indleko-esebenzayo, njengoko uhlawula amaqabane ngokusekelwe kwiziphumo, ukunciphisa iindleko zentengiso.
• Iimpembelelo ezixhasayo: Bopha ukufikelela kunye nokuthembeka kwabaphembeleli okanye iiblogi.
• Imijelo yeNtengiso eyahlukeneyo: Sebenzisa iindlela ezahlukeneyo zokuthengisa, kubandakanya umxholo, imidiya yoluntu, i-imeyile, kunye nokunye.

Eyona nto ingcono kwiNtengiso yoManyano:

• Amashishini e-E-commerce
• Iimveliso kunye neeNkonzo zeDijithali
• Iinkampani zeB2C kunye neB2B
• Ukusebenzisana kwempembelelo
• IiWebhsayithi eziqhutywa ngumxholo
• Generation Generation
• Amashishini aneeMveliso ezininzi

IItrakthi ezibalulekileyo

Ukuqonda kunye nokuphumeza ezi 6 iintlobo zezicwangciso zokuthengisa kubalulekile kwimpumelelo yalo naliphi na ishishini okanye umbutho. Nokuba ujonge ukukhulisa ulwazi lohlobo, ukuqhuba ukuthengisa, okanye ukunxulumana nabaphulaphuli ojolise kubo, isicwangciso esilungileyo sokuthengisa sinokwenza umahluko omkhulu.

Ukunxibelelana ngokufanelekileyo kwaye ubonise ezi zicwangciso kwiqela lakho, abathengi, okanye abachaphazelekayo, usebenzisa AhaSlides. AhaSlides inokuphucula iintetho zakho kunye neentlanganiso, ikwenza kube lula ukuhambisa iikhonsepthi ezintsonkothileyo zentengiso, ukubandakanya abaphulaphuli bakho, kunye nokusebenzisana ngaphandle komthungo. Ngayo iimpawu interactive kwaye itemplates, AhaSlides inokukunceda ukuba uthathe iingxoxo zakho zesicwangciso sokuthengisa kwinqanaba elilandelayo, uqinisekise ukuba wonke umntu ukwiphepha elifanayo kwaye uhambelana neenjongo zakho zokuthengisa.

Ii-FAQs | Iindidi zeQhinga leNtengiso

Zeziphi izicwangciso ezine eziphambili zokuthengisa?

Ukuthengiswa koMxholo, ukuthengiswa kwe-imeyile, ukuSebenza kweNjini yoPhando (SEO), iNtengiso yeNtlalo

Ziziphi izicwangciso zentengiso ezi-5 eziphezulu?

Ukuthengiswa koMxholo, ukuthengiswa kwe-imeyile, uPhendlo lweNjini yoPhando (SEO), iNtengiso yoMsitho, iNtengiso yeMedia yeNtlalo

Ziziphi iintlobo ze-7 zentengiso?

Intengiso yeDijithali, iNtengiso yoMxholo, iNtengiso yeMedia yeNtlalo, iNtengiso ye-imeyile, iNtengiso ye-Influencer, iNtengiso yeMicimbi, iNtengiso edibeneyo.

Ref: CoSchedule | MailChimp