Kwihlabathi elikhawulezayo lentengiso ye-intanethi, ukuba nesicwangciso esiluqilima sokuthengisa i-ecommerce sisitshixo sempumelelo. Nokuba ungumthengisi onamava kwi-intanethi okanye usaqala nje, oku blog iposti sisikhokelo sakho esibalulekileyo sokuvula iimfihlo ze-11 iintlobo zesicwangciso esisebenzayo sokuthengisa i-ecommerce.
Isiqulatho
- Yintoni i-Ecommerce Marketing?
- Iindidi ezili-11 zeSicwangciso seNtengiso ye-Ecommerce eneMizekeliso
- IItrakthi ezibalulekileyo
- FAQs
Yintoni i-Ecommerce Marketing?
Intengiso ye-Ecommerce ibandakanya iindlela kunye neendlela ezisetyenziswa ngamashishini ukuthengisa kunye nokuthengisa iimveliso okanye iinkonzo zabo kwi-intanethi. Ibandakanya iintlobo ezininzi zezenzo zokutsala abathengi abanokwenzeka, ukunyusa inani leendwendwe kwiivenkile ze-intanethi, kwaye ekugqibeleni wenze ezo ndwendwe zibe ngabathengi abahlawulayo.
Umfanekiso: freepikIindidi ezili-11 zeSicwangciso seNtengiso ye-Ecommerce eneMizekeliso
Izicwangciso zentengiso ye-Ecommerce zibalulekile kwimpumelelo yabathengisi be-intanethi kwaye zinokubandakanya izinto ezahlukeneyo, ezinje:
I-Engine Engine Optimization (SEO) -Isicwangciso seNtengiso ye-Ecommerce
Ukuphucula umxholo kunye nesakhiwo sewebhusayithi ye-ecommerce ukuphucula ukubonakala kwayo kumaphepha eenjini zokukhangela (SERPs), ukwandisa i-organic (engahlawulwanga) i-traffic.
- Umzekelo:Ukuba unevenkile ye-intanethi yobucwebe bezandla. Ngokulungisa iwebhusayithi yakho ngamagama abalulekileyo afanelekileyo, iinkcazo zemeta, kunye nemifanekiso yemveliso ekumgangatho ophezulu, indawo yakho ibonakala ngakumbi kwiinjini zokukhangela ezifana neGoogle. Ngenxa yoko, xa umntu ekhangela "iintsimbi zesilivere ezenziwe ngesandla," iwebhusayithi yakho inokuthi ivele phezulu kwiziphumo zophando, okonyusa amathuba okutsala abathengi abanokubakho.
Umfanekiso: freepikUkuthengiswa koMxholo-Isicwangciso seNtengiso ye-Ecommerce
Ukudala kunye nokwabelana ngomxholo oxabisekileyo, ofanelekileyo, kunye nolwazi olufana blog izithuba, iinkcazo zemveliso, kunye neevidiyo zokubandakanya kunye nokwazisa abathengi abanokubakho.
- Umzekelo:Ukuba ungumthengisi wefashoni, unokwenza i blog ngamanqaku angefashoni, iingcebiso zesimbo, kunye nenkuthazo yefashoni yabantu abadumileyo. Ngokubonelela ngomxholo obalulekileyo, awubandakanyi abaphulaphuli bakho kuphela kodwa useka uphawu lwakho njengegunya kwishishini lefashoni. Lo mxholo unokuqhuba itrafikhi yezinto eziphilayo kwivenkile yakho ye-intanethi kwaye unyuse ukuthembela kwabathengi.
I-Social Media Marketing-Isicwangciso seNtengiso ye-Ecommerce
Ukusebenzisa amaqonga eendaba ezentlalo ukunxibelelana nabaphulaphuli ekujoliswe kubo, ukwakha ulwazi lophawu, kunye nokuqhuba i-traffic kwindawo ye-ecommerce.
- Umzekelo: "Sephora, "umthengisi wezithambiso kunye nobuhle, usebenzisa ngokufanelekileyo imidiya yoluntu ukuze adibanise nabaphulaphuli bakhe. I-Sephora ithumela rhoqo i-makeup tutorials, imiboniso yemveliso, kunye nokuphononongwa kwabathengi kumaqonga afana ne-Instagram kunye ne-YouTube. Ngokwenza njalo, abagcini nje ukwakha ulwazi lwe-brand kodwa baqhuba. itrafiki kwindawo yabo ye-ecommerce njengoko abathengi betsalwa ukuba baphonononge kwaye bathenge iimveliso ezibonisiweyo.
