amene mtundu wogulitsa kampani yanu ikugwira ntchito?
Ngati mukuganiza kuti muyenera kugwiritsa ntchito njira zonse zogulitsira kuti mugonjetse makasitomala anu ndikukhala opikisana pamsika, izi sizanzeru. Kwa mabizinesi ndi mafakitale ena, ndikofunikira kuganizira njira zingapo zogulitsira.
Munkhaniyi, muphunzira Mitundu 11 yodziwika kwambiri yogulitsa, makhalidwe ndi zitsanzo. Pali zina zomwe mwina simungazizindikire. Ngati mupeza kuti njira zogulitsirazi zikukusangalatsani, musadandaule, timaperekanso chiwongolero chokwanira chokuthandizani kusankha ndikukhala ndi mtundu woyenera wogulitsa kuti kampani yanu ipambane.
mwachidule
| Kodi 'B2C' imatanthauza chiyani? | Business-to-consumer |
| Kodi 'B2B' imatanthauza chiyani? | Amalonda-kwa-bizinesi |
| Kodi mawu ena ogulitsira ndi chiyani? | Trade |
| Buku Lodziwika Lokhudza 'Kugulitsa'? | ‘Momwe Mungapambanire Anzanu ndi Kusonkhezera Anthu’ wolemba Dale Carnegie |
Kotero, tiyeni tiwone mitundu yosiyanasiyana ya malonda awa!
Mukufuna chida kuti mugulitse bwino?
Pezani zokonda zanu popereka chiwonetsero chosangalatsa chothandizira kuti muthandizire gulu lanu logulitsa! Lowani kuti mutenge mafunso aulere kuchokera ku library ya template ya AhaSlides!
🚀 Tengani Mafunso Aulere☁️
M'ndandanda wazopezekamo
- mwachidule
- B2C malonda - Mtundu wogulitsa
- B2B malonda - Mtundu wogulitsa
- Makampani ogulitsa - Mtundu wa malonda
- Malonda otengera akaunti - Mtundu wa malonda
- Kugulitsa mwachindunji - Mtundu wa malonda
- Kugulitsa kokambirana - Mtundu wa malonda
- Zogulitsa zamalonda - Mtundu wa malonda
- Kugulitsa kwamkati vs Kugulitsa Kutuluka - Mtundu wa malonda
- Kugulitsa zolembetsa - Mtundu wa malonda
- Kugulitsa kwa Channel - Mtundu wa malonda
- Momwe mungaganizire pamtundu woyenera wogulitsa
- Maganizo Final
Zogulitsa za B2C - Mtundu Wogulitsa
Kodi malonda a B2C ndi chiyani? B2C malonda, kapena malonda a Business-to-Consumer, amatanthawuza kugulitsa katundu kapena ntchito mwachindunji kwa makasitomala payekha kuti agwiritse ntchito.
Kugulitsa uku kumayang'ana kwambiri zochitika zamtengo wapatali komanso zotsika mtengo, pomwe ogula amagula zinthu kapena ntchito kuti azigwiritsa ntchito payekha.
Amazon ndi imodzi mwazitsanzo zodziwika bwino zamakampani omwe amachita malonda a B2C. Monga wogulitsa pa intaneti wamkulu kwambiri padziko lonse lapansi, Amazon imapereka zinthu zambirimbiri ndikusintha malingaliro ake kwa kasitomala aliyense kutengera mbiri yawo yogula, mafunso osakira, komanso momwe amayendera. Njira yopambanayi yathandiza Amazon kukhala imodzi mwamakampani ochita bwino kwambiri a B2C padziko lonse lapansi, yokhala ndi msika wopitilira $ 1.5 thililiyoni pofika 2021.
zokhudzana: Momwe Mungagulitsire Chilichonse: Njira 12 Zabwino Kwambiri Zogulitsa mu 2024, ndi chiyani kugulitsa kukambirana?
