Ucwaningo olwenziwa i-Harvard Business School luveze ukuthi cishe u-90% wezinhlangano ziyahluleka esinyathelweni sokuqaliswa kwamasu azo achazwe kahle.
Ukuqaliswa kwamasu yisinyathelo sesine se ukuphathwa kwamasu inqubo futhi kuwubuciko bokwenza izinto zenzeke. Imvamisa ibukelwa phansi uma iqhathaniswa nezinye izigaba zokuphatha ngamasu ngenxa yegebe elikhona phakathi ukuhlela amasu kanye nokubulawa.
Ngokusobala, uhlelo luyiphepha nje elingenamthelela emabhizinisini uma ukuqaliswa kwesu kungahambi kahle.
Ngakho-ke, ithini incazelo yokusetshenziswa kwamasu, ziyini izinyathelo zokuqaliswa kwamasu, nokuthi zingazinqoba kanjani izinselelo zazo? Zonke kuzoxoxwa ngazo kulesi sihloko, ngakho-ke ake sicwilise!
Okuqukethwe
Kuyini ukuqaliswa kwamasu?
Ukuqaliswa kwamasu kuchaza isu lokuguqula izinhlelo zibe isenzo ukuze kuzuzwe imiphumela efiselekayo, ikakhulukazi izinjongo zesikhathi eside zenhlangano. Kuyisethi yemisebenzi lapho uhlelo lwesu luguqulwa lube ukusebenza okuqinile enhlanganweni.
Kudingeka ukuhlela okucabangelayo nokucophelelayo kanye namakhono okuphatha iphrojekthi. Kunezingxenye ezinhlanu eziyinhloko ezifana nabantu, izinsiza, isakhiwo, izinhlelo, namasiko asekela ukuqaliswa kwesu.
Isibonelo kungaba ukwenza uhlelo olusha lokumaketha ukuze kukhuliswe ukuthengiswa kwemikhiqizo yenkampani noma ukulungisa inqubo yokuhlola isisebenzi sakho ngokuhlanganisa isethulo sokuxhumana isoftware efana I-AhaSlides enhlanganweni yakho eminyakeni embalwa ezayo.
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Kungani ukuqaliswa kwamasu kubalulekile?
Kubalulekile ukuqaphela ukuthi ukuqaliswa kwamasu kuyingxenye ebaluleke kakhulu yanoma iyiphi iphrojekthi futhi kuletha izinzuzo eziningi ezinhlanganweni ngenxa yalezi zizathu ezilandelayo:
- Isiza izinhlangano ukufeza izinhloso.
- Kuyithuluzi eliphelele lokwahlulela ukuthi isu elakhiwe lifanelekile noma cha.
- Kuyasiza ukunquma izintuba kanye nezingqinamba ekwakhiweni kwamasu nokulawula.
- Isiza ukukala ukusebenza kahle kwezinqubo zokuphatha nezinqubo.
- Isiza izinhlangano ukwakha amakhono asemqoka kanye namakhono okuncintisana
Yiziphi izigaba eziyisi-6 zokuqaliswa kwamasu?
Ukuqaliswa kwamasu kulandela izinyathelo ezingu-7, kusukela ekubekeni imigomo ecacile kuya ekulandeleni, lezi zigaba zisebenza njengomhlahlandlela wezinhlangano ukuze zizulazule endaweni eyinkimbinkimbi yokusebenza kwamasu. Ake sihlole ukuthi abaphathi kufanele benzeni esinyathelweni ngasinye!
Isigaba 1: Cacisa izinjongo zakho
Njengenhlansi evutha umlilo ovuthayo, imigomo ecacile ibhebhezela intshiseko nokuzimisela okudingekayo ukuze kusetshenziswe ngempumelelo. Zisebenza njengezibani eziqondisayo, eziqondisa imizamo embonweni ofanayo.
Ngokubeka izinjongo eziqondile, ezilinganisekayo, ezifinyelelekayo, ezifanele, nezinqunyelwe isikhathi (i-SMART), izinhlangano zibhebhethekisa ilangabi logqozi ngaphakathi kwamaqembu azo. Ngokuhambisanayo, ukuhlonza okuguquguqukayo okubalulekile nezinto ezibumba impumelelo kunikeza ikhampasi yokuzulazula emanzini aneziyaluyalu okuqaliswa.
Isiteji sesi-2: Yabela iqembu elinezindima nemisebenzi
Awukho umsebenzi wobuciko owenziwe yingcweti eyedwa; kuthatha i-symphony yamathalenta asebenza ngokuzwana. Ngokufanayo, ukuhlonza izindima, izibopho, kanye nobudlelwano kuwubuciko bokweluka i-tapestry yokubambisana nokuhlangana.
Ngokuchaza ngokucacile ukuthi ubani owenza ini nokuthi baxhuma kanjani, izinhlangano zakha i-ecosystem enempilo ekhuthaza ukuqamba okusha, ukwethembana, kanye nobuhle obuhlangene. Bemukela amandla okusebenza njengeqembu, bakhulula amandla eqiniso abantu babo.
