Ubuchule boPhumezo lweQhinga | Isikhokelo esipheleleyo

Uphando olwenziwa yi-Harvard Business School lubonise ukuba malunga ne-90% yemibutho ingaphumeleli kwinyathelo lokuphunyezwa kwezicwangciso zabo ezichazwe kakuhle.

Ukuphunyezwa kobuchulelinyathelo lesine le Ulawulo lobuchuleinkqubo kwaye bubuchule bokwenza izinto. Idla ngokujongelwa phantsi xa ithelekiswa nezinye izigaba zolawulo lweqhinga ngenxa yomsantsa okhoyo phakathi cwangciso so buchulekunye nokubulawa.

Kuyabonakala ukuba, isicwangciso liphepha nje elingenampembelelo kumashishini ukuba ukuphunyezwa kwesicwangciso asihambi kakuhle.

Ke, ithini intsingiselo yokuphunyezwa kwesicwangciso, ngawaphi amanyathelo okuphunyezwa kwesicwangciso, kunye nendlela yokoyisa imingeni yayo? Zonke ziya kuxoxwa kweli nqaku, ke masingene ngaphakathi!

*Ubuchule boPhumezo lweQhinga* |*Umfanekiso: Freepik*

Isiqulatho

Yintoni ukuphunyezwa kobuchule?
Kutheni kubalulekile ukuphunyezwa kobuchule?
Zeziphi izigaba ezi-6 zokuphunyezwa kobuchule?
Uthini umzekelo wokuphunyezwa kobuchule?
Yeyiphi imiba ekuphunyezweni kwesicwangciso?
Indlela yokoyisa imingeni ekuphunyezweni kobuchule
Imibuzo ebuzwa qho
Okukwintsusa

Yintoni ukuphunyezwa kobuchule?

Ukuphunyezwa kobuchule kuchaza isicwangciso sokuguqula izicwangciso zibe yintshukumo ukuze kuphunyezwe iziphumo ezinqwenelekayo, ngakumbi iinjongo zexesha elide zombutho. Yiseti yemisebenzi apho isicwangciso sobuchule sitshintshwa sibe yintsebenzo engqongqo kumbutho.

Ucwangciso olunolwazelelelo nolucokisekileyo kunye nezakhono zolawulo lweprojekthi ziyafuneka. Kukho amacandelo amahlanu aphambili afana nabantu, izibonelelo, ubume, iinkqubo, kunye nenkcubeko exhasa ukuphunyezwa kwesicwangciso.

Umzekelo unokwenza isicwangciso esitsha sokuthengisa ukunyusa intengiso yeemveliso zenkampani okanye uhlengahlengiso inkqubo yovavanyo lomqeshwa wakho ngokudibanisa isoftware yokubonisa esebenzayo njenge. IAhaSlideskumbutho wakho kule minyaka imbalwa izayo.

intsingiselo yokuphunyezwa kweqhinga — *Iyintoni intsingiselo yokuphunyezwa kobuchule kwaye zeziphi iinkalo zayo*?

Kutheni kubalulekile ukuphunyezwa kobuchule?

Kubalulekile ukuqaphela ukuba ukuphunyezwa kobuchule yenye yezona ndawo zibalulekileyo kuyo nayiphi na iprojekthi kwaye izisa iinzuzo ezininzi kwimibutho ngenxa yezi zizathu zilandelayo:

Inceda imibutho ifezekise iinjongo.
Sisixhobo esigqibeleleyo sokugweba ukuba isicwangciso esicwangcisiweyo sifanelekile okanye akunjalo.
Kuyanceda ukumisela imikroba kunye nemiqobo ekuqulunqweni kwesicwangciso nolawulo.
Inceda ukulinganisa impumelelo yeenkqubo zolawulo kunye nezenzo.
Inceda imibutho ukuba yakhe izakhono ezingundoqo kunye nobuchule bokukhuphisana

Zeziphi izigaba ezi-6 zokuphunyezwa kobuchule?

Ukuphunyezwa kobuchule kulandela amanyathelo angama-7, ukusuka ekubekeni iinjongo ezicacileyo ekuqhubeni ukulandelwa, ezi zigaba zisebenza njengendlela yemibutho yokuhamba kwindawo enzima yokuphunyezwa kweqhinga. Makhe sijonge ukuba abaphathi kufuneka benze ntoni kwinqanaba ngalinye!

Inqanaba 1: Cacisa iinjongo zakho

Njengentlantsi evuthisa umlilo odangazelayo, iinjongo ezicacileyo ziphembelela inkanuko nokuzimisela okufunekayo ukuze kuphunyezwe ngempumelelo. Zisebenza njengeebhakhoni ezikhokelayo, zikhokelela iinzame kumbono ofanayo.

