“Zonke izithombe, zonke izenzo, nayo yonke imininingwane ebonakalayo kudala 'umkhiqizo' engqondweni yomthengi." – Sergio Zyman
Sisenkathini enethonya elikhulu kubathengi bedijithali. Amandla wezinto ezibonakalayo ekuheheni abasebenzisi, ikakhulukazi ukuxhumana okubonakalayo kudingekile kakhulu kunangaphambili. Ayikho indlela engcono yokudlulisa ulwazi kunokuvusa umbono wombukeli.
Kulesi sihloko, uzofunda umqondo ojwayelekile wokuxhumana okubukwayo, izibonelo, nokuthi ungayisebenzisa kanjani ukuthuthukisa ubungcweti bakho noma isithombe somkhiqizo kanye namathrendi amanje.
Okuqukethwe
Kuyini Ukuxhumana Okubonwayo?
Kuyini ukuxhumana okubukwayo? Ukuxhumana okubonakalayo kuyinqubo yokudala ehlanganisa imifanekiso nobuchwepheshe ukuveza imibono nolwazi ngokubukeka ngaleyo ndlela kuyenze isebenzisene futhi iqondeke kalula.
Isebenzisa izinhlobonhlobo zezinto ezifana nezithombe, ukucaphuna, umkhankaso, amafilimu, noma ukugqwayiza, futhi isetshenziswa kabanzi emikhakheni eminingi eyahlukene ekwakhiweni, imifanekiso, ukuthwebula izithombe, ubuciko, nokukhangisa.
Ukuxhumana okubonakalayo kuqukethe izinto ezimbili:
- Umklamo wokuxhumana — mayelana nokudlulisa imilayezo ngokuqondile, njengokukhangisa, ukwenza uphawu, idizayini yewebhu, idizayini yokusetshenziswa kubonwa, idizayini yolwazi, nokwakheka kwenkundla yezokuxhumana. Idizayini yezokuxhumana igxile esu, okuqukethwe, kanye nengqikithi yemiyalezo yabo, nokuthi ingathinta kanjani izenzo, izimo zengqondo, kanye nemibono yababukeli abaqondiswe kubo.
- Umklami we-graphic - igxile ekudaleni izakhi ezibonakalayo, njenge ama-logos, izithonjana, imidwebo, ukuthayipha, nesakhiwo, okwenza kucace futhi kukhange kubasebenzisi. Idizayini yezithombe igxile kubuhle, isitayela, kanye nesimo semilayezo yabo.
🌟 Ungase futhi uthande: Ukucabanga okuguqukayo nokuguqukayo
Izinhlobo Zokuxhumana Okubonwayo kanye Nezibonelo
Ngokuvamile, imiklamo ebonakalayo ephumelelayo ivamise ukuncika ezinhlotsheni ezine eziyinhloko zokuxhumana okubukwayo: i-typography, ihluzo, isakhiwo, nokunyakaza. Ngalunye lwalezi zinhlobo lusebenza indima ebalulekile ekudluliseni ulwazi nokwenza umklamo ubukeke ukhanga.
I-AhaSlides ingumenzi wemibuzo wokugcina
Yenza imidlalo esebenzisanayo ngokuphazima kweso ngomtapo wethu wezifanekiso obanzi ukuze ubulale isithukuthezi
- Bhala ukubuyekeza kuhlanganisa ukusetshenziswa kwamafonti nezinhlobo zokubhala ukuze kudluliselwe umyalezo. Isibonelo, i-typography ye-Apple yaziwa ngomklamo wayo ohlanzekile, omncane, kanye nowesimanjemanje, okuyingxenye ebalulekile yophawu lwayo.
- Graphics ukuhlanganiswa kwezithombe, imidwebo, nezithonjana ukuze kudluliselwe ulwazi. Ngokwesibonelo, Ukuxhumana okubukwayo ubelokhu eyingxenye ye game design, ikakhulukazi izakhi ze-Graphics. I-SCE yaseJapan I-Puppeteer idume ngobuciko bayo obubonakalayo obukhangayo nobuyingqayizivele.