Sephora's InstagramI-imeyile yoNtengiso-iQhinga leNtengiso ye-Ecommerce
Ukusebenzisa imikhankaso ye-imeyile ukufikelela kubathengi, ukunikezela ngentengiso, kwaye ubagcine benolwazi malunga neemveliso, amaxabiso, kunye nohlaziyo lwenkampani.
- Umzekelo: Ivenkile yeencwadi ekwi-intanethi inokuthumela iileta zeendaba zeveki kubabhalisi bayo, inabafikayo abatsha, abathengisa kakhulu, kunye nezaphulelo ezikhethekileyo. Ngokuthumela ii-imeyile ezenzelwe wena kwisiseko sabathengi bakho, unokukhuthaza ukuthenga okuphindaphindiweyo kwaye ukhuthaze izibonelelo ezikhethekileyo, okukhokelela ekuthengisweni okwandileyo.
Intengiso ehlawulwayo-iSicwangciso sokuThengisa i-Ecommerce
Ukusebenzisa amajelo entengiso ahlawulweyo afana neeNtengiso zikaGoogle, iiNtengiso zikaFacebook, kunye namanye amaqonga entengiso ye-Intanethi ukufikelela kubaphulaphuli ababanzi kwaye kuveliswe itrafikhi kunye neentengiso kwangoko.
- Umzekelo: I-arhente yokuhamba kwi-intanethi inokwenza umkhankaso wokukhangela iiNtengiso zikaGoogle ukuba zivele phezulu kwiziphumo zophendlo xa abasebenzisi bekhangela amagama afana "neepakethi zeeholide ezifikelelekayo." Ngokubhida kumagama angundoqo afanelekileyo, banokutsala abasebenzisi ngokusebenzayo bejonge ukubhukisha iholide.
INtengiso edibeneyo-Isicwangciso seNtengiso ye-Ecommerce
Ukusebenzisana nabasebenzisana nabo okanye abaphembeleli abakhuthaza iimveliso zakho ngokutshintshiselana nekhomishini kwiintengiso abazivelisayo.
- Umzekelo:Masithi unevenkile yempahla yezemidlalo ekwi-intanethi. Unokusebenzisana nabaphembeleli bokuqina abakhuthaza iimveliso zakho kumajelo abo eendaba zentlalo okanye blogs. Ngembuyekezo, bafumana ikhomishini kwintengiso nganye eyenziwe ngamakhonkco abo adibeneyo. Esi sicwangciso sinokwandisa ukufikelela kubathengi bakho ngabaphulaphuli abaphembelelayo kunye nokunyusa intengiso.
I-Influencer Marketing-Isicwangciso seNtengiso ye-Ecommerce
Ukusebenzisana nabaphembeleli kwi-niche yakho ukuze ungene kubalandeli babo abakhoyo kwaye ufumane intembeko kunye nokuvezwa.
- Umzekelo:Uphawu lwezithambiso lunokusebenzisana nabaphembeleli bobuhle ukuze baphonononge kwaye babonise indlela yokusebenzisa iimveliso zabo. Aba baphembeleli banomdla omkhulu olandelayo kubuhle kunye ne-makeup, bebenza ukuba balungele ukukhuthaza izithambiso. Ukuqinisekiswa kwabo kunokonyusa ukuthembeka kwebrendi kunye nokuqhuba itrafikhi kwivenkile yakho ye-intanethi.
Umfanekiso: freepikUmxholo wobuqu
Ukulungelelanisa umxholo kunye neengcebiso zemveliso ezisekelwe kwindlela yokuziphatha yondwendwe kunye nezinto ezikhethwayo ukuphucula amava okuthenga kunye nokunyusa ukuguqulwa.
- Umzekelo:Ivenkile yegrosari ekwi-intanethi inokuphumeza inqaku elicebisa iimveliso kubathengi ngokusekelwe kwizinto abazithengileyo ngaphambili. Ngokulungelelanisa iingcebiso zemveliso kwizinto ezikhethwa ngumthengi ngamnye, unokwandisa amathuba okuthenga okuphinda-phindwayo kunye namaxabiso aphezulu oodolo.
UkuSebenza kweXabiso lokuGuqulwa (CRO)
Ukuphumeza izicwangciso zokuphucula amava omsebenzisi, ukulungelelanisa inkqubo yokuthenga, kunye nokwandisa ipesenti yeendwendwe ezithengayo.
