Ua noʻonoʻo paha no ke aha e hana ai nā CEO i nā hola he 80 a i ʻole no ke aha ʻaʻole e haʻalele ai kāu hoaaloha i kahi pāʻina?
Ua ho'āʻo ʻo David McClelland psychologist kaulana ʻo Harvard e hōʻole i kēia mau nīnau me kāna
manaʻo hoʻoikaika
i kūkulu ʻia i ka makahiki 1960.
Ma kēia pou, e ʻimi mākou i ka
ʻO ke kumumanaʻo David McClelland
no ka loaʻa ʻana o ka ʻike hohonu i kāu mau mea hoʻokele ponoʻī a me ka poʻe a puni ʻoe.
ʻO kāna manaʻo pono ʻo ia kāu Rosetta Stone no ka hoʻololi ʻana i kekahi hoʻoikaika
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Table of Contents
Ua wehewehe ʻo David McClelland Theory
E hoʻoholo i kāu Quiz Motivator Dominant
Pehea e hoʻopili ai i ka Theory David McClelland (+Laʻana)
Lawe aku
Pinepine ninau ninaninau 'ana i
E hoʻopili i kāu poʻe limahana
E hoʻomaka i ke kūkākūkā koʻikoʻi, e kiʻi i nā manaʻo kūpono a mahalo i kāu mau limahana. Kākau inoa e lawe manuahi AhaSlides template
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ka
Ua wehewehe ʻia ʻo David McClelland Theory
![Ka David McClelland Theory](https://www.simplimba.com/wp-content/uploads/2022/10/Green-and-Ivory-Modern-Minimal-Mood-Meter-Chart-Instagram-Post.jpg)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
I ka makahiki 1940, ua hāʻawi ʻo psychologist Abraham Maslow i kāna
manaʻo o nā pono
, ka mea e hoʻolauna i ka hierarchy o nā pono kumu i hoʻokaʻawale ʻia e ke kanaka i 5 tiers: noʻonoʻo, palekana, aloha a me ka noho ʻana, ka manaʻo ponoʻī a me ka hoʻokō ponoʻī.
ʻO kekahi kukui ʻē aʻe, ʻo David McClelland, i kūkulu ʻia ma luna o kēia kahua i nā makahiki 1960. Ma o ka nānā ʻana i nā tausani o nā moʻolelo pilikino, ʻike ʻo McClelland ʻaʻole mākou e ʻoluʻolu wale i nā mea ola - aia nā mea hohonu e hoʻā i kā mākou ahi. Ua wehe ʻo ia i ʻekolu mau pono o loko:
he pono no ka holomua, he pono no ka pili, a he pono no ka mana.
Ma mua o kahi ʻano hānau, manaʻoʻiʻo ʻo McClelland i kā mākou mau ʻike ola e hoʻohālikelike i ko mākou makemake nui, a ʻo mākou kēlā me kēia mea i hoʻonohonoho mua i kekahi o kēia mau pono ʻekolu ma mua o nā mea ʻē aʻe.
Hōʻike ʻia nā hiʻohiʻona o kēlā me kēia mea hoʻoikaika ikaika:
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![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
E hoʻoholo i kāu Quiz Motivator Dominant
![Ka David McClelland Theory](https://researchmap.digitalpromise.org/wp-content/uploads/sites/11/2022/02/student-motivation-icon_FINAL.png)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
No ke kōkua ʻana e ʻike i kāu mea hoʻoikaika nui e pili ana i ke kumumanaʻo David McClelland, ua hana mākou i kahi nīnau pōkole ma lalo no ka ʻike. E ʻoluʻolu e koho i kahi pane i ʻoi aku ka maikaʻi me ʻoe i kēlā me kēia nīnau:
#1. Ke hoʻopau nei i nā hana ma ka hana/kula, makemake au i nā haʻawina e:
a) Loaʻa i nā pahuhopu a me nā ala e ana i kaʻu hana
b) E ʻae iaʻu e alakaʻi a alakaʻi i nā poʻe ʻē aʻe
c) Hoʻopili i ka hana pū ʻana me koʻu mau hoa
#2. Ke kū mai kahi pilikia, hiki iaʻu ke:
a) E hoʻolālā i kahi hoʻolālā e lanakila ai
b) E hōʻoia iaʻu iho a mālama i ke kūlana