B2B Zogulitsa - Mtundu Wogulitsa
M'malo mwake, malonda a B2B amatanthauza mgwirizano pakati pa makampani, osati ogula payekha. Pakugulitsa kwa B2B, cholinga chake ndikumanga ubale wautali. Ithanso kutsatira zokambirana zovuta, zopangidwa mwamakonda, komanso kugulitsa kwanthawi yayitali,
Chitsanzo chabwino cha kampani ya B2B ndi Salesforce, yomwe ndi yotsogola yopereka mapulogalamu a kasitomala (CRM). Imapereka zinthu zingapo ndi ntchito zomwe zimapangidwira kugulitsa kwa B2B, monga kasamalidwe ka kutsogolera, kutsata mwayi, ndi kulosera zamalonda. Ndi kuyika kwake patsogolo pakupereka mayankho makonda kumabizinesi, Salesforce yatulukira ngati imodzi mwamabizinesi ochita bwino kwambiri a B2B padziko lonse lapansi, ikudzitamandira ndi msika waukulu wopitilira $200 biliyoni mu 2021.
Kapena, phunzirani chifukwa chake SalesKit ndizofunikira kwambiri!
Makampani Ogulitsa - Mtundu Wogulitsa
Zofanana kwambiri ndi malonda a B2B, koma Makampani Ogulitsa ili ndi njira yosiyana yogulitsira chifukwa imagulitsa zinthu kapena ntchito kumakampani omwe ali ndi njira zogulira zovuta ndipo amafuna mayankho apadera. Njira yogulitsa pakugulitsa mabizinesi imatha kukhala yayitali komanso yovuta, kuphatikiza omwe akukhudzidwa nawo ambiri, malingaliro atsatanetsatane, ndi zokambirana.
Kupambana kwa malonda abizinesi kumadalira kwambiri kuthekera kwa gulu logulitsa kukhazikitsa kudalirika ndi kudalirika ndi opanga zisankho abizinesi ndikupereka yankho lomwe limakwaniritsa zosowa zawo zapadera.
Kodi Sale Sale?
Zogulitsa Zotengera Akaunti - Mtundu Wogulitsa
Kugulitsa kotengera maakaunti, komwe kumadziwikanso kuti ABS, ndi njira yabwino yogulitsira yomwe imayang'ana kulunjika komanso kuchita nawo maakaunti apamwamba kwambiri m'malo mogula makasitomala. Pakugulitsa kotengera akaunti, gulu laogulitsa limazindikira maakaunti ofunikira omwe amafanana ndi mbiri yabwino yamakasitomala ndikupanga njira yogulitsira makonda pa akaunti iliyonse.
Kuti mupambane zotsatsa, gulu lalikulu loyang'anira akaunti liyenera kusintha njira yomwe ingaphatikizepo kutumizirana mameseji makonda, kutsatsa komwe mukufuna, ndi malingaliro omwe amagwirizana ndi zosowa zapadera za akaunti iliyonse.
Kugulitsa Mwachindunji - Mtundu Wogulitsa
Kugulitsa mwachindunji kungakhale chisankho choyenera ngati kampani yanu ikufuna kugulitsa zinthu kapena ntchito mwachindunji kwa makasitomala popanda oyimira pakati monga ogulitsa kapena ogulitsa. Kugulitsa kwachindunji kumatha kuchitika kudzera munjira zosiyanasiyana, kuphatikiza khomo ndi khomo, telemarketing, ndi malonda a pa intaneti.
Kugulitsa kotereku kumatha kukhala kothandiza makamaka kwa makasitomala omwe amafuna chisamaliro chamunthu payekhapayekha komanso zothetsera makonda. Pakugulitsa mwachindunji, gulu lamalonda limatha kupereka chidwi kwa kasitomala, kuyankha mafunso awo, ndikuthana ndi nkhawa zilizonse kapena zotsutsa zomwe angakhale nazo. Njirayi ingathandize kuti makasitomala athe kudalira komanso kudalirika, zomwe zimapangitsa kuti malonda achuluke komanso kukhulupirika kwa makasitomala.
Amway, Avon, Herbalife, Tupperware, ndi zina ndi zitsanzo zodziwika bwino zakugwiritsa ntchito malonda achindunji monga njira yoyamba kwa zaka zambiri ndipo apanga malonda opambana pogwiritsa ntchito njirayi.
zokhudzana: Kodi Kugulitsa Mwachindunji ndi Chiyani: Tanthauzo, Zitsanzo, ndi Njira Yabwino Kwambiri mu 2024
Zogulitsa Zokambirana - Mtundu Wogulitsa
Kwa mitundu ina yamafakitale, monga mabanki, chithandizo chamankhwala, ntchito zachuma, ndi malonda a B2B, kugulitsana ndi ena mwa njira zofunika kwambiri zogulitsira.
