What is a B2B sales and marketing funnel?

The B2B sales funnel is closely connected to the marketing funnel. While the marketing funnel focuses on generating leads and raising awareness, the sales funnel focuses on converting those leads into customers. A successful B2B sales funnel requires effective marketing strategies to attract and engage potential customers.

What is the difference between a B2B funnel and a B2C funnel?

The main difference between a B2B and B2C funnel is the target audience. B2B funnels focus on selling products or services to other businesses, while B2C funnels focus on selling to individual consumers. B2B funnels typically have longer sales cycles and involve multiple decision-makers, while B2C funnels are often shorter and more focused on emotional appeals.

How much does it cost to create a B2B sales funnel?

The cost of creating a B2B sales funnel can vary depending on factors such as the business's size, the sales process's complexity, and the tools and resources needed to implement the funnel. Costs may include expenses for marketing, advertising, software, and staff.

What is a full-funnel strategy in B2B?

A full-funnel strategy in B2B refers to a comprehensive approach to the sales and marketing process that involves all sales funnel stages. It encompasses lead generation, lead nurturing, sales enablement, and customer retention.

What is the top-of-funnel content B2B?

It refers to content that is designed to attract and engage potential customers who are in the early stages of the sales funnel. This can include blog posts, social media content, ebooks, webinars, and other types of content that provide educational or informative value to the audience, without necessarily promoting a specific product or service.

What is the bottom-of-funnel content B2B?

This can include case studies, product demos, free trials, and other types of content that provide specific details about the product or service being offered.

What are the 4 key elements in the funnel?

Awareness - creating awareness about the brand or product Interest - generating interest and educating potential customers Decision - helping potential customers make a decision Action - converting potential customers into customers.

Is a sales funnel a CRM?

A B2B sales funnel and a CRM (customer relationship management) system are not the same thing. A CRM can be used to manage customer data and interactions at all stages of the sales funnel.

Who needs a B2B sales funnel?

Any B2B business that wants to attract, engage, and convert potential customers needs a B2B sales funnel. It helps companies to streamline the sales process, improve lead generation and nurturing, and increase the overall efficiency and effectiveness of the sales and marketing efforts.

SaaS (Software as a Service) refers to a software delivery model in which software is licensed and accessed online. A funnel refers, on the other hand, to a typical b2b sales process that describes the stages a potential customer goes through when making a purchase decision.

What is a B2B Sales funnel example?

The same software company creates a white paper or ebook that provides in-depth information on how their product can solve a particular business problem. The company promotes the ebook through targeted ads and email campaigns.

Is a B2B sales funnel also a Sales pipeline?

B2B sales funnel and sales pipeline are often used interchangeably to describe converting leads into customers. While the sales pipeline focuses on the internal process of closing deals, the sales funnel considers the entire customer journey, from lead generation to conversion.

B2B Sales Funnel | Ṣe ipilẹṣẹ Ọkan ni imunadoko ni 2024

Ṣiṣe pẹlu awọn onibara kii ṣe rọrun, paapaa ni ipo B2B; ti o ni idi ti o yoo nilo kan to dara B2B Sales Funnel. Ko dabi B2C, awọn alabara jẹ awọn afilọ ẹdun diẹ sii, ati B2B Tita Funnels jẹ eka pupọ diẹ sii, o ṣee ṣe lati jẹ onipin diẹ sii ati dojukọ iye ati ROI nigba ṣiṣe awọn ipinnu rira.

Bi imọ-ẹrọ ṣe n dagbasoke, awọn ibatan B2B yoo tẹsiwaju lati dagba, ṣiṣẹda awọn anfani iṣowo tuntun ati awọn italaya. Lílóye funnel Titaja B2B le jẹ ọna ti o dara julọ fun idojukọ awọn alabara ati mimu awọn anfani ifigagbaga.

Akopọ

Kini Titaja B2B?	Iṣowo si Iṣowo - Tita Iṣowo
Tani o ṣẹda tita B2B?	John Deere
Kini imoye ti awọn tita B2B?	Ta nipasẹ awọn iwulo dipo ilana titaja gangan

Akopọ ti B2B Sales Funnel

The B2B tita funnel | Orisun: Freepik | Ṣayẹwo awọn apẹẹrẹ funnel tita b2b diẹ!

