Yini i-Direct Sell? Uma inkampani noma umuntu ethengisa imikhiqizo noma amasevisi ngokuqondile kumakhasimende, ngaphandle kokudlula esitolo noma kumuntu ophakathi nendawo, sikubiza ngamagama amaningana, njengokudayiswa okuqondile, ukuthengisa okuqondile, noma ukuthengisa okuqondile. Kuye kwafakazela ukuthi iyimodeli yebhizinisi ephumelelayo ezinkampanini eziningi amakhulu eminyaka.
Pho kungani iphumelela kangaka? Kulesi sihloko, kukhona ukuqonda okuphelele ngobuciko bokuthengisa okuqondile, kanye nomhlahlandlela wokugcina wokuba abathengisi abaqondile abahle kakhulu.
Uhlolojikelele
| Ingabe ukuthengisa okuqondile kuyafana ne-B2C? | Yebo |
| Elinye igama Lokuthengisa Okuqondile? | Ukudayiswa komuntu mathupha, i-D2C (Direct to Customer) |
| Ubani owasungula indlela yokuthengisa okuqondile? | Umfundisi James Robinson Graves |
| Yasungulwa nini indlela yokuthengisa okuqondile? | 1855 |
Okuqukethwe
- Uhlolojikelele
- Kuyini ukuthengisa okuqondile?
- Kungani ukuthengisa okuqondile kubalulekile?
- Yiziphi izibonelo zabathengisi abaqondile abaphezulu?
- Yiziphi izinhlobo ezintathu zokuthengisa okuqondile?
- Izihluthulelo ezi-5 Zokuthengisa Ngokuqondile Okuphumelelayo
- imibuzo ejwayelekile ukubuzwa
- Umugqa Ongezansi
Amathiphu Okuhlanganyela Okungcono
Udinga ithuluzi lokuthengisa kangcono?
Thola izintshisekelo ezingcono ngokukunikeza iphrezentheshini esebenzisanayo ejabulisayo ukuze usekele ithimba lakho lentengiso! Bhalisa ukuze uthathe imibuzo yamahhala kuyo AhaSlides ilabhulali yesifanekiso!
🚀 Bamba Imibuzo Yamahhala☁️
Yini i-Direct Sell?
Ukuthengisa okuqondile, isu eliqonde ngqo kumthengi (D2C), kusho ukuthengisa ngqo kumakhasimende ekugcineni ngaphandle kwabaxhumanisi abafana nabathengisi, abathengisi bezitolo, noma abasabalalisi. Inkampani noma umdayisi uthintana ngqo nabathengi abangaba amakhasimende futhi abanikeze imikhiqizo noma amasevisi, ngokuvamile ngokusebenzisa imibukiso yomuntu siqu, amaphathi asekhaya, noma iziteshi ze-inthanethi.
Kodwa-ke, ukuthengisa okuqondile kuye kwaba nengxabano futhi kugxekwa phakathi neminyaka. Kuphakamisa ukukhathazeka ukuthi ezinye izinkampani zingase zisebenze njengama-pyramid schemes, lapho okugxilwe khona kakhulu kuwukuqasha amalungu amasha kunokuthengisa imikhiqizo noma amasevisi.
Kungani Kubalulekile Ukuthengisa Okuqondile?
Ukuthengisa okuqondile kuyisiteshi sokusabalalisa esibalulekile sezinkampani eziningi zasekhaya nezamazwe ngamazwe, futhi nazi ezinye izizathu zokuthi kungani kubaluleke kakhulu.
Isevisi eyenziwe ngezifiso
Inikeza isevisi yomuntu siqu kumakhasimende, njengoba abathengisi bevame ukubonisa imikhiqizo namasevisi ekhasimendeni mathupha. Lokhu kuvumela amakhasimende ukuthi aqonde kangcono umkhiqizo nezici zawo, futhi abathengisi banganikeza izincomo ezisuselwe ezidingweni ezithile zekhasimende.
Kuqiza kahle
Lezi zindlela zokuthengisa zisiza futhi izinkampani ukuthi zigweme izindleko ezihambisana nokukhangisa kwendabuko, njengezikhangiso ze-TV, print, nerediyo, futhi esikhundleni salokho zingagxila ekwakheni ubudlelwano namakhasimende abo ngokuthengisa ngokuqondile.
