Imizekeliso emi-7 ePhumelelayo yoTshintsho eLilo lonke ixesha (uHlaziyo luka-2024)

Yeyiphi eyona nto ilungileyo Imizekelo yeInnovation ephazamisayo?

Khumbula iVidiyo yeBlockbuster? 

Kwincopho yayo ekuqaleni kweminyaka yoo-2000, le vidiyo irentwayo ibhemoth yayinevenkile ezingaphezulu kwe-9,000 kwaye yayilawula ishishini lokuzonwabisa lasekhaya. Kodwa kwiminyaka eyi-10 kamva, iBlockbuster yafaka i-bankruptcy, kwaye ngo-2014, zonke iivenkile ezisele zenkampani zazivaliwe. Kweneke ntoni? Ngelizwi: ukuphazamiseka. INetflix yazisa into entsha ephazamisayo kwirenti bhanyabhanya eya kuthi igqibe iBlockbuster kwaye itshintshe indlela esizibukela ngayo iimuvi ekhaya. Olu bubungqina nje obunye phakathi kwemizekelo ephezulu ephazamisayo enokuthi ishukumise amashishini ephela.

Lixesha lokuba sithathele ingqalelo kwi-Innovation ephazamisayo, eguqule kungekuphela nje ishishini ngokwalo kodwa nendlela esiphila ngayo, esiyifundayo kunye nesisebenza ngayo. Eli nqaku lingena nzulu kwingqikelelo yokuphazamiseka okutsha, imizekelo yotshintsho ephazamisayo ephezulu, kunye noqikelelo lwekamva.

Ngubani ochaze inguqulelo entsha ephazamisayo?	UClayton Christensen.
Ngaba iNetflix ingumzekelo wezinto ezintsha eziphazamisayo?	Ngokuqinisekileyo.

Isiqulatho:

• Yintoni i-Innovation ephazamisayo kwaye kutheni kufuneka ukhathalele?
• 7 Imizekelo Egqwesileyo YokuQalisa eNtsha
  • #1. I Encyclopedia Smackdown: Wikipedia Displaces Britannica
  • #2. Ukwehliswa kweeteksi: Indlela u-Uber azitshintsha ngayo ezoThutho eziDolophini 
  • #3. I-Bookstore Boogaloo: I-Amazon iphinda ibhale iMithetho yokuThengisa
  • #4. Ukutshatyalaliswa koBuchule: IiNdaba zeDijithali Ziyithobile njani iShicilelo lobuntatheli
  • #5. Iselfowuni yenza umnxeba: Kutheni le nto i-iPhone ye-Apple yatshintsha iiFowuni
  • #6. UkuPhumelela kweBhanki: Indlela iFintech eDibanisa ngayo iMali 
  • #7. Ukunyuka kwe-AI: ChatGPT kunye nendlela i-AI ephazamisa ngayo amashishini
• Yintoni elandelayo: I-Wave ezayo ye-Innovation ephazamisayo
• IItrakthi ezibalulekileyo
• Imibuzo ebuzwa qho

Yintoni i-Innovation ephazamisayo kwaye kutheni kufuneka ukhathalele?

Ukuqala, makhe sithethe ngenkcazelo entsha ephazamisayo. Izinto ezintsha eziphazamisayo zibhekisela ekuveleni kweemveliso okanye iinkonzo ezineseti eyahlukileyo yeempawu, ukusebenza, kunye neempawu zexabiso ezahlukileyo kwiminikelo eqhelekileyo.

Ngokungafaniyo nokugcinwa kwezinto ezintsha, okwenza iimveliso ezilungileyo zibe ngcono, izinto ezintsha eziphazamisayo zihlala zibonakala zingaphuhliswanga ekuqaleni, kwaye zithembele kwimodeli yoshishino enexabiso eliphantsi, enengeniso ephantsi. Nangona kunjalo, bazisa ukulula, ukulungeleka, kunye nokufikeleleka okuvula amacandelo amatsha abathengi. 

Njengoko uqalo lujolise ekujongeni abathengi be-niche, izinto ezintsha eziphazamisayo ziphucuka ngokuthe ngcembe de zisuse iinkokeli zentengiso esele zimisiwe. Uphazamiseko lunokuwisa amashishini akudala angakwaziyo ukuziqhelanisa nezi zoyikiso zintsha zokukhuphisana.

Ukuqonda izinto ezintsha eziphazamisayo ngundoqo kwiinkampani ezihamba kushishino lwanamhlanje oluhlala lutshintsha, olunokhuphiswano oluphezulu oluzaliswe yimizekelo ephazamisayo yokusungula.

