How do you develop an internal communication strategy?

Here are steps to help you develop an internal communication strategy: define communication goals and objectives, identify target audiences, choose communication channels, establish message guidelines, implement two-way communication, create a communication schedule, prepare a crisis communication plan, train and educate, measure and evaluate, and adapt strategy as needed.

What are the four types of internal communication?

The 4 types of internal communication are Top-down Communication (Management-to-Employee communication), Bottom-up Communication (Employee-up communication), Horizontal/Lateral Communication (Peer-to-peer communication), and Diagonal Communication.

What are the internal communication strategy pillars?

The internal communication strategy pillars are defined goals, targeted audience segmentation, appropriate communication channels, message guidelines, two-way communication, and training and evaluation.

Tsebo ea Leano la Lipuisano tsa ka Hare | Mekhoa e 9 e Molemohali ea 2024

Great leano la puisano ka hareke motheo oa bophelo ba mokhatlo ofe kapa ofe o atlehileng. Boemong ba kajeno ba boemo ba leholimo ba mosebetsi, ho netefatsa puisano e pepeneneng, khafetsa ho pholletsa le lihlopha tse phatlalalitsoeng ho bohlokoa ho feta pele. Leha ho le joalo lik'hamphani tse ngata li ntse li thatafalloa ho fumana melaetsa hantle ha basebetsi ba le ka ntle le ka ntle ho liofisi.

Ka poso ena, re tla hlahloba mekhoa e metle e fumanoeng ho tsoa ho litsebi tsa comms tsa kahare ho lik'hamphani tse ipabolang nakong ea lebasetere. U tla fumana malebela a ka hare a ho qapa litaba tse amehang, tse tsamaisang boitlamo hammoho le ho lekanya hore na ke eng e hlileng e amanang le bamameli ba hau.

Tafole ea likateng

Leano la Puisano ka Hare ke Eng?
Ke Hobane'ng ha Leano la Puisano ea ka Hare e le la Bohlokoa?
Ke Mang ea Nang le Boikarabello ba ho Hlahisa Leano la Lipuisano tsa ka Hare?
Leano la Lipuisano tsa ka Hare le Etsahala Neng?
Leano la Lipuisano tsa ka Hare le Tla Sebelisa Mecha e fe?
Joang ho Hlahisa Leano la Lipuisano tsa ka Hare?
Etsa Hore Puisano ea ka Hare e atlehe Ka AhaSlides
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Lipotso Asked hangata

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Leano la Puisano ka Hare ke Eng?

Ak'u nahane u e-na le sehlopha sa batho ba nang le talenta ba sebetsang hammoho k'hamphaning. Hona joale, hore sehlopha sena se atlehe, se hloka ho buisana hantle, joalo ka metsoalle e buang le ho arolelana maikutlo. Ke hona moo Leano la Internal Communication le hlahang teng!

Leano la Puisano ka Hareke moralo o felletseng le moralo o etselitsoeng ho nolofatsa puisano e sebetsang hantle le e sebetsang ka har'a mokhatlo.

Sepheo sa mantlha sa leano lena ke ho theha sehlopha sa basebetsi se momahaneng, se nang le tsebo, le se nang le seabo, se tlatsetsang katlehong ea mokhatlo le phihlellong ea sepheo sa ona.

leano la puisano ka hare ke eng — Setšoantšo: freepik

Ho na le mefuta e mene ea puisano ea ka hare:

Puisano ea holimo-tlase (Taolo ea puisano ea basebetsi): Sena ke ha tlhahisoleseding e phalla ho tloha holimo ho sehlopha sa lihlopha (joaloka batsamaisi kapa baetapele) ho ea maemong a tlaase (basebetsi). Ho tšoana le mookameli ea fanang ka litaelo ho sehlopha. Re sebelisa mofuta ona oa puisano ho arolelana liphatlalatso tsa bohlokoa, lipakane tsa khampani, kapa maano a macha.
Puisano ea tlase holimo (Puisano ea basebetsi): E fapane le puisano ea holimo-tlase. Boitsebiso bo tloha maemong a tlase (basebetsi) ho ea holimo (batsamaisi kapa baetapele). Ho tšoana le ha basebetsi ba arolelana maikutlo a bona, maikutlo, kapa mathata le baokameli ba bona.
Puisano e Tshekaletseng/Ka morao (Puisano le balekane:): Puisano ea mofuta ona e etsahala lipakeng tsa batho ba maemong a tšoanang ka har'a mokhatlo. Ho tšoana le basebetsi-'moho ba qoqa le ba bang ho hokahanya mesebetsi kapa ho arolelana lintlha.
Puisano ea Diagonal: Nahana ka sena e le motsoako oa puisano e holimo-tlase le e tšekaletseng. E etsahala ha batho ba tsoang mafapheng a fapaneng kapa maemong a fapaneng ba hloka ho sebetsa 'moho morerong kapa ho fapanyetsana tlhahisoleseling.

