Why is culture important in startups?

Startup culture is extremely important because it sets the tone, attitudes, and work ethic in a young company. Strong startup cultures are linked to better recruitment, engagement, retention, and performance. Given the fast pace and high demands of the startup environment, having an energizing culture helps motivate employees and keeps them focused on shared goals during tough times. Defining and establishing a startup culture from day one should be a priority.

How do you establish a culture in a startup?

Some tips for instilling startup culture include: leading by example from executives, communicating core values often, promoting transparency, encouraging autonomy and innovation, allowing for flexibility, fostering collaboration, providing performance-based rewards, and making time for fun. Company culture develops organically but founders must be purposeful in shaping it by accentuating positive behaviors that reflect startup values and vision. Defining rituals, traditions, and workplace perks that capture the startup ethos also helps cement the culture.

What are the 4 common types of company culture?

The four most common types of organizational culture are: (1). Innovative Cultures: Fast-paced, creative, risk-taking. Dominant in most startups. (2). Aggressive Cultures: Results-driven, competitive, high-pressure. Common in sales environments. (3). People-Focused Cultures: Supportive, teamwork-oriented, work-life balance. Often seen in HR. (4). Process-Oriented Cultures: Detail-focused, controlled, stable. More common in established companies.

What are the 4 elements of startup?

The four essential elements of startups are: (1). Idea: A product or service concept that addresses a problem or market need. (2). Team: Founders and early employees who have the skills to execute the idea. (3). Business Model: A plan for how to make the idea profitable and scalable. (4). Funding: Capital is needed to turn the concept into reality and fuel growth. Venture Capital funding is common. Note that getting these critical elements in one place allows a startup to turn a lightbulb moment into a viable, scalable business.

Ukufumanisa iNkcubeko yokuQalisa: Iintsomi vs. Inyani (2024 ihlaziywe)

INkcubeko yokuQalisa iyiguqula njani indlela esiphila ngayo, yokufunda kunye nokusebenza?

ISilicon Valley igutyungelwe ziintsomi. Amabali eekhowudi ajike iibhiliyoni, iimbono zohlaziyo ezenziwe kumagumbi okulala, kunye neenkampani ezikhula ngesantya sombane zibamba intelekelelo yethu. Umtsalane wokuba yinxalenye yento enkulu elandelayo awunakuphikiswa. Kodwa yintoni kanye kanye eyenza inkcubeko yokuqalisa inxilise kangaka?

Eli nqaku lihlalutya isenzeko se Inkcubeko yokuQalisa, ityhila iintsomi eziyingqongileyo, ize iphonononge ubunyani bayo. Masingene ngaphakathi!

*ISilicon Valley yindawo yokuzalwa yamawaka etekhnoloji yokuqala minyaka le, amaphupha eMelika*

Isiqulatho

Ziziphi iimpawu zeNkcubeko yokuQalisa?
Intsomi kunye neMystique yeNkcubeko yokuQala
Inkcubeko yokuSebenza yokuQala
Inkcubeko yokuQalisa-IiPerks, iingozi, kunye nobuntu
Ngaba iNkcubeko yokuQalisa ikulungele?
IiNdlela eziGqwesileyo zokuPhumelela kokuQala
IItrakthi ezibalulekileyo
INkcubeko yokuQalisa - FAQs

Ziziphi iimpawu zeNkcubeko yokuQalisa?

Embindini wayo, inkcubeko yokuqalisa ibhekisa kokusingqongileyo, iindlela zokusebenza, kunye neengcinga zabasebenzi ezivela kwiinkampani ezincinci. Ibonakaliswa ngu:

Ukukhula ngokukhawuleza kunye nokunyuka
Ukuyila rhoqo kunye nokuphindaphinda
Iziseko zombutho ezithe tyaba
Ukunqongophala kwe-bureaucracy yenkampani
Umngcipheko ophezulu kunye nokungaqiniseki
Iiyure zokusebenza ezinde kunye nexesha elimisiweyo
Isinxibo esiqhelekileyo kunye neendawo zokusebenza
Ukuzimela kwabasebenzi kunye nobunini

Ukungxama okuvuyisayo kokwakha into entsha ukusuka emhlabeni ukuya phezulu kunye nokubanakho ukufumana imbuyekezo enkulu ezantsi emgceni kukubonelela okuninzi okunxilisayo.