- Izakhiwo gxila ekuhleleni izinto ezibonakalayo ekhasini noma esikrinini. Isibonelo, amawebhusayithi avame ukufaka umzamo omkhulu ekuhlelweni, ngoba ukwakheka yikhona okunquma ukuthi umsebenzisi usebenzisana kanjani newebhusayithi, ehlobene nezinkambu ze-UI ne-UX.
- Motion isebenzisa ukugqwayiza nevidiyo ukuze ibandakanye umbukeli futhi idlulise umlayezo. Iphrezentheshini enezici ezisebenzisanayo iyisibonelo esihle sokunyakaza. Yingakho izinkundla zezethulo ezisebenzisanayo zithanda I-AhaSlides woza ukuzosiza ukuthuthukisa ukusebenzelana kwezilaleli.
Amathiphu amaningi nge-AhaSlides
Ufuna izethulo ezisebenzisanayo?
Qoqa amalungu eqembu lakho ngombuzo ojabulisayo ku-AhaSlides. Bhalisa ukuze uthathe imibuzo yamahhala kumtapo wezifanekiso ze-AhaSlides!
🚀 Bamba Imibuzo Yamahhala☁️
Kungani Ukuxhumana Okubonakalayo Kuphumelelayo?
Ukuxhumana okubonakalayo kubalulekile ngoba kwenza ukuxhumana phakathi kwabantu ngaphandle kwezwi. Ukwengeza, kungaba lula ukunikeza umbono oqinile wokuqala, ukudlulisa imizwa, nokugcina ukusabela.
Okubonwayo kungaba ithuluzi eliwusizo lokugcina izinto zihlelekile kanye nokuthuthukisa ubuhlobo nokwethembana. Kunezizathu ezi-5 ezichaza ukuthi kungani ukuxhumana okubukwayo kubaluleke kakhulu.
#1. Ulwazi lungenziwa ngokucacile futhi ngokushesha
"Eqinisweni, sicubungula okubonwayo ngokushesha izikhathi ezingama-60,000 kunombhalo." - T-isayensi
Olunye ulwazi, olufana nezibalo, luzoba lula ukulumunca uma luguqulelwa olimini olubonakalayo. Isibonelo, isibikezelo sezulu, ngesikhathi esilinganiselwe, sisebenzisa i-infographics, nokunyakaza kwevidiyo.
Ababukeli bebengeke nje baqonde okuqukethwe ngokushesha okukhulu nangokucacile, kodwa futhi kuzokwenza kube lula kakhulu kumethuli ukubeka iphuzu labo. Ukusebenzisa izinsiza-kubona kuzokuvumela ukuthi ufanekisele umqondo oyinkimbinkimbi.
#2. Ukuxhumana okubonakalayo kuyavumelana nezimo
Abantu bayabuqonda ubunzima bokuqukethwe ngenxa yezinkinga zolimi. Kodwa-ke, imidwebo kanye nokwakheka kwengcaca kungaba kumasiko ahlukene kanye nemingcele yolimi. Lesi yisizathu esenza ukuthi isu lebhizinisi lihlale lisebenzisa izinsiza ezibukwayo ukukhuthaza ukukhangisa komhlaba wonke. Isibonelo, i-Coca-Cola isebenzisa ulimi olungakhulumi lwevidiyo olunganqoba umkhawulo wezikhangiso eziphrintiwe kanye ne-OOH.
#3. Imilayezo edlulisiwe idonsa ukunakwa okwengeziwe nokuzibandakanya
Ucwaningo lubonisa ukuthi abantu bakhumbula u-10% walokho abakuzwayo, u-20% walokho abakufundayo, kanye no-80% walokho abakubonayo.
