What is an example of a marketing strategy?

Example of a marketing strategy: Offering a limited-time discount to increase sales during a holiday season.

What are the 4 main marketing strategies?

4 main marketing strategies: product differentiation, cost leadership, market expansion, customer-centric focus

What are the five 5 common marketing strategies?

Content marketing, social media marketing, email marketing, influencer marketing, search engine optimization (SEO)

Zitsanzo 15 Zotsatsa Zomwe Zimapangitsa Bizinesi Kupambana

Kodi munayamba mwadzifunsapo chifukwa chake njira zina zamalonda zimagwira ntchito ngati matsenga? Simwayi chabe - ndi dongosolo loganizira bwino, lopangidwa bwino. Masiku ano blog positi, tikulowa m'dziko losangalatsa la zitsanzo zamalonda. Kaya ndinu wamalonda wodziwa kufunafuna kudzoza kapena watsopano yemwe akufuna kuphunzira zoyambira, takuthandizani. Lowani nafe pamene tikufufuza zitsanzo zamalonda opambana padziko lonse lapansi ndikupeza chidziwitso chofunikira!

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Kodi Njira Yotsatsa Ndi Chiyani? N'chifukwa Chiyani Zili Zofunika?
15 Njira Zotsatsa Zitsanzo
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Kodi Njira Yotsatsa Ndi Chiyani? N'chifukwa Chiyani Zili Zofunika?

Njira yotsatsa malonda ndi ndondomeko yoganiziridwa bwino ndi njira yomwe mabizinesi ndi mabungwe amagwiritsa ntchito kuti akwaniritse zolinga zawo zamalonda. Zimaphatikizapo machenjerero, njira, ndi njira zomwe zimapangidwira kulimbikitsa malonda kapena ntchito, kulumikizana ndi makasitomala, ndikuyendetsa kukula kwa kampani.

Njira zotsatsa ndizofunikira chifukwa zimapereka chiwongolero ndi cholinga pazamalonda zamakampani. Ichi ndichifukwa chake zili zofunika:

Imamveketsa Zinthu:Zimathandizira kuti bizinesi ikhale yomveka bwino pazomwe ikufuna komanso ikufunika kuchita. Mwanjira iyi, zoyesayesa zawo zamalonda zimagwirizana ndi zomwe bizinesi ikufuna kukwaniritsa.
Amasunga Zothandizira: Imawonetsetsa kuti bizinesiyo siwononga ndalama komanso anthu pamalonda omwe sagwira ntchito. Zimathandiza kugwiritsa ntchito ndalama mwanzeru.
Onekera kwambiri:Njira zotsatsa zimathandiza kuti bizinesi ikhale yosiyana ndi ena. Zimathandiza kupeza zomwe zimawapangitsa kukhala apadera komanso momwe angasonyezere dziko lapansi.
Kukulitsa ROI: Njira yopangidwa bwino ikufuna kukulitsa kubweza ndalama (ROI) pozindikira njira zogulitsira zotsika mtengo komanso zogwira mtima.

15 Njira Zotsatsa Zitsanzo

Njira Zabwino Kwambiri Zotsatsa Zitsanzo

1/ Kampeni ya "Gawani Coke" ya Coca-Cola

Kampeni ya Coca-Cola ya "Gawani Coke".idagunda chifukwa idawonjezera kukhudza kwamunthu pazinthu zawo. Mwa kusindikiza mayina a anthu m’zitini ndi m’mabotolo, Coca-Cola analimbikitsa ogula kugawana zakumwa zimene amakonda ndi mabwenzi ndi achibale. Kampeni iyi idachita bwino chifukwa idapanga kulumikizana kwamphamvu pakati pa mtunduwo ndi makasitomala ake, zomwe zidapangitsa kuti malonda azichulukirachulukira komanso kuti azikondana.

2/ Nike's "Just Do It" Slogan

Mawu a Nike akuti "Just Do It" ndiwopambana chifukwa ndi olimbikitsa komanso osaiwalika. Imalimbikitsa anthu kuchitapo kanthu ndikukwaniritsa maloto awo. Kupambana kwa kampeniyi kwachitika kwa nthawi yayitali chifukwa cha uthenga wake wapadziko lonse komanso wosasinthika, womwe umakhudza anthu amisinkhu yosiyanasiyana komanso azikhalidwe zosiyanasiyana.

3/ Kampeni ya "Kukongola Kweniyeni" ya Nkhunda

Kampeni ya "Kukongola Kweniyeni" ya Nkhunda idatsutsa miyambo yachikhalidwe yokongola powonetsa akazi enieni pazotsatsa zawo. Kampeni iyi idayenda bwino chifukwa idagwirizana ndi kusintha kwachikhalidwe kokulirapo kukulimbikitsa thupi komanso kudzivomera. Sizinangolimbikitsa uthenga wabwino komanso kusiyanitsa Nkhunda kuchokera kwa omwe akupikisana nawo, ndikupanga mgwirizano wamphamvu ndi ogula.

Digital Marketing Strategy Zitsanzo

4/ Kutsatsa Kwanthawi Yeniyeni kwa Oreo Pa Super Bowl XLVII

Ma tweet a Oreo a "Dunk in the Dark" mu 2013 Super Bowl kuzimitsidwa ndi chitsanzo chabwino kwambiri. Zinachita bwino chifukwa zinali zapanthawi yake komanso zopanga, kugwiritsa ntchito zochitika zenizeni kuti zikope chidwi cha anthu. Kuganiza mwachangu kumeneku kunapangitsa kuti mtundu wa Oreo ukhale wosaiwalika komanso wodziwika bwino.