Atọka akoonu

Akopọ
Kini funnel tita B2B ati kilode ti o ṣe pataki?
Awọn ipele 6 ti funnel tita B2B ati awọn apẹẹrẹ
Awọn imọran lati ṣẹda Funnel Titaja B2B Olukoni
Nigbagbogbo bi Ìbéèrè
isalẹ Line
Nigbagbogbo bi Ìbéèrè

Italolobo fun Dara igbeyawo

Ọrọ miiran

Ṣe o nilo ohun elo kan lati ta dara julọ?

Gba awọn iwulo to dara julọ nipa ipese igbejade ibaraenisepo igbadun lati ṣe atilẹyin ẹgbẹ tita rẹ! Wole soke lati ya free adanwo lati AhaSlides ìkàwé awoṣe!

🚀 Gba adanwo Ọfẹ☁️

Kini funnel tita B2B ati kilode ti o ṣe pataki?

Ifunni tita B2B jẹ ilana ti a ṣeto ti o ṣe ilana awọn ipele oriṣiriṣi ti alabara ti o pọju lọ nigbati o ba gbero rira ọja tabi iṣẹ ni aaye B2B (iṣowo-si-owo).

Nipa fifọ ilana titaja si awọn ipele oriṣiriṣi, awọn iṣowo le loye ilana rira ni kikun, eyiti o jẹ ki awọn iṣowo ṣe iwọn ati itupalẹ awọn ipa tita ati titaja wọn ati ilọsiwaju iriri alabara gbogbogbo.

Pẹlupẹlu, eefin tita B2B ṣe iranlọwọ fun awọn iṣowo ṣe idanimọ awọn aaye ifọwọkan bọtini ati awọn ibaraẹnisọrọ ti o waye lakoko irin-ajo rira. Eyi n gba awọn iṣowo laaye lati ṣe agbekalẹ awọn ilana titaja ti a fojusi ati awọn ilana tita fun ipele kọọkan ti funnel, jijẹ iṣeeṣe ti iyipada awọn alabara ti o ni agbara sinu isanwo awọn alabara.

Sibẹsibẹ, diẹ ninu awọn jiyan pe awoṣe yii jẹ irọrun pupọ ati pe ko ṣe akọọlẹ fun awọn idiju ti awọn ihuwasi rira B2B ode oni. Bi abajade, ọpọlọpọ awọn iṣowo ti ni idagbasoke awọn awoṣe nuanced diẹ sii ati irọrun ti o ṣe akiyesi awọn abuda alailẹgbẹ ti awọn ọja ibi-afẹde wọn ati awọn alabara.

Awọn ipele 6 ti funnel tita B2B ati awọn apẹẹrẹ

Ṣaaju ṣiṣe rira ni ipo B2B kan, alabara ti o ni agbara le lọ nipasẹ awọn ipele 6 oriṣiriṣi, eyiti a ṣe apejuwe nipasẹ awoṣe funnel tita B2B gẹgẹbi atẹle. Ṣe akiyesi pe nọmba awọn alabara ti o ni agbara le dinku bi wọn ṣe nlọ nipasẹ ipele kọọkan.

Ipele 1: Imọye

Idi ti ipele Imoye ninu aaye tita B2B ni lati ṣẹda imọ iyasọtọ ati famọra awọn alabara ti o ni agbara ti o le nifẹ si awọn ọja tabi awọn iṣẹ rẹ. Ni ipele yii, awọn alabara ti o ni agbara ko ni itara lati ṣe rira, ṣugbọn wọn le ni iṣoro kan tabi iwulo ti iṣowo rẹ le yanju.

Eyi le ṣee ṣe nipasẹ ọpọlọpọ awọn ikanni titaja, gẹgẹbi ilekun-si-enu B2B tita, ipolowo, awọn ifiweranṣẹ awujọ awujọ, awọn fidio Youtube, titaja akoonu, ati awọn ibatan gbogbo eniyan.

Ipele 2: Anfani

Ipele iwulo ninu eefin tita B2B jẹ ipele keji ninu ilana ti yiyipada alabara ti o pọju sinu alabara isanwo. Ni ipele yii, alabara ti o ni agbara ti mọ ile-iṣẹ rẹ ati pe o ti ṣafihan diẹ ninu awọn iwulo ninu awọn ọja tabi awọn iṣẹ rẹ.