Intsomi kunye neMystique yeNkcubeko yokuQala

Kodwa phinda ubuyisele i-sensationalism kunye neentsomi eziphuma kumhlaba wokuqala, kwaye uya kufumana inyani ayisoloko imnandi. Ewe, umoya omtsha uvutha ngokuqaqambileyo kodwa iiyure ezinde, intandabuzo, kunye nezidubedube zihlala zihamba nommandla.

Ke ukhe walunywa sisiqalo kwaye unephupha lokujoyina inkampani yerocketship elungele ukutshintsha ilizwe. I-adventure iyakuchulumancisa, kodwa imibuzo iyanda. Ngaba isiphithiphithi siya kukuphambanisa okanye sikukhuthaze? Ngaba usikiwe ngaphandle kolu hlobo lwesitokisi soxinzelelo? Bungena phi ubuntu bakho kumngxuma we-mosh wokuqalisa?

Inkcubeko yokuqalisa — *I-Silhouette yesangqa sengxoxo ebonisa intsebenziswano kwinkcubeko yokuqalisa*

Esi sikhokelo sangaphakathi siya kukuhamba kwihlabathi elivuyisayo, eliphambeneyo, elingalindelekanga, elinomdla lokuqalwa. Siza kuphonononga ukuba yintoni ephembelela inkcubeko, sinciphise i-hype, kwaye sikhuphe umkhusane wokuba ubomi bokuqalisa bemihla ngemihla bunjani ngokwenene. Uya kufumanisa ukuba unengqondo yokuba ungasindi nje, kodwa ufikelele kwi-Valhalla yokuqalisa.

Umhlaba wokuqalwa uyafana ne-Wild Wild West-engaphathwanga, uxakekile, kwaye ugcwele umngcipheko kunye nomvuzo. Olu hambo luya kukunceda ufumanise ukuba ufuna ukufaka ibango lakho kwindawo enesiphithiphithi, eyonwabisayo yokuqalisa. Ngaba ukulungele ukufumanisa ukuba unayo i-grit kunye ne-gusto efunekayo ukuze ungabikho nje, kodwa uphumelele kula manzi angachazwanga? Emva koko masingene.

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Inkcubeko yokuSebenza yokuQala

Ngaba ukhe wazibuza ukuba yintoni kanye kanye ethanda ukusebenza ekuqaleni? Ungayiva indlela uGoogle, uFacebook, okanye uMicrosoft abaphatha ngayo abasebenzi babo kakuhle ngezinto ezininzi ezikhuthazayo. Kodwa kude nemiboniso yemithombo yeendaba eqaqambileyo, ubomi bokuqalisa bemihla ngemihla buhlala bumoshakele, buxakekile, kwaye bugcwele ukungaqiniseki. Ingxaki eqhelekileyo ngenkcubeko yokuqalisa ihlala ihamba kunye neeyure zokusebenza ezinde kunye nokudinwa.

Usuku luqala kwangethuba, ngee-imeyile zithulula malunga neentlekele kunye namathuba amva nje.
Iimfuno zemveliso zitshintshile kwakhona ngobusuku, ngoko ke iqela lobunjineli liye lazama ukulungisa.
I-CEO isandula ukungenisa intsebenziswano enkulu enokubakho, iphosa yonke into kwi-overdrive.
Iingcamango zokuthengisa zokudala zihamba njengoko iqela lilungiselela ukuqalisa iphulo elikhulu.
Yonke into ivakala ngokukhawuleza, imanzi, kwaye iyonwabisa, ukongeza kwisiphithiphithi esincinci.
Iintlanganiso zitshintsha izihloko kwaye ziqhube ixesha elide njengoko iingxoxo ziqhubeka kwaye kuvela izicwangciso ezintsha.
Iqela lihlala lizama ukuhambisana nezinto eziphambili ezihlala zitshintsha.
Emva kwemini, ukuphuma kwenkqubo kucothisa ukukhasa, nto leyo eyenza ukuba izinto zibuyele endleleni.
Abantu bagqibela ngokuhlala emva kwexesha ukuze baqhubeke becinezela phambili. Olunye nje usuku lohambo olumnandi oluyinkcubeko yokuqalisa.

