Izinhlobo Zezethulo: Umhlahlandlela Omkhulu Odinga Ukukwazi Ngo-2025

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Izethulo zibonakala zisilandela empilweni. Kusukela ezinganeni esikoleni ukuya kubantu abafanele iholo, kulindeleke ukuthi sisebenzise izinhlobo ezahlukene zezethulo ukuze senze izethulo ezijabulisa izethameli zethu.

Ukwenza isethulo esihlelwe kahle akuwona neze umsebenzi olula. Ziningi izinto okufanele uzicabangele, kodwa ngaphambi kokuthi sibhekise amabombo emininingwaneni emihle, kufanele wazi ukuthi yini uhlobo yezethulo okufanele uzinikeze izethameli zakho ukuze zithole umlayezo kahle nje.

Kulesi sihloko, sizohlola izinhlobo ezivame kakhulu zokwethulwauzothola empilweni yakho, kanye nokumbalwa amathiphu awusizo ukuze adale.

Asingene 💪

Okuqukethwe

Iphrezentheshini Yebhizinisi

Ezweni lebhizinisi, uzodinga ngokungangabazeki izethulo zebhizinisinganoma yini, kusukela  ukwethulwa komkhiqizofuthi  ukuhlela amasu, Kuya imibiko yenkambiso yenkampanifuthi abaningi abengeziwe. 

Ake sithi nhla ezinhlotsheni ezehlukene zezethulo ongase uhlangane nazo kwezamabhizinisi 👇

Isethulo Somkhiqizo

Ngezitayela ezahlukene zokwethula, a isethulo somkhiqizoyithuba elihle lokubonisa izici zomkhiqizo wakho osanda kwakhiwa noma ovuselelwe emhlabeni.

Ngokungafani nezinye izinhlobo zezethulo zebhizinisi, inhloso enkulu yale phrezentheshini iwukuba ukwakha i-hype ezungeze umkhiqizo wakho ngabasebenzisi noma ukuveza umbono womkhiqizo wakho eqenjini lakho nakubaninimasheya.

Amathiphu okuletha isethulo somkhiqizo

• Ikhombise bukhoma. Izilaleli zazi kanjani ukuthi ukhuluma ngani kuyilapho konke obanike kona kuyinkulumo engacacile ngomkhiqizo? Ukuze iphrezentheshini yomkhiqizo ifinyelele amandla ayo aphelele, kuhle kakhulu ukukhombisa izici ngokubukeka ukuze izethameli zikholwe ngempela kuzo.
• Yethula ngothando. Uma kukhulunywa ngezinhlobo zezethulo ebhizinisini, lesi akusona isikhathi sokufundisa noma sokufundisa izethameli zakho ngokuthile. Ufuna ukwethula into entsha okungekho muntu oke wezwa ngayo, ngena engxenyeni/imakethe entsha futhi uthole abantu ukuthi bafake umkhiqizo wakho ezimpilweni zabo noma ukholise ababambiqhaza ukuthi kuwufanele umzamo. Indlela engcono kakhulu yokwenza lokho? Yenza umsindo omkhulu ngangokunokwenzeka. 
• Nikeza ibhonasi ekugcineni. Nikeza izethameli okuthile ezingahamba nakho ukuze kube nesiphetho esinamandla; lokhu kungaba isisusa soku-oda umkhiqizo omusha kusenesikhathi noma inhlebo encane ejabulisayo ukuze ujabulise isixuku.

Ukusingatha isethulo somkhiqizo kungaba a ingcindezi enkulu. Eyethu umhlahlandlela oyindilingangezibonelo ezingokoqobo zingasiza.

Isethulo Sokumaketha

Kungakhathaliseki ukuthi umkhiqizo noma isevisi yakho iqine kangakanani, kuzodingeka uqhamuke nesu elifanele ukuze ulenze laziwe futhi ulidayisele izethameli ozihlosile.

