Ukudala Umuntu Womthengi | 2024 Isinyathelo Ngesinyathelo Umhlahlandlela Wabaqalayo

Ingabe wake wafisa sengathi ungangena ngempela ezicathulweni zamakhasimende akho? Ukuze bazi ukuthi bafunani, yini ebakhuthazayo, nokuthi yiziphi izinselele ababhekana nazo. Awu, ngosizo umuntu wokuthenga, ungakwenza lokho kanye. I-buer persona iyithuluzi elinamandla elikunikeza imininingwane ejulile ngamakhasimende akho owaqondisayo.

Ikuvumela ukuthi wenze ngendlela oyifisayo amasu akho okumaketha, uthuthukise imikhiqizo, futhi udale okuhlangenwe nakho kwamakhasimende okuhambisana nezidingo zabo nokuncamelayo. Ngokwakha imininingwane yabantu yomthengi, ungasungula ukuxhumana kwangempela nezithameli zakho mathupha.

Kulokhu okuthunyelwe kwebhulogi, sizocubungula umqondo wabantu bomthengi, sichaza ukuthi kungani bebalulekile futhi sikubonise ukuthi ungabakha kanjani abantu abathengi abaphumelelayo abaqhuba ukukhula kwebhizinisi lakho.

Okuqukethwe

• #1 - Uyini Umuntu Womthengi?
• #2 - Kungani I-Buyer Persona Ibalulekile?
• #3 - Ubani Okufanele Adale Umuntu Womthengi?
• #4 - Kunini futhi Kuphi Ukusebenzisa Umuntu Womthengi?
• #5 – Isinyathelo Ngesinyathelo Umhlahlandlela Wokudala Umuntu Womthengi
• #6 - Phakamisa Inqubo Yokudala Umthengi Wakho Nge-AhaSlides
• Isiphetho
• Imibuzo Evame Ukubuzwa

#1 - Uyini Umuntu Womthengi?

Umuntu othengayo ufana nokwenza umlingiswa oyinganekwane ohlanganisa ikhasimende lakho elikahle, kodwa akusekelwe nje emcabangweni. Kuyisu elidinga ukuthi uqoqe futhi uhlaziye idatha yangempela mayelana nezintandokazi zamakhasimende akho, izidingo, nokuziphatha. Ngokwenza umuntu othengayo, ungapenda isithombe esicacile sezithameli zakho ozihlosile futhi uthole ukuqonda ngalokho ezikufisa ngempela.

Isibonelo, zicabange usebenzisa ibhikawozi futhi ufuna ukuheha amakhasimende amaningi futhi uwenze ajabule. I-buer persona ifana nokudala umlingiswa okhethekile omelela ikhasimende lakho elifanelekile. Masimbize ngokuthi “Umthandi Wekhekhe uCathy.”

Ngocwaningo nokuhlaziya idatha, uthola ukuthi Umthandi Wekhekhe uCathy uneminyaka ephakathi kuka-30, uthanda okumnandi, futhi uthanda ukuzama ukunambitheka okusha. Ungumama omatasa osebenzayo onezingane ezimbili futhi uyakwazisa ukwenza kube lula. Lapho evakashela ibhikawozi yakho, ubheka izinketho, okuhlanganisa amakhekhe angenayo i-gluten kanye ne-vegan, ngoba umngane wakhe unemikhawulo yokudla.

Ukuqonda Umthandi Wekhekhe u-Cathy kukusiza wenze izinqumo ezihlakaniphile zebhikawozi yakho ngale ndlela:

• Uyakwazisa ukunethezeka => ukunikeza uku-oda ku-inthanethi kanye nezinketho ezipakishwe ngaphambili zokuthimba nokuhamba ezingenza ukuphila kwakhe kube lula. 
• Uyakujabulela ukuzama ama-flavour amasha => ukuba nezinhlobonhlobo zama-flavour ngalokho akuthandayo.
• Unakekela abangani bakhe abanemikhawulo yezokudla => ukuba nezinketho ezitholakalayo ukuze kuhlangatshezwane nezidingo zomngane wakhe.