injani inkcubeko yokuqalisa — Injani inkcubeko yokuqalisa | Umfanekiso: Freepik

Inkcubeko yokuQalisa-IiPerks, iingozi, kunye nobuntu

Okokuqala, inkcubeko yokuQala ihlala inxulunyaniswa nokongezwa okongeziweyo njengeekhowudi zokunxiba ezikhululekileyo, iikhikhini ezigciniweyo, amagumbi omdlalo, kunye neeshedyuli eziguquguqukayo. Kodwa mininzi imingeni:

Iiyure ezinde kunye nemihla ebekiweyo ebekiweyo isemgangathweni njengoko amaqela ebaleka ukwakha iimveliso kwaye afikelele kwiinjongo zamabhongo. Ibhalansi yobomi bomsebenzi kunokuba nzima.
Ukungaqiniseki komsebenzi kunye nokungazinzi zizinto zokwenene kwiindawo ezininzi zokuqalisa. Inkxaso-mali inokoma ngokukhawuleza.
Ukungabikho kwesakhiwo kunye neenkqubo kunokukhokelela ekubhidekeni kunye nokungasebenzi kakuhle.
Ukunxiba iminqwazi emininzi kudla ngokufuneka njengoko uqalo lusebenza lubhityile.

Okwesibini, isantya esikhawulezayo kunye neengqondo zokukhula zikwabhenela kwiintlobo ezithile zobuntu ngelixa besahlukanisa nabanye:

Abaziqalayo kunye nabasunguli bayaphumelela xa benikwa inkululeko.
Abenzi bemisebenzi emininzi baziqhelanisa kakuhle neemeko zolwelo kunye nezinto eziphambili eziguqukayo.
Iintlobo ezikhuphisanayo zondla ukukhula okukhawulezayo.
Abo bangakwaziyo ukomelela kunye nokuziqhelanisa banokuba nobunzima bokungacaci.
Iindima zenkxaso ezifana ne-HR kunye nezeMali zinokuziva zijongelwe phantsi.

Ngokubanzi, indlela yokuphila yokuqalisa ngokuqinisekileyo ayiyena wonke umntu. Nangona kunjalo ukuqonda i-perks, iingozi, kunye nobuntu kunokukunceda ukuba uvavanye ukuba inkcubeko yokuqalisa ilungile na umntu.

inkcubeko yokuqalisa yangoku — Inkcubeko yokuqalisa yanamhlanje

Ngaba iNkcubeko yokuQalisa ikulungele?

Ke wazi njani ukuba umhlaba wokuqalwa yindawo apho uya kuchuma khona? Ukufumana impendulo yalo mbuzo, unokujonga ukuba ungazifumana kusini na iimpendulo zale mibuzo ibalulekileyo ilandelayo:

Ngaba uyachulumanca kukusingqongileyo okukhawulezileyo, nokutshintshayo?
Ngaba uziqhelanisa kakuhle nokungacaci kunye nokungaqiniseki?
Ngaba uyazikhuthaza kwaye uyakwazi ukusebenza ngokuzimeleyo?
Ngaba ukulungele ukusebenza iiyure ezinde, ezinzima xa kuyimfuneko?
Ngaba unamandla okudala into entsha?
Ngaba uyakhuphisana kwaye uqhutywa?
Ngaba uyaphumelela phantsi koxinzelelo?
Ngaba womelele kwaye uyakwazi ukuphinda ubuye umva kwiingxaki?