Njira imeneyi imaphatikizapo wogulitsa kufunsira kwa kasitomala, kufunsa mafunso, kumvetsera zosowa zawo, ndi kupereka mayankho mwamakonda.
The Big 4 accounting and consulting firms monga Deloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), ndi Klynveld Peat Marwick Goerdeler (KPMG), akhoza kukhala maumboni abwino kwambiri.
Zogulitsa Zogulitsa - Mtundu Wogulitsa
Zogulitsa zamalonda ndizoyenera kwambiri kumakampani kapena misika komwe zinthu kapena ntchito zomwe zimaperekedwa zimakhala zotsika mtengo, zokhazikika, ndipo sizifuna kusintha makonda.
Zitsanzo za misika yomwe ingathe kuchita bwino pogulitsa malonda ndi e-commerce, retail, unyolo wazakudya mwachangu, ndi zamagetsi zamagetsi. M'misika iyi, njira yogulitsira malonda imagwiritsidwa ntchito kugulitsa katundu mwamsanga komanso moyenera kwa makasitomala ambiri, popanda kufunikira kokambirana mozama kapena makonda.
Cholinga chake ndikupangitsa kugulitsa mwachangu komanso moyenera momwe mungathere, nthawi zambiri kudzera panjira zapaintaneti kapena kugula m'sitolo. Misika iyi imadalira kwambiri malonda otengera kuchuluka kwa ndalama, kotero kugulitsa malonda ndikofunikira kuti mukhalebe ndi phindu.
Zogulitsa Zamkati vs Zogulitsa Zotuluka - Mtundu Wogulitsa
Kugulitsa kwamkati ndi kugulitsa kunja ndi mitundu iwiri yosiyana ya njira zogulitsa zomwe zingagwire ntchito limodzi kuti ziwongolere magwiridwe antchito onse.
Kugulitsa kwapakatikati kumayang'ana kwambiri kukopa makasitomala kukampani kudzera kutsatsa zomwe zili, ma TV, komanso kukhathamiritsa kwa injini zosaka. Pakadali pano, kugulitsa kunja kumaphatikizapo kufikira makasitomala omwe angakhale nawo mwachindunji kudzera pama foni, maimelo, kapena makalata achindunji.
Nthawi zina, kugulitsa kwamkati kungakhale njira yothetsera kulephera kwa malonda otuluka. Tiyerekeze kuti malonda otuluka kunja sakupanga zotsogola zokwanira kapena malonda. Zikatero, kampaniyo imatha kusintha malingaliro ake ku malonda amkati kuti akope makasitomala omwe ali ndi chidwi ndi malonda kapena ntchitoyo. Izi zingathandize kupititsa patsogolo ubwino wa otsogolera komanso kuchepetsa mtengo wa malonda.
Zogulitsa Zolembetsa - Mtundu Wogulitsa
Lingaliro lopereka zinthu kapena mautumiki nthawi zonse posinthana ndi chindapusa chakhalapo kwa zaka zambiri, tonse timadziwa dzina lake, Zogulitsa Zolembetsa. Mwachitsanzo, opereka zingwe ndi intaneti akhala akugwiritsanso ntchito mitundu yogulitsira yolembetsa kwazaka zambiri.
Makampani osiyanasiyana, kuphatikiza mapulogalamu, zosangalatsa, media, ndi ntchito zoperekera chakudya nthawi zambiri amagwiritsa ntchito mtunduwu. Zikuchulukirachulukirachulukira chifukwa cha kuthekera kwawo kupatsa makasitomala mwayi wopeza zinthu kapena ntchito nthawi zonse pomwe akupereka mabizinesi njira yodalirika komanso yodziwikiratu yopezera ndalama.
Ma Channel Sales - Mtundu Wogulitsa
Mumadziwa bwanji zogulitsa ma Channel? Zimatanthawuza njira yogulitsa yomwe kampani imagulitsa zinthu kapena ntchito zake kudzera mwa anthu ena, monga ogawa, ogulitsa, kapena ogulitsa.
Kufunika kwa kugulitsa mayendedwe kumawonedwa pakupambana kwamakampani monga Microsoft ndi Cisco, omwe amadalira kwambiri omwe amagawana nawo njira kuti agulitse malonda ndi ntchito zawo.
Ndi njira yopambana-kupambana. Mabizinesi amatha kupeza misika yatsopano ndi magawo amakasitomala omwe sangathe kuwapeza kudzera pakugulitsa mwachindunji. Pakalipano, ogwira nawo ntchito akhoza kukhala ndi ndalama zatsopano komanso mwayi wowonjezera zopereka zawo kwa makasitomala awo.
