I-KPI ne-OKR: Umehluko Okufanele Uwazi (Kubuyekezwe ngo-2023)

Cishe sijwayelene namagama afana ne-KPI - Izinkomba Zokusebenza Okubalulekile noma i-OKR - Izinjongo kanye Nemiphumela Eyinhloko, amamethrikhi amabili asetshenziswa cishe kuwo wonke amamodeli ebhizinisi emhlabeni jikelele. Nokho, akuwona wonke umuntu oqonda ngokucacile ukuthi ayini ama-OKR nama-KPI noma umehluko phakathi I-KPI ngokumelene ne-OKR.

Kulesi sihloko, AhaSlides uzoba nombono onembe kakhudlwana we-OKR ne-KPI nawe!

Yini i-KPI?
Izibonelo ze-KPI
Yini i-OKR?
Izibonelo ze-OKR
I-KPI ngokumelene ne-OKR: Uyini Umehluko?
Ingabe ama-OKR nama-KPI angasebenza ndawonye?
Iphuzu Eliyinhloko

Amathiphu amaningi nge AhaSlides

Umbhalo ohlukile

Xhumana nabasebenzi bakho abasha.

Esikhundleni se-orientation eyisicefe, ake siqale imibuzo ejabulisayo ukuze sivuselele usuku olusha. Thola eminye imibono ye-KPI futhi ubhalise mahhala futhi uthathe okufunayo kumtapo wolwazi wezifanekiso!

🚀 Kumafu ☁️

Yini i-KPI?

I-KPI (Izinkomba Zokusebenza Eziyinhloko) ukusetshenziswa kwemibandela yokuhlola ukusebenza nempumelelo yomsebenzi webhizinisi noma umuntu ngamunye ekufinyeleleni umgomo othile omisiwe esikhathini esithile.

Ngaphandle kwalokho, i-KPI isetshenziselwa ukuhlola umsebenzi owenziwe kanye nokuqhathanisa ukusebenza nezinye izinhlangano, iminyango, nabantu ngabanye.

Izici ze-KPI enhle

Kuyalinganiseka. Ukusebenza kwama-KPI kungalinganiswa futhi kukalwe ngokunembile ngedatha ethile.
Njalo. I-KPI kufanele ikalwe nsuku zonke, masonto onke, noma nyanga zonke.
Khokha. Indlela ye-KPI akufanele yabelwe ngokujwayelekile kodwa kufanele ihlanganiswe nomsebenzi othile noma umnyango othile.

Ukuzibandakanya okwengeziwe nemibuthano yakho

Izibonelo ze-KPI

Njengoba kushiwo ngenhla, ama-KPI akalwa ngezinkomba ezithile zobuningi. Embonini ngayinye, i-KPI ishintsha ngokuhlukile ukuze ihambisane nemininingwane yomkhakha.

Nazi izibonelo ezijwayelekile ze-KPI zezimboni ezimbalwa noma iminyango:

Imboni yokudayisa: Ukuthengiswa kwe-Square Foot, I-Average Transaction Value, Ukuthengiswa Ngomsebenzi ngamunye, Izindleko Zempahla Ethengiswayo (COGS).
Umnyango Wesevisi Yamakhasimende: Isilinganiso Sokugcinwa Kwekhasimende, Ukwaneliseka Kwekhasimende, Ithrafikhi, Amayunithi Ngokwenziwe ngakunye.
Umnyango Wokuthengisa: I-Average Profit Margin, Ukubhukha Ukuthengisa Kwanyanga zonke, Amathuba Okuthengisa, Ithagethi Yokuthengisa, Isilinganiso se-Quote-to-Close.
Imboni Yezobuchwepheshe: Isikhathi Esimaphakathi Sokuthola kabusha (MTTR), Isikhathi Sokulungiswa Kwethikithi, Ukulethwa Ngesikhathi, Izinsuku Ze-A/R, Izindleko.
Imboni yokunakekelwa kwezempilo: Isilinganiso Sokuhlala Esibhedlela, Isilinganiso Sokuhlala Embhedeni, Ukusetshenziswa Kwempahla Yezokwelapha, Izindleko Zokwelapha.

I-KPI ngokumelene ne-OKR - Imboni Yobuchwepheshe KPI Isibonelo - idathapine

Yini i-OKR?