Vuka! INkcubeko yokuQalisa ayikho i-pinky njengoko abantu bahlala bechaza. Ukuba unokuthi "ewe" kuyo yonke le mibuzo ingasentla, kuya kufuneka uye phambili kuqaliso. Ukuvavanya ngokunyaniseka ukuba ingaba inkcubeko yokuqalisa iyahambelana nezinto ozikhethayo zesitayile somsebenzi kunye nobuntu kubalulekile. Imincili yokuqalisa iza norhwebo olungelulo olwabantu bonke.

IiNdlela eziGqwesileyo zokuPhumelela kokuQala

Qaphela ukuba uhambo lokuqalisa alulula, kodwa abo bazimisele ukuphila iinyani zabo bahlala bevuzwa ngokukhula kobungcali kunye nokwaneliseka. Ukuba indlela yokuphila yokuqalisa ikwenza umdla kuwe, nanga amanye amacebiso okuphumelela kule meko iguqukayo:

Yamkela ukungacaci kwaye ungalindeli iindima ezicacileyo kunye noxanduva.
Yiba bhetyebhetye, beka apho unakho, kwaye ujonge amathuba okwenza ixabiso.
Buza imibuzo, thetha, kwaye wenze iimfuno zakho zijongwe. Unxibelelwano kunye nokungafihli zisoloko zizitshixo ezingcono kulwelo, okusingqongileyo okutshintsha ngokukhawuleza.
Yiba nobulumko malunga nokuthatha umngcipheko kunye neenkxalabo zelizwi, kodwa ungoyiki ukuzama kwaye ucinge ngaphandle kwebhokisi.
Zibekele imida yeeyure zokusebenza kwaye uthathe ikhefu ukuba kunokwenzeka ukuze ugcine impilo yakho kwaye uphephe ukudinwa. Asiyiyo yonke into eyingxaki.
Hlala unethemba kwaye uphulaphule intlebendwane. Ngenxa yokuba ukungaqiniseki ngokuqhelekileyo kuvela kumahemuhemu kunye nokungahambi kakuhle. Gcina ugxininiso lwelaser kwiinjongo zakho.
Bhiyozela impumelelo, nokuba incinci kangakanani na. Ukuqala ukugaya kunokuba nzima, ngoko thatha ixesha lokuqonda izinto ezibalulekileyo.
Gcina umsebenzisi wokugqibela kunye nomsebenzi wenkampani ngokubanzi. Musa ukulahleka kwisiphithiphithi semihla ngemihla kwaye ulahlekelwe ngumfanekiso omkhulu.

ingxaki ngenkcubeko yokuqalisa — *Ingxaki ngenkcubeko yokuqalisa*

IItrakthi ezibalulekileyo

I-mystique ejikeleze ukuqala kunye nenkcubeko yokuqalisa ivuselela umdla kunye nemincili. Inyani yemihla ngemihla ibandakanya isantya esikhawulezayo, indawo enolwelo kunye neendawo eziphakamileyo nezisezantsi. Ubomi bokuqalisa bubonelela ngamathuba amakhulu okuqamba izinto ezintsha, impembelelo, kunye nophuhliso lwekhondo lomsebenzi - kodwa lukwafuna ukomelela, ukuguquguquka, kunye nentuthuzelo kunye nokungaqiniseki. Ekugqibeleni, ukuba inkcubeko yokuqalisa ifanelekile kuxhomekeke kubuntu bakho, ixabiso, kunye nendlela yokuphila oyithandayo. Ngamehlo avuleke kakhulu kuzo zombini iingenelo kunye nokubi, unokugqiba ukuba ukuthatha isiqalo sokungena kulungile kuwe.

💡Ufuna inkuthazo engakumbi yokukhuthaza abasebenzi ukuba bazibophelele kwaye bazibandakanye nenkampani? Ungalibali ukwenza Ingxelo ye-360-degreekwaye rhoqo iindibano zenkampaniukudibanisa wonke umntu. AhaSlidesyeyona ndawo ilungileyo yokukunceda ukuba ube nophando oluphilayo kwezona seto zitofotofo.