Ctita ontent, webinars, tabi ọja demosle jẹ awọn ilana titaja to munadoko lati pese awọn alabara ti o ni agbara pẹlu alaye ti o wulo ati iwulo ti o ṣe iranlọwọ fun wọn lati loye awọn anfani ti awọn ọja tabi awọn iṣẹ rẹ

Ipele 3: Igbelewọn

Ibi-afẹde ti ipele Igbelewọn ni lati pese alabara ti o ni agbara pẹlu alaye ati awọn orisun ti wọn nilo lati ṣe ipinnu alaye. Eyi le ṣee ṣe nipa ipese awọn ẹkọ ọran, awọn ijẹrisi, awọn ami-igbẹkẹle, awọn atunwo alabara, awọn oju-iwe idiyele, ati awọn ifihan ọjati o ṣe afihan iye ati awọn anfani ti awọn ọja tabi iṣẹ rẹ.

Nipa pipese alaye ti o tọ ati sisọ awọn ifiyesi tabi awọn atako ti alabara ti o ni agbara le ni, o le mu igbẹkẹle wọn pọ si ninu awọn ọja tabi awọn iṣẹ rẹ ki o gbe wọn sunmọ si ṣiṣe ipinnu rira.

Fun apẹẹrẹ, jẹ ki a sọ pe o n ta awọn iṣẹ B2B. Lakoko ipele Igbelewọn, alabara ti o ni agbara le ṣe iwadii ọpọlọpọ awọn olupese iṣẹ ti o wa ni ọja, awọn ẹya afiwera, kika awọn atunwo alabara, ati iṣiro iru awọn ẹya iṣẹ ati awọn idiyele ti o baamu awọn iwulo wọn dara julọ.

Ipele 4: Ifowosowopo

Ipele Ifowosowopo ninu B2B tita funnel jẹ ipele pataki ninu ilana ti yiyipada alabara ti o ni agbara sinu alabara isanwo nipa fifun atilẹyin ti nlọ lọwọ lati mu igbẹkẹle wọn pọ si ninu iṣowo naa.

Lakoko ipele Ibaṣepọ, alabara ti o ni agbara n ṣe ajọṣepọ pẹlu iṣowo rẹ ni awọn ọna oriṣiriṣi, bii kikun kan fọọmu olubasọrọ, awọn ifarahan eto-ẹkọ, ṣiṣe alabapin si iwe iroyin rẹ, tabi wiwa si webina kanr. Ipele yii wa ni idojukọ lori kikọ ibatan kan pẹlu alabara ti o ni agbara ati ṣiṣe abojuto iwulo wọn si awọn ọja tabi awọn iṣẹ rẹ.

Ipele 5: Ra

Wiwa si ipele karun, lẹhin ipari awọn alaye adehun ati atunyẹwo awọn aṣayan idiyele, alabara ti o ni agbara n ṣe ipinnu ikẹhin nipa boya tabi rara lati ra awọn ọja tabi iṣẹ rẹ. O samisi ipari ti funnel tita B2B ati ibẹrẹ ti ibatan alabara,

Fun apẹẹrẹ, ile-iṣẹ sọfitiwia tẹle awọn ifojusọna ti o nifẹ ti o ti pari demo tabi idanwo, pese wọn pẹlu alaye idiyele ati awọn iṣeduro ti ara ẹni. Lati mu iye rira pọ si, ni oju-iwe Isanwo, awọn ile-iṣẹ le lo awọn ọna ṣiṣe Agbelebu-Ta ati Upselling.

Ipele 6: Iṣootọ

Lakotan, nigbati o ba de ipele iṣootọ, awọn iṣowo le lo ọpọlọpọ awọn ọgbọn lati jẹ ki awọn alabara ṣiṣẹ, gẹgẹbi ipese iṣẹ alabara alailẹgbẹ. O le jẹ ohun ìfilọ ti iṣootọ ere tabi eni, B2B Imeeli tita, titele adehun igbeyawo, ati nigbagbogbo ṣayẹwo pẹlu awọn onibara lati koju eyikeyi awọn ifiyesi tabi awọn oran ti wọn le ni.