c) E noi i nā mea ʻē aʻe no ke kōkua a me ka hoʻokomo
#3. Loaʻa iaʻu ka uku nui inā ʻo kaʻu mau hana:
a) Ua ʻike ʻia no kaʻu mau hana
b) ʻIke ʻia e nā poʻe ʻē aʻe he kūleʻa / kūlana kiʻekiʻe
c) Mahalo ʻia e koʻu mau hoa/hoa
#4. Ma kahi papahana hui, ʻo kaʻu kuleana maikaʻi loa:
a) Ka mālama ʻana i nā kikoʻī hana a me nā kaʻina manawa
b) Hoʻonohonoho i ka hui a me ka hana
c) Kūkulu i ka pilina i loko o ka hui
#5. Ua ʻoluʻolu loa au me kahi pae o ka pilikia e:
a) Hiki ke hāʻule akā e hoʻoikaika i koʻu hiki
b) Hiki ke hāʻawi iaʻu i mea maikaʻi ma mua o nā poʻe ʻē aʻe
c) ʻAʻole paha e hōʻino i nā pilina
#6. Ke hana nei au i kahi pahuhopu, alakaʻi nui ʻia au e:
a) Ka manaʻo o ka hana pilikino
b) Ka ʻike a me ke kūlana
c) Kākoʻo mai nā poʻe ʻē aʻe
![Ka David McClelland Theory](https://surveysparrow.com/wp-content/uploads/2021/01/employee-performance-review-checklist.png)
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#7. ʻO ka hoʻokūkū a me ka hoʻohālikelike ʻana iaʻu:
a) Hoʻoikaika ʻia e hana i kaʻu mea maikaʻi loa
b) Hoʻoikaika ʻia e lilo i mea lanakila
c) Hōʻoluʻolu a kaumaha paha
#8. ʻO ka manaʻo manaʻo nui loa iaʻu:
a) Nā loiloi pahuhopu o kaʻu hana
b) Hoʻomaikaʻi ʻia no ka mana a i ʻole ke alakaʻi
c) Hōʻike i ka mālama / mahalo
#9. Nui koʻu hoihoi i nā kuleana/ʻoihana e:
a) E ʻae iaʻu e lanakila i nā hana paʻakikī
b) E hāʻawi mai iaʻu i ka mana ma luna o nā poʻe ʻē aʻe
c) Hoʻopili i ka hui pū ʻana ikaika
#10. I koʻu manawa kaʻawale, hauʻoli loa au:
a) Ke ʻimi nei i nā papahana hoʻokele ponoʻī
b) Ka launa pū ʻana a me ka launa pū ʻana me nā poʻe ʻē aʻe
c) Nā pāʻani/hana hoʻokūkū
#11. Ma ka hana, hoʻopau ʻia ka manawa i hoʻonohonoho ʻole ʻia:
a) Hoʻolālā a hoʻonohonoho i nā pahuhopu
b) Ka launa pū ʻana a me nā hoa hana
c) Kōkua a kākoʻo i nā hoa hui
#12. Hoʻonui au i ka hapa nui ma o:
a) Ka manaʻo o ka holomua ma kaʻu mau pahuhopu
b) Manaʻo mahalo a nānā ʻia
c) Ka manawa maikaʻi me nā hoaaloha/ʻohana
Kāleka
: E hoʻonui i ka helu o nā pane no kēlā me kēia leka. ʻO ka leka me ka helu kiʻekiʻe e hōʻike ana i kāu mea hoʻoikaika mua: ʻO ka hapa nui a = n Ach, ʻO ka hapa nui b's = n Pow, ʻO ka hapa nui c's = n Aff. E ʻoluʻolu e hoʻomaopopo he hoʻokahi wale nō kēia ala a ʻo ka noʻonoʻo ponoʻī e hāʻawi i nā ʻike waiwai.
ʻO ke aʻo ʻana ma ka maikaʻi loa
Hoʻohui
pīhoihoi
a
ways
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Pehea e hoʻopili ai i ka Theory David McClelland (+Laʻana)
Hiki iā ʻoe ke hoʻohana i ke kumumanaʻo David McClelland i nā ʻano hoʻonohonoho like ʻole, ʻoi aku hoʻi i nā ʻoihana hui, e like me:
![• Leadership/management: Great leaders know that to maximise productivity, you need to understand what truly motivates each employee. McClelland's research reveals our unique inner drivers - the need for achievement, power or affiliation.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
No ka laʻana: Hoʻonohonoho ka luna hoʻokō i nā kuleana e hoʻokomo i nā pahuhopu a me nā pahuhopu hiki ke ana. Hoʻonui pinepine ʻia nā lā palena a me nā manaʻo e hoʻonui i ka hopena.