Lapha izethulo zokumakethangena ukudlala. Bathula ukuthi uhlela ukuwuthengisa kanjani, nini futhi kuphi umkhiqizo wakho ebhodini labaqondisi noma kwabanye abaninimasheya. Bazonquma ukuthi lawo maqhinga alungile yini ukuhamba.

Amathiphu okuletha isethulo sokumaketha

• Qondanisa itimu yakho nezithameli. Akukho lutho olungalungile ngokuba nesicefe kwezamabhizinisi, kodwa uma inkampani yakho ithengisela izingane amathoyizi, izethameli zakho ngeke ziwuqonde umoya ojabulisayo, nonobukhazikhazi ozama ukuwuveza. Zama ukubeka phakathi imiklamo yamaslayidi nesimo sengqondo esizungeze izethameli eziqondiwe.
• Bonisa idatha yempilo yangempela. Kungakhathaliseki ukuthi ukhetha siphi isitayela sephrezentheshini, sekela izitatimende zakho ezinesibindi ngamaqiniso. Ungathembeli ku-hunch noma abantu bazongabaza lokho okufunayo.

Usalelwe yisinyathelo esisodwa ekudaleni isethulo esihle sokumaketha. Nail inkulumo ngokubheka yethu ziqondise.

I-Data Presentation

Emhlabeni lapho wonke amabhizinisi athembele ekuhlaziyweni kwedatha ukwenza umehluko, ukushintsha amadijithi aqinile abe imininingwane ephusile neqondakalayo kuyindima ye- isethulo sedatha.

Yenza izinqumo ezinolwazi, ubone igebe, futhi uthathe igxathu eliyingozi; konke kuyenzeka uma unekhono lokwenza umqondo wedatha yakho ngezindlela ezahlukahlukene zokubuka njengamashadi amabha, amagrafu emigqa, ama-histogram, nokunye.

Amathiphu okuletha isethulo sedatha

• Khuluma izinombolo ngokucacile. Kuzodingeka uyeke ukucabanga ukuthi wonke umuntu, kuhlanganise nomphathi wakho, uyazi ukuthi ukhuluma ngani. Kaningi kunalokho, abakwenzi, futhi akuwona umsebenzi wabo ukumba ngaphansi komhlaba. Bachazele ukuthi izinombolo zisho ukuthini nokuthi kungani lokhu kubalulekile ngaphambi kokwethula noma iyiphi idatha; ngokuqinisekile izilaleli zizokwazisa lokho.
• Gwema ukwethula izinto eziningi ezahlukene kusilayidi esisodwa. Sibone abantu bebhekana nezinhlobo ezine kuya kwezinhlanu ezahlukene zamashadi kusilayidi esisodwa futhi akukuhle. Kuyamangaza ukucubungula yonke idatha kuwo wonke amafomethi ahlukene, ngakho-ke ngokuzayo, dlula entweni eyodwa ngesikhathi ukuze unikeze izethameli ithuba lokuyiqonda nokuyikhumbula.

Sinazo lezi Izindlela eziyi-10 zokwethulwa kwedathaukwenza izinombolo zakho zicace njengosuku. Izibonelo namathiphu amahle afakiwe!

Isethulo Esinesikhathi

Uyazi ukuthi i izethulo ezinomthelela kakhulu emhlabeniungalokothi udlule imizuzu engu-20?

Amacala angokoqobo afakazele ukuthi inkulumo ende yehora elilodwa ayifani ngempumelelo or ekhumbulekayonjengomfishane. Kungakho abethuli abaningi beshintshela ezethulweni ezinesikhathi lapho bephoqeleka khona ukuthi balethe okuqukethwe okufushane ngaphakathi kwebhulokhi yesikhathi esithile.

Izethulo zesikhathi ezivame kakhulu ovame ukuhlangana nazo kuzilungiselelo zebhizinisi noma zemfundoIzethulo zemizuzu emi-5 futhi Izethulo zemizuzu emi-10. Mafushane, futhi azokusunduza ukuthi uwasebenzise ngokugcwele.

