Ungawathola Kanjani Amaphuzu Okuguquguquka Ebhizinisini | 2024 Iyaveza

Ungawathola Kanjani Amaphuzu Wokuguquguquka Ebhizinisini?

URita McGrath, uchwepheshe wezokuthuthukiswa kwebhizinisi, encwadini yakhe "Ukubona Emakhoneni: Ungawabona Kanjani Amaphuzu Okungena Ebhizinisini Ngaphambi kokuthi Zenzeke” uthi lapho inkampani "behlome ngamasu namathuluzi alungile, bangabona amaphuzu e-inflection njengenzuzo yokuncintisana".

Ayikho indlela yokuthi inkampani igweme amaphuzu e-inflection, kodwa kungenzeka ukubikezela ukuthi iza nini futhi ikusebenzise njengethuba. Lesi sihloko sidingida indlela yokuthola amaphuzu e-inflection ebhizinisini nokuthi kungani kubalulekile ukukhula kwenkampani.

Okuqukethwe

• Ayini Amaphuzu Okungena Ebhizinisini?
• Kungani Amabhizinisi Edinga Ukukhomba Amaphuzu Okutheleleka?
• Ukuqonda Amaphuzu Okuguqula Ngezibonelo Zomhlaba Wangempela
• Ungawathola Kanjani Amaphuzu E-Inflection?
• Izitoreji Eziyinhloko
• Imibuzo Evame Ukubuzwa

Iyini I-Inflection Point Ebhizinisini?

Ama-inflection points, aphinde abizwe ngokuthi ama-Paradigmatic shifts abhekisela esenzakalweni esibalulekile esiholela ekushintsheni okukhulu ekuqhubekeleni phambili kwenkampani, imboni, umkhakha, umnotho, noma isimo sezwe. Kungabonakala njengoshintsho ekuguqukeni kwenkampani "lapho ukukhula, uguquko, amakhono amasha, izimfuno ezintsha, noma ezinye izinguquko ziphoqa ukucabanga kabusha nokusebenza kabusha kokuthi ibhizinisi kufanele lisebenze kanjani“. Lezi zinguquko zingase zibe nemiphumela emihle noma emibi.

Ukuhlonza iphoyinti lokuguquguquka embonini kuwukubona okubalulekile ukuthi izinguquko ezinkulu seziseduze. Iphoyinti lokuguquguquka lisebenza njengendawo yokuguqula, ekhombisa isidingo sokuzivumelanisa nezimo noguquko ukuze kuqinisekiswe ukuhambisana okuqhubekayo nempumelelo.

Njengoba inkampani ithuthuka isuka ekuqaleni iye ebhizinisini eliphakathi nendawo noma elikhulu, idlula ezigabeni ezimbalwa lapho amamodeli nezindlela ezindala zingathiya ukuqanjwa kabusha, ukukhula, kanye noshintsho. Lezi zigaba, ezaziwa ngokuthi ama-inflection points, zidinga ukwamukelwa kwezindlela ezintsha zokusebenza ukuze kuqinisekiswe inqubekelaphambili eqhubekayo nempumelelo.

Kungani Amabhizinisi Edinga Ukukhomba Amaphuzu Okutheleleka?

I-Inflection Point iyingxenye yenqubo yokwenza izinqumo. Iqiniso lithi “I-Inflection Point ayilona iphuzu lesinqumo ngokwalo, isiza abenzi bezinqumo ukuthi babheke izinguquko futhi babikezele umphumela kamuva.” Abenzi bezinqumo kufanele bakhombe lezi futhi benze izinqumo mayelana nokuthi imaphi amathuba okufanele bawalandele futhi indlela yokunciphisa izingozi ezingase zibe khona.

