Ukubeka umgomo weqembu kuyisinyathelo sokuqala sokuqinisekisa ukuthi yonke iphrojekthi isebenza kahle, wonke umuntu uyayiqonda indima yakhe futhi uyabambisana ukuze aqondise imigomo efanayo. Kodwa uma kuziwa ekweluleni amagoli, indaba ehlukile.
Abaqashi kungenzeka basebenzise imigomo enwetshiwe ukuze badlule amakhono nezinsiza zamanje zabasebenzi futhi bakhulise ukusebenza kabili noma kathathu. Ngaphandle kwezinzuzo ezinhle, izinhloso zokwelula zingaphakamisa imiphumela eminingi engemihle. Ngakho-ke, kulesi sihloko, sizama ukuthola indlela engcono kakhulu yokwakha izinjongo ezinwetshiwe endaweni yebhizinisi ngokunikeza izibonelo zomhlaba wangempela. Ake sihlole phezulu isibonelo semigomo yokwelula nokuthi ungayigwema kanjani imiphumela emibi!
Okuqukethwe:
Amathiphu Okuzibandakanya Kwabasebenzi
Thola Abasebenzi Bakho Bahlanganyele
Qala ingxoxo ezuzisayo, thola impendulo ewusizo futhi ufundise abasebenzi bakho. Bhalisa ukuze uthathe isifanekiso samahhala se-AhaSlides
🚀 Bamba Imibuzo Yamahhala☁️
Yini i-Stretch Goals?
Kunokuba babeke imigomo evamile izisebenzi ezingafinyelela kuzo kalula lapho zifinyeleleka khona, abaqashi ngezinye izikhathi babeka izinselele zokuvelela nezinzima, ezibizwa ngokuthi i-stretch goals, eyaziwa nangokuthi ama-moonshots okuphatha. Bagqugquzelwa yimishini “yokuthwebula kwenyanga” njengokuhlalisa umuntu enyangeni, okudinga ukusungula izinto ezintsha, ukubambisana, nokuzimisela ukuzifaka engozini.
Lokhu kungasiza ukwelula abasebenzi ngaphandle komkhawulo futhi kubenze balwele kanzima kunalokho okungenzeka babe nezinhloso eziphansi kakhulu. Ngenxa yokuthi abasebenzi baphushwa kanzima, bazama ukucabanga okukhulu, ukusungula izinto ezintsha, nokuzuza okwengeziwe. Lesi isisekelo sokuholela ekusebenzeni okuyimpumelelo nasekusunguleni izinto ezintsha. Isibonelo sezinhloso ezinwetshiwe siwukukhuphuka kwenzuzo yokuthengisa ngo-60% uma kuqhathaniswa nonyaka odlule, okuzwakalayo okungenzeka, kodwa ukunyuka ngo-120% cishe akunakwenzeka.
Kuthiwani Uma Welula Iqembu Lakho Kakhulu?
Njengenkemba esika nhlangothi zombili, izinhloso ezinwetshiwe zikhombisa ukungalungi okuningi kubo bobabili abasebenzi nabaqashi. Zingadala umonakalo omkhulu kunokuhle uma zisetshenziswa ezimeni ezingafanele. NgokukaMichael Lawless no-Andrew Carton, izinhloso ezinwetshiwe aziqondwa nje kuphela kodwa zisetshenziswa kabi kakhulu. Nazi izibonelo ezingezinhle zomphumela wezinhloso ezinwetshiwe emsebenzini.
Khulisa Ingcindezi Yabasebenzi
Imigomo yokwelula, uma ibekwe phezulu ngokungafanele noma ngaphandle kokucatshangelwa okufanele kwamakhono abasebenzi, ingaholela emazingeni okucindezeleka. Lapho abasebenzi bebona izinjongo njengezingafinyeleleki noma eziyinselele ngokweqile, kungaholela ekukhathazekeni okukhulu, futhi ukushisa, futhi kube nomthelela omubi enhlalakahleni yengqondo. Ngaphezu kwalokho, abasebenzi abangaphansi kwengcindezi engapheli bangase bakuthole kunzima ukukhumbula imininingwane nolwazi olubalulekile emisebenzini yabo noma bahlale begxile emsebenzini owodwa isikhathi eside. Ingcindezi yokuthi uhlale udlule okulindelekile ingase idale indawo yokusebenza enobutha futhi ithinte uwonke ukunethezeka komsebenzi.