Ukubuka idatha, njengokuqukethwe kwevidiyo, kuhlanganisa okubonwayo, umsindo, nokuxoxwa kwezindaba, okuthuthukisa ukubandakanyeka nomuzwa. Ukusetshenziswa kwevidiyo nesingathekiso ekuxhumaneni kwangaphakathi kungadonsa ukunaka kwababukeli bakho ngendlela umbhalo olula ongeke ukwazi ngayo.
#4. Izithameli ziyathinteka futhi ziyakhunjulwa
"Amehlo omuntu akwazi ukubhalisa amasignali abonakalayo angu-36,000 njalo ngehora. Ngaphansi kwengxenye yeshumi yomzuzwana, singathola umuzwa wesigcawu esibonakalayo." - Ithimba Naarg, Medium
Kuthiwa cishe amaphesenti angu-90 emininingwane adluliselwa ebuchosheni kusukela emininingwaneni ebonakalayo. Akungabazeki ukuthi okubukwayo kukhulisa imizwa nokuzibandakanya ngendlela ephumelelayo nethakazelisayo, kuqinise iphuzu lokuqukethwe, futhi kusize izithameli zakho zikhumbule izinto ezithile ezinomthelela. Ngakho-ke, izakhi ezibukwayo ziyindlela ewusizo yokunikela ngokuphawulekayo ekuqashelweni komkhiqizo nasekukhumbuleni.
#5. Okuqukethwe kwenziwe kube ngokwakho ukuze kuthuthukiswe izivivinyo zabasebenzisi
Ukuxhumana okubukwayo okuvela ezinkundleni zokuxhumana ezifana ne-TikTok ne-Facebook kuvame ukusetshenziselwa ukwenza ukuxhumana kube ngokwakho, okuhloswe ngakho ukwenza okuqukethwe kwekhasi noma ukuxhumana kwamakhasimende kusebenziseke kakhulu kukhasimende noma okulindelekile.
Kuyacaca ukuthi le sevisi iklanyelwe ukunikeza abathengi lokho kanye abakudingayo, ngaso leso sikhathi abakudinga ngaso. Ngokwenza iminikelo yayo ihambisane nezithakazelo zomuntu ngamunye, izintandokazi, nezidingo zomuntu ngamunye, iqinisekisa ukuthi abantu bahlala bezuza kakhulu kulokho abakwenzayo.
Eqinisweni, ngokwe-a 2021 BCG umbiko, izinkampani eziletha imikhankaso yamakhasimende enziwe ngezifiso zinganyusa ukuthengiswa ngo-6% kuya ku-10%.
🌟 Ungase futhi uthande: Okuncane Kuningi: Izibonelo Zephrezentheshini Ezilula Kakhulu Ezingu-15+ Zokubethela Wonke Umcimbi
Umhlahlandlela Wokuxhumana Okubonakalayo Okuphumelelayo: Amathiphu angu-7
Imuphi umhlahlandlela osebenzayo wokuxhumana obonakalayo onamathiphu okufanele uwaqaphele? Uma ungumuntu osaqalayo, noma ungajwayelene kakhulu namasu ochwepheshe okuxhumana okubonakalayo, hlola amathiphu alandelayo ngokushesha ngangokunokwenzeka.
Amathiphu #1. Qinisekisa ukuthi Isithombe Sidlulisa Umlayezo Ngokufanele
Isithombe esihle kakhulu asihlinzeki nje ngomlayezo oqondile ofiswa yibhizinisi, kodwa futhi sivusa umuzwa womuntu. Ukuthatha isikhathi sokukhetha isithombe kuyisihluthulelo sokuthuthukisa ukukhanga komklamo wakho. Akukhona nje ngezithombe ezimile, ama-GIF, kanye nevidiyo indlela yokuheha abantu.