Qaphela ukuthi ukukhuthala nokuzivumelanisa ngesikhathi nezinguquko endaweni yokuncintisana kubalulekile. Uma amabhizinisi ehluleka ukubona amaphuzu e-inflection kanye nokungabaza ukushintsha, kungase kuholele ekwehleni kwebhizinisi okungenakuhlehliswa. Ngakolunye uhlangothi, amaphuzu e-Inflection avame ukusayina amathuba okuqamba izinto ezintsha. Izinkampani ezibamba lawa mathuba futhi zisungule izinto ezintsha ngenxa yokushintshashintsha kwemakethe zingathola umkhawulo wokuncintisana.

Kubalulekile ukuqaphela ukuthi amaphuzu e-inflection awawona izehlakalo zesikhathi esisodwa; bayingxenye yomjikelezo webhizinisi oqhubekayo. Abenzi bezinqumo kufanele basebenzise indlela yokufunda eqhubekayo, basebenzise imininingwane ezuzwayo kusukela kumaphuzu adlule okushintshashintsha ukuze bazise amasu esikhathi esizayo. Ukuhlolwa kabusha okujwayelekile kokuguquguquka kwemakethe nokuzibophezela kokuhlala unolwazi kunomthelela emcabangweni wenhlangano oqinile futhi osebenzayo.

Ukuqonda Amaphuzu Okuguqula Ngezibonelo Zomhlaba Wangempela

Amabhizinisi, njengabantu, aqala amancane futhi athuthuke ngezigaba eziningi zokukhula njengoba ethuthuka. Amaphuzu Okushintshashintsha ayenzeka phakathi nalezi zigaba. Kungaba kokubili amathuba kanye nezinselelo, kuye ngokuthi inkampani iziqondisa kahle kangakanani.

Ngezansi kunezibonelo zephuzu lokuguquguquka kwebhizinisi zezinkampani ezithile ezizuze impumelelo eyedlulele ngokusebenzisa isu elihle ngemuva kokuhlonza amaphuzu okushintshashintsha. Balindele ngempumelelo ukuphazamiseka, yakhe ukuqina kwenhlangano, futhi iphumelele lapho izimbangi zibanjwa zingalindele.

I-Apple Inc.:

• Iphoyinti le-Inflection: Ukwethulwa kwe-iPhone ngo-2007.
• Imvelo: Ushintsho olusuka enkampanini egxile kukhompuyutha ukuya ekubeni yindlunkulu yamandla kagesi kanye nezinsizakalo.
• Umphumela: I-Apple isebenzise impumelelo ye-iPhone ukuze ibe umdlali omkhulu embonini yama-smartphone, yashintsha ukuxhumana nokuzijabulisa.

I-Netflix:

• Iphoyinti le-Inflection: Shifta usuka ekuqashweni kwe-DVD uye ekusakazeni ngo-2007.
• Imvelo: Ukujwayela izinguquko ekuziphatheni kwabathengi nobuchwepheshe.
• Umphumela: I-Netflix isuke ensizakalweni ye-DVD nge-imeyili yaya endaweni yokusakaza, yaphazamisa imboni yendabuko yama-TV namamuvi futhi yaba yisiqhwaga sokusakazwa komhlaba wonke.

💡 Isiko leNetflix: Izici Eziyisi-7 Ezibalulekile Kufomula Yayo Yokuwina

Ama-Amazon:

• Iphoyinti le-Inflection: Ukwethulwa kwe-Amazon Web Services (AWS) ngo-2006.
• Imvelo: Ukuhlukahluka kwemithombo yemali engenayo ngale kwe-e-commerce.
• Umphumela: I-AWS iguqule i-Amazon yaba ngumhlinzeki wekhompiyutha wamafu ohamba phambili, okunomthelela omkhulu enzuzweni yayo yonke kanye nenani lemakethe.

ye-Google:

• Iphoyinti le-Inflection: Ukwethulwa kwe-AdWords ngo-2000.
• Imvelo: Ukwenza imali ngokusesha ngokukhangisa okuhlosiwe.
• Umphumela: Inkundla yokukhangisa ye-Google ibe umshayeli omkhulu wemali engenayo, evumela inkampani ukuthi inikeze izinsizakalo zokusesha zamahhala futhi inwebe kweminye imikhiqizo namasevisi ahlukahlukene.

