Ngaba ujonge iMizekelo yoThengiso ye-B2C ukunxibelelana nabathengi kwaye ukhulise ishishini lakho ngokukhawuleza? Ungajongi ngapha koko Intengiso ye-B2C!
Njengoko itekhnoloji ihambela phambili, amashishini afumana iindlela ezintsha nezintsha zokufikelela kubaphulaphuli ekujoliswe kubo kunye nokwakha ukunyaniseka kwabathengi. Ukusuka kwiivenkile zezitena kunye nodaka ukuya kwi-intanethi, intengiso ye-B2C ibonelela ngeendlela ezahlukeneyo zokukunceda ukuba ugqame kukhuphiswano lwemarike yanamhlanje.
Kweli nqaku, siza kuphonononga eminye iMizekelo yoThengiso ye-B2C eyimpumelelo, ukuba yahluke njani kwiintengiso ze-B2B, kwaye sinikele ngeengcebiso ezikhuthazayo ekwenzeni eyona migudu yakho yokuthengisa ye-B2C. Zilungiselele ukuthatha ishishini lakho ukuya kwinqanaba elilandelayo!
Isiqulatho
- Yintoni iB2C yokuthengisa?
- Ibaluleke kangakanani intengiso ye-B2C kumashishini?
- Yintoni eyenza intengiso ye-B2C yahluke kwiintengiso ze-B2B?
- IziCwangciso ezi-4 zoThengiso lwe-B2C kunye neMizekeliso
- Imizekelo yoThengiso lwe-B2C kwiXesha leDijithali
- Iingcebiso zeB2C zokuthengisa
- Imibuzo ebuzwa qho
- IItrakthi ezibalulekileyo
Iingcebiso zokuZibandakanya ngokuNgcono
Ngaba ufuna isixhobo sokuthengisa ngcono?
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🚀 Bamba Imibuzo Yasimahla☁️
Yintoni iB2C yokuthengisa?
Intengiso ye-B2C imele iBusiness-to-Consumer sales kwaye ibhekisa ekuthengiseni iimpahla okanye iinkonzo ngokuthe ngqo kubathengi ngabanye kunamanye amashishini okanye imibutho, abajonge ukuyisebenzisela iinjongo zabo zobuqu okanye zekhaya.
Related: Indlela yokuthengisa nayiphi na into: Iindlela ezili-12 zokuThengisa eziGqwesileyo ngo-2024
Ibaluleke kangakanani intengiso ye-B2C kumashishini?
Intengiso ye-B2C idlala indima ebalulekileyo kwimpumelelo yamashishini njengeyona ndlela ibalaseleyo yokudala ubudlelwane obuluqilima nabathengi bawo, ukwakha ulwazi lophawu, kunye nokwenza ingeniso. Ezinye zezona zibonelelo ziphambili zentengiso ye-B2C zichazwe ngokupheleleyo ngolu hlobo lulandelayo:
Imarike enkulu: Imakethi ye-B2C inkulu kwaye ibandakanya izigidi zabathengi abanokubakho, abanokubonisa ithuba elibalulekileyo lengeniso kumashishini. Amashishini anokufikelela kubaphulaphuli abaninzi ngokusebenzisa iimarike ze-intanethi, amaqonga eendaba ezentlalo, kunye neewebhusayithi ze-e-commerce, kunye nokwandisa ulwazi lwabo lophawu phakathi kwabathengi.
Umthamo wokuthengisa oPhezulu: Iintengiselwano zeB2C zihlala zibandakanya ubungakanani betikiti ezincinci kodwa imithamo ephezulu, okuthetha ukuba amashishini anokuthengisa iiyunithi ezininzi okanye iinkonzo kubathengi ngabanye. Oku kunokukhokelela kumthombo obalulekileyo wengeniso kumashishini ekuhambeni kwexesha.
