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Kodi Direct Sell | Tanthauzo, Zitsanzo ndi Njira Yabwino Kwambiri | 2024 Kuwulura

Kodi Direct Sell | Tanthauzo, Zitsanzo ndi Njira Yabwino Kwambiri | 2024 Kuwulura

ntchito

Astrid Tran ā€¢ 24 Dec 2023 ā€¢ 7 kuwerenga

Kodi Direct Sell ndi chiyani? Kampani kapena munthu akagulitsa zinthu kapena ntchito mwachindunji kwa makasitomala, osadutsa m'sitolo kapena munthu wapakati, timazitcha mayina angapo, monga kugulitsa mwachindunji, kugulitsa mwachindunji, kapena kugulitsa mwachindunji. Zatsimikizira kukhala njira yabwino yamabizinesi kwamakampani ambiri kwazaka zambiri.

Nanga nā€™cifukwa ciani zikuyenda bwino? M'nkhaniyi, pali chidziwitso chokwanira cha luso la kugulitsa mwachindunji, ndi chitsogozo chachikulu chokhala ogulitsa kwambiri mwachindunji. 

mwachidule

Kodi kugulitsa mwachindunji ndikofanana ndi B2C?inde
Dzina lina la Direct Sale?Kugulitsa mwamunthu, D2C (Molunjika kwa Makasitomala)
Ndani anayambitsa Direct Sale methodology?Rev. James Robinson Graves
Kodi Direct Sale methodology inayambika liti?1855
Zambiri za Kugulitsa Mwachindunji
Kodi kugulitsa mwachindunji
Kodi direct sell ndi chiyani? | | Gwero: Shutterstock

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Kodi Direct Sell ndi chiyani?

Kugulitsa mwachindunji, njira yachindunji kwa ogula (D2C), kumatanthauza kugulitsa mwachindunji kwa makasitomala otsiriza popanda oyimira pakati monga ogulitsa, ogulitsa, kapena ogulitsa. Kampani kapena wogulitsa amalumikizana ndi omwe angakhale makasitomala mwachindunji ndi kuwapatsa malonda kapena ntchito, nthawi zambiri kudzera mu ziwonetsero, maphwando apanyumba, kapena njira zapaintaneti.

Komabe, kugulitsa mwachindunji kwakhala kotsutsana ndi kutsutsidwa kwa zaka zambiri. Zikuwonjezera nkhawa kuti makampani ena atha kugwira ntchito ngati ma piramidi, pomwe cholinga chachikulu ndikulemba mamembala atsopano m'malo mogulitsa zinthu kapena ntchito.

Kodi kugulitsa mwachindunji
Kodi Direct Sell | Chitsime: iStock

Chifukwa Chiyani Direct Sell Ndi Yofunika?

Kugulitsa kwachindunji ndi njira yofunikira yogawa kwamakampani ambiri akunyumba komanso akunja, ndipo apa pali zifukwa zina zomwe zili zofunika kwambiri.

Utumiki Wokonda

Amapereka chithandizo chaumwini kwa makasitomala, monga ogulitsa nthawi zambiri amawonetsa malonda ndi ntchito kwa kasitomala payekha. Izi zimathandiza makasitomala kumvetsetsa bwino za malonda ndi mawonekedwe ake, ndipo ogulitsa angapereke malingaliro malinga ndi zosowa zenizeni za kasitomala.

Zotsika mtengo

Njira zogulitsirazi zimathandizanso makampani kupeŵa ndalama zomwe zimagwirizanitsidwa ndi zotsatsa zachikhalidwe, monga zotsatsa zapa TV, zosindikiza, ndi pawailesi, ndipo m'malo mwake amatha kuyang'ana kwambiri pakupanga ubale ndi makasitomala awo pogulitsa mwachindunji.

kusinthasintha

Zimapangitsanso kuti ogulitsa azigwira ntchito zawo, kuwapatsa kusinthasintha malinga ndi nthawi yogwira ntchito komanso kuchuluka kwa khama lomwe amaika mubizinesi. Izi zitha kukhala njira yabwino kwa anthu omwe akufuna kupeza ndalama pomwe akukhala ndi moyo wabwino pantchito.

