What is the theory of motivation?

McClelland’s research identified three core human motivations – need for achievement (nAch), power (nPow) and affiliation (nAff) - that influence workplace behaviour. nAch drives independent goal setting/competition. nPow fuels leadership/influence seeking. nAff inspires teamwork/relationship building. Assessing these "needs" in oneself/others enhances performance, job satisfaction and leadership effectiveness.

Which company uses McClelland's theory of motivation?

Google - They use needs assessments and tailor roles/teams based on strengths in areas like achievement, leadership and collaboration which align with the David McClelland theory.

David McClelland Dzidziso yeKukurudzira Kuwana Hukuru muna 2024

Wakambozvibvunza here kuti sei maCEO achishanda mavhiki e80-awa kana nei shamwari yako isingambopotsa pati?

Nyanzvi yezvepfungwa yeHarvard ine mukurumbira David McClelland akaedza kuburitsa mibvunzo iyi neyake dzidziso yekukurudzirayakavakwa muna 1960s.

Mune ino post, isu tichaongorora iyo David McClelland dzidzisokuti uwane nzwisiso yakadzama muvatyairi vako uye neavo vakakukomberedza.

Zvaanoda dzidziso ichave yako Rosetta Dombo rekugadzirisa chero kukurudzira💪

Zviri Mukati

The David McClelland Theory Inotsanangurwa
Sarudza Yako Inotonga Motivator Quiz
Maitiro Ekushandisa Iyo David McClelland Theory (+ Mienzaniso)
Tora woenda nazvo
Mibvunzo Inonyanya Kubvunzwa

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The David McClelland Theory Inotsanangurwa

Muma1940, nyanzvi yezvepfungwa Abraham Maslow akaronga yake dzidziso yezvinodiwa, iyo inosuma iyo hierarchy yezvinodikanwa zvakakosha izvo vanhu vakaisa muzvikamu zvishanu: zvepfungwa, chengetedzo, rudo nekuve munhu, kuzviremekedza uye kuzviitira.

Imwe mwenje, David McClelland, yakavakirwa panheyo iyi muma1960s. Kuburikidza nekuongorora zviuru zvenyaya dzemunhu, McClelland akaona kuti hatisi zvisikwa zvinogutsa - kune madhiraivha akadzama anobatidza moto wedu. Akafumura zvinhu zvitatu zvakakosha zvemukati: kudiwa kwekubudirira, kudiwa kwekubatana, uye kuda simba.

Panzvimbo pehunhu hwekuzvarwa, McClelland aitenda kuti zviitiko zvedu zvehupenyu zvinoumba chishuwo chedu chikuru, uye isu tese tinoisa pamberi chimwe chezvitatu izvi zvinodiwa pamusoro pezvimwe.

Hunhu hweumwe neumwe anonyanya kukurudzira anoratidzwa pazasi:

Dominant motivator	unhu
Kuda Kubudirira (n Ach)	• Kuzvikurudzira uye kusundwa kumisa zvinangwa zvinonetsa asi zvinogoneka • Tsvaka mhinduro nguva dzose pamusoro pekushanda kwavo • Vane njodzi vari pakati nepakati vanonzvenga maitiro ane ngozi zvakanyanya kana anochengetedza • Kuda mabasa ane zvinangwa zvakajeka uye mhedzisiro inoyerwa • Kukurudzirwa nemukati kwete nemubairo wekunze
Kuda Simba (n Pow)	• Chido neshuviro yehutungamiriri nezvinzvimbo zvekufurira • Yakatarisana nemakwikwi uye inonakidzwa nekukurudzira kana kukanganisa vamwe • Maitiro ehutungamiriri angangove ane hutongi akananga pasimba nekutonga • Vanogona kushaya tsitsi nehanya nekupa vamwe simba • Kukurudzirwa nekukunda, chimiro uye mutoro
Kudiwa Kwekubatana (n Aff)	• Koshesa hukama hwehukama hweushamwari kupfuura zvimwe zvese • Vatambi vechikwata chemubatanidzwa vanonzvenga mhirizhonga • Kukurudzirwa nekuve munhu, kugamuchirwa nekubvumwa nevamwe • Kusada kukwikwidzana kwakananga uko kunotyisidzira hukama • Nakidzwa nebasa rekushandira pamwe kwavanogona kubatsira nekubatana nevanhu • Kugona kurega zvinangwa zvemunhu nekuda kwekunzwanana kweboka

The David McClelland Theory

Sarudza Yako Inotonga Motivator Quiz

Kuti tibatsire kuziva wako mukuru wekukurudzira zvichibva padzidziso yaDavid McClelland, takagadzira mubvunzo mupfupi pazasi kuti utarise. Ndokumbira usarudze mhinduro inonyanya kuenderana newe pamubvunzo wega wega:

