He aha ka upselling a me ke kuai kea? E noʻonoʻo ʻoe he mea kūʻai aku a kūʻai aku i kahi huahana a lawelawe paha ma kahi hale kūʻai. Hiki ke kiʻi aku ka mea kūʻai aku iā ʻoe a hāʻawi iā ʻoe i nā tona o nā mea hou aʻe. E hopohopo a huhū paha ʻoe a hōʻole e kūʻai?ʻIke mau ʻia nā hiʻohiʻona maoli e like me ia i kēia lā, e hōʻike ana i ka maikaʻi ʻole kūʻai kūʻai a kūʻai kea.
No laila he aha ka Upselling a me Cross Selling, a pehea e hoʻonui ai i ka loaʻa kālā me ka ʻole e hoʻohuli i nā mea kūʻai aku? E nānā koke i kēia ʻatikala.
Pehea e hoʻomaikaʻi ai i ka loaʻa kālā ʻoihana me ka upselling a me ka hoʻolālā kūʻai kūʻai | Puna: Shutterstock
Table of Contents
- Ka ʻokoʻa ma waena o Upselling a me Cross Selling
- Nā Laʻana o ke kūʻai ʻana a me ke kūʻai kea
- Hoʻolālā lanakila i ka Upselling a me Cross Selling
- Pinepine ninau ninaninau 'ana i
- lalo Line
Manaʻo kōkua no ka hoʻopili maikaʻi ʻana
Pono i kahi mea hana e kūʻai maikaʻi aku ai?
E kiʻi i nā mea hoihoi maikaʻi ma ka hāʻawi ʻana i kahi hōʻike leʻaleʻa pāʻani e kākoʻo i kāu hui kūʻai! E kākau inoa no ka lawe ʻana i ka kuʻikahi manuahi mai AhaSlides waihona waihona!
🚀 E kiʻi i ka Quiz Free☁️Upselling a me Cross Selling: He aha nā ʻokoʻa?
ʻO Upselling a me Cross Selling nā hana kūʻai ʻelua i hoʻohana ʻia e hoʻonui i ka loaʻa kālā a me ka loaʻa kālā, akā ʻokoʻa lākou i kā lākou ala a me ka nānā ʻana. Pono nā ʻoihana e hoʻokaʻawale i ka pehea a me ka manawa e hoʻohana ai i ka Upselling a me Cross Selling me nā mea kūʻai aku.
Wehewehe kūʻai kea
He hoʻolālā kūʻai ke kūʻai aku kahi hui e hoʻolaha ai i nā huahana a i ʻole nā lawelawe hou aku i nā mea kūʻai aku i kēia manawa, pinepine i ka wā a i ʻole ma hope o ke kūʻai ʻana. ʻO ka manaʻo nui i ka hāʻawi ʻana i nā mea hou aʻe i ʻike ʻia e ka mea kūʻai aku he pono a ʻoluʻolu paha e pili ana i kā lākou kūʻai ʻana i kēia manawa.
No ka laʻana, hiki i ka mea kūʻai aku ke kūʻai aku i kahi kamepiula ke kūʻai aku i kahi pahu lawe, kahi ʻiole, a i ʻole nā mea pono ʻē aʻe.
Wehewehe kūʻai
ʻO ka upselling kahi ʻenehana kūʻai aku kahi hui e paipai ai i nā mea kūʻai aku e kūʻai i kahi mana ʻoi aku ka pipiʻi a i ʻole ka premium o kahi huahana a i ʻole lawelawe a i ʻole e hoʻohui i nā hiʻohiʻona hou a i ʻole nā hōʻano hou. ʻO ka pahuhopu e hoʻonui i ka waiwai o ke kūʻai ʻana a ka mea kūʻai aku ma mua o ka hoʻohui wale ʻana i nā mea hou aku.
No ka laʻana, hiki ke kūʻai ʻia ka mea kūʻai aku e noʻonoʻo ana i kahi mana kumu o kahi polokalamu lako polokalamu i kahi mana premium e hāʻawi ana i nā hiʻohiʻona a me nā hana.