Umjikelo wokuThengisa oKhawuleza: Iintengiselwano ze-B2C ngokubanzi zinemijikelezo yokuthengisa emfutshane kuneentengiselwano ze-B2B, ezinokukhokelela ekuveliseni ingeniso ngokukhawuleza kumashishini. Abathengi bahlala bethambekele ngakumbi ekuthengeni ngokungxamisekileyo kwiimfuno zomntu okanye zekhaya, ukwenza inkqubo yokuthengisa iqonde ngakumbi kwaye ikhawuleze.
Ukwazisa ngeBrand kunye nokunyaniseka koMthengi: Ngokubonelela ngamava akhethekileyo abathengi, amashishini anokwakha ulwazi lophawu kunye nokunyaniseka kwabathengi phakathi kwabathengi. Amava alungileyo omthengi angakhokelela ekuphindaphindweni kweshishini, ukuthengisa ngomlomo, kwaye ekugqibeleni ingeniso ephezulu.
Ulwazi lwabathengi: Ukuthengiswa kwe-B2C kunokubonelela amashishini ngolwazi oluxabisekileyo lwedatha yabathengi, kubandakanywa amanani abantu, ukuthenga ukuziphatha, kunye nezinto ezikhethwayo. Olu lwazi lunokunceda amashishini alungelelanise amacebo awo okuthengisa, aphucule ukubandakanyeka kwabathengi, kwaye aqhube ukukhula kwentengiso.
Related: Isikhokelo esigqibeleleyo sokuthengisa kunye nokuthengisa ngo-2024
Yintoni eyenza intengiso ye-B2C yahluke kwiintengiso ze-B2B?
Makhe sibone ukuba yintoni umahluko phakathi kwe-B2C yokuthengisa kunye ne-B2B yokuthengisa?
| Intengiso ye-B2C | Ukuthengiswa kweB2B | |
| Abantu ekujoliswe kubo | abathengi ngabanye | shishini |
| Umjikelo weNtengiso | intsebenziswano enye | jongana ixesha elide |
| Indlela yokuthengisa | gxila ekudaleni amava omthengi akhumbulekayo kwaye ayonwabisayo | kugxininise ekwakheni ubudlelwane kunye nokubonelela indlela yokubonisana |
| ZoThengiso | intengiso kwimidiya yoluntu, ukuthengisa impembelelo, ukuthengiswa kwe-imeyile, ukuthengiswa komxholo, kunye nokuthengiswa kokuthunyelwa | ukuthengisa okusekwe kwiakhawunti, imiboniso zorhwebo, ukuthengiswa komxholo, kunye nokuthengisa nge-imeyile |
| Iimveliso okanye Iinkonzo | ithe ngqo kwaye ifuna ingcaciso encinci | entsonkothileyo, kwaye ummeli wentengiso kufuneka aqonde nzulu imveliso okanye inkonzo ukuthengisa ngempumelelo. |
| namaxabiso | amaxabiso amiselweyo | amaxabiso aphezulu okanye ekuxoxwe ngawo |
Related: UyiVeza Njani iFunnel yokuThengisa iB2B ngo-2024
IziCwangciso ezi-4 zoThengiso lwe-B2C kunye neMizekeliso
Intengiso ye-B2C inokwenzeka ngeendlela ezahlukeneyo, kubandakanywa iivenkile ezithengisayo, iimarike ze-intanethi, kunye neewebhusayithi ze-e-commerce, kunye nokunye. Nantsi ingcaciso yendlela nganye yokuthengisa ye-B2C kunye nomzekelo wayo.
Yokuthengisa
Yeyona ndlela ixhaphakileyo yokuthengiswa kwe-B2C, apho iimpahla zithengiselwa abathengi abathile kwivenkile ebonakalayo okanye ekwi-intanethi. Ukuthengiswa kweentengiso kunokuphenjelelwa zizinto ezahlukeneyo, kubandakanywa ukhetho lwabathengi, iimeko zoqoqosho kunye nemigudu yokuthengisa. Umzekelo, abathengisi banokunikezela ngeentengiso okanye izaphulelo ukutsala abathengi okanye baqalise iimveliso ezintsha ukuvelisa inzala kunye nokuqhuba intengiso.
