Njira yotsatsa ya Google ndi njira yopangira zinthu zatsopano, zisankho zoyendetsedwa ndi data, komanso njira yotsatsira ogwiritsa ntchito. Nkhani yabwino ndiyakuti, mutha kusintha ndikugwiritsa ntchito zinthu zofunika kwambiri pakutsatsa kwa Google pabizinesi yanu. Mu izi blog positi, tiwona momwe mungatengere kudzoza kuchokera ku playbook ya Google ndikuyigwiritsa ntchito pakutsatsa kwanu.
M'ndandanda wazopezekamo
- Kodi Google Marketing Strategy ndi chiyani?
- Zigawo Zofunikira za Google Marketing Strategy
- Momwe Mungagwiritsire Ntchito Njira Zotsatsa za Google Pabizinesi Yanu
- Zitengera Zapadera
- Mafunso Okhudza Google Marketing Strategy
Kodi Google Marketing Strategy ndi chiyani?
Njira yotsatsa ya Google ili ngati dongosolo lomwe likuwonetsa momwe bizinesi yanu imawonekera pa Google. Zimaphatikizapo kugwiritsa ntchito zida ndi mautumiki a Google, kukhazikitsa zolinga, ndi kudziwa momwe mungadziwire ngati mukuchita bwino. Cholinga chachikulu ndikugwiritsa ntchito Google kuti mupange ndikusunga chithunzi chanu kukhala cholimba.
Koma Njira zotsatsa za Google, ndi dongosolo lolingaliridwa bwino lomwe limadalira deta, kulenga, ndi kupangitsa ogwiritsa ntchito kukhala okhutira. Dongosololi limalimbikitsa zinthu za Google ndikuwonetsetsa kuti mtundu wawo uli ndi chizindikiro chofananira. Amagwiritsanso ntchito ukadaulo wapamwamba ndikupanga maubwenzi kuti akhalebe ochita bwino pa intaneti yomwe ikusintha nthawi zonse.
Zigawo Zofunikira za Google Marketing Strategy
1/ Google Ads Marketing Strategy
Google Ads ndi gawo lofunikira kwambiri pakutsatsa kwa Google. Kupyolera mu zotsatsa zosaka, zotsatsa zowonetsera, ndi kutsatsa kwa YouTube, Google imalimbikitsa mtundu wake ndikulumikiza ogwiritsa ntchito ndi zinthu ndi ntchito zomwe amafunikira. Kutsata zotsatsa ndi kukhathamiritsa ndizofunikira kwambiri panjira imeneyi.
2/ Google Maps mu Njira Yotsatsa ya Google
Maps Google sizongoyendera; ilinso gawo lofunikira la njira zotsatsa za Google. Kampaniyo imagwiritsa ntchito Google Maps kuti ipereke ntchito zozikidwa pa malo ndi cholinga kwa ogwiritsa ntchito malonda oyenera, am'deralo. Amalonda, makamaka ang'onoang'ono ndi am'deralo, amapindula kwambiri ndi njirayi.
3/ Google Business My Marketing Strategy
Google Bwenzi Langa ndi chida china chofunikira kwa mabizinesi am'deralo. Mwa kukhathamiritsa mbiri yawo ya Google Bizinesi Yanga, makampani amatha kukulitsa kupezeka kwawo pa intaneti ndikulumikizana ndi makasitomala, zomwe ndi gawo lofunikira kwambiri pakutsatsa kwa Google.
4/ Google Pay ndi Google Pixel pakutsatsa
Onse a Google Pay ndi Google Pixel amagulitsidwa ngati mayankho otsogola, kuwonetsa kudzipereka kwa Google pakupanga zatsopano. Google imagwiritsa ntchito luso lake lazamalonda kuwonetsa zaposachedwa komanso maubwino azinthuzi, zomwe zimapangitsa kuti zikhale zokopa kwa ogula.