Ke Hobane'ng ha Leano la Puisano ea ka Hare e le la Bohlokoa?

K'hamphaning efe kapa efe, leano la puisano la ka hare le boloka basebetsi ba hokahane le ho kopanela. Melaetsa ea bohlokoa joalo ka tlhahiso e ncha ea sehlahisoa, liphetoho ho melaoana ea khamphani, kapa liketsahalo tse tlang li arolelanoa hang-hang. Basebeletsi ba ka boela ba fana ka maikutlo le maikutlo ho batsamaisi, ho etsa hore ba ikutloe ba le bohlokoa ebile e le karolo ea setšoantšo se seholoanyane.

Ka leano le tiileng, sebaka sa mosebetsi se fetoha se thabisang le se behang litholoana, moo bohle ba leng leqepheng le le leng, tšebelisano-'moho e atleha, 'me k'hamphani e atleha!

Ke Mang ea Nang le Boikarabello ba ho Hlahisa Leano la Lipuisano tsa ka Hare?

Boikarabello ba ho theha Leano la Lipuisano tsa ka Hare hangata bo oela mahetleng a sehlopha sa boetapele ba mokhatlo le lefapha la likhokahano kapa la HR (Human Resources). E kenyelletsa tšebelisano lipakeng tsa bankakarolo ba fapaneng ho theha leano le phethahetseng le le sebetsang le tsamaellanang le lipheo le litekanyetso tsa mokhatlo.

Mona ke bankakarolo ba ka sehloohong ba amehang ho ntlafatseng Leano la Lipuisano tsa ka Hare:

Sehlopha sa Boetapele
Lipuisano kapa Lefapha la HR
Baeletsi ba Lipuisano:Maemong a mang, mekhatlo e ka batla baeletsi ba lipuisano tsa kantle kapa litsebi ho fana ka maikutlo a macha le mekhoa e metle ea ho theha leano le sebetsang.

Leano la Lipuisano tsa ka Hare le Etsahala Neng?

Leano la puisano la ka hare le ntse le tsoela pele 'me le etsahala nakong eohle ea bophelo ba mokhatlo. Ha se ntho ea nako e le 'ngoe empa ke boiteko bo tsoelang pele ho netefatsa puisano e sebetsang. Mona ke tse ling tsa mehlala ea bohlokoa ha e etsahala:

Moralo oa Mokhatlo: Leano le hahiloe nakong ea ho rera ho hokahanya puisano le lipakane tsa k'hamphani.
Lintlafatso tsa Kamehla: E hlahlobjoa khafetsa ho ikamahanya le liphetoho le litlhoko tse fetohang.
Litekanyetso le Litlhahlobo:Ho bohlokoa haholo bakeng sa ts'ebetso ea tlhahlobo ho kenyelletsa tlhahlobo ea bohareng ba selemo, tlhahlobo ea pheletso ea selemo, le tlhahlobo ea ts'ebetso ea basebetsi.
Nakong ea Liphetoho: E ba ea bohlokoa nakong ea liphetoho tse kholo joalo ka ho kopanngoa kapa liphetoho tsa boetapele.
Ho Hlahisa Maano: E netefatsa hore basebetsi ba tseba ka maano a macha kapa boikitlaetso.
Nakong ea Mathata: E bapala karolo ea bohlokoa ho faneng ka litaba tse nakong le tse nepahetseng linakong tse thata.
Ho palama basebetsi: E thusa basebetsi ba bacha hore ba ikutloe ba amohelehile ba bile ba na le tsebo ka mesebetsi ea bona.
Ts'ebetso ea Letsatsi le Letsatsi: E netefatsa puisano e thellang lipakeng tsa lihlopha le boetapele.
Ho Batla Maikutlo: E kena ts'ebetsong ha k'hamphani e kopa maikutlo a basebetsi, maikutlo a mookamelihape e khothalletsa puisano e bulehileng.

Leano la Lipuisano tsa ka Hare le Tla Sebelisa Mecha e fe?