E-yorhwebo
Ijolise ekuthengisweni kweempahla okanye iinkonzo kwi-intanethi ngewebhusayithi ye-e-commerce, i-app yeselula, okanye amanye amaqonga edijithali. Urhwebo lwe-E-commerce lukhule ngokukhawuleza kwiminyaka yakutshanje, njengoko abathengi abaninzi bekhululekile ngokuthenga kwi-Intanethi kwaye amashishini aqaphele izibonelelo ezinokubakho zokuthengisa kwi-Intanethi. I-Amazon kunye ne-eBay kwiivenkile ze-intanethi eziqhutywa ngamashishini ngamanye.
Ukuthengisa ngokuthe ngqo
Imalunga nokuthengisa iimveliso okanye iinkonzo ngokuthe ngqo kubathengi ngokuthengisa kwindlu ngendlu, ukuthengisa ngomnxeba, okanye amaqela asekhaya. Ukuthengisa ngokuthe ngqo kusenokuba yindlela engabizi kakhulu ukuba amashishini afikelele kubathengi, njengoko kuphelisa imfuno yeendlela zokuthengisa zemveli kunye neendleko eziphezulu ezinxulumene nazo.
Related: Yintoni uThengiso oluthe ngqo: Ingcaciso, iMizekelo, kunye neQhinga eliNgcono ngo-2024
Iintengiso ezisekelwe kumrhumo
Isiseko sobhaliso sibhekisa kubathengi abahlawula umrhumo ophindaphindiweyo ukufumana ukuhanjiswa rhoqo okanye ukufikelela kwinkonzo. Kwiminyaka yakutshanje abasebenzisi abaninzi bazimisele ukuhlawulela uBhaliso njengoko amaxabiso enziwe ngcono ukuze alingane iipokotho zabathengi.
Iinkonzo zokusasaza njengeNetflix, iVidiyo yeNkulumbuso yeAmazon, kunye neSpotify zibonelela ngokufikelela kuluhlu olubanzi lweemovie, iinkqubo zeTV, kunye nomculo womrhumo wenyanga. Okanye amaQonga e-E-learning afana ne-Coursera kunye ne-Skillshare ikwabonelela ngokufikelela kwizifundo ze-intanethi ngezihloko ezahlukeneyo ngomrhumo wenyanga okanye wonyaka.
Imizekelo yoThengiso lwe-B2C kwiXesha leDijithali
Abathengi baye bahlawula ingqalelo ngakumbi kwixesha ledijithali, apho banokufikelela kulwazi oluninzi kunye neenketho kunanini ngaphambili. Ke, ukuqonda iDijithali B2C kunokwenza iinkampani zonyuse inzuzo kunye nokwazisa ngophawu.
I-E-Commerce
I-E-commerce B2C (i-Business-to-Consumer) ibhekisela ekuthengisweni kwempahla okanye iinkonzo ezisuka kumashishini ngokuthe ngqo kubathengi ngabanye ngeqonga le-intanethi. Olu hlobo lwe-e-commerce luye lwaqhuma kwiminyaka yamuva, luqhutywa kukukhula kobuchwepheshe bedijithali kunye nokutshintsha ukuziphatha kwabathengi.
I-Alibaba liqonga le-e-commerce elidumileyo elidibanisa abathengi kunye nabarhwebi baseTshayina nakwamanye amazwe. Iqonga libonisa uluhlu olukhulu lweemveliso, kubandakanya i-elektroniki, impahla, kunye nezinto zasekhaya, kwaye ibonelela abathengi ngeendlela zokuhlawula ezikhuselekileyo, iziqinisekiso zemveliso, kunye nenkxaso yenkonzo yabathengi.
