Mwina timawadziwa bwino mawu ngati KPI - Key Performance Indicators kapena OKR - Objectives and Key Results, ma metric awiri omwe amagwiritsidwa ntchito pafupifupi mabizinesi aliwonse padziko lonse lapansi. Komabe, si aliyense amene amamvetsetsa bwino zomwe OKRs ndi KPIs zili kapena kusiyana kwake KPI motsutsana ndi OKR.
Munkhaniyi, AhaSlides adzakhala ndi malingaliro olondola a OKR ndi KPI nanu!
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Kodi KPI ndi chiyani?
KPI (Key Performance Indicators) ndikugwiritsa ntchito njira zowunika momwe bizinesi imagwirira ntchito komanso momwe munthu amagwirira ntchito pokwaniritsa cholinga china chake munthawi inayake.
Kupatula apo, KPI imagwiritsidwa ntchito kuwunika ntchito yomwe yachitika ndikuyerekeza magwiridwe antchito ndi mabungwe, madipatimenti, ndi anthu ena.
Makhalidwe abwino a KPI
- Zoyezedwa. Kuchita bwino kwa KPIs kumatha kuwerengedwa ndikuyesedwa molondola ndi deta yeniyeni.
- Pafupipafupi. KPI iyenera kuyezedwa tsiku lililonse, mlungu uliwonse, kapena mwezi uliwonse.
- Konkire. Njira ya KPI siyenera kuperekedwa mwachisawawa koma iyenera kulumikizidwa ndi wogwira ntchito kapena dipatimenti inayake.
Kuchita zambiri ndi misonkhano yanu
Zitsanzo za KPI
Monga tafotokozera pamwambapa, ma KPI amayesedwa ndi zizindikiro zenizeni. M'makampani aliwonse, KPI imasintha mosiyana kuti ifanane ndi zomwe zimagwirira ntchito.
Nazi zitsanzo zodziwika za KPI zamafakitale kapena madipatimenti ena:
- Makampani Ogulitsa: Zogulitsa pa Square Foot, Average Transaction Value, Malonda pa Wogwira Ntchito, Mtengo wa Katundu Wogulitsidwa (COGS).
- Dipatimenti Yothandizira Makasitomala: Mlingo Wosungira Makasitomala, Kukhutitsidwa kwa Makasitomala, Magalimoto, Mayunitsi pa Ntchito iliyonse.
- Dipatimenti Yogulitsa: Avereji ya Phindu la Malipiro, Kusungitsa Zogulitsa Mwezi ndi Mwezi, Mwayi Wogulitsa, Chiyembekezo Chogulitsa, Chiŵerengero cha Quote-To-Close Ratio.
- Makampani a Zamakono: Mean Time to Recovery (MTTR), Time Resolution Time, On-time Delivery, A/R Days, Expens.
- Makampani azaumoyo: Avereji Yokhala Pachipatala, Mtengo Wokhala Pabedi, Kugwiritsa Ntchito Zida Zachipatala, Ndalama Zochizira.
Kodi OKR ndi chiyani?
OKR - Zolinga ndi Zotsatira Zazikulu ndi njira yoyendetsera ntchito yozikidwa pa zolinga zenizeni zomwe zimayesedwa ndi zotsatira zazikulu kwambiri.
Ma OKR ali ndi zigawo ziwiri, Zolinga ndi Zotsatira Zazikulu:
- Zolinga: Kufotokozera koyenera kwa zomwe mukufuna kukwaniritsa. Zofunsira ziyenera kukhala zazifupi, zolimbikitsa, komanso zosangalatsa. Zolinga ziyenera kukhala zolimbikitsa ndikutsutsa kutsimikiza mtima kwa anthu.
- Zotsatira zazikulu: Awa ndi ma metric omwe amayesa kupita kwanu patsogolo ku Zolinga. Muyenera kukhala ndi zotsatira 2 mpaka 5 pa cholinga chilichonse.
Mwachidule, OKR ndi dongosolo lomwe limakukakamizani kuti mulekanitse zomwe zili zofunika ndi zina zonse ndikuyika zofunika patsogolo. Kuti muchite izi, muyenera kuphunzira kuika patsogolo ntchito yanu ndikusiya zinthu zomwe zimakhudza komwe mukupita.
Zina zofunika kudziwa OKR:
- Zolinga zopititsa patsogolo kukhutira kwamakasitomala
- Cholinga chowonjezera ndalama zobwerezedwa
- Chizindikiro cha kuchuluka kwa magwiridwe antchito
- Wonjezerani chiwerengero cha makasitomala omwe afunsidwa ndikuthandizidwa
- Cholinga chochepetsera kuchuluka kwa zolakwika za data mudongosolo
Zitsanzo za OKR
Tiyeni tiwone zitsanzo za OKRs:
Zolinga zamalonda za digito
O - Cholinga: Limbikitsani Webusaiti Yathu ndi Kukula Zosintha
KRs - Zotsatira Zazikulu:
- KR1: Kulitsani obwera patsamba ndi 10% mwezi uliwonse
- KR2: Limbikitsani zosintha pa Masamba Ofikira ndi 15% mu Q3
Zolinga Zogulitsa
O - Cholinga: Kukula Zogulitsa m'chigawo chapakati
KRs - Zotsatira Zazikulu:
- KR1: Pangani maubwenzi ndi zolinga zatsopano 40 kapena maakaunti otchulidwa
- KR2: Onboard 10 ogulitsa atsopano omwe amayang'ana dera lapakati
- KR3: Perekani owonjezera ku AEs kuti mukwaniritse 100% kuyang'ana dera lapakati
Zolinga Zothandizira Makasitomala
O - Cholinga: Perekani Chidziwitso Chothandizira Makasitomala Padziko Lonse
KRs - Zotsatira Zazikulu:
- KR1: Pezani CSAT ya 90%+ ya matikiti onse a Tier-1
- KR2: Kuthetsa mavuto a Gawo-1 mkati mwa ola limodzi
- KR3: Konzani 92% ya matikiti othandizira a Tier-2 mkati mwa maola 24
- KR4: Wothandizira aliyense kuti akhale ndi CSAT ya 90% kapena kupitilira apo
KPI ndi OKR: Kusiyana kwake ndi Chiyani?