Imikhuba Yokukopela
Ukuphishekela imigomo elula ngezinye izikhathi kungaholela ukuziphatha okungenasimilo njengoba izisebenzi zingase zizizwe ziphoqelekile ukuba zisebenzise izindlela ezinqamulelayo noma izenzo zokungathembeki ukuze zihlangabezane nemigomo ehlosiwe. Ingcindezi enkulu yokufinyelela izinjongo zokuvelela ingase ikhuthaze abantu ukuba bayekethise ubuqotho, okungenzeka bahileleke ezenzweni ezingalimaza isithunzi senkampani noma zephule izindinganiso zokuziphatha.
I-High-Stress Frequency Yokunikeza Impendulo Ezisebenzini
Ukunikeza impendulo ekusebenzeni kwegoli elinwetshiwe kungaba umsebenzi ocindezelayo kubaphathi. Uma imigomo isethwe ezingeni eliyinselele kakhulu, abaphathi bangase bazithole besesimeni sokuletha impendulo engemihle njalo. Lokhu kungalimaza ubudlelwano bomsebenzi nomphathi, kuvinjwe ukuxhumana okusebenzayo, futhi wenze inqubo yempendulo ibe nesijeziso kunokwakha. Abasebenzi bangase baphelelwe amandla, okuholela ekwehleni kwesimilo nokukhiqiza.
"Iningi lamafemu akufanele lihlose inyanga."
Ukubuyekezwa Kwebhizinisi laseHavard
Isibonelo Somhlaba Wangempela Wezinjongo Zokunwetshwa
I-Stretch Goals ivame ukuza nemibono emibili ebalulekile, enzima kakhulu noma inoveli eyedlulele. Impumelelo yamanye amafemu amakhulu esikhathini esidlule yakhuthaza amafemu amaningi ukuthi asebenzise imigomo enwetshiwe njengokuvuselela noma uguquko kumasu okusungula agulayo. Kodwa-ke akubona bonke abaphumelelayo, abaningi babo baphendukela emizamweni yokuzama ukukhiqiza impumelelo. Kule ngxenye, sethula izibonelo zomhlaba wangempela zemigomo elula kuzo zombili izindlela ezinhle nezingezinhle.
I-DaVita
Isibonelo esihle kakhulu sezinhloso ezinwetshiwe yi-DaVita kanye nempumelelo yayo ngo-2011. Inkampani yokunakekelwa kwezinso yabeka inhloso yokuthuthukisa kakhulu ukusebenza kahle nempumelelo kwezinqubo eziningi.
Isibonelo: "Khiqiza izigidi ezingama-$60 kuya kwezingama-$80 ekongeni phakathi neminyaka emine kuyilapho ugcina imiphumela emihle yesiguli nokwaneliseka kwabasebenzi".
Kwakuzwakala kungenakwenzeka eqenjini ngaleso sikhathi kodwa kwenzeka. Ngo-2015, inkampani yayisifinyelele ku-$ 60 million futhi kwakulindeleke ukuthi ishaye amaRandi ayizigidi ezingu-75 ngonyaka olandelayo, kuyilapho kunokunyuka okukhulu kwamazinga okulaliswa kweziguli nokwaneliseka kwabasebenzi.
Esinye isibonelo esihle semigomo enwetshiwe ekuthuthukisweni komkhiqizo kanye nobuchwepheshe okufanele sibukwe yi-Google. I-Google yaziwa ngamaphrojekthi ayo “wokudubula kwenyanga” kanye nemigomo enwetshiwe, icindezela imingcele yobuchwepheshe futhi ihlose izimpumelelo ezibonakala zingenakwenzeka. Lapho beqala ukusebenzela i-Google, bonke abasebenzi abasha kufanele bafunde ngefilosofi yenkampani engu-10x: “Ngokuvamile, imigomo [enesibindi] ingase ihehe abantu abangcono kakhulu futhi idale izindawo zokusebenza ezijabulisa kakhulu... Le filosofi iholele ekudalweni kwe-Google Amamephu, i-Street View, ne-Gmail.
Esinye isibonelo se-Google sezinhloso ezinwetshiwe ngokuvamile sihlobene nama-OKR (Izinjongo Nemiphumela Eyinhloko), eyasetshenziswa abasunguli bayo ngo-1999. Njengezibonelo:
- Umphumela ongukhiye 1: Khulisa abasebenzisi abasebenzayo nyanga zonke ngo-20% kwikota elandelayo.
- Umphumela Owukhiye 2 (Igoli Lokwelula): Thola ukukhuphuka okungu-30% kokuzibandakanya kwabasebenzisi ngokukhishwa kwesici esisha.
Tesla
Isibonelo sezinhloso ezinwetshiwe ekukhiqizweni kuka-Tesla ngumfanekiso wokulangazelela ngokweqile nokuningi kakhulu ngesikhathi esilinganiselwe. Kule minyaka eyishumi edlule, u-Elon Musk ubeke izinhloso eziningi ezinwetshiwe zabasebenzi bakhe ngokuqagela okungaphezu kuka-20, kodwa kufeziwe abambalwa kuphela.
- Ukukhiqizwa kwezimoto: I-Tesla izohlanganisa izimoto ze-500,000 ngo-2018-iminyaka emibili ngaphambi kwesimiso esimenyezelwe ngaphambili sokusheshisa umbani-futhi izophinda kabili leyo volumu ngo-2020. Kodwa-ke, inkampani yahluleka ukukhiqiza izimoto ezingu-367,500 ngo-2018 futhi yafinyelela cishe. Ama-50% okulethwa ngo-2020. Kanye nokuncishiswa okukhulu kwezinkulungwane zezisebenzi phakathi neminyaka emi-3.
- I-Tesla Semi Truck ukuthuthukiswa kwamenyezelwa ngo-2017 ukuze kukhiqizwe ngo-2019 kodwa kubambezeleke izikhathi eziningi njengoba ukulethwa akukaqalwa.
Yahoo
I-Yahoo ilahlekelwe isabelo sayo semakethe kanye nesikhundla cishe ngo-2012. Futhi u-Marissa Mayer, owabekwa esikhundleni sokuba yi-CEO ye-Yahoo wamelela izinhloso zakhe zokuvelela kwezamabhizinisi nezokuthengisa ukuze abuyise isikhundla se-Yahoo ku-Big Four—“ukubuyisela inkampani eyisakhiwo sodumo. ngobukhulu.”
Ngokwesibonelo, wayehlose ukwenza kanjalo "finyelela ukukhula konyaka okunamadijithi aphindwe kabili eminyakeni emihlanu kanye nezinye izinjongo eziyisishiyagalombili eziyinselelo enkulu", nokho, izinhloso ezimbili kuphela ezifinyelelwe futhi inkampani ibike ukulahlekelwa kwe-2015 kwe-$ 4.4 billion.
Starbucks
Isibonelo esihle kakhulu sezinhloso ezinwetshiwe i-Starbucks ngomzamo wayo oqhubekayo wokuthuthukisa ukwaneliseka kwamakhasimende ngenkathi ishayela ukuzibandakanya kwabasebenzi, ukusebenza kahle, kanye nokukhula kwebhizinisi. Eminyakeni embalwa edlule, i-Starbucks ikhuthaze amagoli amaningi, okuyilawa:
- Yehlisa izikhathi zokulinda zekhasimende emigqeni yokuphuma ngo-20%.
- Khulisa amaphuzu wokwaneliseka kwamakhasimende ngo-10%.
- Finyelela I-Net Promoter Score (NPS) ye-70 noma ngaphezulu (ethathwa ngokuthi “enhle kakhulu”).
- Gcwalisa ama-oda aku-inthanethi phakathi namahora angu-2 (noma ngaphansi) njalo.
- Yehlisa ukuphela kwesitokwe (izinto ezingekho) emashalofini kube ngaphansi kuka-5%.
- Yehlisa ukusetshenziswa kwamandla ngo-15% ezitolo nasezikhungweni zokusabalalisa.
