What is an example of a marketing strategy?

Example of a marketing strategy: Offering a limited-time discount to increase sales during a holiday season.

What are the 4 main marketing strategies?

4 main marketing strategies: product differentiation, cost leadership, market expansion, customer-centric focus

What are the five 5 common marketing strategies?

Content marketing, social media marketing, email marketing, influencer marketing, search engine optimization (SEO)

15 Fa'ata'ita'iga Fa'atauta'iga Fa'ata'ita'iga e Fa'ateleina le Manuia Pisinisi

Pe na e mafaufau ea pe aisea e aoga ai nisi faiga tau maketi e pei o togafiti faataulaitu? E le na'o se laki - o se fuafuaga mafaufau lelei, fa'atino lelei. I le blog post i aso nei, o loʻo matou faʻafefe i le lalolagi fiafia o faʻataʻitaʻiga fuafuaga tau maketi. Pe o oe o se tagata fa'atauva'a fa'atauva'a su'esu'e mo musumusuga po'o se tagata fou e mana'o e a'oa'oina mea fa'avae, matou te fa'ailoaina oe. Auai mai ia i matou a o matou suʻesuʻeina faʻataʻitaʻiga faʻataʻitaʻiga tau maketi manuia i le lalolagi ma maua ni faʻamatalaga taua!

Lisi o Mataupu

O le a le Ta'iala Tau Maketi? Aisea e Taua ai?
15 Fa'ata'ita'iga Ta'iala Fa'atau
Mafaufauga mulimuli
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O le a le Ta'iala Tau Maketi? Aisea e Taua ai?

O se fuafuaga tau maketi o se fuafuaga lelei ma le auala e faʻaogaina e pisinisi ma faʻalapotopotoga e ausia ai a latou maketi maketi ma sini. E aofia ai togafiti, metotia, ma metotia ua fuafuaina e faʻalauiloa oloa poʻo auaunaga, fesoʻotaʻi ma tagata faʻatau, ma faʻateleina le tuputupu aʻe mo le kamupani.

E taua le ta'iala tau maketi aua e maua ai le fa'atonuga ma le fa'amoemoe i taumafaiga tau maketi a le kamupani. O le mafuaaga lea e taua ai:

Fa'amanino Mea: E fesoasoani i se pisinisi ia tumau manino i mea e manaʻo ma manaʻomia e fai. I lenei auala, e fetaui lelei a latou taumafaiga tau maketi ma mea e manaʻo le pisinisi e ausia.
Sefe Punaoa: E mautinoa e le faʻaumatia e le pisinisi tupe ma tagata i maketi e le aoga. E fesoasoani e faaalu ma le poto.
Iloa mamao atu: Ta'iala tau maketi e fesoasoani i se pisinisi ia ese mai isi. E fesoasoani e suʻe mea e faʻapitoa ai ma pe faʻapefea ona faʻaalia i le lalolagi.
Fa'ateleina le ROI: O se ta'iala lelei e fa'atatau i le fa'ateleina o tupe maua i tupe teufaafaigaluega (ROI) e ala i le fa'ailoaina o auala sili ona taugofie ma lelei maketi ma togafiti.

15 Fa'ata'ita'iga Ta'iala Fa'atau

Fa'ata'ita'iga Fuafuaga Fa'atauga Sili

1/ Coca-Cola's "Faasoa se Coke" Campaign

Coca-Cola's "Fa'asoa se Coke" fa'asalalauga sa taia aua na fa'aopoopoina ai se pa'i patino ia latou oloa. O le lolomiina o igoa o tagata i luga o apa ma fagu, na faʻamalosia ai e le Coca-Cola tagata faʻatau e faʻasoa a latou meainu e fiafia i ai i uo ma aiga. O lenei faʻasalalauga na faʻamanuiaina aua na fausia ai se fesoʻotaʻiga faʻalagona malosi i le va o le faʻailoga ma ona tagata faʻatau, e mafua ai le faʻateleina o faʻatauga ma fesoʻotaʻiga faʻasalalau lautele.

2/ Fa'aupuga a Nike "Just Do It".