Kupanga Ntchito

Mwayi wambiri wantchito wapangidwa m'mabizinesi ogulitsa mwachindunji kwa anthu omwe mwina alibe maphunziro apamwamba kapena maphunziro. Zimawapatsa nsanja kuti apeze ndalama ndikumanga bizinesi, mosasamala kanthu za mbiri yawo kapena luso lawo. Mitundu ya Nu Skin ndi Pharmanex, zogulitsa zawo zimagulitsidwa m'misika ya 54 kudzera pagulu laogawa pafupifupi 1.2 miliyoni odziyimira pawokha.

Kukhulupirika Kwa Makasitomala

Njirayi ingapangitse kukhulupirika kwa makasitomala, monga ogulitsa nthawi zambiri amamanga maubwenzi a makasitomala. Makasitomala amatha kugula kuchokera kwa munthu yemwe amamukhulupirira ndikukhala naye paubwenzi wabwino, zomwe zingapangitse bizinesi kubwereza ndi kutumiza.

Kodi Zitsanzo za Ogulitsa Mwachindunji Kwambiri Ndi Chiyani?

Kodi zitsanzo za kugawa mwachindunji ndi chiyani? Kugulitsa kwachindunji kuli ndi mbiri yakale komanso yolemera, kuyambira masiku oyambilira a malonda. Mchitidwe wogulitsa katundu mwachindunji kwa ogula popanda kugwiritsa ntchito apakati monga ogulitsa kapena ogulitsa katundu ukhoza kuyambika nthawi zakale, pamene amalonda oyendayenda amagulitsa malonda awo mwachindunji kwa makasitomala m'misika ndi m'misewu.

Ku United States, mawuwa anayamba kutchuka chakumapeto kwa zaka za mā€™ma 1800, pamene makampani monga Avon ndi Fuller Brush anayamba kugwiritsa ntchito njira yogulitsira malondayi monga njira yofikira makasitomala omwe anali ovuta kuwafikira kudzera mā€™njira zachikhalidwe zamalonda. Makampaniwa adzalemba ntchito ogulitsa, omwe amadziwika kuti "Avon Ladies"Kapena"Fuller Brush Men,ā€ amene amapita khomo ndi khomo akugulitsa zinthu mwachindunji kwa ogula.

M'zaka za m'ma 1950 ndi 60s, zochitika za D2C zidayamba kutchuka monga makampani atsopano monga Amway (omwe amaganizira za thanzi, kukongola, ndi zinthu zosamalira kunyumba) ndi Mary Kay (omwe amagulitsa zodzoladzola ndi zosamalira khungu) anakhazikitsidwa. Makampaniwa adayambitsa njira zatsopano zogulitsira ndi malonda, monga malonda amitundu yambiri, omwe amalola ogulitsa kupeza makomiti osati pazogulitsa zawo zokha, komanso pa malonda a ena omwe adawalembera ku bizinesi.

Masiku ano, Amway, Mary Kan, Avon ndi kampani yachichepere ngati Nu skin enterprise, ali m'gulu lamakampani 10 apamwamba kwambiri padziko lonse lapansi. Mwachitsanzo, Avon Products, Inc idanenanso kuti amagulitsa pachaka ndi $11.3 biliyoni ndipo ali ndi anzawo opitilira 6.5 miliyoni. Ndizitsanzo zabwino kwambiri zamabizinesi ogulitsa mwachindunji ngakhale njira yogulitsa iyi yasintha kwambiri m'zaka zaposachedwa, makamaka chifukwa cha kupita patsogolo kwaukadaulo komanso kusintha kwamachitidwe ogula.

Ndi mitundu itatu yanji yogulitsa mwachindunji?

Makampani amatha kugwiritsa ntchito njira zina zogulitsira kuti akulitse msika wawo ndikutsata makasitomala ambiri. Pali mitundu ingapo yogulitsa mwachindunji yomwe makampani amagwiritsa ntchito kwambiri:

Kugulitsa kwachindunji pamlingo umodzi kumakhudza wogulitsa kugulitsa zinthu mwachindunji kwa makasitomala ndi kulandira ntchito iliyonse kugulitsa. Iyi ndi njira yosavuta komanso yowongoka, yomwe nthawi zambiri imagwiritsidwa ntchito ndi omwe akufuna kupeza ndalama zowonjezera.