Ngokumisela iinjongo ezithile, ezinokulinganiswa, ezifikelelekayo, ezifanelekileyo, kunye nexesha elimiselweyo (i-SMART), imibutho ivutha umlilo wokuphefumlelwa ngaphakathi kwamaqela abo. Ngokunxuseneyo, ukuchonga izinto eziguquguqukayo eziphambili kunye nemiba ebumba impumelelo ibonelela ngekhampasi yokuhamba emanzini anesiphithiphithi sokuphunyezwa.

Inqanaba 2: Yabela iqela elineendima noxanduva

Akukho msebenzi wobugcisa wenziwa ligcisa elilodwa; kuthatha i-symphony yeetalente ezisebenza ngokufanelekileyo. Ngokufanayo, ukuchonga iindima, uxanduva, kunye nobudlelwane bubugcisa bokuluka i-tapestry yentsebenziswano kunye nentsebenziswano.

Ngokuchaza ngokucacileyo ukuba ngubani owenza ntoni kunye nendlela abanxibelelana ngayo, imibutho idala inkqubo ephilayo yendalo ekhuthaza ukutsha, ukuthembana, kunye nokugqwesa ngokudibeneyo. Ukwamkela amandla entsebenziswano, bakhulula amandla okwenene abantu babo.

Qaphela ukuba ukunika umqeshwa ngamnye imisebenzi enentsingiselo ehambelana nezakhono zabo kunye nezinto abazithandayo, imibutho ivutha ubunini, injongo, kunye nokukhula komntu. Oku kukhulula amandla anokukwazi ukuhambisa iintaba, kuqhubela phambili iqhinga ngokuzimisela okungagungqiyo.

Inqanaba 3: Ukuphumeza kunye nokubeka iliso kwisicwangciso

Ngesicwangciso esichazwe kakuhle kunye nemisebenzi enikezelweyo, imibutho iqalisa ukuphumeza isicwangciso sayo sokuphumeza. Ngeli nqanaba, kubalulekile ukuseka ishedyuli ukuze ukwazi ukuhlaziya rhoqo imeko yenkqubela yakho.

Uvavanyo lwarhoqo kunye neelophu zeempendulo zinceda ekuchongeni imiqobo, ukulandelela imida, kunye nokuqinisekisa ulungelelwaniso kunye neenjongo ezicwangcisiweyo.

Inkxaso ethe gqolo nesikhokelo esinikwa amaqela nangakumbi iphucula inkuthazo yawo kunye nokusebenza ngempumelelo ekunikeni iziphumo.

Inqanaba lesi-4: Yamkela into engalindelekanga, kwaye wenze utshintsho ukuba luyimfuneko

Kumhlaba ongalindelekanga wokuphunyezwa kobuchule, ukujika okungalindelekanga kunye nokujika kudla ngokuvela. Nangona kunjalo, kula maxesha apho ukuqina kokwenyani kunye nokuguquguquka kukhanya. Imibutho kufuneka yamkele into engalindelekanga ngezandla ezishushu kwaye ijonge imingeni njengamathuba okukhula.

Ngokuthabatha amanyathelo okulungisa ngokukhawuleza, ukulungelelanisa amanyathelo abo, kunye nokuhlaziya izicwangciso zabo, abapheleli nje ekubeni boyise imiqobo kodwa baphuma bomelele kwaye bekhawuleza ngakumbi kunangaphambili.

Inqanaba lesi-6: Ukuvalwa kweprojekthi

Njengoko ukuphunyezwa kusondela ekugqityweni, kubalulekile ukuphumeza ukuvalwa kweeprojekthi okanye amaphulo athathiweyo. Eli nqanaba likwabandakanya ukufumana imvumelwano ngeziphumo kunye neziphumo ezifunyenweyo, ukuqinisekisa ulungelelwaniso nenjongo yeqhinga lombutho.

Inqanaba 7: Ukuqhuba ulandelelo

Uphononongo luyafuneka ekupheleni kokuphunyezwa kobuchule. Unokwenza uphononongo lokufa okanye ukubuyisela emva okanye uphonononge indlela inkqubo ehambe ngayo. Ngempendulo eyiyo kunye nenkqubo yokucamngca, kudala ithuba kubaphathi kunye neqela lokuchonga izifundo ezifundiweyo, ukubhiyozela impumelelo, kunye nokuchonga iindawo zokuphucula, ukukhanyisa indlela engaphambili kunye nokukhuthaza iinzame zexesha elizayo.

Uthini umzekelo wokuphunyezwa kobuchule?

Kukho imizekelo emininzi yokuphunyezwa kwesicwangciso esilungileyo kwimeko yeshishini. I-CocaCola, iTesla, okanye i-Apple yimizekelo ekhokelayo kwishishini labo.