I-70% yeenkampani ze-S & P 500 index kwi-1995 azikho namhlanje. Oku kungenxa yokuba baphazanyiswe bubuchwepheshe obutsha kunye neendlela zoshishino.

I-95% yeemveliso ezintsha ziyasilela. Oku kungenxa yokuba abaphazamisi ngokwaneleyo ukuba bangene kwimarike.

Iingcebiso ezingakumbi ezivela AhaSlides

• Imizekelo ye-5 yeNgcaciso yeQela elinamandla + Isikhokelo sokubethelela iNtetho yakho elandelayo
• Imisebenzi engama-20+ ePhezulu yokuBandakanya kwaBasebenzi ngo-2023
• Imithetho eli-14 yokuNceda ukuNceda uYila iiNgcebiso zokuYila ngo-2023

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Makhe sithethe 🧠

Eyona mizekelo iNtsha ephazamisayo

Izinto ezintsha eziphazamisayo zivele phantse kuwo onke amashishini, isakhiwo esiphazamisekile ngokupheleleyo, iguqule imikhwa yabathengi, kwaye yafumana inzuzo enkulu. Ngapha koko, uninzi lwezona nkampani ziphumeleleyo kwihlabathi namhlanje ngabaqalisi abaphazamisayo. Makhe sibone eminye imizekelo yenguqulelo ephazamisayo:

#1. I Encyclopedia Smackdown: Wikipedia Displaces Britannica 

Apha kuza omnye wemizekelo yokuyitsha ephazamisayo ekufuneka ibenayo, iWikipedia. I-intanethi iphazamise kakhulu imodeli yeshishini leencyclopedia elizanyiweyo. Ngeminyaka yee-1990, i-Encyclopaedia Britannica yayiyeyona iphambili emarikeni ngoshicilelo oludumileyo lwemiqulu engama-32 oluxabisa i-1,600 yeedola. Xa iWikipedia yaziswa ngo-2001, iingcali zayikhaba ngawo omane njengomxholo ongasoze ukhuphisane negunya leBritannica lobufundi. 

Babephosisile. Ngo-2008, iWikipedia yayinamanqaku esiNgesi angaphezulu kwezigidi ezi-2 xa kuthelekiswa ne-120,000 yeBritannica. Kwaye iWikipedia yayisimahla kuye nabani na ukuba ayifumane. I-Britannica ayizange ikwazi ukukhuphisana kwaye emva kweminyaka engama-244 ishicilelwe, yapapasha uhlelo lwayo lokugqibela ngo-2010. Idemokhrasi yolwazi yamkhulula ukumkani wee-encyclopedias kumzekelo oqhelekileyo wenguqu ephazamisayo.  

U no kuthanda: Iindlela ezisi-7 zokuVelisa iThesaurus kwiKlasi ngokuFanelekileyo ngo-2023

#2. Ukwehliswa kweeteksi: Indlela u-Uber azitshintsha ngayo ezoThutho eziDolophini 

Phambi kuka-Uber, ukuthatha iteksi kwakusoloko kungenangxaki - kufuneka ufowunele i-dispatch okanye ulinde kwicab ekhoyo. Xa u-Uber wayesungula i-app yakhe yokukhwela inqwelo moya ngo-2009, yaphazamisa ishishini leeteksi lenkulungwane yakudala, yadala imakethi entsha yeenkonzo zokuqhuba zabucala ezifunwayo kwaye yaba ngomnye wemizekelo yokusungula eyimpumelelo.

Ngokuthelekisa abaqhubi abakhoyo nabakhweli ngoko nangoko nge-app yayo, u-Uber ucutha iinkonzo zeteksi zesintu ngeentlawulo eziphantsi kunye noncedo olukhulu. Ukongeza iifitsha ezifana nokwabelana ngokukhwela kunye neereyithingi zomqhubi rhoqo ziphucula amava omsebenzisi. Iqonga lika-Uber lenyuka ngokukhawuleza, linikezela ngeemoto kwizixeko ezingaphezu kwama-900 kwihlabathi liphela namhlanje. Ngubani onokungayinanzi impembelelo yemizekelo ephazamisayo yokuveliswa okunjalo?