Ngokwakha umuntu othengayo ofana ne-Cake Lover Cathy, ungakwazi ukuxhumana nezithameli zakho ozihlosile ezingeni lomuntu siqu. Uzokwazi ukuthi bafuna ini, yini ebakhuthazayo, nokuthi bangakwenza kanjani lokho abakutholile kujabulise. 

Ngakho-ke, ungakwazi ukuhlela imilayezo yakho yokumaketha, uklame imikhiqizo emisha, futhi unikeze isevisi yamakhasimende esezingeni eliphezulu egculisa i-Cake Lover Cathy nabanye abafana naye. 

Kafushane nje, umuntu othengayo udlula umcabango ngokuhlanganisa idatha yangempela mayelana namakhasimende akho. Kukusiza ukuthi uzuze ukuqonda okujulile kokuthi obani amakhasimende akho owaqondisile nokuthi bafisani, okukwenza ukwazi ukwenza izinqumo zebhizinisi ezinolwazi ezihambisana nezidingo zabo nokuncamelayo.

#2 - Kungani I-Buyer Persona Ibalulekile?

I-buer persona ibalulekile ngoba ikunika amandla okuxhumana namakhasimende akho, wenze izinqumo ezinolwazi, futhi udale amasu ahlosiwe aqhuba ukukhula kwebhizinisi. 

Ngakho-ke, nazi ezinye zezinzuzo zokuba nabantu abachazwe kahle okudingeka ukwazi:

1/ Ukuthengisa Okuhlosiwe: 

I-Buyer personas ikuvumela ukuthi ulungise imisebenzi yakho yokumaketha ibe izingxenye ezithile zamakhasimende. Ngokwazi ukuthi angobani amakhasimende akho afanelekile, afunani, nokuthi achitha kuphi isikhathi sawo, ungakha imilayezo yokumaketha eqondiwe neyenzelwe wena siqu ehambisana nawo. 

Njengomphumela, imikhankaso yakho yokumaketha iphumelela kakhulu, futhi i-ROI yakho (ukubuyisela ekutshalweni kwezimali) iyakhuliswa.

2/ Indlela Ephakathi Kwekhasimende: 

Ukwakha abantu kukhuthaza a ingqondo egxile kumakhasimende ngaphakathi kwenhlangano yakho. Ngokuzifaka ezicathulweni zekhasimende lakho futhi uqonde izisusa zabo, amaphuzu ezinhlungu, kanye nezifiso, ungakha imikhiqizo, amasevisi, nolwazi olubhekana nezidingo zabo ngempela. 

Le ndlela egxile kumakhasimende iholela ekwanelisekeni okuphezulu kwamakhasimende kanye nokwethembeka.

3/ Ukuthuthukiswa Komkhiqizo Okuthuthukisiwe: 

Ngokucabangela izidingo nezintandokazi zamakhasimende awo aqondisiwe, ungabeka phambili izici, ukusebenza, kanye nentuthuko ehambisana nokulindelwe yikhasimende lakho. 

Lo msebenzi ungakhuphula amathuba okudala imikhiqizo eyamukelwe kahle emakethe, unciphise ingozi yamaphutha okuthuthukisa abizayo.

4/ Umuzwa Othuthukisiwe Wekhasimende: 

Uma usuqonda izidingo zamakhasimende akho, ungaletha ukuzizwisa komuntu siqu nokubandakanyayo. I-personas ikusiza ukuthi ubone izindawo ezibuhlungu kanye namathuba okwenza ngcono, okukuvumela ukuthi uthuthukise uhambo lwamakhasimende futhi unikeze izixazululo ezihambisanayo. Ziholela ekwanelisekeni okuphezulu kwamakhasimende kanye nokudluliselwa kwamagama omlomo okuhle.

