Ubuciko bokukholisa akuwona umsebenzi olula. Kodwa ngohlaka lwamasu oluqondisa umlayezo wakho, ungakwazi ukukholisa abanye ngombono wakho ngisho nasezihlokweni eziyimpikiswano kakhulu.
Namuhla, sabelana nge isibonelo sohlaka lwenkulumo ehehayo ungasebenzisa njengesifanekiso sokwenza izethulo zakho ezikholisayo.
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Izinsika Ezintathu Zokukholisa
Ingabe ufuna ukuhambisa izixuku ngomlayezo wakho? Iba ubuciko bomlingo bokukholisa ngokuthepha ku-holy-grail i-trifecta ye-ethos, i-pathos nama-logos.
Ethos - I-Ethos ibhekisela ekusunguleni ukwethembeka nomlingiswa. Izikhulumi zisebenzisa i-ethos ukuze bakholise izethameli ukuthi ziwumthombo othembekile, onolwazi ngesihloko. Amaqhinga ahlanganisa ukucaphuna ubuchwepheshe, izifakazelo noma ulwazi. Izithameli zivame ukuthonywa umuntu ezimbona njengoqotho futhi onegunya.
Ama-Pathos - I-Pathos isebenzisa imizwa ukuncenga. Ihlose ukungena emizweni yababukeli ngokuvusa imizwa efana nokwesaba, injabulo, ukucasuka nokunye. Izindaba, ama-anecdotes, ukulethwa kwentshiseko nolimi oluthinta inhliziyo kungamathuluzi asetshenziswa ukuxhuma ezingeni lomuntu nokwenza isihloko sizizwe sibalulekile. Lokhu kwakha ukuzwelana nokuthenga.
Logos - I-Logos incike emaqinisweni, izibalo, ukucabanga okunengqondo kanye nobufakazi ukuze bakholise izethameli ngokunengqondo. Idatha, izingcaphuno zochwepheshe, amaphuzu obufakazi kanye nezilaleli ezichaza ngokucacile eziqondisa ukucabanga esiphethweni ngezizathu ezibonakala ziwumgomo.
Amasu okuthonya asebenza kahle kakhulu ahlanganisa zonke izindlela ezintathu - ukusungula i-ethos yokwakha ukwethembeka kwesipika, ukusebenzisa izindlela zokubandakanya imizwelo, nokusebenzisa ama-logo ukuze usekele ukugomela ngokusebenzisa amaqiniso nokunengqondo.
Isibonelo Sohlaka Lwenkulumo Ethonyayo
Izibonelo zenkulumo ehehayo yemizuzu engu-6
Nasi isibonelo senkulumo ekhuthazayo eyimizuzu engu-6 yokuthi kungani izikole kufanele ziqale kamuva:
Isihloko: Ukuqala Isikole Kamuva Kuzozuzisa Impilo Yabafundi Nokusebenza Kwabo
Inhloso Ethize: Ukukholisa izethameli zami ukuthi izikole zamabanga aphezulu akufanele ziqale ngaphambi kuka-8:30 am ukuze zihambelane kangcono nemijikelezo yokulala yemvelo yentsha.
I. Isingeniso
A. Intsha ihlale ingalali ngenxa yezikhathi zokuqala
B. Ukuntuleka kokulala kulimaza impilo, ukuphepha nekhono lokufunda
C. Ukubambezela ukuqala kwesikole ngisho nangemizuzu engama-30 kungenza umehluko
II. Umzimba Isigaba 1: Izikhathi zakuqala ziphikisana nebhayoloji
A. Izigqi ze-circadian zentsha zishintsha zibe iphethini yasebusuku/yasekuseni
B. Iningi alikutholi ukuphumula okwanele ngenxa yezibopho ezifana nezemidlalo
C. Ucwaningo luhlobanisa ukungalali nokukhuluphala ngokweqile, ukucindezeleka kanye nezingozi
III. Umzimba Isigaba 2: Kamuva iqala ukukhulisa izifundiswa
A. Isexwayiso, intsha ephumule kahle ibonisa izikolo ezithuthukisiwe zokuhlolwa
B. Ukunaka, ukugxilisa ingqondo nenkumbulo konke kuyazuza ngokulala okwanele
C. Ukulova nokubambezeleka okumbalwa okubikwayo ezikoleni eziqala kamuva
IV. Umzimba Isigaba 3: Ukuxhaswa komphakathi kuyatholakala
A. American Academy of Pediatrics, amaqembu ezokwelapha agunyaza ushintsho
B. Ukulungisa amashejuli kuyenzeka futhi ezinye izifunda zibe nempumelelo
C. Izikhathi zokuqala kamuva ziwushintsho oluncane olunomthelela omkhulu
V. Isiphetho
A. Ukubeka phambili ukuphila kahle komfundi kufanele kukhuthaze ukubuyekezwa kwenqubomgomo
B. Ukubambezela ukuqala ngisho nangemizuzu engama-30 kungashintsha imiphumela
C. Nginxusa ukwesekwa ngezikhathi zokuqala kwesikole ezihambisana nempilo
Lesi isibonelo senkulumo ehehayo efaka isiphakamiso sebhizinisi kongase abe ngumtshalizimali:
Isihloko: Ukutshala imali ku-Mobile Car Wash App
Inhloso Ethize: Ukukholisa abatshalizimali ukuthi basekele ukuthuthukiswa kohlelo lokusebenza olusha lokugeza izimoto olufunwayo.