Uphumezo lweqhinga lweCoca-Cola luquka imiyalezo engaguqukiyo kunye nokufikelela kwihlabathi jikelele. Ngokusebenzisa uphawu oludityanisiweyo kunye nezilogeni ezikhumbulekayo ezinje ngo “Ulonwabo Oluvulekileyo” kunye “Ncamla Imvakalelo,” iCoca-Cola yadibanisa iinzame zabo zokuthengisa kwiimarike ezahlukeneyo. Le ndlela yehlabathi jikelele yabavumela ukuba bahlakulele ukuqonda kunye nokudibanisa, okwenza i-Coca-Cola ibe yinto ethandwayo neyaziwayo kwihlabathi jikelele.

I-Tesla yenye imeko engumzekelo wokuphunyezwa kobuchule. Ukuphunyezwa kweqhinga likaTesla kwaqala ngenjongo ecacileyo yokudala izithuthi zombane eziphezulu eziya kudlula iimoto eziqhelekileyo zepetroli. Bazibeka njengophawu oluhambelana netekhnoloji yokusika, uluhlu oluphezulu, kunye nokusebenza okumangalisayo.

Ukubulawa kuka-Apple kwaphawulwa ngoqwalaselo olucokisekileyo kwiinkcukacha kunye nokugxila ekuhambiseni iimveliso ezidityaniswe ngaphandle komthungo ihardware kunye nesoftware. Ukukhutshwa kwezinto ezintsha ezitshintsha umdlalo ezifana ne-iPod, i-iPhone, kunye ne-iPad zibonise ukuzibophelela kwazo ekugqweseni. Ukuzinikezela kuka-Apple ekuziseni amava omsebenzisi njengokuba akukho namnye ubahlulayo, ukutsala ihlabathi kunye nokuguqula amashishini ephela.

Yeyiphi imiba ekuphunyezweni kwesicwangciso?

Nangona imibutho emininzi ityala kakhulu ixesha kunye nemali ukwenza izicwangciso ezintle, ayizizo zonke eziphumelele ngokwenene. Nazi izizathu ezithandathu eziphezulu zokuba kutheni ukuphunyezwa kwesicwangciso kunokusilela:

Ubunkokeli obugwenxa kunye nokungabikho konxibelelwano
Ukusilela kweenjongo ezicacileyo okanye akukho ntsingiselo yoshishino.
Ayikhange icinge ngokufanelekileyo imeko yangoku kunye nezakhono zombutho
Iyasilela ukubandakanya abantu abalungileyo, okanye ukusilela kokusebenza kakuhle uqeqesho lwabasebenzi
Ukwaba ixesha elingonelanga kunye nohlahlo lwabiwo-mali
Zintsonkothe kakhulu okanye azicacanga kakhulu ukuba zingaqondwa
Ukungaphumeleli ukulandelwa okufana nophononongo, uvavanyo, okanye ukwenza utshintsho oluyimfuneko

Indlela yokoyisa imingeni ekuphunyezweni kobuchule

Ukuba ujonge iindlela zokulungisa ukuphunyezwa kwesicwangciso esineziphene kwaye uzise ixabiso kwishishini lakho, Nazi ezinye izicwangciso zokuphunyezwa kweprojekthi ongafanele uyiphose:

Cela unxibelelwano oluvulekileyo noluthe rhoqo
Ukukhuthaza indawo exhasayo apho ukunyaniseka kuxatyiswa kwaye kukhuthazwa
Qinisekisa ukucaca kwiinjongo ezicwangcisiweyo, iindima, uxanduva kunye nolindelo
Nika inkxaso yeqela kwaye unike isikhokelo, uqeqesho, okanye uncedo olongezelelweyo xa lufuneka.
Nika izixhobo ezifanelekileyo zomsebenzi

Imibuzo ebuzwa qho

Yintoni injongo yokuphunyezwa?

Ijolise ekubekeni izicwangciso ekusebenzeni, kunye nendibaniselwano yemisebenzi eyahlukeneyo ecwangcisiweyo, enenjongo yokuphumeza iinjongo ezithile.

Zeziphi izigaba ezi-5 zolawulo olucwangcisiweyo?

Izigaba ezihlanu zenkqubo yolawulo lweqhinga kukuseka iinjongo, uhlalutyo, ukuqulunqwa kweqhinga, ukuphunyezwa kwesicwangciso kunye nokubeka iliso kwisicwangciso.

Zeziphi izinto ezichaphazela ukuphunyezwa kwesicwangciso?

Imiba emi-5 ephambili yokuphunyezwa kwesicwangciso esiyimpumelelo zaziswa ngolu hlobo lulandelayo: