Skip to content
Claim this template

Free course template · Global

Employer brand and recruitment marketing: Attracting talent fairly, credibly and lawfully

A ready-made course, live deck and two surveys for HR business partners. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons, 10-question final check. Last reviewed 21 October 2026; not legal advice.

Claim the templatePreview the courseDownload SCORM for your LMS

Free. No credit card. Edit everything.

Course outline at a glance

  • The careers page that did not match
  • Where do perceptions form?
  • Checklist
  • Quiz

  • What is an EVP
  • Evidence first
  • Tabs
  • Accordion
  • Flashcards
  • Matching quiz

  • Six steps
  • Spot the wording
  • Process
  • Sorting activity
  • Checklist
  • Multi-select quiz

  • Selling a culture that is only partly true
  • The talent-pool retargeting plan
  • Pay in the advert
  • Scenario
  • Sorting activity
  • Matching quiz

  • Employee advocates
  • When wording or data feels wrong
  • Process
  • Scenario
  • Quiz

Final check: 10 questions, 80% to pass

Try some questions from the course

Question 1 of 3

What did Rowanhill's careers page get wrong?

 

A promise that outruns daily experience damages trust fast.

Lesson 1, Your employer brand is already being formed, teaches this. See the outline

Question 2 of 3

You are not sure whether a recruitment email can use old applicants' details. You…

 

Ask first. Candidate data needs a clear basis.

Lesson 5, Speak up and apply, teaches this. See the outline

Question 3 of 3

What should an EVP be built from first?

 

Evidence keeps the EVP true.

The final check covers this. See the outline

Try next questionClaim the template

Learners earn a certificate

Your organisation

Certificate of completion

This certifies that

Alex Morgan

has completed

Employer brand and recruitment marketing: Attracting talent fairly, credibly and lawfully

Completed on12 October 2026
Sample certificate with a placeholder learner name.

Style 1 of 6: Standard

Everyone who finishes gets a certificate with their name, the course title and the completion date. Add your own logo, colours and signer.

Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 14 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

Claim the template
The Employer brand and recruitment marketing: Attracting talent fairly, credibly and lawfully course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's result on the 10-question final check, against the 80% pass mark.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

Claim the template

6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Your employer brand is already being formed · 8 min

    Before you begin · The careers page that did not match · Where do perceptions form?

  • Lesson 2: The employer value proposition in brief · 8 min

    What is an EVP · Evidence first · Check

  • Lesson 3: From message to advert: the process · 7 min

    Six steps · Spot the wording · Check

  • Lesson 4: Grey areas: culture claims, pay and candidate data · 7 min

    Selling a culture that is only partly true · The talent-pool retargeting plan · Pay in the advert

  • Lesson 5: Speak up and apply · 5 min

    Employee advocates · When wording or data feels wrong

  • Lesson 6: Final assessment · 5 min

    10 questions, 80% to pass. The result is saved to the learner's record.

Claim the template

Often taught together

Courses teams often run alongside this one.

Browse all templates (opens in a new tab)

Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At hire for talent acquisition and employer-brand roles, before a hiring campaign, and when pay transparency rules change.

HR business partners, talent acquisition specialists and employer-brand managers.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • Escalation route
  • Policy link
  • The organisation's own EVP, in its own words
  • Link to the wording guide
  • Pay-in-advert rules for your countries, from legal
  • Who checks lawful basis and notices for candidate data
  • Guidance for employee advocates
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
Visit the help centre (opens in a new tab)

Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

Claim the template