Fa'ateleina lau Pisinisi I Google Maketi Ta'iala | 8 Laasaga Fa'atino mo Aso Nei

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Jane Ng 07 Iuni, 2024 6 minu e faitau

Google fa'atauga fa'atauga ose fa'amanaia o fa'afouga, fa'ai'uga fa'amaumauga, ma se faiga fa'aoga-tagata. O le tala fiafia, e mafai ona e faʻafetaui ma faʻatino elemene autu o Google maketi maketi mo lau lava pisinisi. I lenei blog post, o le a matou suʻesuʻeina pe faʻapefea ona e maua musumusuga mai le Google's playbook ma faʻaoga i au taumafaiga tau maketi.

Lisi o Mataupu

O le a le Google Marketing Strategy?

O se Google maketi maketi e pei o se fuafuaga e faʻaalia ai le faʻaalia o lau pisinisi ile Google. E aofia ai le fa'aogaina o mea faigaluega ma au'aunaga a Google, fa'atulagaina o sini, ma le su'esu'eina pe fa'apefea ona e iloa pe o lelei lau galuega. O le sini autu o le fa'aoga lea o Google e fausia ma fa'atumauina malosi lau fa'ailoga.

E pei Google lava fuafuaga tau maketi, o se fuafuaga mafaufau lelei e faʻalagolago i faʻamaumauga, fatufatuga, ma faʻamalieina tagata faʻaoga. O lenei fuafuaga e fa'alauiloa oloa a Google ma fa'amautinoa o lo'o iai se fa'ailoga fa'ailoga tutusa a latou fa'ailoga. Latou te faʻaogaina foʻi tekinolosi faʻatekonolosi ma fausia faiga faʻapaʻaga e tumau ai le manuia i le lalolagi i luga ole laiga e fesuisuiaʻi i taimi uma.

Vaega Autu ole Google Marketing Strategy

1/ Google Ads Maketi Fuafuaga

Google Ads ose vaega taua ole fuafuaga tau maketi a Google. E ala i le tu'ufa'atasiga o fa'asalalauga su'esu'e, fa'aaliga fa'aaliga, ma fa'asalalauga YouTube, Google fa'alauiloa lona fa'ailoga ma fa'afeso'ota'i tagata fa'aoga i oloa ma auaunaga latou te mana'omia. O le fa'atatauina o fa'asalalauga ma le fa'asilisiliina o lo'o iai sona sao taua i lenei ta'iala.

2/ Google Maps ile Google's Marketing Strategy

Maps Google e le na'o le folauga; ose vaega taua foi ole fuafuaga tau maketi a Google. O lo'o fa'aogaina e le kamupani le Google Maps e tu'uina atu ai 'au'aunaga fa'atatau i nofoaga ma fa'atatau i tagata fa'aoga ma fa'atauga fa'apitonu'u talafeagai. Pisinisi, aemaise lava pisinisi laiti ma le lotoifale, e aoga tele mai lenei fuafuaga.

3/ Google My Business Marketing Strategy

Google My Business o se isi meafaigaluega taua mo pisinisi i le lotoifale. E ala i le fa'asilisiliina o latou fa'amatalaga Google My Business, e mafai e kamupani ona fa'aleleia atili lo latou i ai i luga ole laiga ma feso'ota'i ma tagata fa'atau, o se vaega autu ole fuafuaga tau maketi a Google.

Ata: WordStream

4/ Google Pay ma Google Pixel ile Maketi

Google Pay ma Google Pixel o loʻo faʻatauina o ni fofo sili ona lelei, e faʻaalia ai le tautinoga a Google i mea fou. Google fa'aaoga lona tomai tau maketi e fa'aalia ai foliga fou ma fa'amanuiaga o nei oloa, ma fa'afiafiaina ai tagata fa'atau.