- Ukwandisa ukusetshenziswa kwemithombo yamandla avuselelekayo ibe ngama-20% engqikithi yezidingo zamandla.
- Yehlisa udoti othunyelwa ezindaweni zokulahla imfucuza ngo-30%.
Ngokuphumelela kulezi zinhloso, ngenxa yalokho, i-Starbucks ingenye yezinkampani ezisungula izinto ezintsha futhi ezigxile kumakhasimende embonini yokudayisa. Ilokhu ikhula njalo ngonyaka naphezu kwezinselelo zomnotho kanye nezinguquko ezikhethweni zabathengi.
Lapho Kufanele Kuphishekelwe Imigomo Yokwelula
Wake wazibuza ukuthi kungani abanye bengase baphumelele ekweluleni imigomo, kuyilapho abanye behluleka? Ochwepheshe abavela ku-HBR baphethe ngokuthi izici ezimbili ezibalulekile ezithinta indlela imigomo yokwelula okufanele isungulwe futhi ifinyeleleke ukusebenza kwakamuva kanye nezinsiza ezintekenteke.
Amafemu angenakho ukusebenza okuhle kwakamuva noma izinsiza ezikhulayo kanye nezintekenteke angase angazuzi emigomweni enwetshiwe futhi okuphambene nalokho. Izinhlangano ezizithela ngabandayo zingase zithole imivuzo ephezulu ngokweqa izinjongo zazo zamanje nakuba kungase kuvele nobungozi.
Esikhathini sobuchwepheshe obuphazamisayo kanye namamodeli ebhizinisi, izinhlangano eziphumelelayo nezinezinsiza ezifanele zidinga ukuhlola izinguquko eziphawulekayo ngokubeka imigomo yokwelula, futhi isibonelo esingenhla semigomo yokwelula siwubufakazi obucacile. Qaphela ukuthi ukushaya izinhloso ezinwetshiwe akuncikile kuphela ekuphathweni kwabaqashi kodwa futhi nemizamo yomuntu ngamunye kanye nokubambisana kwawo wonke amalungu eqembu. Lapho abasebenzi bebona amathuba amaningi kunosongo, maningi amathuba okuthi basebenze kanzima ukuze bazuze.
Izitoreji Eziyinhloko
Ukuphatha, ukusebenzisana kwabasebenzi, impumelelo yakamuva, nezinye izinsiza kuwumongo wokusebenzisa izinhloso ezinwetshiwe. Ngakho-ke kubalulekile ukwakha iqembu eliqinile nobuholi obuhle.
💡Ungabakhuthaza kanjani abasebenzi ukuthi bafeze izinhloso ezinwetshiwe? Yenza abasebenzi bakho bazibandakanye ekusebenzisaneni okuqinile nokuqeqeshwa okusha ngamathuluzi okwethula asebenzisanayo afana nalawa I-AhaSlides. Inikeza izici ezisezingeni eliphezulu ukudala ukubambisana okumangalisayo kweqembu emihlanganweni, ukwakha iqembu, ukuqeqeshwa kwamabhizinisi, neminye imicimbi yebhizinisi. Bhalisa MANJE!
Imibuzo Evame Ukubuzwa
Yiziphi ezinye zezibonelo zezinhloso ezinwetshiwe?
Ezinye izibonelo zezinhloso ezinwetshiwe yilezi:
- Yehlisa inzuzo yabasebenzi ngo-40% ezinyangeni eziyi-12
- Yehlisa izindleko zokusebenza ngo-20% onyakeni olandelayo
- Thola isilinganiso esingu-95% esingenasici ekukhiqizeni umkhiqizo.
- Yehlisa izikhalazo zamakhasimende ngo-25%.
Yisiphi isibonelo somgomo oweluliwe oqondile?
Imigomo yokwelula eqondile ihlose ukugcina izinqubo nemikhiqizo kodwa ngokuthengisa okuphezulu nemali engenayo. Isibonelo, ukwenyuka kokuphinda kabili inhloso yonyaka odlule ukusuka kumayunithi angama-5000 athengiswe ngenyanga kuya kumayunithi ayi-10000.
Ref: HBR