Imidiya yokuncokola
Amaqonga eendaba ezentlalo abe lijelo elibaluleke ngakumbi kwintengiso ye-B2C, evumela amashishini ukuba anxibelelane nabathengi ngokukhawuleza ngeenethiwekhi zemidiya yoluntu kunye nefuthe lokuthengisa.
Ngokutsho kwe-Statista, bekukho abasebenzisi be-4.59 yezigidigidi zeendaba zoluntu kwihlabathi lonke ngo-2022, kwaye eli nani kulindeleke ukuba linyuke liye kwi-5.64 yezigidigidi ngo-2026. I-Facebook iseyindawo ethembisayo yokukhuthaza ukuthengisa kwe-B2C njengoko kuqikelelwa ngaphezu kwe-2.8 billion abasebenzisi abasebenzayo ngenyanga. I-Instagram, i-LinkedIn nazo ziindawo zentengiso ezilungileyo zokutyala imali kwisicwangciso sokuthengisa se-B2B.
Imayini yedatha
Ukumbiwa kwedatha kunezicelo ezininzi zamashishini e-B2C, njengoko ivumela imibutho ukuba ikhuphe ulwazi oluxabisekileyo kwiiseti zedatha ezinkulu ezingasetyenziselwa ukuphucula ukwaneliseka kwabathengi, ukwandisa ukuthengisa, kunye nokwandisa iinkqubo zoshishino.
Umzekelo, ukumbiwa kweDatha kungasetyenziselwa ukuchonga iipateni zamaxabiso kunye nokunyusa amaxabiso emveliso kunye neenkonzo ezahlukeneyo. Ngokuhlalutya ukuziphatha kwabathengi kunye neendlela zeemarike, amashishini anokumisela amaxabiso akhuphisanayo kwaye anomtsalane kubathengi ngelixa besenza inzuzo.
zobuqu
Isicwangciso esibalulekileyo kumashishini e-B2C kuBuntu, apho imibutho ilungelelanisa imizamo yabo yokuthengisa kunye namava omthengi kwiimfuno zomntu ngamnye kunye nokukhethwa kwabathengi babo.
Ukwenza okuthandwa nguwe kunokuthatha iindlela ezininzi, ukusuka kwimikhankaso ye-imeyile ekujoliswe kuyo ukuya kwiingcebiso zemveliso zomntu kunye namava ewebhu ngokwezifiso.
Umzekelo, umthengisi wempahla unokucebisa iimveliso ezifanayo nezo athe wathenga ngazo ngaphambili.
Iingcebiso zeB2C zokuthengisa
Lixesha lokuba wazi ngakumbi malunga nendlela yokusebenzisa intengiso ye-B2C, kwaye uya kufumana ezi ngcebiso zilandelayo ziluncedo kakhulu.
#1. Ukuqonda ukuziphatha kwabathengi ibalulekile kumashishini abandakanyeka kwiintengiso ze-B2C. Ngokuhlalutya idatha yabathengi kunye neendlela, amashishini anokuqonda ngcono abaphulaphuli abajoliswe kuwo kwaye aphuhlise iimveliso, iinkonzo, kunye neendlela zokuthengisa ezihlangabezana neemfuno zabo kunye nezinto abazithandayo.
#2. Ukunyusa intengiso ye-Influencer: Amashishini amaninzi asebenzisa iimpembelelo zemidiya yoluntu ukukhuthaza iimveliso okanye iinkonzo zabo kubaphulaphuli ekujoliswe kubo. Abaphembeleli abaneempembelelo ezinkulu banokunceda amashishini afikelele kubaphulaphuli ababanzi kwaye anyuse ulwazi lophawu.
#3. Tyala kwiNtengiso yeNtlalo: Amaqonga eendaba ezentlalo ezifana ne-Facebook, Instagram, kunye ne-Twitter zinika uluhlu lweenketho zentengiso, kuquka izithuba ezixhaswayo kunye neentengiso ezijoliswe kuzo. Amashishini anokusebenzisa ezi zixhobo ukufikelela kubaphulaphuli abathile, ukukhuthaza iimveliso okanye iinkonzo, kunye nokuqhuba intengiso.