Momwe Mungayikitsire Pamtundu Wabwino Wogulitsa
Kodi mumayang'ana chiyani pamtundu uliwonse wogulitsa? Posankha njira yogulitsira kampani yanu, ndikofunikira kulingalira zinthu zingapo zofunika kuti mutsimikizire kuti zinthu zikuyenda bwino pamsika wampikisano kwambiri. Nawa maupangiri okuthandizani kusankha ndikukhazikitsa zogulitsa zoyenera:
Momwe Mungasankhire Njira Yogulitsira Yoyenera Pazogulitsa Kapena Ntchito?
Ganizirani zovuta za malonda kapena ntchito yanu, kukula kwa msika, ndi khalidwe logula la omvera anu kuti mudziwe njira yabwino yogulitsira.
zokhudzana: Zitsanzo Zabwino Kwambiri za SWOT | Zomwe Zili & Momwe Mungachitire mu 2024
Momwe Mungasankhire Njira Yogulitsira Yoyenera ya Gulu Logulitsa?
Yang'anirani luso la gulu lanu lamalonda ndi zomwe mwakumana nazo kuti mudziwe njira yogulitsira yomwe ingagwire ntchito bwino pagulu lanu.
Perekani nthawi kuti gulu lanu lamalonda liphunzire maluso atsopano kapena kusintha chidziwitso chawo kudzera muzophunzitsidwa mwamakonda. Atha kukhala maphunziro ochokera kwa opereka maphunziro kapena kukampani yanu.
zokhudzana:
Upangiri Wamphamvu Kwambiri Kwa Ogwira Ntchito Ophunzitsidwa | Ubwino, ndi Njira Zabwino Kwambiri mu 2024
Mapulogalamu Ophunzitsira Pantchito - Kuchita Zabwino Kwambiri mu 2024
Momwe Mungasankhire Njira Yogulitsira Yoyenera Pakutsatsa ndi Kutsatsa?
Onani momwe kutsatsa kwanu ndi kutsatsa kwanu kungathandizire njira yanu yogulitsira yomwe mwasankha. Mitundu ina yazogulitsa ingafunikire kulimbikira kwambiri pakutsatsa kuti ayendetse kufunikira ndikukopa makasitomala oyenera. Zogwirizana: Upangiri Wowonetsera Zamalonda 2024 - Zomwe Mungaphatikizire ndi Momwe Mungazikhomerere
Momwe Mungasankhire Njira Yogulitsa Yoyenera Yamaubwenzi ndi Makasitomala?
Dziwani kufunikira kwa ubale wamakasitomala ku bizinesi yanu ndikusankha njira yogulitsira yomwe imakuthandizani kuti mumange ndi kusunga ubale wolimba ndi makasitomala anu. Gwiritsani ntchito CRM softwares ngati kuli kofunikira.
Momwe Mungasankhire Njira Yoyenera Yogulitsa Zothandizira ndi Chithandizo?
Ganizirani zazinthu ndi chithandizo chomwe kampani yanu ingapereke kuti muwonetsetse kuti mukuchita bwino ndi njira yanu yogulitsira yomwe mwasankha, kuphatikiza maphunziro a malonda, chikole cha malonda, ndi kuthandizira kosalekeza kwa gulu lanu lamalonda ndi omwe mumagwirizana nawo.
Maganizo Final
Kuyang'ana pa njira yoyenera yogulitsira ndikofunikira kuti kampani iliyonse ikhale yabwino pamsika wamakono wampikisano. Onetsetsani kuti mumamvetsetsa bwino mtundu uliwonse wa malonda kuti kampani yanu isawononge ndalama ndi nthawi.
Ngati mukuyang'ana chida champhamvu chothandizira kuti muthandizire gulu lanu lamalonda kuchita bwino, onani Chidwi. Ndi mawonekedwe ake osavuta kugwiritsa ntchito, mawonekedwe ochezera, komanso mayankho anthawi yeniyeni, Chidwi ndi njira yabwino yolumikizira gulu lanu lamalonda ndikuwathandiza kukulitsa luso lawo ndi chidziwitso. Yesani lero ndikuwona kusiyana komwe kungapangire gulu lanu lazamalonda!
Ref: Forbes