Iphrezentheshini yemizuzu emi-5

A Isethulo semizuzu emi-5yenzelwe abantu abamatasa abangafuni ukumosha isigamu sehora belalele umuntu egigitheka. Kodwa-ke, lolu hlobo lwesethulo lungenye yezindlela ezinzima kakhulu zokwethula ukuzenza kahle, ngoba ukuba mfishane kodwa futhi ube nolwazi olunzima kunalokho ocabanga ngakho.

Amathiphu okuletha isethulo semizuzu emi-5

• Hlela isikhathi. Asikho isikhala esiningi sokuzindela uma unemizuzu emi-5 kuphela, ngakho-ke hlukanisa ozokusho ube ngamabhulokhi esikhathi ahlukene. Ngokwesibonelo, yenza isingeniso singabi ngaphezu komzuzu owodwa, bese unikeza isikhathi esiningi ekuchazeni amaphuzu ayinhloko.
• Khumbula ukuthi okuncane kungaphezulu. Njengoba unesikhathi esifushane kangaka, ungafaki ulwazi oluningi njengokungathi uhlohla i-turkey; khetha ngokuqukethwe okukhethayo...Zama umthetho we-5-5-5 uma unenkinga yokufulathela impilo ye-maximalist. 
• Prakthiza ukugeleza. Uma ungingiza noma unikeza izikhala zokuthula isikhathi eside, usuvele ulahlekelwa isikhathi esiyigugu kakhulu. Setha isibali sikhathi, zijwayeze ukukhuluma ngesivinini esivamile futhi ubone ukuthi azikho yini izingxenye okufanele usheshise kuzo, cabanga ukusika noma ukusho ngenye indlela.

Bheka umhlahlandlela wethu ophelele ku indlela yokubamba isethulo semizuzu emi-5, okufaka izihloko zamahhala zokukuqalisa.

Iphrezentheshini yemizuzu emi-10

Uma ufuna ukwethula isihloko esisha, umbono, noma ukufunda kuzithameli zakho, a Isethulo semizuzu emi-10kwanele ukuletha lonke ulwazi olusha, olujabulisayo etafuleni ngaphandle kokuluqeda amandla.

Noma zizinde kunezethulo zemizuzu emi-5, umuntu usengaphuthaza ekufakeni okuqukethwe phakathi nemizuzu eyi-10. Kodwa-ke, unganqoba ukwesaba ukusebenzisa isikhathi esengeziwe ngamathiphu ethu:

Amathiphu okuletha isethulo semizuzu emi-10

• Yazi isakhiwo sakho. Imvamisa ifomethi yesethulo esiyimizuzu eyi-10 ihlanganisa isingeniso (isilayidi esi-1) - umzimba (amaslayidi ama-3) nesiphetho (isilayidi esi-1). Isethulo sakho akufanele sibe nemibono engaphezu kwemithathu njengoba leyo kuyinombolo efanele izethameli okufanele ziyikhumbule. 
• Qala ngokuqhuma. Emizuzwaneni embalwa yokuqala izilaleli sezingakwazi kakade ukunquma ukuthi intshumayelo yakho ikufanele yini ukuyilalela, ngakho sebenzisa noma yiziphi izindlela ezidingekayo ukuze udonse ukunaka kwazo. Kungaba isitatimende esivusa inkanuko, isimo esithi “kuthiwani-nje,” noma umbuzo onzima ohlela ukuwuphendula phakathi nenkulumo.
• Thola ukusebenzisana. Iphrezentheshini yemizuzu engu-10 idlula isilinganiso sesikhathi sokunaka sabantu, okungukuthi 7 imizuzu. Melana nalokho ngokungeza imisebenzi ebandakanya izethameli ngenkuthalo enkulumweni njengenhlolovo ejabulisayo, ifu lamagama, noma bukhoma i-Q&Aiseshini.

Isihloko esifanele sibalulekile ukuze uguqule isethulo sakho sibe yigolide. Bheka wethu izihloko ezihlukile zephrezentheshini yemizuzu eyi-10.

