Kulimbikitsa Zatsopano 101 | Nkhani Ya Kamba Ndi Kalulu pa Masewera Aatali

Pokambirana za zatsopano, chithunzi chomwe chimabwera m'maganizo nthawi zambiri ndi cha mphezi yadzidzidzi - chinthu chatsopano chosokoneza kapena teknoloji yomwe imagwedeza mafakitale onse usiku wonse. Kukwera kofulumira kwamakampani monga Uber ndi Airbnb kwatiphunzitsa kuti tiziwona zatsopano ngati zikuyenda mwachangu, zochititsa chidwi, komanso zosintha masewera.

Komabe, malingaliro awa amanyalanyaza mtundu waposachedwa koma wofunikiranso waukadaulo: kupititsa patsogolo nzeru. Ngati zosokoneza zatsopano ndi kalulu, zikuyenda mofulumira komanso mosayembekezereka, ndiye kuti kupititsa patsogolo luso ndi kamba - pang'onopang'ono komanso mokhazikika, pofuna kupambana mpikisanowu pamapeto pake. Koma imafikanso pa nkhani ina. Kaya zosokoneza zosokoneza zimakhala zatsopano zowonjezera. Tiyeni tipeze yankho ndi nkhaniyi.

M'ndandanda wazopezekamo:

• Kodi Sustaining Innovation ndi chiyani?
• Kodi Sustaining Innovation Zitsanzo ndi ziti?
  • # 1. apulosi
  • #2: Toyota Camry
  • #3: Dyson Vacuums
• Kulimbikitsa Zatsopano Kumawonjezera Kupambana Kwanthawi Yaitali
• Kutsiliza
• Mafunso Ofunsidwa Kawirikawiri

Kodi Sustaining Innovation ndi chiyani?

Kupititsa patsogolo luso kumatanthawuza kupititsa patsogolo kwazinthu zomwe zilipo kale, ntchito, ndi machitidwe. Mosiyana ndi zatsopano zosokoneza, zomwe zimabweretsa magulu atsopano, kupititsa patsogolo zatsopano kumayang'ana pakusintha zomwe zilipo kale kuti zikhale bwino. Zina mwazofunikira zamtunduwu ndi izi:

• Kupititsa patsogolo kachitidwe kazinthu, kapangidwe kake, kapena mtundu m'njira zomwe zimafunikira kwa makasitomala
• Kuwonjezera zatsopano ndi zowonjezera zomwe zimawonjezera mtengo
• Kupititsa patsogolo machitidwe opangira, maunyolo othandizira, kapena mapulogalamu kuti muwonjezere magwiridwe antchito
• Kuwongolera ndikusintha njira zamabizinesi

Izi zikufotokozeranso kusiyana pakati pa kupititsa patsogolo ndi kusokoneza zatsopano. Ngakhale kupititsa patsogolo zatsopano sikupangitsa kuti anthu omwe ali m'makampani azithamanga mofanana ndi kusintha kwakukulu monga iPhone kapena Netflix, amatenga gawo lofunikira kwambiri pakuyendetsa bwino makampani pakapita nthawi. Kupyolera muzowongolera pang'onopang'ono koma zomveka pazopereka zawo zonse, makampani amatha kupitiliza kukwaniritsa zosowa zamakasitomala, kulepheretsa omwe akupikisana nawo, ndikukulitsa gawo lawo pamsika chaka ndi chaka.

 zokhudzana:

• Onani 5 Zatsopano Pantchito Njira Zoyendetsera Constant Evolution
• 5 Zolimbikitsa Zitsanzo Zazosintha Zachuma 

Kodi Sustaining Innovation Zitsanzo ndi ziti?

Nawa zinthu zotsogola kwambiri zochirikiza mubizinesi yamasiku ano.

#1. apulo

Tengani Apple chimphona cha Tech monga chitsanzo cholimbikitsira luso. Ngakhale iPhone yoyambirira mu 2007 inali chinthu chosokoneza chomwe chinafotokozeranso gulu la mafoni a m'manja, mitundu yotsatira ya Apple imayimira zitsanzo zamabuku opititsa patsogolo luso.