Ukuvumelana nezimo
Iphinde ivumele abathengisi ukuthi bazisebenzele ngokwemibandela yabo, ibanikeze ukuguquguquka ngokuya ngamahora okusebenza kanye nenani lomzamo abawenzayo ebhizinisini. Lokhu kungaba inketho ekhangayo kubantu abafuna ukuthola imali ngenkathi begcina ibhalansi yokuphila komsebenzi.
Ukudalwa Kwemisebenzi
Amathuba amaningi emisebenzi adalwe emabhizinisini okuthengisa ngqo kubantu okungenzeka bangenayo imfundo ehlelekile noma ukuqeqeshwa. Ibanikeza inkundla yokuthola imali engenayo futhi bakhe ibhizinisi, kungakhathaliseki isizinda sabo noma ulwazi lwabo. Izinhlobo ze-Nu Skin ne-Pharmanex, nemikhiqizo yazo ethengiswa ezimakethe ezingu-54 ngenethiwekhi yabasabalalisi abazimele abacishe babe yizigidi eziyi-1.2.
Ukwethembeka Kwekhasimende
Le ndlela ingaholela ekuthembekeni kwamakhasimende, njengoba abathengisi bevame ukwakha ubudlelwano bomuntu siqu namakhasimende. Amakhasimende maningi amathuba okuthi athenge kothile amethembayo futhi anobudlelwano obuhle naye, okungaholela ekuphindaphindweni kwebhizinisi nokudluliselwa.
Yiziphi Izibonelo Zabathengisi Abaqondile Abaphezulu?
Yiziphi izibonelo zokusabalalisa okuqondile? Ukuthengisa okuqondile kunomlando omude futhi onothile, osukela ezinsukwini zakuqala zezentengiselwano. Umkhuba wokuthengisa izimpahla ngokuqondile kubathengi ngaphandle kokusebenzisa abaxhumanisi abafana nabathengisi noma abathengisi bezitolo ungalandelelwa emuva ezikhathini zasendulo, lapho abathengisi abahambahambayo babethengisa izinto zabo ngokuqondile kumakhasimende ezimakethe nasemigwaqweni.
E-United States, leli gama laduma ngasekupheleni kwawo-1800, lapho izinkampani ezifana ne-Avon ne-Fuller Brush ziqala ukusebenzisa le ndlela yokuthengisa njengendlela yokufinyelela amakhasimende okunzima ukuwafinyelela ngokusebenzisa iziteshi zendabuko zokuthengisa. Lezi zinkampani zizoqasha abathengisi, abaziwa ngokuthi "Avon Ladies"Noma"Ibhulashi Eligcwele Abesilisa," ababengena indlu ngendlu bedayisela abathengi imikhiqizo.
Ngawo-1950 nama-60s, umongo we-D2C waba nokwanda kokuduma njengoba izinkampani ezintsha ezifana ne-Amway (egxile kwezempilo, ubuhle, nemikhiqizo yokunakekelwa kwasekhaya) kanye noMary Kay (othengisa izimonyo nemikhiqizo ye-skincare) zasungulwa. Lezi zinkampani zaphayona izindlela ezintsha zokuthengisa nezokuthengisa, njengokumaketha kwamazinga amaningi, okuvumela abathengisi ukuthi bathole amakhomishini hhayi kuphela ngokuthengisa kwabo, kodwa nasekudayiseni abanye ababaqashele ebhizinisini.
Kulezi zinsuku, u-Amway, uMary Kan, u-Avon kanye nenkampani encane efana ne-Nu skin enterprise, baphakathi kwezinkampani ezithengisa ngokuqondile eziyi-10 emhlabeni. Isibonelo, i-Avon Products, Inc ibike ukuthengiswa kwayo konyaka okubiza u-$11.3 billion futhi inabambisene nabo abangaphezu kwezigidi ezingu-6.5. Ziyizibonelo ezinhle kakhulu zebhizinisi lokuthengisa eliqondile eliphumelelayo nakuba le ndlela yokuthengisa ibe nezinguquko ezibalulekile eminyakeni yamuva, ikakhulukazi ngenxa yentuthuko kwezobuchwepheshe kanye nezinguquko ekuziphatheni kwabathengi.
Yiziphi izinhlobo ezintathu zokuthengisa okuqondile?
Izinkampani zingasebenzisa izindlela ezithile zokuthengisa ukuze zandise imakethe yazo futhi ziqondise amakhasimende amaningi. Kunezinhlobo ezimbalwa zokuthengisa okuqondile izinkampani ezivame ukuzisebenzisa:
Ukuthengisa okuqondile kwezinga elilodwa kuhilela umdayisi othengisa imikhiqizo ngokuqondile kumakhasimende futhi athole ikhomishini ekuthengisweni ngakunye. Lena indlela elula neqondile, evame ukusetshenziswa yilabo abafuna ukuthola imali eyengeziwe.