Isethulo se-Webinar

I-webinar umcimbi waku-inthanethi osingathwa umuntu noma inhlangano. Isikhulumi esiyisihluthulelo sizonikeza isethulo futhi sihlanganyele nezethameli ngokuphelele ku-inthanethi.

Ngokushintshela ekusebenzeni kude, ukuqeqeshwa nokufunda, amapulatifomu e-webinar abe yinto ethandwayo ezinhlanganweni eziningi ngenxa yobulula bazo. Ungajoyina cishe noma nini, noma kuphi ngokuchofoza okumbalwa nje. 

Asikho isidingo sokusetha okumba eqolo, okudingayo nje inkundla yenkomfa ngevidiyo kanye kwesokudla uhlobo lwesofthiwe yokwethulalokho kuqinisekisa ukuthi uthola konke ukuxhumana okudingayo.

Amathiphu okuletha isethulo sewebhu

• Hlola okokusebenza kusenesikhathi. "Lindani, angazi ukuthi kungani kunje”; “Sicela ulinde imizuzu embalwa njengoba sinezinkinga ezincane” -lawa amabinzana avala izethameli ngokushesha ngemva kokujoyina. Hlola kabusha yonke into futhi ube nohlelo oluyisipele noma nini lapho kuphakama inkinga yobuchwepheshe.
• Chaza uhlelo lokudala umshado. Inkinga enkulu ngokuba ne-webinar ukuthi izethameli ngeke zikwazi ukuhlanganyela ngangokunokwenzeka endaweni ebonakalayo. Zama ukuba ne umdlalo we-ice-breakernjengesisekelo, nge kwakha, amafu amagama, noma imibuzo evulekilenjengoqweqwe lwekhekhe, futhi usonge nge-poll yemizwa noma i-Q&A njenge-cherry phezulu ukuze uthole i-webinar eqinile neguqukayo.

Imithetho Yegolide Yokwethulwa

Ingabe sisikisela ukuthi isethulo esiphumelelayo sinefomula engcwele okufanele ilandelwe? - Yebo, sikhona!

Uma usafunda izintambo zokuxoxa indaba kanye nomklamo wokwethulwa, futhi ubulokhu uphupha ngokuletha isethulo esihle, le mithetho elula, okulula ukuyilandela kufanele ikugcine usendleleni enhle.

Umthetho we-10 20 30

Lokhu kungase kuzwakale njengeqoqo lezinombolo ze-gibberish, kodwa ngokweqiniso, zinengqondo ngokuphelele.

The 10 20 30 umthethoithi isethulo sakho kufanele...

• Iqukethe umkhawulo wamaslayidi ayi-10
• Yiba ubude obuyimizuzu engama-20
• Iba nosayizi omncane wefonti wamaphoyinti angu-30

Ngomthetho we-10-20-30, ungavalelisa ezethulo ezithatha ihora ezihlolwe wonke umuntu ngokwengqondo.

Amathiphu okuletha isethulo semithetho eyi-10 20 30

• Landela umhlahlandlela ngenhliziyo yonke. Ungavele unyonyozele amanye amaslayidi ambalwa kuma-slides ezethulo angu-10 osunawo kakade; isayensi ithi abantu abakwazi ukucubungula okungaphezu kwalokho 10 imiqondoesethulweni. Dlula kulokho futhi amathuba okuthi ulahlekelwe isixuku anda kakhulu.
• Qaphela umqondo. Awukho umthetho wesethulo eqinisweni ozokusindisa uma umbono wakho mubi. Gxila ekucwaningeni ukuthi yini evusa isithakazelo sababukeli, finyelela kubo kusengaphambili uma kunesidingo futhi ubazise ukuthi ungayiphendula kanjani imibuzo yabo emikhulu.

Nawu umhlahlandlela ophelele: Umthetho we-10 20 30: Kuyini kanye nezizathu ezi-3 zokuwusebenzisa.