5/ Ukwenziwa Kwezinqumo Okunolwazi: 

Abantu bahlinzeka ngemininingwane ebalulekile eqondisa ukwenziwa kwezinqumo kuyo yonke iminyango ehlukahlukene ngaphakathi kwebhizinisi lakho. Kusukela ekuthuthukisweni komkhiqizo namasu entengo kuya kusevisi yamakhasimende nezindlela zokuthengisa, abantu bomthengi bakusiza ukuthi wenze izinqumo ezinolwazi ezihambisana nezintandokazi nokuziphatha kwababukeli bakho ohlosiwe. 

Le mininingwane inciphisa ukuqagela futhi yandise amathuba okuphumelela.

#3 - Ubani Okufanele Adale Umuntu Womthengi?

Ukudala umuntu othengayo kuhlanganisa ukusebenzisana phakathi kwababambe iqhaza abaningi ngaphakathi kwenhlangano. Nazi izindima ezibalulekile ezihilelekile kule nqubo:

• Ithimba Lokukhangisa: Ithimba lezentengiso lidlala indima ebalulekile ekudaleni abantu. Banomthwalo wemfanelo wokwenza ucwaningo lwemakethe, ukuhlaziya idatha yekhasimende, nokuqoqa imininingwane mayelana nezithameli eziqondiwe, ukuqinisekisa ukuhambisana namasu okumaketha. 
• Ithimba Lokuthengisa: Ithimba labadayisi linolwazi lokuqala lwezidingo zekhasimende, amaphuzu ezinhlungu, nokuphikisa. Banganikela ngemininingwane esekelwe kumpendulo yekhasimende namaphethini okuthenga avamile.
• Isevisi Yekhasimende/Ithimba Lokusekela: Baxhumana namakhasimende njalo. Banganikeza imininingwane mayelana nezintandokazi, amazinga wokwaneliseka, kanye nemibuzo evamile yabantu abaphelele abathengi.
• Ithimba Lokuthuthukisa Umkhiqizo: Bayaziqonda izidingo zamakhasimende futhi bangazihlanganisa ekwakhiweni komkhiqizo nasezicini, baqondanise nezintandokazi zezithameli eziqondiwe.
• Ukuthuthukiswa kwama-Businesses: Banikeza umhlahlandlela wamasu, oqinisekisa ukuthi abantu babathengi bahambisana nezinjongo nezinhloso zebhizinisi.

#4 - Kunini futhi Kuphi Ukusebenzisa Umuntu Womthengi?

Ungasebenzisa i-persona ezindaweni ezahlukahlukene zebhizinisi lakho ukuze uqinisekise imizamo yokumaketha engaguquki futhi ehlosiwe. Nazi ezinye izimo ezibalulekile zokuthi isetshenziswa nini futhi kuphi:

• Isu Lokukhangisa: Ukuze uqondise umlayezo, ukudalwa kokuqukethwe, nokukhomba umkhankaso.
• Zokuthuthukisa umkhiqizo: Ukuze wazise izinqumo, qondanisa okunikezwayo nezidingo zekhasimende.
• Ukudalwa kokuqukethwe: Ukudala okuqukethwe okulungele ukubhekana nezidingo zomuntu siqu.
• Isipiliyoni seKhasimende: Ukuze wenze ukusebenzelana kube ngokwakho, nokubhekana nezidingo eziqondile zekhasimende.
• Indlela yokuthengisa: Ukuhlela imilayezo, nokwandisa amathuba okuguqulwa.

Khumbula ukubuyekeza abantu bakho bomthengi. Ngokusebenzisa ngokungaguquki abantu abathengi kulo lonke ibhizinisi lakho, ungaqonda kangcono futhi ubhekelele izidingo ezihlukile zezithameli ozihlosile, okuholela ekukhangiseni okusebenzayo kanye nokwanda kwempumelelo yebhizinisi.

#5 – Isinyathelo Ngesinyathelo Umhlahlandlela Wokudala Umuntu Womthengi

Nansi inkomba yesinyathelo ngesinyathelo yokuthi ungadala kanjani umuntu othengayo, okuhlanganisa nezinto ezibalulekile okufanele zifakwe:

Isinyathelo 1: Chaza Inhloso Yakho

Chaza ngokucacile inhloso nenjongo yokudala umuntu othengayo, njengokuthuthukisa amasu okumaketha noma ukuthuthukisa imikhiqizo egxile kumakhasimende.