Mapulani a phwando mwachindunji kugulitsa amatanthauza njira yochitira maphwando kapena zochitika zomwe wogulitsa mwachindunji amapereka katundu kwa gulu la makasitomala omwe angakhale nawo. Njirayi ikhoza kukhala yothandiza pazinthu zomwe zimafuna ziwonetsero kapena mafotokozedwe.

Multilevel Marketing (MLM) imayang'ana pakupanga gulu la ogulitsa omwe amapeza ma komisheni osati pazogulitsa zawo zokha, komanso kugulitsa kwa anthu omwe amawalemba. MLM ikhoza kupereka mwayi wokulirapo komanso ndalama zopanda pake, koma yakhalanso ndi mikangano komanso kutsutsidwa. Misika iwiri yapamwamba ya MLM padziko lonse lapansi ku United States ndi China, kutsatiridwa ndi Germany ndi Korea.

Kodi kugulitsa mwachindunji
Kodi kugulitsa mwachindunji - njira ya MLM | Source: Mapulogalamu amalimbikitsa

Makiyi a 5 Ogulitsa Bwino Mwachindunji

Kuchita bizinezi yogulitsa mwachindunji pamsika wampikisano wamasiku ano kungakhale kovuta, koma nawa maupangiri okuthandizani kukulitsa mwayi wanu wopambana:

Yang'anani pa Kukhutira Kwamakasitomala

Mumsika wamasiku ano womwe ukusintha nthawi zonse, kukhutitsidwa kwamakasitomala ndikofunikira pakusunga ndikumanga makasitomala okhulupirika. Kupereka chithandizo chabwino kwambiri chamakasitomala, kutumiza munthawi yake, ndi zinthu zamtundu wapamwamba zingathandize kusiyanitsa bizinesi yanu ndi omwe akupikisana nawo.

Makampani atha kupatsa makasitomala zolimbikitsa monga kuchititsa zochitika zapaintaneti. Sinthani malonda anu mwachindunji pa intaneti kudzera pazochitika zapaintaneti ndi Wheel ya AhaSlides Spinner, mutha kuchita nawo makasitomala anu ndi makasitomala omwe angakhale nawo, kuwonetsa malonda anu ndi ntchito zanu, ndikuwonjezera malonda anu ogulitsa mwachindunji.

Pezani Technology

Gwiritsani ntchito ukadaulo kuti muwongolere ntchito zanu, sinthani kulumikizana ndi makasitomala ndi mamembala amgulu, komanso kuti mukhale ndi chidziwitso pazomwe zikuchitika mumakampani. Izi zikuphatikiza kugwiritsa ntchito malo ochezera a pa Intaneti, nsanja za e-commerce, ndi zida zina zama digito kuti muwonjezere kufikira kwanu ndikukulitsa bizinesi yanu.

Perekani Zogulitsa Zapadera Kapena Ntchito

Dziwitsani pampikisano popereka zinthu kapena ntchito zapadera zomwe zimakwaniritsa zosowa zenizeni pamsika. Izi zingakuthandizeni kukopa makasitomala atsopano ndikusunga omwe alipo.

Pangani Mtundu Wamphamvu

Mtundu wamphamvu ukhoza kukuthandizani kusiyanitsa bizinesi yanu ndikukulitsa chidaliro ndi makasitomala. Izi zikuphatikiza kupanga logo yosaiwalika, kupanga uthenga wofananira, ndikukhazikitsa kupezeka kwamphamvu pa intaneti.

Invest in Your Team

Gulu lanu la ogulitsa mwachindunji ndilofunika kwambiri kuti bizinesi yanu ikhale yabwino. Khalani ndi maphunziro ndi chitukuko chawo, perekani chithandizo chokhazikika, ndi kuzindikira zomwe akwaniritsa kuti apitirizebe kukhala okhudzidwa komanso okhudzidwa.

Ngati mukufuna kuti mamembala a gulu lanu azikhala otanganidwa komanso ochita masewera olimbitsa thupi, bwanji osawonjezera mavoti apompopompo, mafunso, ndi masewera munkhani yanu. Chidwi imabwera ngati yankho labwino kwambiri lothandizira maphunziro enieni.