#4. Ukuqwalasela i-Omni-channel ukuthengisa: Ukuthengiswa kwe-Omni-channel kunokuzuza amashishini e-B2C njengoko kunokunyusa amava angenamthungo kubathengi kunye neendlela ezininzi zokuthenga, kwiindawo ezininzi zokuchukumisa, kunye neenkonzo ezingcono zabathengi. Nangona kunjalo, ukuthengisa i-omnichannel akunakulungela ishishini ngalinye le-B2C, ngakumbi kwiinkampani ezinobuncwane obunqongopheleyo.
#5. Ukunyamekela impendulo yoMthengi: Ngokumamela ingxelo yabathengi, amashishini anokuchonga iindawo apho awela khona kwaye aphucule iimveliso zabo, iinkonzo, okanye amava abathengi. Oku kunokukhokelela kumanqanaba aphezulu okwaneliseka kwabathengi kunye nokunyaniseka.
#6. Ukwenza uqeqesho lweSalesforce: Ukubonelela ngoqeqesho oluqhubekayo kunye nenkxaso yeqela lakho lokuthengisa, zonke izakhono ezibandakanya izakhono zobugcisa kunye nezakhono ezithambileyo, kunye nolwazi lwangoku kunye neendlela zibalulekile.
IINGCEBISO: Uyenza njani impendulo kwaye wenze uqeqesho olubandakanyayo? Phuma AhaSlides eneempawu ezininzi eziphathwayo kunye noluhlu lweetemplates eziyilwe kwangaphambili. Kwaye, ngohlaziyo lwexesha lokwenyani, unokufikelela, ukujonga kwaye uhlalutye iziphumo zakho ngokukhawuleza.
ezinxulumene
- IiNkqubo zoQeqesho emsebenzini-UQeqesho oluGqwesileyo ngo-2024
- Kufuneka-Uzazi Iinyani malunga ne-360 iDegree Feedback eneMizekeliso +30 ngo-2024
Imibuzo ebuzwa qho
Yintoni imizekelo yentengiso ye-B2B kunye ne-B2C?
Imizekelo yokuthengisa yeB2B: Inkampani ebonelela ngezisombululo zesoftware kwamanye amashishini. Imizekelo yokuthengisa ye-B2C: Iwebhusayithi ye-e-commerce ethengisa iimpahla ngokuthe ngqo kubathengi ngabanye
Ngaba iMcDonald's yiB2C okanye iB2B?
I-McDonald's yinkampani ye-B2C (ishishini-kumthengi) ethengisa iimveliso zayo ngokuthe ngqo kubathengi ngabanye.
Zeziphi iiMveliso eziziB2C?
Iimveliso ezithengiswa ngokuthe ngqo kubathengi ngabanye, njengempahla, igrosari, izinto zombane, kunye nezinto zokhathalelo lomntu, ziimveliso zeB2C.
Nguwuphi umzekelo weshishini le-B2C?
I-Nike ngumzekelo wenkampani ye-B2C, ethengisa iimveliso zezemidlalo kunye nendlela yokuphila ngokuthe ngqo kubathengi ngewebhusayithi yabo kunye neevenkile ezithengisayo.
IItrakthi ezibalulekileyo
Ngeendlela ezintsha kunye neemfuno zabathengi kwindawo yentengiso yanamhlanje, izicwangciso zokuthengisa ze-B2C ziya kwenza ukuba amashishini ahlale efanelekile kwaye aziqhelanise nokutshintsha kweemeko zentengiso. Khumbula ukuba ukuba ufuna ukuphumelela kwimakethi ye-B2C, akukho nto ingcono kunokutyala imali kumava omthengi, ukwakha ukunyaniseka kwebrendi, kunye nokubonelela ngenkonzo yabathengi ebalaseleyo.
