Kuchita ndi makasitomala sikophweka, makamaka muzochitika za B2B; chifukwa chake mudzafunika yoyenera B2B Sales Funnel. Mosiyana ndi B2C, makasitomala amakhala okopa kwambiri, ndipo B2B Sale Funnels ndizovuta kwambiri, zomwe zimatha kukhala zomveka komanso zoganizira zamtengo wapatali ndi ROI popanga zisankho zogula.
Pamene ukadaulo ukupita patsogolo, maubale a B2B apitilira kukula, ndikupanga mwayi wamabizinesi atsopano ndi zovuta. Kumvetsetsa mayendedwe a B2B Sales kumatha kukhala njira yabwino kwambiri yolunjika makasitomala ndikusunga zabwino zampikisano.
mwachidule
Kodi B2B Sale ndi chiyani? | Bizinesi kupita ku Bizinesi - Kugulitsa Mabizinesi |
Ndani adayambitsa malonda a B2B? | John Deere |
Kodi filosofi ya malonda a B2B ndi chiyani? | Gulitsani ndi zosowa m'malo mogulitsa zenizeni |
M'ndandanda wazopezekamo
- mwachidule
- Kodi njira yogulitsa B2B ndi chiyani ndipo chifukwa chiyani ili yofunika?
- Magawo 6 a fayilo yogulitsa ya B2B ndi zitsanzo
- Malangizo opangira Funnel Yogulitsa B2B
- Mafunso Ofunsidwa Kawirikawiri
- pansi Line
- Mafunso Ofunsidwa Kawirikawiri
Malangizo Othandizira Kuchita Bwino
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Kodi njira yogulitsa B2B ndi chiyani ndipo chifukwa chiyani ili yofunika?
Malonda a B2B ndi dongosolo losanjikiza lomwe limafotokoza magawo osiyanasiyana omwe kasitomala angadutse akamaganiza zogula chinthu kapena ntchito mu B2B (bizinesi kupita kubizinesi).
Pophwanya njira zogulitsira m'magawo osiyanasiyana, mabizinesi amatha kumvetsetsa bwino momwe amagulira, zomwe zimathandiza mabizinesi kuyeza ndi kusanthula zomwe amagulitsa ndi kutsatsa ndikuwongolera zomwe makasitomala amakumana nazo.
Kuphatikiza apo, njira yogulitsira ya B2B imathandizira mabizinesi kuzindikira zofunikira komanso kulumikizana komwe kumachitika paulendo wogula. Izi zimalola mabizinesi kupanga njira zotsatsira zomwe akutsata komanso njira zogulitsira pagawo lililonse lazitsulo, ndikuwonjezera mwayi wosintha makasitomala omwe angakhale makasitomala olipira.
Komabe, ena amatsutsa kuti chitsanzochi ndi chophweka kwambiri ndipo sichiwerengera zovuta zamakhalidwe amakono ogula B2B. Chotsatira chake, mabizinesi ambiri apanga mitundu yowonjezereka komanso yosinthika yomwe imaganizira mawonekedwe apadera amisika yawo yomwe akufuna komanso makasitomala.
Magawo 6 a fayilo yogulitsa ya B2B ndi zitsanzo
Musanagule mumtundu wa B2B, wogula akhoza kudutsa magawo 6 osiyanasiyana, omwe amafotokozedwa kudzera mumtundu wa B2B wogulitsa motere. Dziwani kuti chiwerengero cha makasitomala omwe angakhalepo chikhoza kuchepa pamene akudutsa gawo lililonse.
Gawo 1: Kudziwitsa
Cholinga cha gawo lachidziwitso munjira yotsatsa ya B2B ndikudziwitsa anthu zamtundu wanu ndikukopa makasitomala omwe angakhale ndi chidwi ndi malonda kapena ntchito zanu. Pakadali pano, omwe angakhale makasitomala sakuyang'ana kuti agule, koma atha kukhala ndi vuto kapena chosowa chomwe bizinesi yanu ingathetse.
Izi zitha kuchitika kudzera munjira zosiyanasiyana zotsatsa, monga kugulitsa khomo ndi khomo B2B, kutsatsa, zolemba zapa social media, makanema a YouTube, kutsatsa kwazinthu, komanso maubale.