I-OKR - Izinjongo kanye Nemiphumela Eyinhloko iyindlela yokuphatha esekelwe ezinhlosweni ezithile ezilinganiswa ngemiphumela ebaluleke kakhulu.

Ama-OKR anezingxenye ezimbili, Izinjongo kanye Nemiphumela Ebalulekile:

Izinhloso: Incazelo yekhwalithi yalokho ofuna ukukuzuza. Izicelo kufanele zibe zifushane, zikhuthaze futhi zihehe. Imigomo kumele ikhuthaze futhi ibe inselele ekuzimiseleni komuntu.
Imiphumela Ebalulekile: Ayisethi yamamethrikhi akala inqubekelaphambili yakho kuya Ezinjongweni. Kufanele ube nesethi Yemiphumela Ebalulekile emi-2 kuye kwemi-5 yenhloso ngayinye.

Ngamafuphi, i-OKR iwuhlelo olukuphoqa ukuthi uhlukanise okubalulekile kokunye futhi ubeke izinto ezibalulekile ezibalulekile. Ukuze wenze lokho, kufanele ufunde ukubeka phambili umsebenzi wakho futhi udedele izinto ezithinta indawo oya kuyo ekugcineni.

I-KPI iqhudelana no-OKR - Isithombe: oboard.co

Ezinye izimo eziyisisekelo zokunquma i-OKR:

Okuhlosiwe ukuthuthukisa ukwaneliseka kwamakhasimende
Ithagethi yokukhulisa imali engenayo ephindelelayo
Inkomba yesikali sokusebenza kwabasebenzi
Khulisa inani lamakhasimende okuxoxwe nawo futhi asekelwe
Khomba ukunciphisa inani lamaphutha edatha ohlelweni

Izibonelo ze-OKR

Ake sibone izibonelo ezithile zama-OKRs:

Imigomo yokuthengisa yedijithali

O - Inhloso: Thuthukisa Iwebhusayithi Yethu Futhi Ukhulise Ukuguqulwa

Ama-KR - Imiphumela Ebalulekile:

I-KR1: Khulisa izivakashi zewebhusayithi ngo-10% njalo ngenyanga
I-KR2: Thuthukisa ukuguqulwa emakhasini okufika ngo-15% ku-Q3

Imigomo yokuthengisa

O - Inhloso: Khulisa Ukuthengisa endaweni Emaphakathi

Ama-KR - Imiphumela Ebalulekile:

I-KR1: Thuthukisa ubudlelwano ngokuhlosiwe okusha okungu-40 noma ama-akhawunti aqanjwe amagama
I-KR2: Onboard 10 abathengisi abasha abagxile esifundeni Central
I-KR3: Nikeza ukukhahlela okwengeziwe kuma-AE ukuze uzuze u-100% ugxile esifundeni esimaphakathi

Imigomo Yokusekela Amakhasimende

O - Inhloso: Letha Umuzwa Wosekelo Lwekhasimende Osezingeni Lomhlaba

Ama-KR - Imiphumela Ebalulekile:

I-KR1: Zuza i-CSAT ka-90%+ yawo wonke amathikithi e-Tier-1
I-KR2: Xazulula izinkinga ze-Tier-1 phakathi nehora elingu-1
I-KR3: Xazulula u-92% wamathikithi osekelo lwe-Tier-2 ngaphansi kwamahora angu-24
I-KR4: Ummeli ngamunye wosekelo ukuze agcine i-CSAT yomuntu siqu engu-90% noma ngaphezulu

I-KPI ngokumelene ne-OKR: Uyini Umehluko?

Nakuba i-KPI ne-OKR zombili ziyizinkomba ezisetshenziswa ngamabhizinisi kanye amaqembu adlala kahle, nokho, nawu umehluko phakathi kwe-KPI ne-OKR okufanele uzazi.

I-KPI ngokumelene ne-OKR - Injongo

I-KPI: Ama-KPI avame ukusetshenziswa emabhizinisini anezinhlangano ezinzile futhi aklanyelwe ukulinganisa nokuhlola ukusebenza kwabasebenzi endaweni eyodwa. Ama-KPI enza ukuhlola kulunge futhi kube sobala kakhudlwana phakathi kwemizwa yedatha ukufakazela imiphumela. Ngenxa yalokho, izinqubo nemisebenzi yenhlangano izozinza kakhulu.