Mecha e sebelisoang Leanong la Lipuisano tsa ka Hare e ka fapana ho itšetlehile ka khetho ea mokhatlo, boholo le mofuta oa boitsebiso bo lokelang ho fetisoa. Mona ke litsela tse ling tse tloaelehileng tsa puisano tseo Leano la Lipuisano tsa ka Hare le ka li sebelisang:

Email
Intranet
Likopano tsa Sehlopha (Likopano tsa kamehla tsa sefahleho le sefahleho kapa tsa sebele ho buisana ka tsoelo-pele, ho arolelana lintlha, le ho sebelisana mererong.)
Lisebelisoa tsa Tšebelisano ea Dijithale(Lipolanete tse kang Microsoft Teams, Slack, kapa lisebelisoa tse ling tsa taolo ea projeke.)
Litaba tsa litaba
Likopano tsa Holo ea Toropo
Maboto a Tsebiso
Media Social(Lipolanete tsa ka hare)
Lipatlisiso tsa Maikutlo

Joang ho Hlahisa Leano la Lipuisano tsa ka Hare?

Ho theha Leano le atlehileng la Lipuisano tsa ka Hare ho kenyelletsa mehato e mengata ea ho netefatsa hore e ikamahanya le merero ea mokhatlo le ho fihlela litlhoko tsa puisano tsa basebetsi ba eona. Mona ke tataiso ea mohato ka mohato ho u thusa ho theha Leano la Lipuisano tsa ka Hare:

1/ Hlalosa Lipheo le Lipheo tsa Puisano:

Hlalosa lipakane tseo u batlang ho li finyella ka leano. Ho ba le sepheo se tobileng ho tla tsamaisa boiteko ba hau ba puisano, ebang ke ho matlafatsa tšebelisano, ho eketsa tšebelisano ea basebetsi, kapa ho tlisa basebetsi tumellanong le pono ea k'hamphani.

2/ Hlalosa Bamameli ba Lebeletsoeng:

Hlalosa likarolo tse fapaneng tsa basebetsi le litlhoko tsa bona tse ikhethang tsa puisano. Lokisetsa melaetsa le mecha e lumellanang le khetho ea sehlopha ka seng, mesebetsi le litlhoko tsa sona.

Ka mohlala, sehlopha sa papatso se ka 'na sa hloka lintlafatso khafetsa ka matšolo a macha, ha lefapha la IT le hloka tlhahisoleseling mabapi le lintlafatso tsa sistimi le litaba tsa tekheniki.

3/ Khetha mecha ea puisano:

Ho ipapisitse le mofuta oa tlhaiso-leseling e tla fanoa le batho bao ho shebiloeng ho bona, khetha mekhoa e metle ea puisano. Nahana ka ho sebelisa liteishene tse fapaneng, joalo ka sethala sa meqoqo, lengolo-tsoibila, intranet, likopano tsa sehlopha, le lisebelisoa tsa tšebelisano tsa dijithale.

4/ Theha Litaelo tsa Molaetsa:

Hlalosa sehalo, setaele, le puo ea puisano. Etsa bonnete ba hore melaetsa e hlakile, e khuts'oane, 'me e lumellana le litekanyetso le setso sa k'hamphani.

5/ Kenya Phethahatso ea Litsela Tse peli:

Khothaletsa lipuisano tse bulehileng le ho loants'a maikutlo ho theha moetlo oa boikopanyo. Fana ka menyetla ea hore basebetsi ba hlahise maikutlo a bona, litlhahiso le mathata a bona.

6/ Etsa Kemiso ea Lipuisano:

Etsa kemiso ea nako ea puisano ea kamehla. Etsa qeto ea makhetlo a lintlafatso, liboka, le linako tsa ho fana ka maikutlo ho boloka basebetsi ba tseba le ho kopanela.

7/ Lokisetsa Leano la Puisano la Mathata:

E-ba le moralo oa ho buisana ka katleho nakong ea mathata kapa maemo a thata. Ka ho ba le moralo o ntlafalitsoeng oa puisano oa mathata, k'hamphani e ka arabela liphephetso ka nepo, ea boloka basebetsi ba tsebisitsoe, 'me ea boloka kholiseho matleng a mokhatlo oa ho sebetsana le mathata.

8/ Koetlisa le ho Ruta:

Fana ka koetliso ho basebeletsi le batsamaisi mabapi le mekhoa e sebetsang ea puisano, haholo-holo bakeng sa lisebelisoa tse ncha kapa mecha e hlahisoang.

9/ Lekanya le ho lekanya:

Theha metrics ho hlahloba katleho ea Leano la Lipuisano tsa ka Hare. Bokella maikutlo ho tsoa ho basebetsi 'me u latele matšoao a bohlokoa a ts'ebetso ho ntlafatsa.