Impela, akuzona zonke izinkampani ezizulazula ngempumelelo ezindaweni zokushintshashintsha, futhi ezinye zingase zibhekane nezinselele noma zehle ngenxa yokungakwazi ukuzivumelanisa nezimo. Nazi izibonelo ezimbalwa zezinkampani ezazabalaza ngesikhathi samaphuzu abalulekile:

I-Blockbuster:

• Iphoyinti le-Inflection: Ukunyuka kokusakaza ku-inthanethi.
• Umphumela: I-Blockbuster, isiqhwaga embonini yokuqasha amavidiyo, yehlulekile ukuzivumelanisa nokushintshela ekusakazeni ku-inthanethi namamodeli asuselwa ekubhaliseni. Inkampani imemezele ukwehla njengoba izimbangi ezifana neNetflix yaphakama, kwathi ngo-2010, iBlockbuster yafaka isicelo sokuqothuka.

INokia:

• Iphoyinti le-Inflection: Ukufika kwama-smartphones.
• Umphumela: UNokia, owake waba ngumholi kumaselula, wathwala kanzima ukuncintisana nokuvela kwama-smartphones. Ukusabela okunensayo kwenkampani ekushintsheni okuthandwa ngabathengi kanye nokugcizelela kwayo ukugcina uhlelo lwayo lokusebenza lwe-Symbian kuholele ekwehleni kwayo futhi yaphuma ebhizinisini ngo-2014.

I-Kodak:

• Iphoyinti le-Inflection: Ukuvela kwezithombe zedijithali.
• Umphumela: U-Kodak, umdlali owake waba namandla embonini yokuthwebula amafilimu, uzabalazile ukujwayela inkathi yedijithali. Ngaphandle kokuba namalungelo obunikazi okuqala obuchwepheshe bekhamera yedijithali, inkampani yehlulekile ukwamukela ngokuphelele lolu shintsho, okuholele ekwehleni kwesabelo semakethe kanye nokuqothuka kwayo ngo-2012.

Ungawathola Kanjani Amaphuzu E-Inflection?

Ungawathola Kanjani Amaphuzu E-Inflection? Amaphuzu okushintshashintsha afika ngezindlela eziningi ezahlukene nosayizi athintwa izici zangaphakathi nezangaphandle. Ukuhlonza amaphoyinti okushintshashintsha kwesimo sebhizinisi kufaka phakathi ukuqaphela izikhathi ezibucayi noma izinguquko kuhlelo umzila wenkampani. Nawa amanye amathiphu okubona amaphuzu e-inflection ngaphambi kokuthi kwenzeke.

Qonda umongo webhizinisi

Ungawathola kanjani amaphuzu okuguquguquka esinyathelweni sokuqala - ukuthola amaphuzu okuguquguquka kuwukuqonda ngokujulile umongo webhizinisi. Lokhu kuhlanganisa ukuqaphela ukuguquguquka kwemboni, indawo yokulawula, nezici zangaphakathi ezingaba nomthelela endleleni yenkampani. Kumayelana nokuba nokuqonda okuhle ngezimbangi, okuyizimbangi zenkampani ngempela, nokuthi yiziphi izici ezithinta ushintsho. Isibonelo, abangenele abasha noma amashifu esabelo semakethe angabonisa amaphuzu okuguquguquka adinga izimpendulo zesu.