Umthetho 5/5/5

A Umthetho we-5/5/5ingenye yezinhlobo zokwethulwa ukuthi:

• Ayiqukethe amagama angaphezu kwamahlanu umugqa ngamunye wombhalo
• Sinemigqa emihlanu yombhalo ngesilayidi ngasinye
• Inamaslayidi anombhalo asindayo angaphezu kwamahlanu ngokulandelana

Umthetho we-5/5/5 usebenza ngendlela emangalisayo kubantu abanenkinga yokulinganisa ukuthi ungakanani umbhalo owanele. Ungakwazi ukugxila emaphuzwini akho abalulekile kalula futhi ugcine usunezethulo ezibukeka njengochwepheshe (okubizwa nangokuthi sebenzisa isikhala esibi futhi ugcizelele okubaluleke ngempela).

Amathiphu okuletha isethulo somthetho we-5/5/5

• Sebenzisa idatha nezithombe ukuxoxa indaba. Ngeshadi nje noma igrafu yomugqa, ungakwazi ukudweba amaphuzu abalulekile amaningi kanye nokuthathayo. Faka okubonakalayo esikhundleni semibhalo uma kungenzeka njengoba kuyindlela enamandla yokuxhumana. 
• Sebenzisa izihloko, imishwana emifushane, nezifinyezo ezivamile. Ngokwesibonelo, esikhundleni sokubhala Isilinganiso sokuchofoza sewebhusayithi sisonke sikhuphuke ngo-10% uma kuqhathaniswa nonyaka odlule, ungaphinda uyibize ngokuthi I-CTR yewebhusayithi ↑10% YOY (CTR: isilinganiso sokuchofoza, YOY: unyaka nonyaka, okuyisifinyezo esivamile kwezamabhizinisi). Ungakwazi ukuchaza kabanzi ngezinombolo zenkulumo, ngakho-ke ungajikijeli yonke into ku-slide.

Nansi inkomba ephelele: Umthetho ka-5/5/5: Kanjani Futhi Kungani Uwusebenzisa (Ngezibonelo).

Umthetho 7x7

Umthetho we-7x7 uwumhlahlandlela wokuklama isethulo ophakamisa imigqa yombhalo engekho ngaphezu kwe-7 ngesilayidi ngasinye. Lokhu kungafaka amaphoyinti echashazi noma imishwana emifushane futhi angabi ngaphezu kwamagama ayi-7 umugqa ngamunye.

Kungani kunomthetho we-7x7?

• Gxila:Kukuphoqa ukuthi wethule ulwazi olubaluleke kakhulu, okwenza amaslayidi akho angabi namandla ezithamelini. 
• Ukucaca:Umbhalo omfushane uthuthukisa ukufundeka futhi usiza izethameli zakho zibambe amaphuzu akho abalulekile ngokushesha. 
• Imemori:Abantu bangacubungula kangcono futhi bakhumbule ulwazi olufushane. 
• Isikhalazo esibonakalayo:Amaslayidi anombhalo omncane adala isikhala esengeziwe, awenze ahlanzeke futhi akhange nakakhulu. 

Amathiphu okuletha isethulo somthetho we-7x7

• Gxila esithombeni esikhulu:Njengoba uzokhawulelwa ngombhalo, beka phambili ukukhuluma imiqondo ewumongo yephrezentheshini yakho. Sebenzisa amagama owakhulumile ukuze wandise amaphuzu abalulekile kumaslayidi akho.
• Udinga amathiphu engeziwe? Nansi inkomba enemininingwane eminingi ye- 7x7 isethulo somthetho.

I-Takeaway

Amaphrezentheshini afika ngayo yonke imimo nosayizi, futhi ukhiye wokudala ukuzizwisa okuvelele kwezethameli zakho ukuwafanisa nohlobo olufanele lwephrezentheshini. Uma usuyilungisile, usuzakhele inkundla eqinile engathula inkulumo yakho eyimpumelelo🚀

Uhlobo oluhle kakhulu lwesethulo lubandakanya izethameli futhi lusenze sikhumbuleke. Zama i-AhaSlides namuhla.

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Omaka: Izinhlobo Zesethulo

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