Unomkhiqizo omuhle noma isevisi elungele ukungena emakethe, kodwa uqinisekisa kanjani ukuthi ifinyelela kubantu abalungile? Impendulo ilele ezinhlotsheni zesu lokumaketha ozikhethayo. Njengoba kunezinketho eziningi ezitholakalayo, kubalulekile ukwazi amasu ahlukene wokumaketha nokuthi uzowasebenzisa nini. Noma ngabe ufuna ukukhulisa ukuqwashisa ngomkhiqizo, uthuthukise ukuthengisa, noma wakhe ukwethembeka kwamakhasimende, sikuphathele umhlahlandlela ophelele wezinhlobo ezahlukene zesu lokumaketha.
Okuqukethwe
6 Izinhlobo Zesu Lokuthengisa
#1. Ukumaketha Okuqukethwe - Izinhlobo Zesu Lokuthengisa
Ukumaketha Okuqukethwe kuyindlela yamasu egxile ekudaleni nasekusatshalalisweni kokuqukethwe okubalulekile nokubalulekile ngenhloso eyinhloko yokuheha nokuheha izethameli ezithile okuqondiwe kuzo. Leli su lokumaketha ligxile ekunikezeni ulwazi, ukuzijabulisa, noma izixazululo kuzithameli, kunokuphromotha ngokuqondile imikhiqizo noma amasevisi.
Isetshenziswa nini i-Content Marketing:
- Ukuqwashisa Ngomkhiqizo: Ukumaketha okuqukethwe kuhle ukudala noma ukuthuthukisa ukuqwashisa ngomkhiqizo. Kukusiza ukuthi uqashelwe futhi ukhunjulwe izethameli zakho ezihlosiwe.
- Izidingo Zezemfundo: Sebenzisa ukumaketha kokuqukethwe uma unemikhiqizo eyinkimbinkimbi noma amasevisi adinga incazelo noma imfundo. Okuqukethwe okufundisayo kungenza ukuqonda kube lula.
- Ukukhula Kwesikhathi Eside: Uma ukuyo isikhathi eside, ukumaketha okuqukethwe kungumsizi wakho. Kuyisu elithatha isikhathi ukuveza imiphumela kodwa lingaba umthombo oqhubekayo wokukhula.
- Isizukulwane sokuhola: Ukumaketha okuqukethwe kungaba yisizinda esinamandla sokukhiqiza. Isebenzisele ukuheha amakhasimende angaba khona futhi ubakhulisele ekuguquleni.
- I-SEO kanye nokubonakala ku-inthanethi: Okuqukethwe kuyinkosi ku-inthanethi. Uma uhlose ukuthuthukisa izinga lenjini yokusesha yewebhusayithi yakho kanye nokubonakala ku-inthanethi, ukumaketha okuqukethwe kubalulekile.
I-Content Marketing Ifaneleka Kakhulu
- Amabhizinisi amancane.
- Izimboni ze-Niche.
- Izinkambu eziqhutshwa ulwazi (ezezimali, umthetho, ukunakekelwa kwezempilo).
- Ukuqalisa
- E-commerce kanye nokudayisa.
- Amabhizinisi asekelwe kwisevisi.
- Ezingenzi-nzuzo.
#2. I-Social Media Marketing – Izinhlobo Zesu Lokumaketha
I-Social Media Marketing iyisu eliguquguqukayo elibandakanya ukusebenzisa amandla ezinkundla zokuxhumana ezidumile ezifana ne-Facebook, Instagram, Twitter, kanye ne-LinkedIn ukuze kuzuzwe izinhloso ezehlukene zokumaketha.
Lapho Usebenzisa I-Social Media Marketing:
- Yakha Ukuqwashiswa Komkhiqizo: Isebenzisele ukwethula umkhiqizo wakho kuzithameli eziningi futhi ubonise ubuwena namagugu akho.
- Xhumana Namakhasimende: Sungula ukuxhumana okuqondile, khuluma ngezinto ezikhathazayo, futhi wakhe umphakathi womkhiqizo.
- Nyusa Imikhiqizo Namasevisi: Bonisa ngempumelelo iminikelo yakho, ikakhulukazi ezinkundleni ezibukwayo ezifana ne-Instagram.
- Yabelana Ngokuqukethwe Okubalulekile: Shayela ithrafikhi futhi unikeze inani ngokuthunyelwe kwebhulogi, amavidiyo, ne-infographics.
- Yenza imikhankaso yesikhangiso: Sebenzisa izikhangiso ezihlosiwe ukuze uthuthukise ukubonakala komkhiqizo noma isevisi.
I-Social Media Marketing Ifaneleka Kakhulu
- Amabhizinisi Abo Bonke Osayizi
- I-E-commerce nezokudayisa
- Izinkampani ze-B2C
- Amabhrendi anesikhalazo esibonakalayo
- Amabhizinisi asekhaya
- Ukungenzi inzuzo
- I-Influencer Marketing
#3. Ukumaketha Nge-imeyili - Izinhlobo Zesu Lokuthengisa
Ukumaketha nge-imeyili kuyisu eliguquguqukayo elibandakanya ukuthumela ama-imeyili aqondiwe ohlwini lwababhalisile ukuze kuzuzwe izinjongo zokumaketha ezihlukahlukene ezifana nokuphromotha imikhiqizo, ukwabelana ngezindaba, noma ukukhulisa ubudlelwano bamakhasimende.