Ngakhale KPI ndi OKR onse zizindikiro ntchito ndi mabizinesi ndi magulu ochita bwino, komabe, pali kusiyana pakati pa KPI ndi OKR komwe muyenera kudziwa.
KPI motsutsana ndi OKR - Cholinga
- KPI: Ma KPIs nthawi zambiri amagwiritsidwa ntchito kwa mabizinesi omwe ali ndi mabungwe okhazikika ndipo amapangidwa kuti aziyesa ndikuwunika momwe antchito agwirira ntchito pakati. Ma KPI amapangitsa kuwunika kukhala koyenera komanso kowonekera bwino pakati pa malingaliro a data kuti atsimikizire zotsatira. Zotsatira zake, ndondomeko ndi ntchito za bungwe zidzakhala zokhazikika.
- OKR: Ndi ma OKRs, bungwe limakhazikitsa zolinga ndikutanthauzira maziko ndi zotsatira zomwe zakwaniritsidwa pazifukwazo. OKR imathandiza anthu pawokha, magulu, ndi mabungwe kufotokozera zofunikira pa ntchito. OKR nthawi zambiri imagwiritsidwa ntchito pomwe mabizinesi akuyenera kukonzekera dongosolo panthawi inayake. Mapulojekiti atsopano amathanso kufotokozera ma OKR kuti asinthe zinthu zosafunikira monga "masomphenya, ntchito".
KPI motsutsana ndi OKR - Focus
Cholinga cha njira ziwirizi ndi zosiyana. OKR yokhala ndi O (Cholinga) zikutanthauza kuti muyenera kufotokozera zolinga zanu musanapereke zotsatira zazikulu. Ndi KPI, chidwi chili pa I - zizindikiro. Zizindikirozi zikulozera ku zotsatira zomwe zafotokozedwa kale.
Chitsanzo cha KPI motsutsana ndi OKR ku Dipatimenti Yogulitsa
Zitsanzo za OKR:
Cholinga: Kupititsa patsogolo ntchito zamabizinesi mu Disembala 2022.
Zotsatira zazikulu
- KR1: Ndalama zafika 15 biliyoni.
- KR2: Chiwerengero cha makasitomala atsopano chinafikira anthu 4,000
- KR3: Chiwerengero cha makasitomala obwerera chimafikira anthu 1000 (zofanana ndi 35% ya mwezi watha)
Zitsanzo za ma KPI:
- Ndalama zochokera kwa makasitomala atsopano 8 biliyoni
- Ndalama zochokera kwa makasitomala ogulitsanso 4 biliyoni
- Chiwerengero cha zinthu zogulitsidwa 15,000
KPI motsutsana ndi OKR - pafupipafupi
OKR si chida chowonera ntchito yanu tsiku lililonse. OKR ndiye cholinga chomwe chiyenera kukwaniritsidwa.
Mosiyana ndi izi, muyenera kuyang'anitsitsa KPI yanu tsiku lililonse. Chifukwa ma KPI amatumikira ma OKR. Ngati sabata ino sikukumanabe ndi KPI, mutha kuwonjezera KPI sabata yamawa ndikumamatirabe ku KR yomwe mwakhazikitsa.
Kodi ma OKR ndi ma KPI Angagwire Ntchito Pamodzi?
Woyang'anira wanzeru amatha kuphatikiza ma KPI ndi ma OKR onse. Chitsanzo m'munsimu chidzasonyeza kuphatikiza kwangwiro.
Ma KPI adzapatsidwa zolinga zobwerezabwereza, zozungulira ndipo zimafuna kulondola kwambiri.
- Onjezani kuchuluka kwamawebusayiti a Q4 poyerekeza ndi Q3 mpaka 50%
- Onjezani kuchuluka kwa otembenuka kuchokera kwa alendo omwe ali patsambalo kupita kwa makasitomala omwe amalembetsa kuti ayesedwe: kuchokera 15% mpaka 20%
Ma OKR adzagwiritsidwa ntchito ku zolinga zomwe sizopitilira, zobwerezabwereza, osati zozungulira. Mwachitsanzo:
Cholinga: Pezani makasitomala atsopano kuchokera kuzinthu zatsopano zoyambitsa
- KR1: Gwiritsani ntchito njira ya Facebook kuti mupeze alendo 600 omwe angakhale nawo pamwambowu
- KR2: Sonkhanitsani zidziwitso za 250 pamwambowu
Muyenera Kudziwa
Kotero, ndi iti yomwe ili bwino? KPI vs OKR? Kaya ndi OKR kapena KPI, ikhalanso chida chofunikira kwambiri chothandizira mabizinesi kutsatira zomwe zasintha antchito munthawi ya digito.
Chifukwa chake, KPI motsutsana ndi OKR? Zilibe kanthu! Chidwi amakhulupirira kuti, kutengera zofuna zabizinesi, oyang'anira ndi atsogoleri adziwa kusankha njira zoyenera kapena kuphatikiza kuti mabizinesi akule bwino.