Ua manuia le fa'aupuga a Nike "Just Do It" ona e fa'aosofia ma manatua pea. E fa'amalosia ai tagata ta'ito'atasi e fai taga ma tulituliloa a latou miti. O le manuia umi o le faʻasalalauga ona o lana feʻau lautele ma le tumau, lea e faʻalogo i tagata o soʻo se matua ma talaaga.

3/ Fa'asalalauga a le Lupe o le "Lalelei Moni".

O le tauvaga a le Dove "Real Beauty" na luʻitauina tulaga lalelei masani e ala i le faʻaalia o tamaitai moni ia latou faʻasalalauga. Na manuia lenei faʻaupuga aua na faʻaalia i se suiga faʻaleaganuʻu lautele agai i le tino lelei ma le taliaina e le tagata lava ia. E le gata na faʻalauiloaina se feʻau lelei ae na faʻaeseese ai Dove mai tagata tauva, faʻatupuina se sootaga malosi faʻalagona ma tagata faʻatau.

Fa'ata'ita'iga Fuafuaga Fa'atauga Fa'atekinolosi

4/ Fa'atauga Taimi Moni a Oreo ile Super Bowl XLVII

Oreo's "Dunk in the Dark" tweet i le 2013 Super Bowl blackout o se faʻataʻitaʻiga masani. Na manuia ona o le taimi ma le fatufatuaʻi, faʻapipiʻi i luga o se taimi moni na tupu e puʻeina ai tagata lautele. O lenei mafaufauga vave na mafua ai ona manatua ma faʻafeiloaʻi le ituaiga o Oreo.

5/ Autu a le Airbnb na Faia e Tagata Fa'aaogā

O lo'o fa'amalosia e Airbnb ona tagata fa'aoga e fa'asoa a latou fa'amatalaga femalagaa'i ma mea e nonofo ai e ala i mea e gaosia e le tagata (UGC). E manuia e ala i le faʻaogaina o mea moni e fausia ai le faʻatuatuaina ma fesoʻotaʻi ma tagata faimalaga, ma faʻafiafia atili ai le faʻailoga i tagata talimalo ma malo.

6/ Wendy's Twitter Roasts

O Wendy's, le filifili meaai vave, na maua le gauai ma le faʻaogaina i luga o le Twitter e ala i le tali atu i fesili a tagata faʻatau ma faʻamatalaga ma toe foʻi mai malie ma malie. Na manuia lenei ta'iala ona na fa'atagata soifua le fa'ailoga, fa'atupu talanoaga viral, ma fa'atūina Wendy's o se mea malie ma fa'afeso'ota'i mea'ai vave.

7/ Oreo's Daily Twist Campaign

Na faamanatu e Oreo lona 100 tausaga e ala i le lafoina o ata i aso uma i luga o le Facebook ma le Twitter o loʻo faʻaalia ai kuki Oreo na faʻatulagaina e faʻailogaina mea faʻasolopito poʻo aso malolo. O lenei tauvaga na manuia aua na tu'ufa'atasia mea e maua i taimi talafeagai ma se oloa e iloagofie, fa'amalosia sea ma fa'aoga tagata.

8/ Burberry's Snapchat Campaign

Na fa'aogaina e Burberry le Snapchat e tu'uina atu ai mea fa'apitoa i tua atu o ata o ana mea na tutupu i London Fashion Week. O lenei ta'iala na manuia e ala i le fa'atupuina o se lagona o le fa'apitoa ma le fa'avavevave, fa'atosina i se tagata la'ititi ma fa'atatau i tulaga fa'aletagata.

Fa'ata'ita'iga Fa'ata'ita'iga Fa'atauga Fa'atauga

9/ Fuafuaga "Fautuaga" a Amazon

Fautuaga o oloa faʻapitoa a Amazon, faʻavae i luga o suʻesuʻega a tagata faʻaoga ma faʻatauga talaʻaga o se taʻiala lauiloa faʻatau. E manuia e ala i le faatosinaina o tagata faʻatau i mea latou te ono fiafia i ai, faʻateleina le tau o le oka, ma faʻateleina faʻatau.