Kusetshenziswa Nini Ukumaketha Nge-imeyili:
- Nyusa Imikhiqizo noma Amasevisi: Sebenzisa ukumaketha kwe-imeyili komkhiqizo oqondile noma ukunyuswa kwesevisi ngemikhankaso ye-imeyili ephoqelelayo.
- Yabelana Ngezindaba Nezibuyekezo: Gcina izithameli zakho zazisiwe nge-imeyili mayelana nezindaba zakamuva, ukukhishwa kwemikhiqizo, noma imininingwane yomkhakha.
- Khulisa ubudlelwano bekhasimende: Sebenzisa ama-imeyili aqondene nawe ukuze ubandakanye futhi uthuthukise ubudlelwano obukhona bamakhasimende.
- Isizukulwane Esiholayo Nokuguqulwa: Sebenzisa ukumaketha kwe-imeyili ukuze ukhiqize futhi uguqule umkhondo, wakhe uhlu lwamakhasimende angaba khona.
- Xhumanisa kabusha Amakhasimende Angasebenzi: Vuselela amakhasimende angasebenzi ngemikhankaso eqondisiwe equkethe okunikezwayo okukhethekile noma izikhumbuzi.
I-imeyili Marketing Ifaneleka Kakhulu:
- Izinkampani ze-B2C
- Abashicileli bokuqukethwe
- Abahlinzeki Besevisi
- Amabhizinisi Ancike Kubaholi.
- Amabhizinisi Amancane
#4. I-Search Engine Optimization (SEO) - Izinhlobo Zesu Lokuthengisa:
I-Search Engine Optimization, evame ukubizwa nge-SEO, isu lokumaketha kwedijithali eligxile ekwandiseni iwebhusayithi yakho nokuqukethwe ukuze kubekwe phezulu emakhasini wemiphumela yezinjini zokusesha (ama-SERPs). Umgomo oyinhloko we-SEO ukuthuthukisa ukubonakala kwakho ku-inthanethi, okwenza kube lula kumakhasimende angaba khona ukuthi akuthole lapho esesha ulwazi olufanele, imikhiqizo, noma amasevisi.
Ungayisebenzisa nini i-SEO:
- Kwethulwa Iwebhusayithi: Qala i-SEO ngenkathi udala iwebhusayithi ukuze uthole isayithi elilungele injini yokusesha.
- Ukuqamba kabusha noma Ukuklama Kabusha: Sebenzisa i-SEO ngesikhathi sokwenza kabusha igama noma ukuklama kabusha ukuze ugcine ukubonakala ku-inthanethi.
- Ukwandisa Ukubonakala Ku-inthanethi: Sebenzisa i-SEO ukuthuthukisa ubukhona bakho ku-inthanethi futhi uhehe abangaba amakhasimende.
- Ukukhomba izethameli ezithize: Hlela okuqukethwe nokubonakala usebenzisa i-SEO ukuze ufinyelele izethameli zendawo, zomhlaba jikelele, noma ze-niche.
- Ukuthuthukiswa Okuqhubekayo: I-SEO ingumzamo oqhubekayo wokugcina nokuthuthukisa izinga lenjini yokusesha.
Okuhle kakhulu:
- Amabhizinisi aku-inthanethi
- Amabhizinisi asekhaya
- Amawebhusayithi Aqhutshwa Ngokuqukethwe
- ukuqala
- Abahlinzeki Besevisi
- Amawebhusayithi e-Niche
- Ukungenzi inzuzo
- Amabhizinisi anezithameli zeselula
- Amabhulogi Nezincwadi
#5. Ukumaketha Komcimbi - Izinhlobo Zesu Lokumaketha:
Ukuphromotha imikhiqizo noma amasevisi ngemibukiso yezohwebo, izingqungquthela, noma eminye imicimbi isu lokumaketha elibandakanya ukubamba iqhaza emibuthanweni ethile eqondene nemboni ukuze uxhumane nabangase babe amakhasimende kanye nozakwethu bebhizinisi.
Kusetshenziswa Nini Ukumaketha Komcimbi:
- Ukwethulwa Komkhiqizo: Ilungele ukwethula imikhiqizo emisha izethameli ezigxilile.
- Inethiwekhi Nobambiswano: Iphelele ekuxhumaneni nokwakha ubudlelwano bebhizinisi.
- Isizukulwane sokuhola: Qoqa imikhondo ebalulekile ngokuzibandakanya nabahambele umcimbi.
- Ucwaningo Lwemakethe: Thola imininingwane ngamathrendi embonini, izimbangi, kanye nokuthandwayo kwamakhasimende.
- Ukuvezwa komkhiqizo: Phakamisa isithunzi somkhiqizo wakho ngokuba khona komcimbi.