Upselling and Cross Selling example in fast food restaurant | Puna: Route.comNā Laʻana o ke kūʻai ʻana a me ke kūʻai kea
Nā Laʻana Kūʻai Kea
Hiki i nā ʻoihana ke ʻimi i nā manawa kūʻai like ʻole e hoʻonui i ka loaʻa kālā a me ke komo ʻana o nā mea kūʻai aku. Eia kekahi mau ʻenehana kūʻai kea maikaʻi no kāu ʻike e like me kēia:
Nā huahana Bundling: Hāʻawi i nā mea kūʻai aku i ka uku hoʻemi ke kūʻai lākou i kahi pūʻulu o nā huahana pili. Eia kekahi laʻana, hiki i kahi haleʻaina ke hāʻawi i kahi pāʻina meaʻai e komo ana i kahi kīʻaha nui, kahiʻaoʻao, a me kahi mea inu.
Kūʻai manaʻo: E hoʻomaʻamaʻa i nā limahana kūʻai e hōʻike i nā huahana a i ʻole nā lawelawe hou e hoʻokō i ke kūʻai ʻana o ka mea kūʻai. No ka laʻana, hiki i kekahi hoa hale kūʻai lole ke hōʻike i kahi scarf kūpono a i ʻole nā kāmaʻa e hele pū me ka lole o ka mea kūʻai.
Nā polokalamu kūpaʻa: Hāʻawi i nā makana a me nā bonus i nā mea kūʻai aku i kūʻai pinepine mai kāu ʻoihana. No ka laʻana, hiki i kahi hale kūʻai kofe ke hāʻawi i kahi inu manuahi i nā mea kūʻai aku e kūʻai i nā mea inu.
Nā ʻōlelo paipai pilikino: E hoʻohana i ka ʻimi ʻikepili o nā mea kūʻai aku e hōʻike i nā huahana a i ʻole nā lawelawe e pili ana i kā lākou makemake a kūʻai i ka mōʻaukala. No ka laʻana, hiki i kahi mea kūʻai kūʻai pūnaewele ke hōʻike aku i nā huahana pili e pili ana i ka mōʻaukala o ka mea kūʻai aku a kūʻai aku.
Kūkākūkā hahai: E kiʻi aku i nā mea kūʻai aku e hōʻike i nā huahana a i ʻole nā lawelawe pili ma hope o ke kūʻai ʻana. Eia kekahi laʻana, hiki i kahi mea kūʻai kaʻa ke hāʻawi aku i nā lawelawe mālama kaʻa i nā mea kūʻai i kūʻai i kahi kaʻa hou.
Hāʻawi i nā ʻōlelo aʻoaʻo kūʻai kea no nā mea kūʻai aku ke kūʻai lākou | Puna: kiʻi GettyNā Laʻana Upselling
Pono ka upsell marketing e hāʻawi i nā mea kūʻai aku i ka lawelawe maikaʻi loa, me ka hāʻawi ʻana iā lākou i nā huahana a i ʻole nā lawelawe waiwai e kūpono ana i ko lākou pono. Hiki iā ʻoe ke ʻike i nā hiʻohiʻona ma lalo nei o ka upsell marketing tactics.
Hoʻonui huahana a lawelawe paha: Hāʻawi i nā mea kūʻai i kahi mana ʻoi aku ka holomua a i ʻole nā hiʻohiʻona o kahi huahana a lawelawe paha a lākou i hoʻohana ai. No ka laʻana, hiki i kahi panakō ke kūʻai aku i kahi mea kūʻai aku i kahi moʻokāki uku uku e hāʻawi ana i nā uku ukupanee kiʻekiʻe a i ʻole nā pono hou aʻe e like me ka hoʻokuʻu ʻana i nā uku ATM a i ʻole nā kiʻi manuahi.
Nā mea hoʻohui a me nā mea hoʻonui: Hāʻawi i nā mea kūʻai aku i nā hiʻohiʻona hou a i ʻole nā mea hoʻohui e hoʻonui i ko lākou ʻike. No ka laʻana, hiki i kahi hōkele ke hāʻawi aku i nā mea kūʻai aku i ke koho e hoʻonui i kahi lumi me ka nānā a i ʻole kahi suite premium.
Kumukuai pae: Hoʻohana nui ʻia nā pae kumu kūʻai like ʻole e hāpai i nā pae lawelawe a i ʻole nā hiʻohiʻona like ʻole. No ka laʻana, hiki i kahi lawelawe kau inoa ke hāʻawi i kahi hoʻolālā kumu me nā hiʻohiʻona liʻiliʻi a me kahi hoʻolālā premium me nā hiʻohiʻona hou aʻe.