#3. I-Bookstore Boogaloo: I-Amazon iphinda ibhale iMithetho yokuThengisa

Imizekelo yokutsha ephazamisayo njengeAmazon ibingumxholo oshushu iminyaka emininzi. Izinto ezintsha eziphazamisayo zaseAmazon ziguqule indlela abantu abazithenga ngayo nokufunda iincwadi. Njengoko ukuthenga kwi-Intanethi kuye kwafumana ukuthambekela ngeminyaka yoo-1990, iAmazon yazibeka njengeyona ndawo ithengisa iincwadi emhlabeni. Iwebhusayithi yayo yenza uluhlu lokukhangela iincwadi kunye nokuodola ngokulula 24/7. Ukhetho olubanzi kunye namaxabiso athotyiweyo abetha iivenkile zeencwadi ngezitena kunye nodaka. 

Xa i-Amazon ikhupha i-Kindle e-reader yokuqala ngo-2007, yaphazamisa ukuthengiswa kwencwadi kwakhona ngokuvakalisa iincwadi zedijithali. Iivenkile zeencwadi zemveli ezifana neBorders kunye neBarnes & Noble zizabalazela ukuhambisana neAmazon omnichannel entsha yokuthengisa. Ngoku, phantse i-50% yazo zonke iincwadi zithengiswa kwiAmazon namhlanje. Isicwangciso sayo esiphazamisayo sichaze ngokutsha ukuthengisa kunye nopapasho.

#4. Ukutshatyalaliswa koBuchule: IiNdaba zeDijithali Ziyithobile njani iShicilelo lobuntatheli

I-intanethi ivelise olona phazamiso lukhulu kumaphephandaba ukusukela ekuyilweni kohlobo olushukumayo. Upapasho olusekiweyo olunje ngeBoston Globe kunye neChicago Tribune luye lwalawula imeko yeendaba eprintiweyo kangangamashumi eminyaka. Kodwa ukuqala ngeminyaka yoo-2000s, amajelo eendaba edijithali afana ne-Buzzfeed, i-HuffPost, kunye ne-Vox yafumana abafundi abanomxholo wasimahla we-intanethi, imidiya yoluntu, kunye nokuhanjiswa kwemfonomfono okujoliswe kuko kwaye baba ziinkampani eziphazamisayo kwihlabathi liphela.

Kwangelo xesha, iCraigslist yaphazamisa inkomo yemali yamaphephandaba eshicilelwayo - iintengiso ezihleliweyo. Ngokuncipha kokujikeleza, ingeniso yentengiso yoshicilelo iye yawa. Amaphepha amaninzi anemigangatho asongiweyo ngelixa abasindileyo besika imisebenzi yoshicilelo. Ukunyuka kweendaba zedijithali ezifunwayo kuye kwayichitha imodeli yephephandaba lemveli kumzekelo obalaseleyo wokuphazamiseka kwezinto ezintsha.

U no kuthanda: Yintoni iDigital Onboarding? | Amanyathelo ali-10 aluncedo okuyenza isebenze

#5. Iselfowuni yenza umnxeba: Kutheni le nto i-iPhone ye-Apple yatshintsha iiFowuni

Ngomnye weyona mizekelo iqaqambileyo ephazamisayo. Xa i-iPhone ye-Apple yasungulwa ngo-2007, yatshintsha ifowuni ephathwayo ngokunciphisa isidlali somculo, isikhangeli sewebhu, i-GPS, kunye nokunye kwisixhobo esinye esichukumisayo sesikrini. Ngelixa 'iifowuni ezijikelezileyo' ezidumileyo zijolise kwiifowuni, ukuthumela imiyalezo, kunye neesnapshots, i-iPhone yazisa iqonga elomeleleyo lekhompyuter kunye noyilo olubonakalayo. 

Le 'smartphone' iphazamisayo igqithise ulindelo lwabasebenzisi. Abakhuphisana abanje ngeNokia kunye neMotorola bekunzima ukudlala. Impumelelo yokubaleka ye-iPhone ibangele uqoqosho lwe-app yeselula kunye nokusetyenziswa kwe-intanethi yeselula. I-Apple ngoku yeyona nkampani ixabisekileyo kwihlabathi enkosi kakhulu kolu kuphazamiseka kweselfowuni kuqhutywa bubugcisa obutsha.

#6. UkuPhumelela kweBhanki: Indlela iFintech eDibanisa ngayo iMali 

I-fintech ephazamisayo (i-teknoloji yezemali) iqala, eyimizekelo yetekhnoloji ephazamisayo, icela umngeni kwiibhanki zemveli. Iziqalo ezifana ne-Square kunye ne-Stripe eyenziwe lula ukusetyenzwa kwekhadi letyala. I-Robinhood yenza urhwebo lwesitokhwe simahla. Ulawulo lotyalo-mali oluSebenzayo kunye neWealthfront. Ezinye izinto ezintsha ezifana ne-crowdfunding, i-crypto-currency, kunye nokuhlawula ngefowuni kuncitshiswe ukungqubana kweentlawulo, iimali-mboleko kunye nokunyusa imali.