- Ukuqeqeshwa Nemfundo: Fundisa izethameli zakho ngezinkundla zokucobelelana ngolwazi nezethulo
Okuhle kakhulu:
- Izinkampani ze-B2B
- Ukwethulwa Komkhiqizo Omusha
- Imikhiqizo Yenani Eliphezulu noma Amasevisi
- I-Niche Industries
- Amabhizinisi Aqhutshwa Ngenethiwekhi
- Izinkampani Ezigxile Ocwaningweni Lwemakethe
- Abahlinzeki Bezinsizakalo Zochwepheshe
- Izinkampani ze-B2C ezinemikhiqizo esezingeni eliphezulu
#6. I-Affiliate Marketing - Izinhlobo Zesu Lokuthengisa:
I-Affiliate marketing isu lokumaketha elisekelwe ekusebenzeni elibandakanya ukusebenzisana nezinkampani eziphethwe (abantu ngabanye noma amanye amabhizinisi) athuthukisa imikhiqizo noma amasevisi akho. Abasebenzisana nabo bathola ikhomishini ngokuthengisa ngakunye noma isenzo abasikhiqizayo ngemizamo yabo yokumaketha.
Lapho Usebenzisa I-Affiliate Marketing:
- I-E-commerce kanye nokuthengisa ku-inthanethi: Ilungele ukukhulisa ukuthengisa okuku-inthanethi nokufinyelela izethameli eziningi ngokusebenzisa abaxhumana nabo.
- Ukuthuthukiswa Komkhiqizo noma Isevisi: Ilungele ukuphromotha okuhlosiwe kwemikhiqizo ethile noma amasevisi.
- Ukukala Ukufinyelela Kwakho: Ibalulekile esikalini sokumaketha esisheshayo ngenethiwekhi yezinkampani ezisebenzisana nazo.
- Ukukhangisa Ngezindleko: Ibiza kakhulu, njengoba ukhokha abasebenzisana nabo ngokusekelwe emiphumeleni, unciphisa izindleko zokumaketha.
- Abathonya Abasebenzisayo: Bopha ukufinyelela nokwethembeka kwabathonya noma ama-blogger.
- Iziteshi Zokumaketha Ezihlukahlukene: Sebenzisa iziteshi ezahlukene zokumaketha, okuhlanganisa okuqukethwe, inkundla yezokuxhumana, i-imeyili, nokuningi.
Okuhamba phambili kwe-Affiliate Marketing:
- Amabhizinisi E-commerce
- Imikhiqizo Nezinsizakalo Zedijithali
- Izinkampani ze-B2C kanye ne-B2B
- Ukusebenzisana Kwethonya
- Amawebhusayithi Aqhutshwa Ngokuqukethwe
- Generation Generation
- Amabhizinisi anemikhiqizo eminingi
Izitoreji Eziyinhloko
Ukuqonda nokusebenzisa lezi zinhlobo eziyisi-6 zamasu okumaketha kubalulekile empumelelweni yanoma yiliphi ibhizinisi noma inhlangano. Noma ngabe uhlose ukukhulisa ukuqwashisa ngomkhiqizo, ukushayela ukuthengisa, noma ukubandakanya izethameli ozihlosile, isu elilungile lokumaketha lingenza umehluko omkhulu.
Ukuxhumana ngempumelelo nokwethula lawa maqhinga eqenjini lakho, amaklayenti, noma ababambiqhaza, usebenzisa i-AhaSlides. I-AhaSlides ingathuthukisa izethulo nemihlangano yakho, ikwenze kube lula ukudlulisa imiqondo eyinkimbinkimbi yokumaketha, ibandakanye izethameli zakho, futhi uhlanganyele ngaphandle komthungo. Ngayo izici ezisebenzisanayo futhi izifanekiso, I-AhaSlides ingakusiza ukuthi uthathe izingxoxo zesu lakho lokumaketha uziyise ezingeni elilandelayo, uqinisekise ukuthi wonke umuntu usekhasini elifanayo futhi uhambisana nezinhloso zakho zokumaketha.
Imibuzo Evame Ukubuzwa | Izinhlobo Zesu Lokuthengisa
Yimaphi amasu amane amakhulu okumaketha?
Ukuthengisa Okuqukethwe, Ukumaketha Nge-imeyili, Ukuthuthukisa Injini Yokusesha (SEO), Ukumaketha Kwemidiya Yomphakathi
Yimaphi amasu ama-5 aphezulu okuthengisa?
Ukumaketha okuqukethwe, Ukumaketha nge-imeyili, Ukuthuthukisa Injini Yokusesha (SEO), Ukumaketha Imicimbi, Ukumaketha Kwemidiya Yomphakathi
Yiziphi izinhlobo eziyi-7 zokumaketha?
Ukumaketha Kwedijithali, Ukumaketha Kokuqukethwe, Ukumaketha Kwemidiya Yomphakathi, Ukumaketha Nge-imeyili, Ukumaketha Kwe-Influencer, Ukumaketha Kwemicimbi, Ukumaketha Okuhlobene.
Ref: CoSchedule | I-MailChimp