Uhlelo lwephathi ukuthengisa okuqondile isho indlela yokubamba amaphathi noma imicimbi lapho umdayisi oqondile ethula imikhiqizo eqenjini labathengi abangahle. Le ndlela ingasebenza emikhiqizweni edinga ukuboniswa noma izincazelo.
Ukumaketha kwamaningi amaningi (MLM) igxile ekwakheni ithimba labathengisi abahola amakhomishana hhayi kuphela ekuthengiseni kwabo, kodwa nasekudayiseni abantu ababaqashayo. I-MLM ingahlinzeka ngamathuba okukhula kanye nemali engenayo, kodwa iphinde yaba ngaphansi kwempikiswano nokugxekwa. Izimakethe zomhlaba ezimbili eziphezulu ze-MLM e-United States nase-China, zilandelwa yi-Germany ne-Korea.
Izihluthulelo ezi-5 Zokuthengisa Ngokuqondile Okuphumelelayo
Ukuqhuba ibhizinisi elithengisa ngokuqondile emakethe yanamuhla encintisanayo kungaba inselele, kodwa nanka amathiphu okusiza ukwandisa amathuba akho okuphumelela:
Gxila Ekwanelisekeni Kwekhasimende
Emakethe yanamuhla ehlala ishintsha, ukwaneliseka kwekhasimende kuyisihluthulelo sokugcina nokwakha isisekelo samakhasimende esithembekile. Ukunikeza isevisi yamakhasimende enhle kakhulu, ukulethwa okufika ngesikhathi, nemikhiqizo yekhwalithi ephezulu kungasiza ukuhlukanisa ibhizinisi lakho nezimbangi zakho.
Izinkampani zingase zinikeze amakhasimende izikhuthazo ezithile njengokusingatha umcimbi othathwe ku-inthanethi. Enza ngendlela oyifisayo ukuthengisa kwakho okuku-inthanethi okuqondile ngomcimbi we-inthanethi nge AhaSlides Isondo le-Spinner, ungaxhumana namakhasimende akho kanye namakhasimende angaba khona, ubonise imikhiqizo namasevisi akho, futhi ukhuphule ukuthengiswa kwebhizinisi lakho elithengisa ngokuqondile.
Related: I-Prize Wheel Spinner - Isondo Elihamba Phambili Lesipina Ku-inthanethi ngo-2024
Yamukela Ubuchwepheshe
Sebenzisa ubuchwepheshe ukuze wenze lula ukusebenza kwakho, uthuthukise ukuxhumana namakhasimende namalungu eqembu, futhi uhlale unolwazi lwakamuva ngamathrendi embonini. Lokhu kufaka phakathi ukusebenzisa inkundla yezokuxhumana, izinkundla ze-e-commerce, namanye amathuluzi edijithali ukuze unwebe ukufinyelela kwakho futhi ukhulise ibhizinisi lakho.
Nikeza Imikhiqizo Noma Amasevisi Ahlukile
Phuma emqhudelwaneni ngokunikela ngemikhiqizo ehlukile noma amasevisi ahlangabezana nesidingo esithile emakethe. Lokhu kungakusiza ukuthi uhehe amakhasimende amasha futhi ugcine akhona.
Yakha Uphawu Oluqinile
Ibhrendi eqinile ingasiza ekuhlukaniseni ibhizinisi lakho futhi yakhe ukwethembana kumakhasimende. Lokhu kuhlanganisa ukudala ilogo ekhumbulekayo, ukuthuthukisa umlayezo womkhiqizo ongaguquki, kanye nokusungula ubukhona obuqinile ku-inthanethi.
Faka Imali Eqenjini Lakho
Ithimba lakho labathengisi abaqondile libalulekile empumelelweni yebhizinisi lakho. Faka imali ekuqeqeshweni nasekuthuthukisweni kwabo, unikeze ukwesekwa okuqhubekayo, futhi uqaphele impumelelo yabo ukuze ubagcine bekhuthazekile futhi behlanganyela.
Uma ufuna amalungu eqembu lakho azibandakanye kakhudlwana futhi ahlanganyele ngezikhathi zokuqeqesha, kungani ungangezi izinhlolovo ezibukhoma, imibuzo, nemidlalo kuphrezentheshini yakho. AhaSlides iza njengesixazululo esingcono kakhulu sokusekela ukuqeqeshwa okubonakalayo.