Ho feta moo, boloka leano le feto-fetoha le maemo 'me u le fetole kamoo ho hlokahalang ho latela maikutlo, ho fetola litlhoko tsa mokhatlo, le mekhoa ea puisano e hlahang.

Etsa Hore Puisano ea ka Hare e atlehe Ka AhaSlides

AhaSlidese ka ba sesebelisoa se matla sa ho ntlafatsa puisano ea kahare le ho e etsa hore e atlehe ka mekhoa e mengata:

Likopano tse Kopanetsoeng le Liholo tsa Toropo: U ka e sebelisa phela likhetho, lipotso, 'me Likarabo tsa lipotso le lipotsoho kopanya barupeluoa, ho bokella maikutlo a nako ea nnete, le ho khothaletsa ho nka karolo ka mafolofolo likopanong tsa sebele le liholong tsa toropo le basebetsi.
Maikutlo a nako ea sebele: Ka AhaSlides, o ka theha le ho aba likhetho kapele, leru la lentsoeho basebetsi. Sena se o nolofalletsa ho bokella maikutlo a bohlokoa mabapi le lihlooho tse fapaneng, joalo ka matsapa a k'hamphani, khotsofalo ea basebetsi, kapa mananeo a koetliso.
Koetliso le ho Ithuta:O ka kenyelletsa lipotso tse sebetsanang le likhetho le litempele tse entsoeng esale peleho leka kutloisiso ea basebetsi le ho matlafatsa mehopolo ea bohlokoa ho ntlafatsa linako tsa koetliso le lithupelo.
Mesebetsi ea Kaho ea Sehlopha: AhaSlides e fana ka mesebetsi ea ho aha sehlopha joalo ka lipotso tsa ho pshatla leqhoa, lipapali ka lebili la spinner, jenereithara ea sehlopha se sa reroang. Mesebetsi ena e ka khothaletsa botsoalle le tšebelisano har'a basebetsi, esita le lihlopheng tse hole kapa tse ajoang.
Keletso ea Basebetsi:AhaSlides e ka sebelisoa ho lemoha le ho keteka likatleho tsa basebetsi, liketsahalo tsa bohlokoa, le menehelo. Sena se matlafatsa boitšoaro le tšusumetso ea basebetsi.
Maikutlo a sa Tsejoeng: Sebopeho sa sethaleng se sa tsejoeng sa likhetho se ka nolofalletsa basebetsi ho fana ka maikutlo ntle le tšabo ea liphello, ho khothalletsa tikoloho ea puisano e bulehileng le e tšepahalang.
Basebeletsi ba Hole le Bakhachane:Bakeng sa mekhatlo e nang le lihlopha tse hole kapa tse hasantsoeng, AhaSlides e ka ba sesebelisoa sa bohlokoa ho netefatsa hore basebetsi bohle ba lula ba hokahane, ba tšoarehile, 'me ba na le tsebo.

leka ahaslides

Litsela tsa bohlokoa

Leano le atlehileng la puisano ea ka hare ke mokokotlo oa mokhatlo o sebetsang hantle le o lumellanang. E matlafatsa setso sa mokhatlo mme qetellong e lebisa tlhahisong e ntlafetseng le katlehong.

Lipotso Asked hangata

U etsa leano la puisano ea ka hare joang?

Mehato ke ena e tla u thusa ho theha leano la puisano la kahare: hlalosa lipheo le sepheo sa puisano, tsebahatsa bamameli ba shebiloeng, khetha mecha ea puisano, theha litataiso tsa melaetsa, sebelisa mekhoa e 'meli ea puisano, ho theha kemiso ea puisano, ho lokisa moralo oa puisano ea tlokotsi, koetlisa le ho ruta. , lekanya le ho lekola, le ho fetola leano ka moo ho hlokahalang.

Mefuta e mene ea puisano ea ka hare ke efe?

Mefuta e 4 ea puisano ea ka hare ke Puisano e ka Holimo-tlase (Puisano ea Tsamaiso-ho-Mosebetsi), Puisano e ka Tlase (Puisano ea Basebetsi), Puisano e tšekaletseng/Ka morao (Puisano ea lithaka), le Puisano ea Diagonal.

Litšiea tsa leano la ka hare la puisano ke life?

Litšiea tsa leano la ka hare la puisano ke lipakane tse hlalositsoeng, karohano ea bamameli e lebisitsoeng, mecha ea puisano e nepahetseng, tataiso ea melaetsa, puisano ea batho ba babeli, koetliso le tlhahlobo.

Ref: Forbes