Kodi kuphunzitsa mwachindunji kugulitsa
Kodi maphunziro ogulitsa mwachindunji ndi chiyani | template ya mafunso a AhaSlides

Mafunso Ofunsidwa Kawirikawiri

Kodi ndikugulitsa mwachindunji kapena kugulitsa mwachindunji?

"Kugulitsa mwachindunji" ndi "kugulitsa mwachindunji" kungatanthauze kugulitsa zinthu kapena ntchito mwachindunji kwa ogula.

Kodi kugulitsa mwachindunji kwa makasitomala zitsanzo?

Kugulitsa mwamunthu, komwe ogulitsa amayendera makasitomala mnyumba zawo kapena malo antchito kuti awonetse ndikugulitsa zinthu. Zitsanzo zikuphatikizapo Tupperware, Avon, ndi Amway.

Kodi ndingakhale bwanji wogulitsa mwachindunji?

Ngati mukufuna kukhala wogulitsa mwachindunji, mutha kupeza makampani ogulitsa mwachindunji padziko lonse lapansi kuti muyambe. Onetsetsani kuti chikhalidwe chawo chamakampani chikugwirizana ndi zomwe mumakonda komanso zomwe mumakonda. 

Kodi luso logulitsa mwachindunji ndi chiyani?

Kulankhulana kogwira mtima ndikofunikira pakumvetsetsa zosowa zamakasitomala, kuwonetsa maubwino azinthu kapena ntchito, ndikukulitsa chidaliro ndi omwe angakhale makasitomala. Wogulitsa wachindunji waluso ayenera kumvetsera mwachidwi, kufunsa mafunso oyenera, ndikuyankha moyenera makasitomala.

Kodi kugulitsa mwachindunji ndi kugulitsa kwina?

Kugulitsa kwachindunji kumaphatikizapo kugulitsa zinthu kapena ntchito mwachindunji kwa makasitomala kudzera mukulankhulana maso ndi maso kapena kugulitsa pa intaneti. M'malo mwake, kugulitsa kosalunjika kumakhudza kugulitsa zinthu kapena ntchito kudzera mwa oyimira pakati, monga ogulitsa, ogulitsa, kapena othandizira.

Chifukwa chiyani kugulitsa mwachindunji kuli kwabwino kwa bizinesi?

Zimalola njira yogulitsira malonda, yotsika mtengo, imalola kuyankha mofulumira ndi kufufuza kwa msika, ndipo imapereka mwayi wochita bizinesi ndi makonzedwe osinthika a ntchito.

Kodi kugulitsa mwachindunji ndi njira yotsatsira?

Inde, ikhoza kuonedwa ngati njira yotsatsa chifukwa imakhudza kugulitsa zinthu kapena mautumiki mwachindunji kwa makasitomala, nthawi zambiri kudzera m'njira zokhazikika komanso zolunjika, kumanga ubale wamakasitomala ndikuwonjezera malonda.

Kodi kugulitsa mwachindunji vs MLM ndi chiyani?

Kugulitsa kwachindunji nthawi zambiri kumagwirizanitsidwa ndi malonda amitundu yambiri (MLM) kapena malonda a pa intaneti, kumene ogulitsa amapeza ma komisheni osati kuchokera ku malonda awo okha komanso kuchokera ku malonda opangidwa ndi anthu omwe amawalembera kuti agulitse. 

Kodi kugulitsa mwachindunji pa intaneti ndi chiyani?

Kugulitsa pa intaneti: Makampani amagulitsa zinthu kapena ntchito mwachindunji kwa ogula kudzera pamasamba awo kapena malo ochezera. Zitsanzo zikuphatikizapo LuLaRoe, doTERRA, ndi Beachbody.

pansi Line

Masiku ano, kugulitsa mwachindunji kumakhalabe bizinesi yotukuka, yokhala ndi mabiliyoni a madola pakugulitsa pachaka ndi mamiliyoni a anthu omwe amalembedwa ntchito ngati ogulitsa mwachindunji padziko lonse lapansi. Ngakhale njira ndi matekinoloje omwe amagwiritsidwa ntchito munjira zogulitsa izi zasintha pakapita nthawi, lingaliro loyambirira la kugulitsa katundu ndi ntchito mwachindunji kwa makasitomala limakhalabe phindu lalikulu labizinesi.