Gawo 2: Chidwi
Gawo lachiwongola dzanja pamayendedwe ogulitsa a B2B ndi gawo lachiwiri pakusintha kasitomala kukhala kasitomala wolipira. Pakadali pano, wogulayo akudziwa za kampani yanu ndipo wawonetsa chidwi ndi zinthu kapena ntchito zanu.
Ckutsatsa, ma webinars, kapena ma demo azinthu ikhoza kukhala njira zogulitsira zogulitsira kuti apatse makasitomala omwe angakhale nawo chidziwitso chofunikira komanso chothandiza chomwe chimawathandiza kumvetsetsa phindu la zinthu kapena ntchito zanu
Gawo 3: Kuunika
Cholinga cha Gawo Lowunika ndikupereka kasitomala yemwe angakhale ndi chidziwitso ndi zida zomwe angafunikire kuti apange chisankho mwanzeru. Izi zitha kuchitika popereka maphunziro amilandu, maumboni, mabaji odalirika, ndemanga zamakasitomala, masamba amitengo, ndi ma demo azinthu zomwe zikuwonetsa mtengo ndi maubwino azinthu kapena ntchito zanu.
Popereka zidziwitso zolondola ndikuthana ndi nkhawa zilizonse kapena zotsutsa zomwe kasitomala angakhale nazo, mutha kukulitsa chidaliro chawo pazogulitsa kapena ntchito zanu ndikuwayandikira kuti asankhe kugula.
Mwachitsanzo, tiyerekeze kuti mukugulitsa ntchito za B2B. Munthawi ya Kuwunika, kasitomala yemwe angakhale akufufuza zamagulu osiyanasiyana omwe akupezeka pamsika, kufananiza mawonekedwe, kuwerenga ndemanga zamakasitomala, ndikuwunika momwe ntchito zawo zimakhudzira zosowa zawo.
Gawo 4: Chibwenzi
Gawo la Engagement munjira yogulitsira ya B2B ndi gawo lofunikira pakusinthira kasitomala yemwe angakhale kasitomala wolipira popereka chithandizo chopitilira kukulitsa chidaliro chawo mubizinesi.
Pa nthawi ya Chiyanjano, kasitomala yemwe angakhale akulumikizana ndi bizinesi yanu m'njira zosiyanasiyana, monga kudzaza a fomu yolumikizirana, zowonetsera zamaphunziro, kulembetsa ku kalata yanu yamakalata, kapena kupezeka pa intanetir. Gawoli limayang'ana kwambiri pakupanga ubale ndi omwe angakhale kasitomala ndikukulitsa chidwi chawo pazogulitsa kapena ntchito zanu.
Gawo 5: Gulani
Kufika pa gawo lachisanu, mutatha kumaliza zambiri za mgwirizano ndikuwunikanso zosankha zamitengo, kasitomala yemwe angathe kusankha akupanga chisankho chomaliza ngati angagule kapena ayi. Zimawonetsa kutha kwa malonda a B2B ndi chiyambi cha ubale wamakasitomala,
Mwachitsanzo, kampani yamapulogalamu imatsata omwe ali ndi chidwi omwe amaliza chiwonetsero kapena kuyesa, kuwapatsa zambiri zamitengo ndi malingaliro awo. Kuti muwonjezere mtengo wogula, patsamba la Malipiro, makampani atha kugwiritsa ntchito njira zogulitsira ndi Kukweza.
Gawo 6: Kukhulupirika
Pomaliza, zikafika pagawo la Kukhulupirika, mabizinesi amatha kugwiritsa ntchito njira zosiyanasiyana kuti makasitomala azikhala otanganidwa, monga kupereka makasitomala apadera. Kungakhale kupereka kwa kukhulupirika mphotho kapena kuchotsera, B2B Imelo malonda, kutsatira malonda, ndikuyang'ana makasitomala pafupipafupi kuti athetse nkhawa zilizonse zomwe angakhale nazo.
Polimbikitsa kukhulupirika kwamakasitomala, mabizinesi amatha kusunga makasitomala ndikupanga mawu abwino otumizira ndi malingaliro, zomwe zingathandize kukopa makasitomala atsopano ndikukulitsa makasitomala awo.