Isinyathelo sesi-2: Yenza ucwaningo

• Qoqa idatha yobuningi nekhwalithi ngocwaningo lwemakethe, izinhlolovo zamakhasimende, izinhlolokhono, nezibalo.
• Sebenzisa amathuluzi afana ne-Google Analytics, amathuluzi okulalela komphakathi, nempendulo yekhasimende ukuze uthole imininingwane.

Isinyathelo sesi-3: Thola Izibalo Zezibalo zabantu

• Nquma ulwazi oluyisisekelo lwabantu lwekhasimende lakho elifanelekile, okuhlanganisa iminyaka, ubulili, indawo, imfundo, nomsebenzi.
• Cabangela izici ezengeziwe njengezinga leholo kanye nesimo somshado uma zihambisana nomkhiqizo noma isevisi yakho.

Isinyathelo sesi-4: Zitholele Imigomo Nezisusa

• Qonda izinhloso, izifiso, kanye nokugqugquzela izethameli zakho ozihlosile.
• Khomba ukuthi yini eqhuba inqubo yabo yokuthatha izinqumo kanye nokuthi yini abathemba ukuyifinyelela ngokusebenzisa umkhiqizo noma isevisi yakho.

Isinyathelo sesi-5: Thola Amaphuzu Obuhlungu Nezinselele

• Yembula amaphuzu obuhlungu, izinselele, nezithiyo izethameli zakho ezibhekana nazo.
• Thola izinkinga abazama ukuzixazulula kanye nezithiyo ezibavimbayo ekufinyeleleni izinhloso zabo.

Isinyathelo sesi-6: Hlaziya Ukuziphatha Nezintandokazi

• Funda ukuthi bacwaninga kanjani, benza izinqumo zokuthenga, futhi bazibandakanya nemikhiqizo.
• Nquma iziteshi zabo zokuxhumana abazithandayo namafomethi okuqukethwe.

Isinyathelo sesi-7: Qoqa Ulwazi Lwezengqondo

• Qonda izindinganiso zabo, izinto abazithandayo, izinto abazithandayo, nendlela yokuphila engase ibe nomthelela ezinqumweni zabo zokuthenga.

Isinyathelo sesi-8: Dala Iphrofayela Yomuntu

• Hlanganisa lonke ulwazi oluqoqiwe kuphrofayela yomuntu siqu.
• Nikeza umuntu igama futhi ufake nesithombe esimmele ukuze usenze sihlobane futhi sikhumbuleke.

Isinyathelo sesi-9: Qinisekisa futhi wenze ngcono

• Yabelana ngobuntu nababambiqhaza, okuhlanganisa amalungu eqembu namakhasimende, futhi uqoqe impendulo ukuze uqinisekise futhi ucwenge ukunemba komuntu.
• Qhubeka ubuyekeza futhi wenze ngcono ubuntu njengoba idatha entsha nemininingwane kutholakala.

#6 - Phakamisa Inqubo Yokudala Umthengi Wakho Nge-AhaSlides

I-AhaSlides ikuvumela ukuthi udale izethulo ezibukekayo nezisebenzisanayo eziqondisa ababambiqhaza ngenqubo yokudala ubuntu bomthengi. Ungahlanganisa izici ezihlukahlukene zokusebenzisana ezifana Amapholi abukhoma futhi I-Q&A ebukhoma ukuqoqa imininingwane ebalulekile kanye nempendulo yesikhathi sangempela evela kubahlanganyeli phakathi neseshini. 

Izici zempendulo esheshayo zivumela ababambiqhaza ukuthi banikeze imibono, iziphakamiso, nokuncamelayo ezicini ezithile zobuntu bomthengi. Le mpendulo ingakusiza ukuthi ucwenge futhi uqinisekise izici zobuntu.