I. Isingeniso
A. Ulwazi lwami ekunakekelweni kwemoto kanye nezimboni zokuthuthukisa izinhlelo zokusebenza
B. Igebe emakethe lesixazululo esikahle, esinikwe amandla ezobuchwepheshe sokugeza izimoto
C. Ukubuka kuqala kwamathuba angenzeka kanye nokutshala imali
II. Umzimba Isigaba 1: Imakethe enkulu engasetshenzisiwe
A. Iningi labanikazi bezimoto alizithandi izindlela zendabuko zokugeza
B. Umnotho ofunwa kakhulu uphazamise izimboni eziningi
C. Uhlelo lokusebenza luzosusa izithiyo futhi luhehe amakhasimende amasha
III. Umzimba Isigaba 2: Isiphakamiso senani lekhasimende eliphakeme
A. Ishejuli iwasha ohambeni ngokuthepha okumbalwa nje
B. Amawasha eza ngqo endaweni yekhasimende
C. Intengo esobala kanye nokuthuthukiswa kokuzikhethela
IV. Umzimba Isigaba 3: Ukuqagela kwezimali okuqinile
A. Ukusetshenziswa ngendlela elandelanayo nezibikezelo zokutholwa kwamakhasimende
B. Imithombo eminingi yemali engenayo evela ezindaweni eziwashwayo nezengezo
C. I-ROI ehlongozwayo yeminyaka emi-5 kanye nenani lokuphuma
V. Isiphetho:
A. Igebe emakethe limele ithuba elikhulu
B. Ithimba elinolwazi kanye ne-prototype yohlelo lokusebenza ethuthukisiwe
C. Ifuna uxhaso lwembewu luka-$500,000 lokuqalisa uhlelo lokusebenza
D. Leli yithuba lokungena kusenesikhathi entweni enkulu elandelayo
Izibonelo zenkulumo ehehayo yemizuzu engu-3
Emaminithini angu-3 udinga ithisisi ecacile, izimpikiswano eziyinhloko ezingu-2-3 eziqiniswe ngamaqiniso/izibonelo, nesiphetho esifushane esiphindaphinda isicelo sakho.
Isibonelo 1:
Isihloko: Izikole kufanele zishintshele evikini lesikole lezinsuku ezi-4
Inhloso eqondile: ukunxenxa ibhodi lesikole ukuthi lamukele uhlelo lwesonto lesikole lwezinsuku ezi-4.
Amaphuzu asemqoka: izinsuku ezinde zingakhava ukufunda okudingekayo, zandise ukugcinwa kothisha, futhi zonge ezindlekweni zokuhamba. Impelasonto ende isho isikhathi esengeziwe sokutakula.
Isibonelo 2:
Isihloko: Izinkampani kufanele zinikeze isonto lomsebenzi lezinsuku ezi-4
Inhloso eqondile: ukunxenxa umphathi wami ukuthi aphakamise uhlelo lokulinga lwezinsuku ezi-4 lwesonto lomsebenzi kubaphathi abaphezulu
Amaphuzu asemqoka: ukukhiqiza okukhulayo, izindleko eziphansi kusukela esikhathini esingeziwe esingaphansi, ukwaneliseka okuphezulu kwabasebenzi kanye nokukhathala okuncane okuzuzisa ukugcinwa.
Isibonelo 3:
Isihloko: Izikole eziphakeme kufanele zivumele omakhalekhukhwini ekilasini
Inhloso eqondile: kholisa i-PTA ukuthi income ushintsho kunqubomgomo yomakhalekhukhwini esikoleni sami samabanga aphezulu
Amaphuzu ayinhloko: othisha abaningi manje basebenzisa omakhalekhukhwini njengamathuluzi okufundisa, bahilela abafundi bomdabu bedijithali, futhi ukusetshenziswa komuntu siqu okuvunyelwe ngezikhathi ezithile kuthuthukisa impilo yengqondo.
Isibonelo 4:
Isihloko: zonke izindawo zokudlela kufanele zibe nezinketho zemifino/imifino
Inhloso eqondile: nxenxa ibhodi lesikole ukuthi lisebenzise inketho yemifino/imifino kuzo zonke izindawo zokudlela zezikole zomphakathi
Amaphuzu asemqoka: inempilo, iyasimema imvelo, futhi iyahlonipha ukudla nezinkolelo zabafundi ezahlukene.
Umugqa Ongezansi
Uhlaka olusebenzayo lusebenza njengomgogodla wesethulo esihehayo esingakhuthaza ushintsho.
Iqinisekisa ukuthi umlayezo wakho ucacile, uhlangene futhi usekelwa ubufakazi obuqinile ukuze izethameli zakho zishiye amandla esikhundleni sokudideka.
Nakuba ukwakha okuqukethwe okuphoqayo kubalulekile, ukuthatha isikhathi sokuhlela ngobuchule uhlaka lwakho kukunikeza ithuba elingcono kakhulu lokuwina izinhliziyo nezingqondo.
imibuzo ejwayelekile ukubuzwa
Kufanele ibukeke kanjani uhlaka lwenkulumo ehehayo?
Uhlaka lwenkulumo ehehayo lusho ukuthi iphuzu ngalinye kufanele lisekele ithisisi yakho iyonke. Kuhlanganisa imithombo/izithenjwa ezithembekile zobufakazi futhi futhi kucutshungulwa ukuphikiswa okulindelekile kanye nezimpikiswano eziphikisayo. Ulimi kufanele lucace, lube mfushane futhi lube nengxoxo ukuze lunikezwe ngomlomo.
Luyini uhlaka lwesibonelo senkulumo?
Uhlaka lwenkulumo kufanele luhlanganise nalezi zigaba: Isingeniso (i-attention grabber, thesis, preview), isigaba somzimba (sho amaphuzu akho nezimpikiswano zakho), kanye nesiphetho (songa konke okuvela enkulumweni yakho).