Hāʻawi manawa palena ʻole: E ho'āʻo e hana i ka manaʻo wikiwiki ma o ka hāʻawi ʻana i nā hāʻawi manawa palena ʻole a i ʻole nā hoʻolaha e paipai i nā mea kūʻai aku e hoʻomaikaʻi a kūʻai paha i kahi mana ʻoi aku ka pipiʻi o kahi huahana a lawelawe paha.
Nā papahana kuhikuhi: ʻAʻole nui ka poʻe e hōʻole i ka manawa e mālama ai i kā lākou kālā. Hāʻawi i nā mea hoʻoikaika i nā mea kūʻai aku e kuhikuhi i ka ʻoihana hou i ka ʻoihana. Hiki i kēia ke komo i nā uku ho'ēmi, nā huahana a i ʻole nā lawelawe manuahi, a i ʻole nā uku ʻē aʻe. Hiki iā ia ke lilo i hoʻolālā upsell B2B maikaʻi loa.
Hāʻawi manawa palena ʻole - he laʻana mai AhaSlides.Hoʻolālā lanakila no ke kūʻai ʻana a me ke kūʻai kea
Pehea e kūʻai maikaʻi ai a kūʻai i kea? Inā makemake ʻoe e hōʻoluʻolu i kāu mea kūʻai aku i ka wā e hoʻonui ai i ka waiwai a me ka kaulana o ka ʻoihana, hiki iā ʻoe ke hahai i kēia mau ʻōlelo aʻoaʻo.
#1. Palapala Hoʻopuka Kūʻai
ʻO ka ʻike ʻana i nā pono a me nā makemake o kāu mea kūʻai aku he hana koʻikoʻi ia e hiki ai iā ʻoe ke hana i nā manaʻo kūpono a waiwai. No kahi hui nui, hiki i ka hoʻohana ʻana i ka hoʻokele portfolio Customer ke kōkua i ka hoʻonui ʻana i ka hoʻolālā kūʻai B2B.
#2. Upsell Pop-up
Shopify nā polokalamu e like me "Ultimate Special Offers" hiki i nā ʻoihana ke hōʻike i nā pop-up e hāʻawi ana i nā mea kūʻai aku i kahi upsell a hoʻomaikaʻi paha i ka checkout. No ka laʻana, hiki ke hāʻawi ʻia kahi mea kūʻai i hoʻohui i kahi pona maʻamau i kā lākou kaʻa i kahi hoʻonui i kahi pona kiʻekiʻe me nā hiʻohiʻona hou aʻe.
#3. Ka leka uila
ʻO nā leka uila ka leka uila i hoʻouna ʻia i nā mea kūʻai aku ma hope o kahi hana kikoʻī a i ʻole kālepa, e like me ke kūʻai ʻana a i ʻole ke kākau inoa ʻana.
leka uila hōʻoia kauoha: Ma hope o ke kūʻai ʻana o ka mea kūʻai aku, hiki i nā ʻoihana ke hoʻokomo i nā manawa kūʻai kea i ka leka uila hōʻoia kauoha. No ka laʻana, hiki i kahi mea kūʻai lole ke ʻōlelo aku i nā huahana pili a i ʻole nā mea pono e hoʻokō ai i ke kūʻai ʻana o ka mea kūʻai.
Haʻalele kaʻa leka uila: Hiki i nā ʻoihana ke hoʻouna i ka leka uila e pili ana i nā manawa kūʻai kea no nā huahana a lawelawe paha inā haʻalele ka mea kūʻai i kā lākou kaʻa.
#4. Optimize Pūnaewele Pāʻoihana
No ka hoʻopiʻi ʻana i nā mea kūʻai aku e kūʻai aku i nā huahana a i ʻole nā lawelawe i manaʻo ʻia, he mea koʻikoʻi ia e hoʻomaikaʻi i kāu pūnaewele ma ke ʻano koʻikoʻi a ʻike maka. Hiki i kēia ke kōkua i nā mea kūʻai aku e ʻike i nā huahana a me nā lawelawe hou a lākou i noʻonoʻo ʻole ai.