#1. Kana ndichipedza mabasa kubasa/kuchikoro, ndinosarudza mabasa anoti:
a) Iva nezvinangwa zvakajeka uye zvakatsanangurwa uye nzira dzekuyera kuita kwangu
b) Nditendere kufurira nekutungamira vamwe
c) Batanidza kushanda pamwe nevezera rangu

#2. Kana dambudziko rikamuka, ndinowanzo:
a) Ronga zano rekurikunda
b) Zvisimbise uye nditore mamiriro ezvinhu
c) Bvunza vamwe rubatsiro uye mazano

#3. Ndinonzwa kukomborerwa zvakanyanya kana kuedza kwangu kuri:
a) Kuzivikanwa zviri pamutemo pane zvandakaita
b) Kuonekwa nevamwe sevakabudirira/pamusoro-chimiro
c) Kukosheswa neshamwari/vandinoshanda navo

#4. Muchirongwa cheboka, basa rangu rakanaka raizova:
a) Kugadzirisa ruzivo rwebasa uye nguva
b) Kubatanidza timu uye mutoro webasa
c) Kuvaka hukama muboka

#5. Ndinonyanya kugadzikana nedanho rengozi iro:
a) Inogona kukundikana asi inosundira kugona kwangu
b) Inogona kundipa mukana pane vamwe
c) Kashoma kukuvadza hukama

#6. Kana ndichishanda kune chinangwa, ini ndinonyanya kutungamirwa ne:
a) Manzwiro ekuita kwemunhu
b) Kuzivikanwa uye chimiro
c) Tsigiro kubva kune vamwe

#7. Makwikwi uye kuenzanisa zvinoita kuti ndinzwe:
a) Kukurudzirwa kuita zvandinogona
b) Kupihwa simba rekuve mukundi
c) Kusagadzikana kana kushushikana

#8. Mhinduro yaizonyanya kukosha kwandiri ndeyekuti:
a) Ongororo dzechinangwa chekuita kwangu
b) Kurumbidza kuva nesimba kana kutungamira
c) Kuratidza hanya/kutenda

#9. Ini ndinokweverwa zvakanyanya kumabasa / mabasa ayo:
a) Nditendere kuti ndikunde mabasa akaomarara
b) Ndipe simba pamusoro pevamwe
c) Batanidza kubatana kwakasimba kwechikwata

#10. Munguva yangu yekuzorora, ndinonyanya kufarira:
a) Kutsvaga mapurojekiti ega
b) Kushamwaridzana uye kushamwaridzana nevamwe
c) Mitambo yemakwikwi/zviitwa

#11. Kubasa, nguva isina kurongeka inopedzwa:
a) Kuita zvirongwa nekumisa zvinangwa
b) Kushamwaridzana uye kushamwaridzana nevamwe
c) Kubatsira uye kutsigira vatambi vechikwata

#12. Ini ndinochajisa zvakanyanya kuburikidza ne:
a) Maonero ekufambira mberi pazvinangwa zvangu
b) Kunzwa kuremekedzwa uye kutarisirwa kumusoro
c) Nguva yakanaka neshamwari / mhuri

Kugovera: Wedzera nhamba yemhinduro patsamba yega yega. Tsamba ine zvibodzwa zvepamusoro-soro inoratidza chinokurudzira chako chikuru: Zvizhinji a's = n Ach, Zvizhinji b's = n Pow, Zvizhinji c's = n Aff. Ndokumbira utarise kuti iyi ingori nzira imwe chete uye kuzvifungira kunopa ruzivo rwakapfuma.

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Maitiro Ekushandisa Iyo David McClelland Theory (+ Mienzaniso)

Iwe unogona kushandisa iyo David McClelland theory mune akasiyana marongero, kunyanya munzvimbo dzemakambani, senge:

• Hutungamiri/hutungamiri: Vatungamiri vakuru vanoziva kuti kuti uwedzere kubereka, unofanira kunzwisisa zvinonyatsokurudzira mushandi wega wega. Tsvagiridzo yaMcClelland inoratidza yedu yakasarudzika yemukati madhiraivha - kudiwa kwekubudirira, simba kana kubatana.

Semuyenzaniso: Maneja ane chinangwa chekubudirira anoronga mabasa kuti asanganise zvinangwa zvinoyerwa nezvinangwa. Mazuva ekupedzisira uye mhinduro zvinowanzoitika kuti uwedzere kuburitsa.

• Kupanga mazano pamusoro pebasa: Muono uyu unotungamirawo gwara rebasa rakakwana. Tsvaka avo vanoda kubata zvibodzwa zvakaoma sezvo hunyanzvi hwavo huri kuumbwa. Gamuchirai masimba emagetsi akagadzirira kutungamira maindasitiri. Gadzira vanobatana vakagadzirira kupa simba kuburikidza nemabasa akatarisana nevanhu.