Ndi m'badwo watsopano uliwonse, Apple imapanga zowongolera zoyezera zomwe zimapereka phindu kwa ogwiritsa ntchito poyerekeza ndi mitundu yam'mbuyomu. Kamera ya iPhone imakwezedwa ku ma megapixels ake, masensa, ndi kabowo. Ubwino wowonetsera umayenda bwino ndi mawonekedwe apamwamba a retina ndi OLED. Kuthamanga kwachangu kumayamba mwachangu ndi tchipisi tamtundu wa A-Series. Moyo wa batri wawulitsidwa. Zatsopano monga kusanthula zala za Touch ID ndi kuzindikira nkhope ya Face ID zimawonjezera mwayi.

Zosinthazi sizosokoneza - m'malo mwake, ndizowonjezera zowonjezera zomwe zimapangidwa ku mtundu wa iPhone womwe ulipo. Komabe kusintha kulikonse kumapangitsa iPhone kukhala yothandiza, yamphamvu, komanso yowoneka bwino kwa ogula omwe akufuna kukweza zida zawo. Kupyolera mu luso losamala komanso lokhazikika, Apple yakhalabe yokhulupirika kwambiri pakati pa makasitomala ake. Ogwiritsa ntchito a iOS amakonda kumamatira ndi ma iPhones ikafika nthawi yoti agulenso chifukwa mtundu uliwonse watsopano umapereka zopindulitsa pamtundu wakale.

Makina atsopanowa alolanso Apple kulamulira molimba msika wa smartphone ngakhale pali mpikisano wowopsa kuchokera ku Samsung. Ngakhale chipwirikiti chozungulira mafoni atsopano a Android sichinalepheretse kugulitsa kwa iPhone, chifukwa cha chitsanzo cha Apple cholimbikitsa luso.

#2: Toyota Camry

M'makampani opanga magalimoto, Toyota yachita bwino kwambiri ndi mtundu wake wa Camry imaperekanso chitsanzo chabwino kwambiri chapadziko lonse lapansi cholimbikitsira luso. Ngakhale kuti si galimoto yokwera kwambiri pamsika, Camry yakhala galimoto yogulitsidwa kwambiri ku America kwa 19 pazaka 20 zapitazi.

Kodi zimatheka bwanji chaka ndi chaka? Kupyolera mu kupititsa patsogolo kagwiridwe ka ntchito, chitetezo, chitonthozo, kugwiritsira ntchito mafuta bwino, ndi mapangidwe opangidwa ndi mtundu uliwonse watsopano. Mwachitsanzo, mibadwo yaposachedwa ya Camry inawonjezera:

• Chiwongolero chomvera komanso chowongolera kuti muyende bwino
• Makongoletsedwe atsopano akunja ndi zida zamkati zowoneka bwino komanso zomveka
• Zowonetsa zowoneka bwino za touchscreen ndi kuphatikiza kwaukadaulo
• Zida zowonjezera zachitetezo monga chenjezo la kugunda ndi zidziwitso zonyamuka panjira

Mofanana ndi iPhone, zosinthazi zikuyimira zatsopano zomwe zimapangitsa kuti chinthu chomwe chilipo chikhale bwino. Toyota yagwiritsa ntchito njira iyi kuti Camry ikhale yofunikira kwa ogula magalimoto kufunafuna sedan yodalirika ya banja. Kampaniyo imamvetsera mwachangu mayankho amakasitomala kuti amvetsetse zosowa ndi zomwe amakonda. Kenako imagwiritsa ntchito zowongolera zomwe zikugwirizana ndi zosowazo. Kuyankha pamsika uku, wophatikizidwa ndi khalidwe lapamwamba, kwalola Camry kukhalabe numero uno motsutsana ndi otsutsana nawo.

#3: Dyson Vacuums

Chitsanzo china chothandizira kukonza zatsopano chimachokera ku kampani yopangira zida za Dyson ndipo ikuwongolera mosalekeza ma vacuum. Dyson adapanga mtundu wake pazatsopano zosokoneza - vacuum yake yoyamba ya cyclonic idasinthiratu kuyeretsa kunyumba ndiukadaulo wake wopanda chikwama.