#5. Hāʻawi i ka Social Proof
E hōʻike i kāu mea kūʻai aku e pili ana i nā loiloi mea kūʻai aku a me nā helu, ka hōʻike maikaʻi loa o ka waiwai o nā huahana a i ʻole nā lawelawe hou. Hiki i kēia ke kōkua i ke kūkulu ʻana i ka hilinaʻi o ka mea kūʻai aku a hoʻonui i ka hiki ke hana i kahi kūʻai hou aku.
e pili pū ana: ʻO ka mea hana koho balota - ka mea hana loiloi maikaʻi loa ma 2024
#6. ʻIkepili hoʻokūkū
Ma ka nānā ʻana i kāu mau mea hoʻokūkū, hiki iā ʻoe ke loaʻa nā ʻike waiwai i kā lākou huahana, kumukūʻai, a me nā hoʻolālā kūʻai. Hiki i kēia ke kōkua iā ʻoe e ʻike i nā āpau i ka mākeke hiki iā ʻoe ke hoʻopiha i kāu huahana a lawelawe paha, a me nā wahi e hiki ai iā ʻoe ke hoʻokaʻawale iā ʻoe iho mai kāu mau mea hoʻokūkū.
No ka laʻana, inā ʻike ʻoe e hāʻawi ana kāu mau mea hoʻokūkū i kekahi mau huahana hoʻohui a lawelawe paha i kā lākou mea kūʻai aku, makemake paha ʻoe e noʻonoʻo e hāʻawi i kēia i kāu mau mea kūʻai aku pū kekahi.
#7. Hana i nā mea kūʻai mai
E hana i nā noiʻi e hōʻiliʻili i nā manaʻo mai nā mea kūʻai aku e pili ana i kā lākou makemake a me nā pono. E nīnau i nā nīnau e pili ana i kā lākou kūʻai ʻana, nā huahana a i ʻole nā lawelawe a lākou i makemake ai, a me nā huahana a lawelawe paha lākou e makemake ai e kūʻai i ka wā e hiki mai ana.
AhaSlides hāʻawi i nā hiʻohiʻona loiloi mea kūʻai aku hiki iā ʻoe ke hoʻonohonoho koke.
e pili pū ana: Hana i ka noiʻi ma ka pūnaewele | 2024 Ke alakaʻi ʻana i ka ʻanuʻu
Ke kūʻai ʻana a me ke kūʻai ʻana i ke keʻa - Nānā Mea kūʻai mai AhaSlides#8. Nānā i nā mea kūʻai aku
E nānā i ka launa pū ʻana o nā mea kūʻai aku ma nā wahi paʻi like ʻole e like me ka media social, ka leka uila, a me ke kelepona e ʻike ai i nā mea kūʻai aku e ʻoluʻolu paha i nā hana kūʻai kūʻai. E lawe i ke kūʻai kea i Facebook ma ke ʻano he laʻana.
#9. Hoʻomaʻamaʻa Salesforce
E aʻo i kāu koʻokoʻo e hana i nā manaʻo kūpono e pili ana i nā pono a me nā makemake o nā mea kūʻai aku. E aʻo iā lākou i ka launa a me ka ʻike ma mua o ka paʻakikī a i ʻole ka hakakā. AhaSlides he mea hana hou a hui pū no nā mea hoʻomaʻamaʻa.
e pili pū ana:
- Ke alakai hope loa i na limahana i aoia | Nā pōmaikaʻi, a me nā hoʻolālā maikaʻi loa ma 2024
- Hoʻomaʻamaʻa Virtual: 2024 alakaʻi me 15+ mau ʻōlelo aʻoaʻo me nā mea hana
Pinepine ninau ninaninau 'ana i
He aha ke kūʻai kūʻai ʻana vs upselling vs bundling?
ʻOiai ʻo ke kūʻai ʻana a me ke kūʻai ʻana e nānā i ka hoʻonui ʻana i ka waiwai o kahi kālepa hoʻokahi, ʻo ka hoʻopili ʻana i ka hoʻohui ʻana i ʻelua a ʻoi aku paha nā huahana a i ʻole nā lawelawe a hāʻawi iā lākou ma ke ʻano he pūʻolo. No ka laʻana, hiki i kahi hale ʻaina meaʻai wikiwiki ke hāʻawi i kahi meaʻai waiwai e loaʻa ana ka burger, fries, a me kahi inu no ke kumu kūʻai haʻahaʻa ma mua o ke kūʻai ʻana i kēlā me kēia mea.
He aha ka hoʻolālā e upsell a cross-sell?