KULUNGILE: Ngama-OKR, inhlangano ibeka izinjongo futhi ichaze isisekelo nemiphumela efinyelelwe kuleyo migomo. I-OKR isiza abantu ngabanye, amaqembu, nezinhlangano ukuchaza okubalulekile emsebenzini. I-OKR ivamise ukusetshenziswa lapho amabhizinisi edinga ukuhlela uhlelo ngesikhathi esithile. Amaphrojekthi amasha angaphinda achaze ama-OKR ukuze athathele indawo izinto ezingadingekile njengokuthi "umbono, umgomo".

**I-KPI ngokumelene ne-OKR** - Isithombe: Lucidity

I-KPI ngokumelene ne-OKR - Gxila

Ukugxila kwalezi zindlela ezimbili kuhlukile. I-OKR ene-O (Injongo) isho ukuthi kufanele uchaze imigomo yakho ngaphambi kokuletha imiphumela ebalulekile. Nge-KPI, kugxilwe ezinkomba ze-I. Lezi zinkomba zikhomba imiphumela eshiwo ngaphambili.

Isibonelo se-KPI ngokumelene ne-OKR eMnyangweni Wezokuthengisa

Izibonelo ze-OKR:

Inhloso: Ukuthuthukisa ngokushesha imisebenzi yebhizinisi lebhizinisi ngoDisemba 2022.

Imiphumela Ebalulekile

I-KR1: Imali engenayo ifinyelele ku-15 billion.
I-KR2: Inani lamakhasimende amasha lifinyelele kubantu abangu-4,000
I-KR3: Inani lamakhasimende abuyayo lifinyelela kubantu abayi-1000 (okulingana no-35% wenyanga edlule)

Izibonelo zama-KPI:

Imali engenayo evela kumakhasimende amasha 8 billion
Imali engenayo evela kumakhasimende adayise kabusha 4 billion
Inani lemikhiqizo edayiswe imikhiqizo eyi-15,000

I-KPI ngokumelene ne-OKR - Imvamisa

I-OKR ayilona ithuluzi lokulandelela umsebenzi wakho nsuku zonke. I-OKR inhloso okufanele ifinyelelwe.

Ngokuphambene, udinga ukubhekisisa i-KPI yakho nsuku zonke. Ngoba ama-KPI asebenzela ama-OKR. Uma leli sonto namanje lingahlangabezani ne-KPI, ungakwazi ukwandisa i-KPI yeviki elizayo futhi unamathele ku-KR oyimisile.

Ingabe ama-OKR nama-KPI Angasebenza Ndawonye?

Umphathi ohlakaniphile angahlanganisa kokubili ama-KPI nama-OKR. Isibonelo esingezansi sizobonisa inhlanganisela ephelele.

Ama-KPI azonikezwa imigomo ephindaphindayo, yomjikelezo futhi edinga ukunemba okuphezulu.

Khulisa ithrafikhi yewebhusayithi ye-Q4 uma iqhathaniswa ne-Q3 iye ku-50%
Khulisa izinga lokuguqulwa kusuka kubavakashi esizeni kuya kumakhasimende abhalisela isilingo: ukusuka ku-15% ukuya ku-20%

Ama-OKR azosetshenziswa ezinhlosweni ezingaqhubeki, ezingaphindaphindeki, ezingewona umjikelezo. Ngokwesibonelo:

Inhloso: Zuza amakhasimende amasha emicimbini yokwethulwa komkhiqizo omusha

I-KR1: Sebenzisa isiteshi se-Facebook ukuthola abangaba izihambeli ezingama-600 emcimbini
I-KR2: Qoqa imininingwane yabahamba phambili abangu-250 emcimbini

Iphuzu Eliyinhloko

Ngakho, iyiphi engcono? I-KPI vs OKR? Kungakhathaliseki ukuthi i-OKR noma i-KPI, izophinda ibe ithuluzi losekelo elibalulekile ukusiza amabhizinisi alandelele imisebenzi eshintshayo yabasebenzi enkathini yedijithali.

Ngakho-ke, i-KPI iqhathaniswa ne-OKR? Akunandaba! AhaSlides ikholelwa ukuthi, kuye ngezidingo zebhizinisi, abaphathi nabaholi bazokwazi ukukhetha izindlela ezifanele noma bazihlanganise ukuze basize amabhizinisi akhule ngokuqhubekayo.