Qaphela ukuthi ukuphathisa isisebenzi ngasinye imisebenzi enengqondo ehambisana namakhono nezintshisakalo zabo, izinhlangano kuthungela umuzwa wobunikazi, inhloso, nokukhula komuntu siqu. Lokhu kudedela amandla akwazi ukuhambisa izintaba, kuqhubekisela phambili isu ngokuzimisela okungantengantengi.
Isiteji sesi-3: Yenza futhi uqaphe isu
Ngesu elichazwe kahle nemisebenzi ephathisiwe, izinhlangano ziqala ukwenza uhlelo lwazo lokuqalisa. Ngalesi sigaba, kubalulekile ukusungula ishejuli ukuze ukwazi ukubuyekeza njalo isimo sokuqhubeka kwakho.
Ukuhlola okuvamile kanye nezihibe zempendulo kusiza ekuhlonzeni izingqinamba, ukulandelela izenzakalo ezibalulekile, nokuqinisekisa ukuqondana nezinjongo zamasu.
Ukwesekwa okuqhubekayo kanye neziqondiso ezinikezwa amaqembu kuqhubekisela phambili ukukhuthaza nokuphumelela kwawo ekuletheni imiphumela.
Isigaba 4: Yamukela okungalindelekile, futhi wenze izinguquko uma kudingeka
Esimeni esingalindelekile sokuqaliswa kwamasu, ukusonteka okungalindelekile nokuphenduka kuvame ukuvela. Nokho, kungalezi zikhathi lapho ukuqina kweqiniso nokuzivumelanisa nezimo kukhanya khona. Izinhlangano kufanele zamukele okungalindelekile ngezandla ezimhlophe futhi zibheke izinselele njengamathuba okukhula.
Ngokuthatha isinyathelo sokulungisa ngokushesha, ngokulungisa izinyathelo zabo, futhi babuyekeze amasu abo, abagcini ngokunqoba izithiyo kodwa baphuma benamandla futhi beshesha kakhulu kunangaphambili.
Isigaba 6: Vala iphrojekthi
Njengoba ukuqaliswa sekuzophothulwa, kubalulekile ukuzuza ukuvalwa kwamaphrojekthi noma imizamo eyenziwe. Lesi sigaba sihlanganisa nokuthola isivumelwano ngemiphumela nemiphumela etholiwe, ukuqinisekisa ukuhambisana nenjongo yamasu yenhlangano.
Isigaba 7: Yenza ukulandelelwa
Ukuhlola kuyadingeka ekupheleni kokuqaliswa kwamasu. Ungenza ukuhlolwa kwesidumbu noma ukubheka emuva noma ubuyekeze ukuthi inqubo ihambe kanjani. Ngempendulo efanele kanye nenqubo yokuzindla, idala ithuba labaphathi nethimba lokuhlonza izifundo ezifundiwe, babungaze impumelelo, futhi bahlonze izindawo okufanele bazithuthukise, bakhanyisele indlela ezayo futhi bakhuthaze imizamo yesikhathi esizayo.
Yisiphi isibonelo sokuqaliswa kwamasu?
Kunezibonelo eziningi ezinhle zokusebenzisa isu esimeni sebhizinisi. I-CocaCola, i-Tesla, noma i-Apple bayizibonelo ezihamba phambili embonini yabo.
Ukuqaliswa kwesu le-Coca-Cola kuhlanganisa imiyalezo engaguquki kanye nokufinyelela emhlabeni jikelele. Ngokwenza uphawu lomkhiqizo okuhambisanayo neziqubulo ezikhumbulekayo ezifana nokuthi “Injabulo Evulekile” kanye “Nambitha Umuzwa,” i-Coca-Cola ihlanganise imizamo yabo yokumaketha ezimakethe ezihlukahlukene. Le ndlela yomhlaba wonke yabavumela ukuba bahlakulele umuzwa wokujwayelana nokuxhumana, okwenza i-Coca-Cola ibe uphawu oluthandwayo nolubonakalayo emhlabeni wonke.
I-Tesla ingelinye icala eliyisibonelo lokuqaliswa kwamasu. Ukuqaliswa kwesu le-Tesla kwaqala ngomgomo ocacile wokudala izimoto zikagesi ezisebenza kahle ezizodlula izimoto zendabuko ezisebenza ngophethiloli. Bazibeka njengophawu olufanayo nobuchwepheshe obuphambili, ububanzi obuphezulu, nokusebenza okumangalisayo.
Ukubulawa kwe-Apple kumakwe ngokunaka ngokucophelela imininingwane kanye nokugxila ekuletheni imikhiqizo ehlanganisa i-hardware nesofthiwe ngaphandle komthungo. Ukukhishwa kwezinto ezintsha ezishintsha umdlalo njenge-iPod, i-iPhone, ne-iPad kubonise ukuzibophezela kwabo ekwenzeni kahle. Ukuzinikela kwe-Apple ekuletheni ulwazi lomsebenzisi olungafani nalutho olunye olubahlukanisayo, oluheha umhlaba wonke futhi luguqule zonke izimboni.