10/ McDonald's "Happy Meal" mo Tamaiti

O le McDonald's e aofia ai meataalo ma a latou taulaga "Happy Meal" e fiafia i tamaiti. O lenei fa'atauga fa'atauga e tosina ai aiga i a latou fale'aiga, fa'ateleina fa'atauga atoa, ma fausia le fa'amaoni fa'ailoga mai le la'ititi.

Fa'ata'ita'iga Fa'ata'ita'iga Fa'atauga o Mea

11/ Apple's iPhone Maketi Fuafuaga

O le Apple's iPhone marketing strategy e taulaʻi i le fatuina o se lagona o le faʻapitoa ma le faʻafouina. E ala i le faʻamamafaina o mamanu matagofie, fesoʻotaʻiga faʻaoga-faʻaoga, ma le manatu "naʻo le aoga", ua fausia ai e Apple se faʻavae faamaoni tagata faʻatau. E manuia lenei ta'iala ona e a'afia ai le mana'o o tagata fa'atau mo tekonolosi fa'aonaponei ma le tulaga e feso'ota'i ma le umiaina o se iPhone.

12/ Fa'ailoga Nike's Air Jordan

O le galulue faatasi a Nike ma le au pasiketipolo Michael Jordan na fausia ai le Air Jordan brand. O lenei taʻiala e manuia e ala i le faʻafesoʻotaʻi o le oloa ma se taʻaloga taʻaloga ma fatuina se faʻavae faʻapitoa.

13/ Ta'avale Eletise Sili a Tesla

Ole fuafuaga tau maketi a Tesla e taulaʻi ile faʻatulagaina o taʻavale eletise e avea ma taʻavale maualuga ma taugata. O lenei faiga e manuia e ala i le faʻavasegaina o le faʻailoga mai taʻavale masani ma faʻafeiloaʻi i tagata faʻatau le siosiomaga ma tekinolosi.

Maketi Fa'ata'ita'iga Fa'ata'ita'iga Mo Pisinisi Laiti

14/ Ata Viral a le Kalapu Shave Dollar

O le fa'asalalauga vitiō malie ma le mata'utia a le Dollar Shave Club na fa'asalalauina, ma o'o atu ai i le faitau miliona o fa'aaliga ma fa'ateleina le au fai saofaga. Na manuia lenei ta'iala ona sa fa'aogaina aga malie ma se fa'atatauga tuusa'o e fa'alogoina ai le au fa'atatau ma sa faigofie ona fa'asoa, fa'ateleina lona aapa atu.

15/ Fa'ata'ita'iga a Warby Parker-A'o Le'i Fa'atau

Warby Parker, ose faleoloa mata'itusi i luga ole laiga, ofo a taumafai-ae le'i-fa'atau le polokalame lea e mafai ai e tagata faatau ona filifili fa'avaa e su'e i le fale. O lenei ta'iala na manuia e ala i le fa'atalanoaina o se fa'alavelave masani ile fa'atauga mata i luga ole laiga—le mautonu e uiga i le fetaui ma sitaili-ma fausia le fa'atuatuaga e ala i le tu'uina atu o tagata fa'atau e iloa muamua le oloa.

Mafaufauga mulimuli

O faʻataʻitaʻiga faʻataʻitaʻiga tau maketi o loʻo faʻaalia ai auala eseese e faʻaogaina e pisinisi e faʻafesoʻotaʻi ai a latou tagata faʻatau, faʻatau faʻatau, ma fausia sootaga tumau.

Ia, a'o matou su'esu'eina nei faiga tau maketi, manatua lena mea AhaSlides e mafai ona avea ma au uo i lenei malaga fiafia. AhaSlides fa'afaigofieina le fa'agasologa o le fa'atupuina o fa'amatalaga fefa'asoaa'i ma fa'afiafiaina, su'ega, ma su'esu'ega, e mafai ai ona e fa'afeso'ota'i lelei au fuafuaga tau maketi ma maua ni fa'amatalaga taua mai lau au maimoa.