5/ Google's Digital Marketing Strategy

5/ I le faʻaopoopoga i faʻasalalauga totogi, Google faʻaaogaina auala faʻatau numera eseese e pei ole SEO, faʻasalalauga faʻasalalauga, ma faʻasalalauga lautele. O nei togafiti e fesoasoani ia Google e faʻamautu ai le malosi i luga ole laiga ma faʻatasi ma ana au maimoa i le tele o luma.

Fa'afefea ona fa'aoga Google Marketing Strategy mo lau Pisinisi

I le taimi nei ua uma ona matou ufiufi vaega autu o Google maketi maketi, seʻi o tatou suʻesuʻe pe faʻapefea ona e faʻaogaina nei taʻiala i lau lava pisinisi. O laasaga nei e mafai ona e faʻatinoina i aso nei:

Laasaga 1: Fa'aoga Google Analytics mo Fa'amatalaga

faatuina Analytics Google e maua ai fa'amatalaga taua ile fa'atinoga o lau 'upega tafa'ilagi. E taua tele le siakiina o metotia taua e pei o fefaʻatauaʻiga i luga o le upega tafaʻilagi, fua faʻatatau, ma le fua o le liua. Fa'aoga fa'amaumauga e fai ai fa'ai'uga fa'apitoa ma fa'aauau pea ona fa'aleleia lau 'upega tafa'ilagi.

Google Analytics 4

Laasaga 2: Fa'aaoga Google Trends mo Fa'amatalaga Maketi

faiga Google ose auro o faamatalaga. Fa'aoga e fa'ailoa ai mataupu fa'asolo i lau alamanuia ma mea tau galuega e fa'atatau i lau au maimoa. E le gata i lea, mata'ituina faiga fa'a-taimi e fetu'una'i ai lau kalena fa'atauga.

Laasaga 3: Faʻaaoga le Mana o Google Ads

Google Ads o se mea faigaluega faʻapitoa e mafai ona faʻaleleia atili ai lou i ai i luga ole laiga. Amata i le fatuina o se tala ma faʻamalamalamaina sini manino mo au faʻasalalauga faʻasalalauga. Filifili upu sa'o, fai kopi fa'asalalauga fa'amalosi, ma seti se paketi e fetaui ma au sini. Ina ia maua fa'ai'uga sili, e taua le siaki pea ma fa'aleleia au fa'asalalauga. 

Laasaga 4: Fa'amalieina lou Fa'alotoifale ile Google Maps ma Google My Business

Afai e fa'alagolago lau pisinisi i tagata fa'atau i le lotoifale, Google Maps ma Google My Business o au uo mamae. Muamua, fai ma fa'amaonia lau pisinisi ile Google My Business. Ia mautinoa o au faʻamatalaga pisinisi, e aofia ai itula tatala, faʻamatalaga faʻafesoʻotaʻi, ma ata, o loʻo faʻafouina. Fa'amalosia tagata fa'amalieina e tu'u ni iloiloga i lau lisi. Google Maps o le a fesoasoani i tagata fa'atau e mafai ona maua lou nofoaga faigofie. Mafaufau e lafo fa'afouga masani ma fa'aoga le vaega o Fesili & Tali e fa'afeso'ota'i sa'o ai lau au maimoa.

Laasaga 5: Talia Faiga Fa'atauga Fa'atekinolosi

E ese mai i fa'asalalauga totogi, talia faiga fa'atauga fa'akomepiuta e fa'atumauina ai le malosi i luga ole laiga. O nisi nei o auala autu:

  • Su'e Su'esu'e (SEO): Fa'alelei lau 'upega tafa'ilagi e fa'aalia i fa'ai'uga o su'esu'ega mo fa'amatalaga talafeagai. Su'esu'e ma fa'aaofia ai fa'aupuga maualuga-taua, fatuina mea e sili ona lelei, ma fa'amautinoa le fa'aogaina o lau 'upega tafa'ilagi e fa'aoga-tagata.
  • Faʻasalalauga Maketi: Fa'atupu pea fa'amatalaga fa'amatalaga ma fa'aoga mea e fa'atatau i mana'oga ma mea e fiafia i ai lau au maimoa. Blog pou, vitio, infographics, ma isi ituaiga o ala o faasalalauga e mafai ona manatu uma o mea e aofia ai.
  • Fa'aagafesootai Fa'asalalauga: Auai ma lau au maimoa e ala i le faʻaogaina o faʻasalalauga lautele. Fa'asoa lau 'anotusi, tali atu i fa'amatalaga, ma faia se fa'alapotopotoga i lau fa'ailoga.