Imibuzo ebuzwa qho

Ngaba uyafuna ukwazi ngakumbi malunga neNkcubeko yokuQala? Jonga eli candelo!

Kutheni inkcubeko ibalulekile kuqaliso?

Inkcubeko yokuqalisa ibaluleke kakhulu kuba ibeka ithoni, izimo zengqondo, kunye nokuziphatha komsebenzi kwinkampani encinci. Iinkcubeko ezinamandla zokuqalisa zinxulunyaniswa nokuqashwa okungcono, ukubandakanyeka, ukugcinwa, kunye nokusebenza. Ukunikezelwa kwesantya esikhawulezayo kunye neemfuno eziphezulu zendawo yokuqalisa, ukuba nenkcubeko enika amandla kunceda ukukhuthaza abasebenzi kwaye ubagcine begxile kwiinjongo ekwabelwana ngazo ngamaxesha anzima. Ukuchaza kunye nokuseka inkcubeko yokuqalisa ukususela ngosuku lokuqala kufuneka kube yinto ephambili.

Umisela njani inkcubeko kwisiqalo?

Amanye amacebiso okufaka inkcubeko yokuqalisa aquka: ukukhokela ngomzekelo ovela kubaphathi, ukunxibelelana ngemilinganiselo engundoqo rhoqo, ukukhuthaza ukungafihli, ukukhuthaza ukuzimela nokusungula izinto ezintsha, ukuvumela ukuba kube bhetyebhetye, ukukhuthaza intsebenziswano, ukubonelela ngemivuzo esekwe kwintsebenzo, kunye nokwenza ixesha lokuzonwabisa. Inkcubeko yenkampani ikhula ngokwasemzimbeni kodwa abaseki kufuneka babe nenjongo ekuyibumbeni ngokugxininisa isimilo esihle esibonakalisa amaxabiso okuqalisa kunye nombono. Ukuchaza amasiko, izithethe, kunye neendawo zokusebenzela ezibamba i-ethos yokuqalisa ikwanceda ukuqinisa inkcubeko.

Ziziphi iintlobo ezi-4 eziqhelekileyo zenkcubeko yenkampani?

Ezona ntlobo zine zixhaphakileyo zenkcubeko yombutho zezi:
(1). Iinkcubeko ezintsha: Ukukhawuleza, ukudala, ukuthatha ingozi. Ilawula kwiindawo ezininzi zokuqalisa.
(2). Iinkcubeko ezinobundlongondlongo: Ziqhutywa ziziphumo, ezikhuphisanayo, ezinoxinzelelo oluphezulu. Ixhaphakile kwiindawo zokuthengisa.
(3). Iinkcubeko ezijoliswe ngabantu: Inkxaso, intsebenziswano ejoliswe kwintsebenziswano, ibhalansi yobomi bomsebenzi. Ibonwa rhoqo kwi-HR.
(4). Iinkcubeko ezijoliswe kwinkqubo: Ingqwalasela-inkcukacha, ilawulwa, izinzile. Ixhaphake ngakumbi kwiinkampani esele zimisiwe.

Zeziphi izinto ezi-4 zokuqalisa?

Izinto ezine ezibalulekileyo zokuqalisa zezi:
(1). Umbono: Imveliso okanye imbono yenkonzo ejongene nengxaki okanye imfuno yemarike.
(2). Iqela: Abaseki kunye nabasebenzi bokuqala abanezakhono zokuphumeza umbono.
(3). Imodeli yoShishino: Isicwangciso sendlela yokwenza ingcamango ibe yinzuzo kwaye ihlawulwe.
(4). Inkxaso-mali: Imali eyinkunzi iyafuneka ukuze le ngcamango ibe yinyani kunye nokukhula kwamafutha. Inkxaso-mali yeVenture Capital ixhaphakile.
Qaphela ukuba ukufumana ezi zinto zibalulekileyo kwindawo enye kuvumela isiqalo ukuba sijike umzuzu weglowubhu ube lishishini elisebenzayo, elinokwehla.

Ref: Forbes | I-LSU ikwi-intanethi