- Umzekelo: Ivenkile yefenitshala ye-e-commerce inokwandisa amaphepha ayo emveliso ngokuphucula imifanekiso yemveliso, inike inkcazo eneenkcukacha, kunye nokwenza lula inkqubo yokuphuma. Oku kubangela amava okuthenga alula kwaye amnandi, anokukhokelela kumazinga aphezulu okuguqulwa.
Uhlalutyo kunye nohlalutyo lwedatha
Ukusebenzisa idatha kunye nezixhobo zokuhlalutya ukulinganisa ukusebenza kweemikhankaso zokuthengisa kunye nokwenza izigqibo eziqhutywa yidatha ukuphucula izicwangciso.
- Umzekelo: Ivenkile yokubonelela nge-e-commerce yesilwanyana singasebenzisa izixhobo zokuhlalutya iwebhu ukujonga ukuziphatha kwabathengi, ukuchonga ukuba zeziphi iimveliso ezithandwa kakhulu, kwaye uqonde apho iindwendwe zihla khona kwi-funnel yokuthengisa. Le datha inokukhokelela ekuthathweni kwezigqibo zokuphucula ukunikezelwa kweemveliso kunye nezicwangciso zokuthengisa.
Umxholo oveliswe ngumsebenzisi (UGC)
Ukukhuthaza abathengi ukuba babelane ngamava abo kunye neefoto kunye neemveliso zakho kwimidiya yoluntu, iiwebhusayithi, okanye uphononongo, olwakha ukuthembana kunye nobungqina bentlalo.
- Umzekelo: Airbnb, iqonga elidibanisa abahambi ngeendawo zokuhlala kunye namava, lisetyenziswa kakhulu umxholo owenziwe ngumsebenzisiukwandisa uphawu lwayo kunye nokwakha intembeko. U-Airbnb ukhuthaza iindwendwe ukuba zishiye ingxelo emva kokuhlala kwazo. Olu phononongo, luhlala lukhatshwa ziifoto, lubonelela ngezimvo ezixabisekileyo kwiindwendwe ezinokubakho kwaye luseke ukuthembela kumgangatho weendawo zokuhlala kunye nababuki zindwendwe. I-hashtag ethi #Amava eAirbnb kumajelo onxibelelwano akhuthaza abasebenzisi, iindwendwe nababuki zindwendwe, babelane ngamava abo angawalibalekiyo nangeenzeko.
IItrakthi ezibalulekileyo
Isicwangciso esenziwe kakuhle sokuthengisa i-ecommerce yeyona nto iqhuba ishishini eliyimpumelelo kwi-Intanethi. Kwaye kanye njengokuba isicwangciso sokuthengisa esiqhutywe kakuhle sinokukhokelela kwimpumelelo, umboniso ocacileyo kunye nokuzibandakanya unokuphakamisa iingxoxo zakho zeqhinga. Ungalibali ukusebenzisa AhaSlidesukunxibelelana ngokufanelekileyo izicwangciso zakho zentengiso ye-ecommerce kwaye ubandakanye iqela lakho okanye abaphulaphuli. Ngezixhobo ezifanelekileyo kunye nesicwangciso esibanzi, ishishini lakho linokuphumelela kwindawo yentengiso ye-intanethi ekhuphisanayo.
FAQs
Ziziphi izicwangciso zentengiso ye-ecommerce?
Izicwangciso zentengiso ye-Ecommerce zizicwangciso kunye nobuchule obusetyenziswa ngamashishini ukukhuthaza nokuthengisa iimveliso okanye iinkonzo kwi-Intanethi.
Ziziphi ii-P's zentengiso kwi-ecommerce?
Kwi-ecommerce, i-4 P yentengiso yiMveliso, iXabiso, indawo (Ukusasazwa), kunye nokuKhuthaza.
Sesiphi esona sicwangciso silungileyo sokuthengisa kwivenkile ye-intanethi?
Isicwangciso esilungileyo sokuthengisa kwivenkile ye-intanethi sixhomekeke kwishishini, kodwa indlela edibeneyo idla ngokubandakanya umxube we-SEO, ukuthengiswa komxholo, imidiya yoluntu, kunye nokukhangisa okuhlawulelwayo ukufikelela kunye nokubandakanya abaphulaphuli ekujoliswe kubo.
Ref: Ngamana | Ukuhamba kwempuku
tags: Inkcazo yeNtengiso