Semuenzaniso: Mupangamazano wechikoro chesekondari anoona chido chemudzidzi chekumisa nekuzadzisa zvinangwa. Vanokurudzira bhizimusi kana mamwe maitiro ekuzvitungamira ebasa.

• Kutsvaga/kusarudzwa: Mukutsvaga, tsvaga vanhu vane shungu vanoda kushandisa zvipo zvavo. Ongorora zvinokurudzira kuzadzisa chinzvimbo chimwe nechimwe. Mufaro uye kushanda kwepamusoro kunobva kune vanhu vari kukura muchinangwa chavo.

Semuyenzaniso: Yekutanga kukosha n Ach uye inovheneka vamiriri vekutyaira, kutanga uye kugona kushanda wakazvimiririra kune vavariro zvinangwa.

• Kudzidzira/kusimudzirwa: Kupa ruzivo kuburikidza nemaitiro ekudzidza anoenderana nezvinodiwa zvakasiyana. Kurudzira rusununguko kana kushanda pamwe chete. Ita shuwa kuti zvinangwa zvinopindirana padanho remukati kuti rimutse shanduko inogara.

Semuenzaniso: Kosi yepamhepo inobvumira vadzidzi kuchinjika mukumhanya uye inosanganisira zvingasarudzika zvipingamupinyi kune avo vakakwirira mun Ach.

• Ongororo yemaitiro: Tarisa mhinduro inotaridza zvinonyanya kukurudzira kukurudzira kukura. Zvikonzero zveChapupu zvinokurudzira kuzvipira uye kuona kwekambani meshing seimwe.

Semuenzaniso: Mushandi ane high n Pow anogamuchira mhinduro pamusoro pesimba uye kuoneka mukati mekambani. Zvinangwa zviri pakufambira mberi kunzvimbo dzechiremera.

• Kuvandudzwa kwesangano: Ongorora kusimba kwezvikwata/zvikamu zvinobatsira kuronga zvirongwa, tsika dzebasa uye zvinokurudzira.

Semuenzaniso: Ongororo yezvinodiwa inoratidza inorema n Aff mubasa revatengi. Chikwata chinovaka mukubatana kwakawanda uye kucherechedzwa kwekudyidzana kwemhando.

• Kuzviziva: Kuzviziva pachako kunotanga kutenderera patsva. Kunzwisisa zvaunoda iwe uye zvevamwe zvinovaka tsitsi uye kunovandudza hukama hwemagariro / hwekushanda.

Semuyenzaniso: Mushandi anocherekedza kuti anochaja kubva kuchikwata chekubatanidza zviitiko kupfuura mabasa ega. Kutora quiz kunosimbisa kuti anomukurudzira ndin Aff, achiwedzera kuzvinzwisisa.

• Kudzidzisa: Paunenge uchidzidzisa, unogona kufumura zvingangoitika, kutungamira kudzikiswa kwekusasimba netsitsi uye kukudziridza kuvimbika nekutaura mutauro weumwe neumwe wekukurudzira.

Semuyenzaniso: Maneja anorairidza mushumo wakananga ne high n Ach pakusimbisa hunyanzvi hwekudyidzana kugadzirira zvinzvimbo zveutungamiri.

Tora woenda nazvo

Nhaka yaMcClelland inoenderera mberi nekuti hukama, kubudirira uye pesvedzero zvinoramba zvichifambisa kufambira mberi kwevanhu. Nesimba rakawanda, dzidziso yake inova lenzi yekuzvitsvakira wega. Nokuziva zvinokukurudzira zvikuru, uchabudirira mukuzadzisa basa rinoenderana nechinangwa chako chaicho.

Mibvunzo Inonyanya Kubvunzwa

Chii chinonzi dzidziso yekukurudzira?

Tsvagiridzo yaMcClelland yakaratidza zvinhu zvitatu zvinokurudzira vanhu - kuda kubudirira (nAch), simba (nPow) uye hukama (nAff) - izvo zvinopesvedzera maitiro epabasa. nAch inotyaira yakazvimirira chinangwa kuseta / kukwikwidza. nPow inotungidza hutungamiriri/kupesvedzera kutsvaga. nAff inokurudzira kushanda pamwe / hukama kuvaka. Kuongorora "zvido" izvi iwe pachako / vamwe kunowedzera mashandiro, kugutsikana kwebasa uye kubudirira kwehutungamiriri.

Ndeipi kambani inoshandisa dzidziso yeMcClelland yekukurudzira?

Google - Vanoshandisa ongororo yezvinodiwa uye kuronga mabasa / zvikwata zvinoenderana nekusimba munzvimbo dzakaita sekubudirira, hutungamiriri uye kubatana kunofambirana nedzidziso yaDavid McClelland.