I-AhaSlides iphinde inikeze amathuluzi abonakalayo afana nalawa ILifu Lamafu. Ibonisa amagama angukhiye avame ukukhulunywa ngawo, akhuthaza izingxoxo kanye nokwakha ukuvumelana.

Ngokusebenzisa i- izici ezisebenzisanayo ye-AhaSlides, ungakha iseshini ehehayo neshukumisayo ebandakanya abahlanganyeli ngenkuthalo, ekhuthaza ukubambisana, futhi ithuthukise isipiliyoni sokufunda ngenkathi udala umuntu othengayo.

Isiphetho

Sengiphetha, ukwakha umuntu ochazwe kahle futhi osebenzayo womthengi kubalulekile kumabhizinisi ahlose ukuqonda nokuxhumana nezithameli zawo eziqondiwe ezingeni elijulile. Ngethemba, ngolwazi oluku-athikili kanye nomhlahlandlela wethu ophelele, ungakha ngokuzethemba umuntu ophumelelayo womthengi ohambisana nezinjongo zebhizinisi lakho.

Imibuzo Evame Ukubuzwa

Ungawakha kanjani ama-buer personas?

Ukuze wakhe ama-buer personas, ungacabangela lezi zinyathelo ezilandelayo:

1. Chaza Inhloso: Yisho ngokucacile inhloso yokudala umuntu othengayo, njengokuthuthukisa amasu okumaketha noma ukuthuthukiswa komkhiqizo.
2. Yenza ucwaningo: Qoqa idatha yobuningi nekhwalithi ngocwaningo lwemakethe, izinhlolovo, izinhlolokhono, namathuluzi okuhlaziya.
3. Khomba Izibalo zabantu: Nquma ulwazi oluyisisekelo lwabantu olufana neminyaka, ubulili, indawo, imfundo, nomsebenzi.
4. Zitholele Imigomo Nezisusa: Qonda ukuthi yini eqhuba ukwenza kwabo izinqumo kanye nemigomo abafuna ukuyifinyelela.
5. Thola Amaphuzu Obuhlungu: Thola izinselelo nezingqinamba ababhekana nazo ekuxazululeni izinkinga zabo.
6. Hlaziya Ukuziphatha Nezintandokazi: Funda ukuthi bacwaninga kanjani, benza izinqumo zokuthenga, futhi bazibandakanya nemikhiqizo.
7. Qoqa Ulwazi Lwezengqondo: Qonda izindinganiso zabo, izinto abazithandayo, izinto abazithandayo, nendlela yokuphila nokukhetha.
8. Dala Iphrofayela Yomuntu: Hlanganisa lonke ulwazi oluqoqiwe wenze iphrofayili enegama nesithombe esimele.
9. Qinisekisa futhi wenze ngcono: Yabelana nge-persona nababambe iqhaza futhi uqoqe impendulo ukuze uqinisekise futhi uyicwenge ngokuhamba kwesikhathi.

Iyini i-B2B buyer persona?

I-B2B (Ibhizinisi-kuya-Ibhizinisi) umuntu womthengi umele iphrofayela yekhasimende efanelekile yebhizinisi elithengisa imikhiqizo noma amasevisi kwamanye amabhizinisi. Igxile ekuqondeni izidingo, izintandokazi, kanye nezinqubo zokuthatha izinqumo zezithameli eziqondiwe ngaphakathi komongo wesimo sebhizinisi.

Uyini umehluko phakathi kwe-B2B ne-B2C buyer personas?

I-B2B buyer personas idalwe ukuze iqonde izethameli eziqondiwe ebudlelwaneni bebhizinisi nebhizinisi, kucatshangelwa ukwenza izinqumo eziyinkimbinkimbi kanye nenani lesikhathi eside. Ngakolunye uhlangothi, i-B2C buyer personas igxila ekuziphatheni komthengi ngamunye, izintandokazi, kanye nemijikelezo emifushane yokuthengisa.

Ref: Semrush