Amathiphu #2. Gxila Kumafonti Nemibala
Imithetho yefonti nombala esheshayo necabangayo izohlala iletha inzuzo engavamile ekunyusweni kwakho. Umthetho lapha uwukukhetha ngokucophelela ifonti nemibala emele izwi lenkampani yakho namasu. Eqinisweni, amabhrendi amaningi aziwayo aklama ifonti yawo.
Amathiphu #3. Qinisekisa Isimiso Sokujwayelana
Isu elihle lokuklama lingakhawulela inani lolwazi amakhasimende achayeke kulo. Ngenxa yalokho, umhlahlandlela wokujwayela kufanele usetshenziselwe ukukhumbula abathengi. Uma abantu abaningi abajwayele umkhiqizo, maningi amathuba okuba baphinde bawukhethe lowo mkhiqizo.
Amathiphu #4. Sebenzisa i-Visual Hierarchy in Design
Indlela enkulu kakhulu yokugcina ukunaka kweklayenti lakho ukusebenzisa ukulandelana okunengqondo ezintweni zakho ezinemifanekiso namasu. Abaklami bathonya imibono yabasebenzisi futhi babaqondise ekuziphatheni abakufunayo ngokuhlela izinto ezibonakalayo ezifana nezimpawu zemenyu, amafonti, nemibala.
Amathiphu #5. Sebenzisa Amapulatifomu Emidiya Ehlukene
Kunezindlela eziningi zokuxhumana namakhasimende, futhi esikhathini sedijithali, ukusebenzisa amandla ezinkundla zokuxhumana ezihlukahlukene kungaletha izinzuzo ezibalulekile mayelana nenzuzo kanye nomthelela.
Amathiphu #6. Yakha Idizayini Ephendulayo
Njengenjwayelo, kubalulekile ukuthi inkundla yakhiwe kusetshenziswa lokho okubizwa “ngomklamo osabelayo” ukuze kuhlangatshezwane nezidingo zabafundi. Leli gama libhekisela emandleni okusebenzisa isifundo kuwo wonke amadivaysi kagesi-kusuka kumakhompiyutha kuya kuma-smartphone-ngaphandle kokuba usizo lwewebhusayithi luthinteke.
Amathiphu #7. Thuthukisa Idizayini Yokusebenzelana
Uma ngaphezu kokusebenzelana, usebenzisa izakhi ezibukwayo ukuze udlulisele ulwazi, ungakwazi ukukhulisa ukusebenza kahle kokuxhumana kwakho. Isibonelo, ukudala imilayezo emema izethameli zakho ukuthi zihlole futhi zithole yonke indaba. Ngenxa yokusabela kanye nempendulo yedatha yamakhasimende, singathuthukisa futhi sithuthukise ulwazi lomsebenzisi lomkhiqizo.
Okwekusasa: Amathrendi Okuxhumana Okubonwayo 2024
Kuyini ukuxhumana okubukwayo nekusasa lakho ngokubona kwakho? Ingabe ubuyekeze umkhuba wakamuva wokuxhumana okubukwayo? Nawa amathrendi angu-5 akamuva abe negciwane eminyakeni yamuva.
#1. Ukuxhumana kwabantu
Ukuxhumana kwabantu kubalulekile ekugcineni ubudlelwano phakathi komkhiqizo nekhasimende. Ikakhulukazi ku-eCommerce, ukuncintisana phakathi kwamabhizinisi ukuqinisekisa ukwethembeka-amakhasimende. Isibonelo, ukufaka isandla emphakathini oku-inthanethi, njenge-Instagram, i-YouTube, i-Facebook, ne-Reddit kuvumela ikhasimende eliqondiwe ukuthi lixhumane nomkhiqizo nebhizinisi kanye nempendulo yalo. Ngaphezu kwalokho, amabhodi ezikhangiso asebenzisanayo abelokhu ethrenda iminyaka eminingi.