5/ Zopangira Zopangidwa ndi Airbnb

Airbnb imalimbikitsa ogwiritsa ntchito ake kugawana zomwe akumana nazo paulendo wawo komanso malo ogona kudzera muzinthu zopangidwa ndi ogwiritsa ntchito (UGC). Zimapambana ndikugwiritsa ntchito zowona zomwe zimalimbitsa chikhulupiriro ndikulumikizana ndi omwe akuyenda, zomwe zimapangitsa nsanja kukhala yosangalatsa kwa omwe akulandira komanso alendo.

6/ Wendy's Twitter Roasts

Wendy's, gulu lazakudya zofulumira, adalandira chidwi ndikuchita nawo pa Twitter poyankha mafunso ndi ndemanga zamakasitomala ndi zamatsenga komanso zoseketsa. Njirayi idachita bwino chifukwa idapangitsa mtunduwo kukhala waumunthu, kutulutsa zokambirana za ma virus, ndikuyika ma Wendy ngati njira yosangalatsa komanso yolumikizirana mwachangu.

7/ Oreo's Daily Twist Campaign

Oreo adakondwerera chikumbutso chake cha 100 potumiza zithunzi zatsiku ndi tsiku pa Facebook ndi Twitter zokhala ndi makeke a Oreo okonzedwa mwaluso kuti alembe zochitika zakale kapena tchuthi. Kampeni iyizidapambana chifukwa zidaphatikiza zomwe zili munthawi yake ndi chinthu chodziwika bwino, zolimbikitsa zogawana komanso kugwiritsa ntchito kwa ogwiritsa ntchito.

8/ Burberry's Snapchat Campaign

Burberry adagwiritsa ntchito Snapchat kuti apereke zomwe zili kumbuyo kwa zochitika zake ku London Fashion Week. Njirayi idachita bwino popanga malingaliro odzipatula komanso ofulumira, okopa anthu achichepere komanso okhazikika.

Sales Marketing Strategy Zitsanzo

9/ Njira ya "Zopangira" za Amazon

Malingaliro amtundu wa Amazon, kutengera kusakatula kwa ogwiritsa ntchito ndikugula mbiri ndi njira yodziwika bwino yogulitsa. Zimapambana pokopa makasitomala ndi zinthu zomwe angakonde, kuonjezera mtengo wamtengo wapatali, ndikuyendetsa malonda ambiri.

10 / McDonald's "Chakudya Chosangalatsa" cha Ana

McDonald's imaphatikizapo zoseweretsa ndi zopereka zawo za "Happy Meal" kuti zikope ana. Njira yogulitsa iyi imakopa mabanja ku malo awo odyera, imachulukitsa malonda, ndipo imakulitsa kukhulupirika kwa mtundu kuyambira ali achichepere.

Zitsanzo za Njira Yotsatsa Zinthu

11/ Njira Yotsatsa ya Apple ya iPhone

Njira yotsatsira ya Apple ya iPhone imayang'ana kwambiri pakupanga malingaliro odzipatula komanso mwatsopano. Pogogomezera kapangidwe kake, mawonekedwe osavuta kugwiritsa ntchito, komanso lingaliro la "zimangogwira ntchito", Apple yamanga makasitomala okhulupirika. Njirayi imayenda bwino chifukwa imakhudza chikhumbo cha ogula chaukadaulo wapamwamba komanso mawonekedwe okhudzana ndi kukhala ndi iPhone.

12/ Nike's Air Jordan Brand

Mgwirizano wa Nike ndi nthano ya basketball Michael Jordan adapanga mtundu wa Air Jordan. Njirayi imapambana pogwirizanitsa mankhwala ndi chizindikiro cha masewera ndikupanga odzipereka okonda masewera.

13/ Magalimoto amagetsi a Tesla a Premium

Njira yotsatsa ya Tesla imayang'ana kwambiri kuyika magalimoto amagetsi ngati magalimoto ochita bwino, apamwamba. Njirayi imapambana posiyanitsa mtundu kuchokera kwa opanga magalimoto achikhalidwe komanso kukopa ogula osamala zachilengedwe komanso luso laukadaulo.

Njira Zotsatsa Zitsanzo zamabizinesi ang'onoang'ono

14/ Kanema wa Viral wa Dollar Shave Club

Kutsatsa kwamakanema a Dollar Shave Club kunafalikira, zomwe zidapangitsa kuti anthu ambiri aziwonera komanso kuchuluka kwa olembetsa. Njirayi idapambana chifukwa idagwiritsa ntchito nthabwala komanso malingaliro olunjika kuti agwirizane ndi omwe amawatsata ndipo anali kugawana mosavuta, kukulitsa kufikira kwake.

15/ Warby Parker's Yesani-Musanayambe-Mumagula Model

Warby Parker, wogulitsa maso pa intaneti, amapereka a yesani-musanayambe-mu-kugula pulogalamukomwe makasitomala angasankhe mafelemu oti ayesere kunyumba. Njirayi idachita bwino pothana ndi vuto lomwe limakhala lopweteka pogula zovala zapaintaneti - kusatsimikizika kokwanira komanso kalembedwe - ndikukulitsa chidaliro polola makasitomala kuti adziwonere okha.

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Zitsanzo za njira zotsatsa zimawonetsa njira zosiyanasiyana zomwe mabizinesi amagwiritsa ntchito kuti alumikizane ndi omwe akufuna, kuyendetsa malonda, ndikupanga ubale wokhalitsa.

Tsopano, pamene tafufuza njira zotsatsa izi, kumbukirani izi AhaSlidesatha kukhala bwenzi lanu paulendo wosangalatsawu. AhaSlides imathandizira njira yopangira mawonetsero olumikizana komanso ochititsa chidwi, mafunso, ndi kafukufuku, kukuthandizani kuti muzitha kuyankhulana bwino ndi njira zanu zotsatsa ndikulandila mayankho ofunikira kuchokera kwa omvera anu.