Iibhanki ezibambeleyo ngoku zijongene nokudityaniswa- zilahlekelwa ngabathengi ngokuthe ngqo kubaphazamisi be-fintech. Ukuhlala kufanelekile, iibhanki zifumana uqalo lwe-fintech, zenza ubambiswano, kwaye ziphuhlise ezazo ii-apps eziphathwayo kunye nabancedisi ababambekayo. Ukuphazamiseka kweFintech kwandisa ukhuphiswano kunye nokufikeleleka kwezemali kumzekelo wokuyila ophazamisayo.

#7. Ukunyuka kwe-AI: ChatGPT kunye nendlela i-AI ephazamisa ngayo amashishini

Kunye ne-Intanethi yeZinto (IoT), i-blockchain, kunye nabanye abaliqela, ubukrelekrele beArtificial (AI) buthathwa njengeyona teknoloji iphazamisayo kwaye ibe nefuthe kumacandelo amaninzi. Kukho impikiswano ekhulayo kunye nenkxalabo malunga neenzuzo kunye neengxaki ze-AI. Akukho nto inokulithintela ekuguquleni ihlabathi nakwindlela abantu abaphila ngayo. "I-AI inokuba neziphene, kodwa ukuqiqa kwabantu kuphosakele kakhulu". Ke ngoko, "Ngokucacileyo i-AI izophumelela," utshilo uKahneman ngo-2021. 

Ukwaziswa kwe-ChatGPT ngumphuhlisi wayo, i-OpenAI ekupheleni kuka-2022 yaphawula ukutsiba okutsha kwetekhnoloji, engumzekelo obalaseleyo wokuphazamiseka kwetekhnoloji kunye nokukhokelela kugqatso lophuhliso lwe-AI kwamanye amaqumrhu anotyalo-mali. Kodwa i-ChatGPT ayikuphela kwesixhobo se-AI esibonakala sisenza imisebenzi ethile bhetele kwaye ngokukhawuleza kunabantu. Kwaye kulindeleke ukuba i-AI iya kuqhubeka nokwenza igalelo elibalulekileyo kwiinkalo ezahlukeneyo, ngakumbi ukhathalelo lwezempilo.

U no kuthanda: 5 Ukusungula uBuchule kwiNdawo yoMsebenzi

Yintoni elandelayo: I-Wave ezayo ye-Innovation ephazamisayo

Inguqulelo entsha ephazamisayo ayipheli. Nantsi itekhnoloji evelayo enokuthi ibangele uhlaziyo olulandelayo:

• Ii-Cryptocurrencies ezifana ne-Bitcoin zithembisa ukunatyiswa kwezemali.
• I-Quantum computing iyakwandisa ngamandla amandla okusebenza kwi-cryptography, ukufundwa koomatshini, kunye nokunye. 
• Ukuhamba emajukujukwini okurhweba kunokuvula imizi-mveliso emitsha yokhenketho, yokuvelisa kunye nezixhobo zokusebenza.
• Unxibelelwano lwekhompyuter yengqondo kunye ne-neurotechnology inokwenza usetyenziso olutsha olunzulu.
• I-AR/VR inokuguqula ulonwabo, unxibelelwano, imfundo, amayeza, nangaphaya ngokusebenzisa izinto ezintsha eziphazamisayo.
• Uphuhliso olumangalisayo lwe-AI kunye neeRobhothi kunye nosongelo lwabo kwikamva lomsebenzi. 

Sifunda ntoni? Ubukrelekrele buphazamisa amandla. Iinkampani kufuneka zikhuthaze inkcubeko yokuqamba izinto ezintsha kunye nokuguquguquka kokukhwela amaza okanye umngcipheko wokuginywa sisaqhwithi. Kodwa kubathengi, inguqulelo entsha ephazamisayo ibeka amandla amaninzi, lula, kunye namathuba epokothweni yabo. Ikamva libukeka liqaqambile kwaye liyaphazamisa ngenxa yale mizekelo yokutshintsha komdlalo.

U no kuthanda: IiNdlela ezi-5 ezisakhulayo-Ukubumba ikamva lomsebenzi

IItrakthi ezibalulekileyo

Kubalulekile ukuba ulungele ukwamkela kunye nokuziqhelanisa notshintsho oluqhubekayo oluphazamisayo. Ngubani owaziyo ukuba unokuba ngumqali ophazamisayo olandelayo. 

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Ref: HBS kwi-intanethi |

tags: Innovation

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