Nipa imuduro iṣootọ alabara, awọn iṣowo le ṣe idaduro awọn alabara ati ṣe agbekalẹ awọn itọkasi ọrọ-ti-ẹnu rere ati awọn iṣeduro, eyiti o le ṣe iranlọwọ fa awọn alabara tuntun ati dagba ipilẹ alabara wọn.

Italolobo lati Ṣẹda Olukoni B2B Tita Funnel

#1. àdániti wa ni di increasingly pataki ni B2B tita funnel. Gẹgẹbi ijabọ nipasẹ Salesforce, 80% ti awọn olura B2B nireti iriri ti ara ẹni nigbati o ba n ba awọn olutaja sọrọ. Lo data alabara lati ṣe adani awọn imeeli, awọn ipese, ati akoonu lati jẹ ki awọn alabara ti o ni agbara lero pe o wulo ati oye.

#2. Ṣiṣe awọn alabara rẹ pẹlu awọn ifiweranṣẹ awujọ awujọ, bii idiboati lori ayelujara ebun takeaway iṣẹlẹpẹlu AhaSlides Spinner Kẹkẹ nigba Black Fridays akoko tabi awọn isinmi.

AKIYESI: Gba awọn oye alabara nipasẹ lilo AhaSlides Fun adanwo ati awọn ere!

lilo AhaSlides lati ṣẹda fun ati ki o lowosi idibo, iwadi tabi awọn ere jẹmọ si ọja tabi iṣẹ rẹ.
Pin adanwo tabi ere pẹlu awọn olugbo rẹ nipasẹ imeeli, media awujọ, tabi oju opo wẹẹbu rẹ. Ṣe iwuri fun ikopa nipa fifun ẹbun tabi iwuri.

#3. Lati pese munadoko awọn ifarahan ẹkọfun awọn onibara, lo awọn ikẹkọ fidio ati, blogs, FAQsawọn oju-iwe lori oju opo wẹẹbu rẹ lati fun awọn itọsọna okeerẹ ati alaye to wulo bii bii o ṣe n ṣiṣẹ ati pe o le ṣe anfani wọn.

#4. Ṣepọ Ipe pipeB2B sinu rẹ tita funnel. Fun apẹẹrẹ, ẹgbẹ tita ṣẹda atokọ ti awọn itọsọna ti o pọju ati bẹrẹ pipe tutu lati ṣafihan ile-iṣẹ ati awọn ọja tabi awọn iṣẹ rẹ.

#5. Ṣẹda exceptional rira iriri: Leverage Omnichannel titalati fun awọn alabara ni idaniloju ati rira lainidi kọja awọn ikanni pupọ ati awọn aaye ifọwọkan, pẹlu ori ayelujara, alagbeka, ati awọn ile itaja biriki-ati-mortar.

Nigbagbogbo bi Ìbéèrè

Kini B2B tita ati funnel tita?

Ifunfun tita B2B ni asopọ pẹkipẹki si eefin tita. Lakoko ti eefin tita n dojukọ lori ipilẹṣẹ awọn itọsọna ati igbega imọ, eefin tita dojukọ lori yiyipada awọn itọsọna wọnyẹn si awọn alabara. Ifunni tita B2B aṣeyọri nilo awọn ilana titaja to munadoko lati ṣe ifamọra ati mu awọn alabara ti o ni agbara ṣiṣẹ.

Kini iyato laarin B2B funnel ati B2C funnel?

Iyatọ akọkọ laarin B2B ati B2C funnel jẹ olugbo ibi-afẹde. B2B funnels dojukọ lori tita awọn ọja tabi awọn iṣẹ si awọn iṣowo miiran, lakoko ti awọn funnels B2C dojukọ lori tita si awọn alabara kọọkan. Awọn funnel B2B ni igbagbogbo ni awọn akoko tita to gun ati ki o kan awọn oluṣe ipinnu pupọ, lakoko ti awọn funnel B2C nigbagbogbo kuru ati idojukọ diẹ sii lori awọn afilọ ẹdun.

Elo ni idiyele lati ṣẹda eefin tita B2B kan?

Iye idiyele ti ṣiṣẹda eefin tita B2B le yatọ si da lori awọn nkan bii iwọn iṣowo naa, idiju ilana tita, ati awọn irinṣẹ ati awọn orisun ti o nilo lati ṣe imuse eefin naa. Awọn idiyele le pẹlu awọn inawo fun tita, ipolowo, sọfitiwia, ati oṣiṣẹ.