![Ka David McClelland Theory](https://www.imsa-search.com/wp-content/uploads/2021/09/shutterstock_1546336985.jpg)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Career counselling: This insight also guides the perfect career path. Seek those eager to tackle difficult goals as their craft takes shape. Welcome powerhouses ready to lead industries. Cultivate affiliators poised to empower through people-focused careers.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: A high school counsellor notices a student's passion for setting and achieving goals. They recommend entrepreneurship or other self-directed career paths.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Recruitment/selection: In recruitment, find passionate personalities longing to use their gifts. Assess motivations to complement each position. Happiness and high-performance result from individuals growing in their purpose.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: A startup values n Ach and screens candidates for drive, initiative and ability to work independently toward ambitious targets.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Training/development: Convey knowledge through learning styles befitting diverse needs. Inspire independence or teamwork accordingly. Ensure objectives resonate on an intrinsic level to spark lasting change.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: An online course allows trainees flexibility in pacing and includes optional challenges for those high in n Ach.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Performance review: Focus feedback spotlighting foremost motivators to encourage growth. Witness motivations fueling commitment and company vision meshing as one.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
No ka laʻana: Loaʻa i kahi limahana me ka n Pow kiʻekiʻe ka manaʻo e pili ana i ka mana a me ka ʻike i loko o ka hui. Aia nā pahuhopu i ka neʻe ʻana i nā kūlana mana.
![Ka David McClelland Theory](https://cdn.seeklearning.com.au/media/images/career-guide/article/career-advice/web_images/blogs/214/6511/2022.000_CANDI_Blog-Jan23_01-PerformanceReview_940x485.webp)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Organisational development: Assess strengths across teams/divisions which helps structure initiatives, work culture and incentives.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: A needs assessment shows heavy n Aff in customer service. The team builds in more collaboration and recognition of quality interactions.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Self-awareness: Self-knowledge starts the cycle anew. Understanding your own and others' needs builds empathy and improves social/working relationships.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: An employee notices she recharges from team bonding activities more than individual tasks. Taking a quiz confirms her primary motivator is n Aff, increasing self-understanding.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Coaching: When coaching, you can uncover untapped possibilities, guide the mitigation of weaknesses with compassion and cultivate loyalty by speaking each colleague's language of motivation.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: A manager coaches a direct report with high n Ach on strengthening interpersonal skills to prepare for leadership positions.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
Lawe aku
Ke hoʻomau nei ka hoʻoilina o McClelland no ka mea ke hoʻomau nei ka pilina, nā hana a me ka hoʻoikaika i ka holomua o ke kanaka. ʻO ka mea ikaika loa, lilo kāna kumumanaʻo i lens no ka ʻike pilikino. Ma ka ʻike ʻana i kāu mau kumu hoʻoikaika mua, e ulu aʻe ʻoe i ka hoʻokō ʻana i nā hana i kūlike me kāu kumu koʻikoʻi.
Pinepine ninau ninaninau 'ana i
He aha ka manaʻo hoʻoikaika?
Ua ʻike ʻia ka noiʻi a McClelland i ʻekolu mau kumu hoʻoikaika kanaka - pono no ka hoʻokō (nAch), mana (nPow) a me ka pilina (nAff) - e hoʻoikaika i ka ʻano o ka wahi hana. Hoʻokumu ʻo nAch i ka hoʻonohonoho pahuhopu kūʻokoʻa / hoʻokūkū. ʻO ka nPow ke alakaʻi i ka ʻimi ʻana. Hoʻoulu ʻo nAff i ka hana hui / kūkulu pilina. ʻO ka loiloi ʻana i kēia mau "pono" i loko o kekahi / ʻē aʻe e hoʻomaikaʻi i ka hana, ka ʻoluʻolu o ka hana a me ka pono alakaʻi.
ʻO wai ka hui e hoʻohana ana i ka manaʻo hoʻoikaika a McClelland?
Google - Hoʻohana lākou i nā loiloi pono a hoʻoponopono i nā kuleana/hui e pili ana i nā ikaika ma nā wahi e like me ka hoʻokō, alakaʻi a me ka hui pū ʻana e kūlike me ka manaʻo ʻo David McClelland.