5/ Google's Digital Marketing Strategy
5/ Kuphatikiza pa kutsatsa kolipidwa, Google imagwiritsa ntchito njira zosiyanasiyana zotsatsira digito monga SEO, kutsatsa kwazinthu, ndi malo ochezera. Njira izi zimathandiza Google kukhalabe ndi intaneti yamphamvu komanso kucheza ndi omvera ake panjira zingapo.
Momwe Mungagwiritsire Ntchito Njira Zotsatsa za Google Pabizinesi Yanu
Tsopano popeza tafotokoza mbali zazikulu za njira zamalonda za Google, tiyeni tifufuze momwe mungagwiritsire ntchito njirazi pabizinesi yanu. Nazi njira zothandiza zomwe mungagwiritse ntchito lero:
Khwerero 1: Gwiritsani ntchito Google Analytics kwa Insights
Sakani Analytics Google kuti mudziwe bwino momwe tsamba lanu likugwirira ntchito. Ndikofunikira kutsata ma metric ofunikira monga kuchuluka kwa anthu pawebusayiti, kuchuluka kwa kutsika, komanso kutembenuka mtima. Gwiritsani ntchito zomwe mwapeza kuti mupange zisankho zodziwika bwino ndikuwongolera tsamba lanu mosalekeza.
Gawo 2: Gwiritsani ntchito Google Trends pa Market Insights
mumaganiza Google ndi golide wa chidziwitso. Igwiritseni ntchito kuti muzindikire mitu yomwe ikuchitika mumakampani anu komanso zomwe zimagwirizana ndi omvera anu. Kuphatikiza apo, yang'anirani zochitika zanyengo kuti musinthe kalendala yanu yotsatsa molingana ndi zomwe zikuchitika.
Khwerero 3: Gwiritsani Ntchito Mphamvu za Google Ads
Google Ads ndi chida chosunthika chomwe chimatha kukulitsa kupezeka kwanu pa intaneti. Yambani ndikupanga akaunti ndikulongosola zolinga zomveka bwino zamakampeni anu otsatsa. Sankhani mawu osakira oyenera, jambulani zotsatsa zokopa, ndikukhazikitsa bajeti yomwe ikugwirizana ndi zolinga zanu. Kuti mupeze zotsatira zabwino, ndikofunikira kuyang'ana nthawi zonse ndikuwongolera makampeni anu.
Khwerero 4: Konzani Kupezeka Kwanu Kwanu ndi Google Maps ndi Google Bizinesi Yanga
Ngati bizinesi yanu imadalira makasitomala am'deralo, Google Maps ndi Google Bizinesi Yanga ndi anzanu apamtima. Choyamba, pezani ndi kutsimikizira bizinesi yanu pa Google Bizinesi Yanga. Onetsetsani kuti zambiri zabizinesi yanu, maola otsegulira, manambala, ndi zithunzi, ndi zaposachedwa. Limbikitsani makasitomala okhutitsidwa kuti asiye ndemanga pamndandanda wanu. Google Maps ithandiza makasitomala kupeza malo anu mosavuta. Ganizirani kutumiza zosintha pafupipafupi ndikugwiritsa ntchito gawo la Mafunso & Mayankho kuti muyanjane ndi omvera anu mwachindunji.
Khwerero 5: Landirani Njira Zotsatsa Za digito
Kupatula kutsatsa kolipira, tsatirani njira zotsatsira digito kuti mukhalebe olimba pa intaneti. Nazi njira zingapo zofunika:
- Kusaka Makina Osakira (SEO): Konzani tsamba lanu kuti liwonekere pazotsatira zamawu ofunikira. Fufuzani ndikuphatikiza mawu osakira amtengo wapatali, pangani zinthu zabwino, ndikuwonetsetsa kuti tsamba lanu ndi losavuta kugwiritsa ntchito.