Koma kuyambira pamenepo, Dyson yakhala ikuyang'ana kwambiri kulimbikitsa kuti zopukutira zake zikhale zogwira mtima kwambiri. Mainjiniya ake adayambitsa zida zokwezedwa pamachitidwe osiyanasiyana, kuphatikiza:

• Kupititsa patsogolo kusefera kwa cyclonic ndi HEPA kuti mugwire bwino dothi/zinyalala
• Maburashi opangidwanso kuti achotse tsitsi la ziweto mosavuta
• Chiwongolero chozungulira komanso mapangidwe otsika kwambiri kuti muwonjezeke
• Kuthamanga kwanthawi yayitali kuchokera ku ma motors okwezedwa ndi mapaketi a batri
• Kulumikizana kwa pulogalamu ndi mawonekedwe a LCD kuti azitsatira magwiridwe antchito

Monga zitsanzo zathu zina, palibe chimodzi mwa izi chomwe chimayimira kusintha kwakusintha. Koma palimodzi, alola Dyson kuti apititse patsogolo zopangira zake zovumbula, zomwe zimapangitsa kuti ogwiritsa ntchito azidziwa bwino. Njira iyi yakhala dalaivala wamkulu wa Dyson kutenga gawo lalikulu pamsika mu gawo la vacuum premium, ndipo Dyson wakhala chitsanzo chowoneka bwino chaukadaulo wochirikiza.

Kulimbikitsa Zatsopano Kumawonjezera Kupambana Kwanthawi Yaitali

Kupititsa patsogolo zatsopano kumaphatikizana pakapita nthawi - kuwongolera kulikonse kumapitilira kwina. Mofanana ndi kamba, kupititsa patsogolo zatsopano kumapangitsa makampani kuchita bwino pakapita nthawi:

• Kusunga ndi kukulitsa makasitomala awo mwa kukweza ndi kukulitsa mtengo
• Kuchulukitsa kukhulupirika kwa mtundu popereka nthawi zonse pazosowa zamakasitomala
• Kulimbana ndi omwe akupikisana nawo akufunanso kupititsa patsogolo zopereka zawo
• Kutengerapo mwayi pazambiri pazinthu zomwe zilipo kale kusokoneza kusanachitike
• Kuchepetsa chiwopsezo poyerekeza ndi kubetcha pakusintha kwakukulu komwe kungalephereke

M'chuma chamasiku ano chofulumira, n'zosavuta kugwera mumsampha wokonzekera zatsopano zosokoneza. Komabe, luso lamtunduwu nthawi zonse lakhala likuthandizanso kwambiri pakuyendetsa bwino makampani masiku ano. Atsogoleri ayenera kupeza njira yoyenera - kusokoneza nthawi ndi nthawi kuti asinthe malo omwe ali ndi mpikisano pamene akupitirizabe kuti akule bwino m'misika yomwe ilipo.

Kutsiliza

Makampani monga Apple, Toyota, ndi Dyson ndi zitsanzo zokhazikika zomwe zikuwonetsa momwe kulingalira komanso kukhazikika kwamakasitomala kumathandizira mabizinesi kuchita bwino kwazaka zambiri osati zaka chabe. Potengera malingaliro a kamba, kupita patsogolo inchi-ndi-inchi ndi chaka ndi chaka, kupititsa patsogolo luso kumapereka njira yoyendetsera msika kwanthawi yayitali.

💡Mungafunenso kudziwa zambiri za ulaliki wolumikizana, luso lokhazikika pamaphunziro ndi maphunziro. Ndi pulogalamu yabwino kwambiri yolepheretsani ku "Death by PowerPoint". Onani Chidwi nthawi yomweyo kuti mutengere omvera anu muzochitika zopanda msoko!

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Mafunso Ofunsidwa Kawirikawiri

Ref: Harvard Business School Paintaneti | Kuwongolera Voltage