Ikhono ku-Data Analytics

Esikhathini samanje sedijithali, amabhizinisi kufanele asebenzise imininingwane eqhutshwa idatha ukuze enze izinqumo. Ukuhlaziya izinkomba zokusebenza ezibalulekile, ukuziphatha kwekhasimende, nenye idatha efanele kusiza ekuhlonzeni amaphethini kanye namaphoyinti okuguquguquka okungenzeka. Isibonelo, uma inkampani isebenzisa ama-KPI ukuze ilinganise ukusebenza futhi ilindele izinguquko, izinguquko ezingazelelwe ezindlekweni zokutholwa kwamakhasimende noma amanani okuguqulwa angabonisa izinguquko ku-dynamics yemakethe.

Qaphela izitayela zemakethe

Abaholi kufanele bahlale benolwazi ngezitayela zemakethe ezibandakanya ukuqapha intuthuko yemboni, ubuchwepheshe obusafufusa, kanye nezinguquko ekuziphatheni kwabathengi. Ukuqwashisa ngezimakethe zemakethe kuvumela amabhizinisi ukuthi alindele izinguquko futhi azibeke ngendlela ehlelekile ekuphenduleni ukushintshashintsha kwezimakethe. Bangakwazi ukusebenzisa amathuba avela kuzitayela ezisafufusa futhi bahlale ngaphambi kwabaqhudelana nabo. Isibonelo, ukusimama kuwumkhuba manje, inkampani ingakwazi ukuzibeka njengomuntu owamukela kuqala imikhuba eco-friendly ukuze ihehe amakhasimende amaningi.

Yakha iqembu eliqinile

Uma ufuna ukululindela ngokunembile ushintsho, ayikho indlela engcono kunokuba nezisebenzi nochwepheshe abaqinile nabanekhono. Lokhu kwehlukahlukana kuthuthukisa ikhono lokuhlaziya izimo eziyinkimbinkimbi kusuka kuma-engeli amaningi. Ngaphezu kwalokho, ngezikhathi zokuguquguquka kwezwi, ithimba elisebenza kahle lingakwazi ukuhlaziya izimo ngokubambisana, likhiqize izixazululo ezintsha, futhi lenze izinguquko zamasu ngempumelelo.

Izitoreji Eziyinhloko

Kubalulekile ukuthi inkampani yazi ukuthi iwathola kanjani amaphuzu e-inflection. Ukuqonda lapho inkampani yakho ivala indawo yokushintshashintsha futhi ihlomise ithimba lakho amakhono adingekayo nolwazi ukuze lilungele ukubhekana nezinguquko kubalulekile ekukhuleni okuqhubekayo. 

💡 Hlomisa abasebenzi bakho nge amakhono abalulekile kanye nokuqonda ngokubakhuthaza ukuthi babambe iqhaza ekuqeqesheni nasezifundweni kuyisixazululo esihle kakhulu. Uma ufuna indlela ehehayo yokwenza i-virtualization yakho ukuqeqeshwa kwamabhizinisi, I-AhaSlides ngamathuluzi asebenzayo athuthukile angakusiza ukufeza izinhloso zakho ngendlela engabizi kakhulu.

Imibuzo Evame Ukubuzwa

Yisiphi isibonelo sephuzu lokuguquguquka?

Isibonelo sephoyinti elimile lokuguquguquka singabonwa endaweni (0, 0) kugrafu ethi y = x^3. Kuleli qophelo, i-tangent yi-x-eksisi ephambana negrafu. Ngakolunye uhlangothi, isibonelo sephoyinti elingamile lokuguquguquka yiphuzu (0, 0) kugrafu ethi y = x^3 + ax, lapho u-a eyinoma iyiphi inombolo ye-nonzero.

Ulithola kanjani iphuzu le-inflection kwezomnotho?

Iphoyinti lokuguquguquka lomsebenzi lingatholwa ngokuthatha okuphuma kokunye okuphuma kulo kwesibili [f”(x)]. Iphoyinti lokuguquguquka kulapho okuphuma kokunye okwesibili kulingana noziro [f”(x) = 0] kanye nophawu olushintshayo lwe-tangent.

Ref: HBR | Investopedia | i-creoinc | Ngempela