Related: Ukuqeqeshwa Okuphezulu Nokuthuthukiswa ku-HRM | Konke Odinga Ukukwazi Ngo-2024
imibuzo ejwayelekile ukubuzwa
Ingabe ukuthengisa okuqondile noma ukuthengisa okuqondile?
"Ukuthengisa okuqondile" kanye "nokuthengisa okuqondile" kungabhekisela ekuthengiseni imikhiqizo noma amasevisi ngokuqondile kubathengi.
Kuyini ukuthengisa okuqondile kuzibonelo zamakhasimende?
Ukuthengisa komuntu mathupha, lapho abathengisi bavakashela amakhasimende emakhaya abo noma ezindaweni zokusebenza ukuze babonise futhi badayise imikhiqizo. Izibonelo zifaka i-Tupperware, i-Avon, ne-Amway.
Ngingaba kanjani umdayisi oqondile?
Uma ungathanda ukuba umdayisi oqondile, ungathola izinkampani ezithengisa ngokuqondile eziphezulu emhlabeni ukuze uziqale. Qiniseka ukuthi isiko lenkampani yabo lihambisana namagugu nezintshisekelo zakho.
Liyini ikhono lokuthengisa okuqondile?
Ukuxhumana okuphumelelayo kubalulekile ekuqondeni izidingo zamakhasimende, ukwethula izinzuzo zemikhiqizo noma amasevisi, nokwakha ukwethembana kwabangase babe amakhasimende. Umdayisi oqondile onekhono kufanele alalele ngenkuthalo, abuze imibuzo efanele, futhi aphendule ngendlela efanele imibuzo yamakhasimende.
Kuyini ukuthengisa okuqondile nokuthengisa okungaqondile?
Ukuthengisa okuqondile kubandakanya ukuthengisa imikhiqizo noma amasevisi ngokuqondile kumakhasimende ngokusebenzisana ubuso nobuso noma ukuthengisa ku-inthanethi. Ngokuphambene, ukuthengisa okungaqondile kuhilela ukuthengisa imikhiqizo noma amasevisi ngokusebenzisa abaxhumanisi, njengabathengisi, abathengisi bezitolo, noma ama-ejenti.
Kungani ukuthengisa okuqondile kulilungele ibhizinisi?
Ivumela indlela yomuntu siqu yokuthengisa, iyonga imali, ivumela impendulo esheshayo nocwaningo lwemakethe, futhi inikeza amathuba okuhweba kanye nezinhlelo zokusebenza ezivumelana nezimo.
Ingabe ukuthengisa ngokuqondile kuyisu lokumaketha?
Yebo, kungase kubhekwe njengesu lokumaketha njengoba kuhilela ukuthengisa imikhiqizo noma amasevisi ngokuqondile kumakhasimende, ngokuvamile kusetshenziswa izindlela eziqondene nawe nezihlosiwe, ukwakha ubudlelwano bamakhasimende nokwandisa ukuthengisa.
Kuyini ukuthengisa okuqondile vs MLM?
Ukuthengisa okuqondile kuvame ukuhlotshaniswa ne-multi-level marketing (MLM) noma i-network marketing, lapho abathengisi bethola khona amakhomishini hhayi nje kuphela ngokuthengisa kwabo kodwa nasekuthengisweni okwenziwa abantu ababaqasha embuthweni wokuthengisa.
Kuyini ukuthengisa okuqondile ku-inthanethi?
Ukuthengisa ku-inthanethi: Izinkampani zithengisa imikhiqizo noma amasevisi ngokuqondile kubathengi ngamawebhusayithi abo noma izinkundla zokuxhumana. Izibonelo zifaka i-LuLaRoe, i-doTERRA, ne-Beachbody.
Umugqa Ongezansi
Namuhla, ukuthengisa okuqondile kuseyimboni echumayo, enezigidigidi zamaRandi ezithengiswayo minyaka yonke kanye nezigidi zabantu eziqashwe njengabadayisi abaqondile emhlabeni wonke. Nakuba izindlela nobuchwepheshe obusetshenziswa kulawa maqhinga okuthengisa athuthukile ngokuhamba kwesikhathi, umqondo oyisisekelo wokuthengisa izimpahla namasevisi ngokuqondile kumakhasimende uhlala uyivelu ewumongo webhizinisi.
Ref: Forbes | Izikhathi zomnotho | The Wall Street Journal | Isiphakamiso Sesofthiwe