ʻO ka hoʻolālā no ka upselling a me ke kūʻai kea e pili ana i ka hoʻomaopopo ʻana i kāu mea kūʻai aku, hāʻawi ʻana i nā huahana kūpono a waiwai a lawelawe paha, e wehewehe ana i nā pono, hāʻawi i nā mea hoʻoikaika, a me ka hāʻawi ʻana i ka lawelawe mea kūʻai aku maikaʻi loa.
No ke aha mākou e kūʻai aku ai a kūʻai aku?
Hiki i ka upselling a me ke kūʻai kea ke hoʻonui i ka loaʻa kālā, hoʻomaikaʻi i ka ʻoluʻolu o ka mea kūʻai aku, a kūkulu i ka kūpaʻa o ka mea kūʻai aku. Ma ka hāʻawi ʻana i nā huahana a i ʻole nā lawelawe hou e kūpono ana i nā pono o nā mea kūʻai aku a i ʻole e hoʻonui i ko lākou ʻike, hiki i nā ʻoihana ke hoʻonui i ka waiwai o kēlā me kēia kālepa a kūkulu i nā pilina ikaika me kā lākou mea kūʻai. He kūlana lanakila-lanakila kahi e loaʻa ai ka waiwai o nā mea kūʻai aku a hoʻonui nā hui i ka loaʻa kālā.
Pehea ʻoe e kūʻai ai me ka ʻole e hoʻopau i nā mea kūʻai aku?
He kī nui ka manawa: Mai hoʻokuʻu i kahi upsell ma mua o ke kaʻina kūʻai; hiki iā ia ke hoʻopau i ka mea kūʻai. E kali a hiki i ka hoʻoholo ʻana o ka mea kūʻai aku i kā lākou kūʻai mua ʻana a laila hōʻike i ka upsell ma ke ʻano he koho.
Pehea ʻoe e ʻike ai i nā mea kūʻai aku e kūʻai aku?
ʻO ke ala maʻalahi loa e ʻike ai i ka mea e kūʻai aku i kahi pūʻolo kūʻai kea, ʻo ia ka nānā ʻana i kāu waihona mea kūʻai aku e ʻike i nā ʻano a me nā ʻano o ke kūʻai ʻana.
He aha ke kānāwai o ʻekolu i ke kūʻai ʻana?
Ma ka hōʻike ʻana i nā mea kūʻai aku me nā koho ʻekolu, hiki i nā ʻoihana ke hāʻawi i kahi ʻano kaulike o nā huahana a i ʻole nā lawelawe e hoʻokō i nā pono a me nā kālā kālā. Hiki ke hoʻohana ʻia ka Rule of Three no ke kūʻai ʻana a me ke kūʻai kea.
He aha ka laʻana o Woocommerce Upsell a Cross-sell?
ʻO Upsell ma ka ʻaoʻao huahana, Cross-sell ma ka ʻaoʻao kaʻa, a me upselling ma ka ʻaoʻao checkout kekahi o nā hoʻolālā a Woocommerce e hoʻolaha i ka upselling a me ke kūʻai kūʻai pololei ʻana i nā mea kūʻai aku.
He aha ke kūʻai kea ma B2?
ʻO ke kūʻai kea ma B2B (business-to-business) e pili ana i ka hana o ka hāʻawi ʻana i nā huahana a i ʻole nā lawelawe hou aku i kahi mea kūʻai ʻoihana e kūʻai mai nei iā ʻoe.
He aha nā hemahema o ke kūʻai kea?
Manaʻo paha nā mea kūʻai aku e kūʻai i nā huahana a i ʻole nā lawelawe ʻē aʻe ʻaʻole lākou makemake maoli a makemake paha, e alakaʻi ana i ka hauʻoli a hiki ke hōʻino i ka pilina.
lalo Line
Pono nā ʻoihana e hoʻohana i nā hoʻolālā kūʻai kūʻai a kea me ke akahele a ma ke ʻano e hoʻohui i ka waiwai maoli i ka ʻike o ka mea kūʻai aku ma mua o ka hoʻāʻo ʻana e hoʻonui i nā kūʻai.
E hana koke i kāu noiʻi ʻoluʻolu me AhaSlidese ʻike i ka mea e pono ai kāu mea kūʻai aku.
A mai poina e hana pū me AhaSlides e alakaʻi i ka hoʻomaʻamaʻa ʻana i nā limahana ma ka pūnaewele a me waho.
Manaʻo Kōkua: Forbes
Nā huaʻōlelo: Pehea e kuai aku ai