#2. I-Automation kanye ne-AI
Sisondela kokuqukethwe okubukwayo ngokwehlukile ngenxa yobuchwepheshe be-AI. Ngokusekelwe kumasu e-AI ne-Automation, Abakhangisi nezinkampani basebenzisa ithuba lokubusa ukuze bahlaziye ngokushesha nangokuphumelelayo amanani amakhulu edatha kanye nokuthola ulwazi olunokuqonda, nokuthuthukisa ukwenziwa kwezinqumo.
#3. Ithuluzi lenguquko: I-3D ne-CGI
Umhlaba wemfashini uyamangala ngomnyakazo wakamuva wokumaketha ka-Jacquemus, obandakanya izikhwama ezinkulu ezimise okwemoto ezindiziswa emigwaqweni yaseParis. Ukwengeza, kuye kwakhulunywa ngezikhangiso ze-CGI Maybelline Mascara. Ividiyo yokuqala ibonisa isitimela esiphinki sifana nephakheji ye-mascara sintweza emgwaqweni weDolobha laseNew York. Ividiyo yesibili ibonisa isitimela saseLondon “sigqoke” izinkophe zomgunyathi—kanye nebhulashi le-mascara elikhulu eliphuma ebhodini lokukhangisa limboza imivimbo njengoba isitimela singena esiteshini.
#4. Ukuxoxa indaba okubukwayo
Uma kukhulunywa ngokuxhaphaza imizwa ehlukile, amabhrendi awekho kude nabenzi bamafilimu. Imidwebo inamandla okudlulisa imibono eyinkimbinkimbi, ivuse imizwa, futhi ishiye okuvelayo okuhlala isikhathi eside ngenxa yenhlanganisela yayo ehlukile yezinto ezibonakalayo nezindlela zokuxoxa indaba.
#5. Okuhlangenwe nakho Okuqondene Nakho
Ividiyo yomuntu siqu (i-PV) iyindlela eyodwa yokuzuza umuzwa wokugcina womuntu siqu. Ukuze kuthunyelwe idatha efanele kumuntu ofanele ngesiteshi sokuxhumana ngevidiyo esihehayo ngesikhathi sangempela, i-PV isebenzisa amandla okusakaza futhi ikuhlanganise nokwenza kube ngokwakho.
Akukho lutho olungaqinisekisa izitayela zamanje zokuxhumana ezibukwayo ukuthi zihlala kanjani, kodwa ngaphezu kwakho, ziwubufakazi obuvelele bokuthi ukuxhumana okubonakalayo kusithinta kanjani isixuku futhi kuthuthukisa ukuqwashisa komkhiqizo.
🌟Uma uthambekele ekuthuthukiseni isethulo sakho ngezici ezisebenzisanayo nezihlanganyelwayo, ungakhohlwa ukubhalisela I-AhaSlides futhi usebenzise izici zakamuva nezifanekiso ezinhle mahhala.
imibuzo ejwayelekile ukubuzwa
Ithini incazelo yokuxhumana okubonwayo?
Ukuxhumana okubonakalayo kudlulisa ulwazi lwedatha kumuntu ngefomethi engafundwa noma ibukwe ngokuphumelelayo. Izinhlobo ezinjalo zihlanganisa izinto ezibonakalayo namamodeli, amashadi, amakhadi, amatafula, izithombe, amavidiyo, imifanekiso, ...
Yisiphi isibonelo sokuxhumana okubonakalayo?
Izithombe, amamuvi, i-infographics, kanye nolwazi olubonakalayo yizibonelo zezinto ezibonakalayo ezingasetshenziswa emabhizinisini ahlukahlukene.
Iyini inhloso yokuxhumana okubonwayo?
Okubonwayo kungasiza ekuqondeni umlayezo ngezindlela umbhalo wodwa ongakwazi ngayo. Bangasiza ekuvaleni igebe phakathi kwencazelo nolimi lomlayezo, ikakhulukazi lapho izethameli zinezidingo nezizinda ezihlukahlukene.