Ohun ti o jẹ kikun-funnel nwon.Mirza ni B2B?

Ilana fun kikun ni B2B n tọka si ọna pipe si tita ati ilana titaja ti o kan gbogbo awọn ipele fun tita tita. O pẹlu iran asiwaju, itọju titọju, ṣiṣe tita, ati idaduro alabara.

Kini akoonu B2B oke-ti-funnel?

O tọka si akoonu ti a ṣe lati ṣe ifamọra ati ṣe awọn alabara ti o ni agbara ti o wa ni awọn ipele ibẹrẹ ti funnel tita. Eyi le pẹlu blog awọn ifiweranṣẹ, akoonu media awujọ, awọn ebooks, webinars, ati awọn iru akoonu miiran ti o pese iye ẹkọ tabi alaye si awọn olugbo, laisi dandan igbega ọja tabi iṣẹ kan pato.

Kini akoonu B2B isale-ti-funnel?

Eyi le pẹlu awọn iwadii ọran, awọn ifihan ọja, awọn idanwo ọfẹ, ati awọn iru akoonu miiran ti o pese awọn alaye kan pato nipa ọja tabi iṣẹ ti a nṣe.

Kini awọn eroja bọtini 4 ninu funnel naa?

Imọye - ṣiṣẹda imọ nipa ami iyasọtọ tabi ọja naa
Anfani - ti o npese anfani ati eko ti o pọju onibara
Ipinnu - ṣe iranlọwọ fun awọn alabara ti o ni agbara lati ṣe ipinnu
Action - iyipada ti o pọju onibara sinu onibara.

Ṣe olutaja tita jẹ CRM kan?

Ifun tita B2B ati eto CRM kan (iṣakoso ibatan alabara) kii ṣe ohun kanna. A le lo CRM lati ṣakoso data alabara ati awọn ibaraenisepo ni gbogbo awọn ipele ti funnel tita.

Ti o nilo a B2B tita funnel?

Iṣowo B2B eyikeyi ti o fẹ lati fa ifamọra, olukoni, ati iyipada awọn alabara ti o ni agbara nilo eefin tita B2B kan. O ṣe iranlọwọ fun awọn ile-iṣẹ lati ṣe ilana ilana titaja, ilọsiwaju iran asiwaju ati itọju, ati mu iṣẹ ṣiṣe gbogbogbo ati imunadoko ti awọn ipa tita ati titaja pọ si.

Ṣe funnel jẹ SaaS?

SaaS (Software bi Iṣẹ) tọka si awoṣe ifijiṣẹ sọfitiwia ninu eyiti sọfitiwia ti ni iwe-aṣẹ ati wọle si ori ayelujara. Funnel n tọka, ni ida keji, si ilana titaja b2b aṣoju ti o ṣe apejuwe awọn ipele ti alabara ti o pọju lọ nigbati o n ṣe ipinnu rira kan.

Kini apẹẹrẹ funnel Titaja B2B?

Ile-iṣẹ sọfitiwia kanna ṣẹda iwe funfun tabi ebook ti o pese alaye ti o jinlẹ lori bii ọja wọn ṣe le yanju iṣoro iṣowo kan pato. Ile-iṣẹ ṣe igbega ebook nipasẹ awọn ipolowo ifọkansi ati awọn ipolongo imeeli.

Njẹ eefin tita B2B tun jẹ opo gigun ti epo?

Ifun tita B2B ati opo gigun ti epo ni igbagbogbo lo ni paarọ lati ṣapejuwe awọn itọsọna iyipada si awọn alabara. Lakoko ti opo gigun ti epo n ṣojukọ lori ilana inu ti awọn iṣowo pipade, eefin tita ṣe akiyesi gbogbo irin-ajo alabara, lati iran asiwaju si iyipada.

isalẹ Line

Ọpọlọpọ awọn ifosiwewe ita le ni agba lori eefin tita B2B, gẹgẹbi ọrọ-aje, awọn aṣa ile-iṣẹ, ati idije. Nitorinaa, awọn iṣowo nilo lati jẹ agile ati mu awọn titaja wọn ati awọn ilana titaja ṣe ni idahun si awọn ayipada wọnyi lati duro ifigagbaga.

Ref: Wisestamp