Laasaga 6: Su'esu'e Google's Advanced Products

Ave se itulau mai le tusi a Google ma mafaufau e faʻatino nisi o latou oloa faʻapitoa, pei ole Google Pay ma Google Pixel. O nei fofo aupito sili e mafai ona 'ese'ese ai lau pisinisi ma fa'atosina i tagata fa'atau tekonolosi.

Laasaga 7: Fa'ailoga Fa'asolo

O se tasi o fa'ailoga o le Google's marketing strategy o le fa'ailoga faifaipea. Ia mautinoa o lou faʻailoga faʻailoga, e aofia ai lau logo, elemene mamanu, ma feʻau, e tumau le tutusa i mea tau maketi uma ma mea e paʻi i ai. O le fa'amaoni e fausia ai le fa'ailoga ma le fa'atuatuaina.

Laasaga 8: Tumau Fetuuna'i ma Felagolagomai

O le laufanua numera o loʻo suia i taimi uma. E pei o Google, fetuunai i nei suiga ma tumau i luma o le tauvaga. Galulue faʻatasi ma isi pisinisi, suʻesuʻe faiga faʻapaʻaga, ma mafaufau i taumafaiga faʻatau faʻatasi e faʻalautele lau aapa.

Key Takeaway

I le fa'ai'uga, o le fa'atinoina o le Google's marketing strategy mo lau pisinisi e aofia ai le tu'ufa'atasiga o Google Ads, fa'alotoifale optimization, fa'atauga fa'atekinolosi fa'atauga, fa'aogaina o oloa fa'asili, fa'ailoga faifaipea, ma se tautinoga e fetuutuunai. E ala i le mulimuli i laasaga fa'atino nei, e mafai ai ona e fa'amalosia lau fa'ailoga i luga ole laiga ma fa'afeso'ota'i lelei lau au maimoa. 

E le gata i lea, mafaufau e faʻaaoga AhaSlides mo fonotaga sili atu ona aoga ma manatu palepalealuga. AhaSlides e mafai ona faʻaleleia le galulue faʻatasi ma le faʻatasi, faʻaleleia atili au fuafuaga pisinisi

FAQ e uiga ile Google Marketing Strategy

O a fuafuaga tau maketi e fa'aogaina e Google?

Google e fa'afaigaluegaina le tele o faiga tau maketi, e aofia ai fa'ai'uga fa'amaumauga, se faiga fa'aoga-fa'aoga, fa'afouga, ma le galulue fa'atasi ma pa'aga.

Aisea e manuia ai Google ile maketiina?

O le manuia o Google i le maketiina e mafua ona o lona taulaʻi malosi i manaʻoga o tagata faʻaoga, oloa ma auaunaga fou, ma le faʻaogaina o faʻamaumauga e fai ai faʻaiuga faʻamaonia.

O le a le manatu tau maketi a Google?

O le manatu fa'atauga a Google o lo'o fa'ata'amilo i le fa'amalieina o mana'oga o tagata fa'aoga ma tu'uina atu fofo taua, fa'atasi ai ma le taula'i i le fa'aogaina o tagata, fa'afouga, ma fa'ai'uga fa'atatau i fa'amaumauga.

Faʻamata: Mafaufau i Google: Media Lab | Tulaga tutusa: Google Marketing Strategy | CoSchedule: Google Maketi Stratey | Google's Blog: Fa'atauga Fa'atau