- Kutsatsa Kwazinthu: Pang'onopang'ono pangani zinthu zodziwitsa komanso zokopa zomwe zimakwaniritsa zosowa ndi zokonda za omvera anu. Blog zolemba, makanema, infographics, ndi mitundu ina yazofalitsa zonse zitha kuwonedwa ngati zomwe zili.
- Social Media Engagement: Gwirizanani ndi omvera anu pogwiritsa ntchito malo ochezera a pa Intaneti. Gawani zomwe muli nazo, yankhani ndemanga, ndikupanga gulu lozungulira mtundu wanu.
Khwerero 6: Onani Zapamwamba za Google
Tengani tsamba kuchokera m'buku la Google ndikuganizira zogwiritsa ntchito zina mwazinthu zapamwamba, monga Google Pay ndi Google Pixel. Mayankho otsogola awa amatha kusiyanitsa bizinesi yanu ndikukopa ogula aukadaulo.
Khwerero 7: Kutsatsa Mokhazikika
Chimodzi mwazinthu zodziwika bwino za njira yotsatsira ya Google ndikuyika chizindikiro mosasintha. Onetsetsani kuti mtundu wanu, kuphatikiza logo yanu, kapangidwe kanu, ndi mauthenga, zimakhalabe zofananira pazogulitsa zonse ndi ma touchpoints. Kusasinthasintha kumapangitsa kuti anthu azidziwika komanso kukhulupirirana.
Khwerero 8: Khalani Okhazikika komanso Ogwirizana
Mawonekedwe a digito amasintha nthawi zonse. Monga Google, sinthani kusinthaku ndikukhala patsogolo pa mpikisano. Gwirizanani ndi mabizinesi ena, fufuzani maubwenzi, ndikuganizira zoyesayesa zamalonda kuti muwonjezere kufikira kwanu.
Zitengera Zapadera
Pomaliza, kugwiritsa ntchito njira zotsatsira za Google pabizinesi yanu kumaphatikizapo kuphatikiza Zotsatsa za Google, kukhathamiritsa kwanuko, njira zotsatsira digito, kugwiritsa ntchito zinthu zapamwamba, kuyika chizindikiro mosasintha, komanso kudzipereka kuti musinthe. Potsatira njira zothandizazi, mutha kulimbikitsa kupezeka kwa mtundu wanu pa intaneti ndikulumikizana bwino ndi omvera omwe mukufuna.
Komanso, ganizirani kugwiritsa ntchito AhaSlides pamisonkhano yopindulitsa kwambiri komanso zokambirana. AhaSlides imatha kupititsa patsogolo mgwirizano ndi kuchitapo kanthu, kupanga njira zamabizinesi anu kukhala zogwira mtima kwambiri
Mafunso Okhudza Google Marketing Strategy
Kodi ndi njira ziti zotsatsa zomwe Google imagwiritsa ntchito?
Google imagwiritsa ntchito njira zosiyanasiyana zotsatsa, kuphatikiza zisankho zoyendetsedwa ndi data, njira yotsatsira ogwiritsa ntchito, zatsopano, komanso mgwirizano ndi anzawo.
Chifukwa chiyani Google ikuchita bwino pakutsatsa?
Kuchita bwino kwa Google pazamalonda kumachitika chifukwa choyang'ana kwambiri zosowa za ogwiritsa ntchito, zinthu zatsopano ndi mautumiki, komanso kugwiritsa ntchito deta popanga zisankho zanzeru.
Kodi malingaliro otsatsa a Google ndi chiyani?
Lingaliro lazamalonda la Google likukhudzana ndi kukhutiritsa zosowa za ogwiritsa ntchito ndikupereka mayankho ofunikira, ndikuyang'ana kwambiri kutsata kwa ogwiritsa ntchito, ukadaulo, ndi zisankho zoyendetsedwa ndi data.
Ref: Ganizirani ndi Google: Media Lab | Webusaiti yofananira: Google Marketing Strategy | CoSchedule: Google Marketing Stratey | Google Blog: Pulogalamu Yotsatsa