Malangizo Opangira Funnel Yogulitsa B2B
#1. Personalization ikukhala yofunika kwambiri mumayendedwe ogulitsa B2B. Malinga ndi lipoti la Salesforce, 80% ya ogula B2B amayembekeza zokumana nazo makonda akamacheza ndi ogulitsa. Gwiritsani ntchito deta yamakasitomala kuti musinthe maimelo anu, zotsatsa, ndi zomwe zili kuti mupangitse makasitomala kumva kuti ndi ofunika komanso omvetsetsedwa.
#2. Kuphatikizira makasitomala anu ndi zolemba zapa social media, monga live uchaguzi komanso pa intaneti zochitika zotengera mphatso ndi Wheel ya AhaSlides Spinner nthawi ya Lachisanu Lachisanu kapena tchuthi.
MFUNDO: Pezani zidziwitso zamakasitomala pogwiritsa ntchito Mafunso Osangalatsa a AhaSlides ndi Masewera!
- Gwiritsani ntchito AhaSlides kuti mupange zisankho zosangalatsa komanso zochititsa chidwi, kafukufuku kapena masewera okhudzana ndi malonda kapena ntchito yanu.
- Gawani mafunso kapena masewera ndi omvera anu kudzera pa imelo, malo ochezera a pa Intaneti, kapena tsamba lanu. Limbikitsani kutenga nawo mbali popereka mphotho kapena chilimbikitso.
#3. Kupereka ogwira mtima maphunziro kwa makasitomala, gwiritsani ntchito maphunziro amakanema ndi, mabulogu, FAQs masamba patsamba lanu kuti apereke maupangiri atsatanetsatane ndi chidziwitso chofunikira monga momwe amagwirira ntchito komanso angapindule nawo.
#4. Gwirizanitsani Kuyimbira anthu osawadziwa B2B mumayendedwe anu ogulitsa. Mwachitsanzo, gulu lamalonda limapanga mndandanda wa omwe angatsogolere ndikuyamba kuyimba foni kuti adziwitse kampaniyo ndi zinthu zake kapena ntchito zake.
#5. Pangani zogulira mwapadera: Leverage Omnichannel kugulitsa kuti apatse makasitomala kugula kwabwino komanso kosasunthika pamakina angapo ndi ma touchpoints, kuphatikiza pa intaneti, mafoni, ndi malo ogulitsa njerwa ndi matope.
Mafunso Ofunsidwa Kawirikawiri
Kodi kugulitsa ndi kutsatsa kwa B2B ndi chiyani?
Kodi pali kusiyana kotani pakati pa funnel B2B ndi B2C funnel?
Kodi zimawononga ndalama zingati kuti mupange fayilo yogulitsa ya B2B?
Kodi njira yathunthu mu B2B ndi iti?
Kodi zinthu zapamwamba kwambiri za B2B ndi ziti?
Kodi zomwe zili pansi pa fungulo za B2B ndi chiyani?
Ndi zinthu 4 ziti zomwe zili mu faniyo?
Kudziwitsa - kudziwitsa anthu za mtundu kapena malonda
Chidwi - kupanga chidwi ndi kuphunzitsa omwe angakhale makasitomala
Chisankho - kuthandiza makasitomala omwe angakhale nawo kupanga chisankho
Zochita - kutembenuza makasitomala omwe angakhale makasitomala.
Kodi faneli yogulitsa ndi CRM?
Ndani amafunikira funeli yogulitsa B2B?
Kodi funnel ndi SaaS?
Kodi chitsanzo cha B2B Sales funnel ndi chiyani?
Kodi malo ogulitsa B2B nawonso ndi mapaipi Ogulitsa?
pansi Line
Zinthu zambiri zakunja zitha kukhudza njira yogulitsira ya B2B, monga chuma, machitidwe amakampani, komanso mpikisano. Chifukwa chake, mabizinesi akuyenera kukhala okhwima ndikusintha njira zawo zogulitsa ndi zotsatsa poyankha zosinthazi kuti akhalebe opikisana.
Ref: Wisestamp