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Yiziphi izinkinga ekusetshenzisweni kwamasu?
Nakuba izinhlangano eziningi zisebenzisa isikhathi nemali ukuze zenze amasu amahle, akuzona zonke eziphumelela ngempela. Nazi izizathu eziyisithupha eziphezulu zokuthi kungani ukuqaliswa kwesu kungase kuhluleke:
- Kubi ubuholi kanye nokuntuleka kokuxhumana
- Ayinazo izinjongo ezicacile noma awenzi umqondo webhizinisi.
- Ayikasitholi kahle isimo samanje senhlangano namandla
- Yehluleka ukubandakanya abantu abalungile, noma ukungasebenzi kahle ukuqeqeshwa kwabasebenzi
- Inikeza isikhathi nesabelomali esinganele
- Inkimbinkimbi ngokwedlulele noma ayicacile kakhulu ukuthi ingaqondwa
- Yehluleka ukulandela okufana nokubuyekeza, ukuhlola, noma ukwenza izinguquko ezidingekayo
Ungazinqoba kanjani izinselelo ekusetshenzisweni kwamasu?
Uma ufuna izindlela zokulungisa ukuqaliswa kwesu elinephutha futhi ulethe amanani ebhizinisini lakho, nawa amanye amasu okuqalisa iphrojekthi okungafanele uwageji:
- Misa evulekile futhi njalo ukukhulumisana
- Gqugquzela indawo esekelayo lapho ukwethembeka kwaziswa futhi kukhuthazwa
- Qinisekisa ukucaca ezinjongweni zamasu, izindima, izibopho, kanye nokulindelweyo
- Nikeza usekelo lweqembu, nikeza isiqondiso, ukuqeqeshwa, noma usizo olwengeziwe lapho kudingeka.
- Nikeza ngamathuluzi afanele omsebenzi
- Yenza ukuhlola njalo, sebenzisa amathuluzi e-SAAS afana I-AhaSlides uma kunesidingo.
imibuzo ejwayelekile ukubuzwa
Iyini inhloso yokuqaliswa?
Ihlose ukwenza izinhlelo zisebenze, ngenhlanganisela yemisebenzi ehlukahlukene ehleliwe, eyenziwe ngamabomu ukuze kuzuzwe izinjongo ezithile.
Yiziphi izigaba ezi-5 zokuphatha ngamasu?
Izigaba ezinhlanu zenqubo yokuphatha amasu wukubeka imigomo, ukuhlaziya, ukwakhiwa kwamasu, ukuqaliswa kwamasu kanye nokuqapha amasu.
Yiziphi izici ezithinta ukuqaliswa kwamasu?
Izinto ezingu-5 ezibalulekile zokusetshenziswa ngempumelelo kwamasu zethulwa kanje:
- Ubuholi nesiqondiso esicacile
- Ukuqondanisa kwenhlangano
- Ukwabiwa kwezibonelelo
- Ukuxhumana okusebenzayo nokuzibandakanya
- Ukuqapha nokuzivumelanisa nezimo
Ithini imodeli yokuqaliswa kwesu le-5 P?
Ngokocwaningo olumayelana ne-5 P's Strategic Implementation Model (1998), eyakhiwe ngu-Mildred Golden Pryor, Donna Anderson, Leslie Toombs kanye no-John H. Humphreys, i-5'P ihlanganisa: inhloso, izimiso, inqubo, abantu kanye nokusebenza.
Yiziphi izithiyo ezi-4 zokusetshenziswa kwamasu?
NgokukaKaplan noNorton (2000), kunezithiyo ezine ekusebenziseni amasu aphumelelayo okuhlanganisa: (1) isithiyo sombono, (2) isithiyo sabantu, (3) isithiyo sokuphatha, kanye (4) nesithiyo sezinsiza.
Umugqa Ongezansi
Ukuqaliswa kwamasu kuyisithako esiyinhloko sempumelelo yebhizinisi yesimanje emakethe yanamuhla eqhudelana kakhulu. Noma ngabe isu lakho lincane noma likhulu kangakanani, ukulisebenzisa ngempumelelo kubalulekile ukuze ibhizinisi lihlale lishesha, liguquguquke, futhi liphendule izinguquko zemakethe.
Uma ufuna izindlela ezintsha zokunikeza isiqondiso, ukuqeqesha noma ukuhlola abasebenzi, nikeza amathuluzi okwethula njenge I-AhaSlides zama futhi ubone ukuthi ikusiza kanjani ukuthi ukhanyise isethulo sakho futhi udonse ukunaka kwabantu.
Ref: IHarvard Business School Online | I-MGI | Isifundo se-Qs | Asana
