Yintoni unxibelelwano olubonakalayo | IsiKhokelo esiGqibeleleyo kunye neeMpawu ngo-2024

Yintoni unxibelelwano olubonakalayo?

"Yonke imifanekiso, yonke into eyenziwayo, kunye nazo zonke iinkcukacha ezibonakalayo zenza 'i-brand impression' engqondweni yomthengi." -Sergio Zyman

Sikwelona xesha linempembelelo kubathengi bedijithali. Amandla ezinto ezibonakalayo ekutsaleni abasebenzisi, ngokukodwa unxibelelwano olubonakalayo luyimfuneko kunanini ngaphambili. Ayikho indlela engcono yokudlulisa ulwazi kunokuvusa umbono wombukeli.

Kweli nqaku, uya kufunda ingqikelelo jikelele yonxibelelwano olubonakalayo, imizekelo, kunye nendlela yokuyisebenzisa ukuphucula umsebenzi wakho okanye umfanekiso webrand kunye neendlela zangoku.

Isiqulatho

• Yintoni unxibelelwano olubonakalayo?
• Iindidi zoNxibelelwano oluBonakalayo kunye neMizekeliso
• Kutheni unxibelelwano olubonakalayo lusebenza kakuhle?
• Isikhokelo soNxibelelwano oluFanelekileyo oluBonakalayo: Iingcebiso ezi-7
• Kwixesha elizayo: Iindlela zoNxibelelwano oluBonakalayo ngo-2024
• Imibuzo ebuzwa qho

Yintoni unxibelelwano olubonakalayo?

Yintoni unxibelelwano olubonakalayo? Unxibelelwano olubonwayo yinkqubo yokuyila edibanisa umzobo kunye nethekhinoloji ukuvakalisa izimvo kunye nolwazi ngokubonwayo ngaloo ndlela izenza zisebenziselane kwaye ziqondeke lula.

Isebenzisa izinto ezahlukeneyo ezinje ngemifanekiso, isicatshulwa, iphulo, iifilimu, okanye oopopayi, kwaye isetyenziswa ngokubanzi kwiinkalo ezininzi ezahlukeneyo kuyilo, umzekeliso, ukufota, ubugcisa, kunye nentengiso.

Unxibelelwano olubonakalayo lubandakanya izinto ezimbini:

• Uyilo lonxibelelwano - malunga nokudlulisa imiyalezo ngokuthe ngqo, efana nentengiso, uphawu, uyilo lwewebhu, uyilo lojongano lomsebenzisi, uyilo lolwazi, kunye noyilo lwemidiya yoluntu. Uyilo lonxibelelwano lujolise kwisicwangciso, umxholo, kunye nomxholo wemiyalezo yabo, kunye nendlela ezinokuchaphazela ngayo izenzo, izimo zengqondo kunye nemibono yabaphulaphuli abajoliswe kubo. 
• Ukwenziwa kwemizobo - igxininisa ekudaleni izinto ezibonakalayo, ezifana uphawu, ii-iyikhoni, imizekeliso, i-typography, kunye noyilo, oluyenza icace kwaye ibe nomtsalane kubasebenzisi. Uyilo lwemizobo lujolise kubuhle, isimbo, kunye nemo yemiyalezo yabo.

🌟 Ungathanda kwakhona: Ukucinga okungafaniyo kunye nokuGuquguqukayo

Iindidi zoNxibelelwano oluBonakalayo kunye neMizekeliso

Ngokwesiqhelo, uyilo olubonakalayo olusebenzayo luhlala luxhomekeke kwiindidi ezine eziphambili zonxibelelwano olubonakalayo: ukuchwetheza, imizobo, uyilo, kunye nentshukumo. Ngalunye lwezi ntlobo lusebenza indima ebalulekileyo ekugqithiseni ulwazi kunye nokwenza uyilo lube nomtsalane ngokubonakalayo.

AhaSlides nguMenzi wemibuzo oGqibeleleyo

Yenza imidlalo esebenzayo ngephanyazo ngethala leencwadi lethu elibanzi letemplate ukubulala isithukuthezi

• bokushicilela ibandakanya ukusetyenziswa kweefonti kunye nohlobo lochwethezo ukunxibelelana nomyalezo. Umzekelo, ukuchwetheza kwe-Apple kwaziwa ngokucoceka kwayo, okuncinci, kunye noyilo lwangoku, oluyinxalenye ephambili yophawu lwayo.
• Graphics kukudityaniswa kwemifanekiso, imizobo, kunye nemiqondiso yokuhambisa ulwazi. Umzekelo, Unxibelelwano olubonakalayo ibisoloko iyinxalenye ye umdlalo uyilo, ngakumbi imizobo yemizobo. I-SCE yaseJapan Umntu ohlekisayo idume ngobugcisa bayo bokubonwayo obunomtsalane nobubodwa.
• Uludwe Gxininisa kulungiselelo lwezinto ezibonakalayo kwiphepha okanye isikrini. Ngokomzekelo, iiwebhsayithi zihlala zibeka umgudu omkhulu kuyilo, kuba uyilo lulo olumisela indlela umsebenzisi asebenzisana ngayo newebhusayithi, ehambelana neendawo zombini ze-UI kunye ne-UX.
• Ukuhamba isebenzisa oopopayi kunye nevidiyo ukubandakanya umbukeli kunye nokudlulisa umyalezo. Inkcazo-ntetho eneempawu ezisebenzisanayo ngumzekelo omhle wentshukumo. Kungenxa yoko le nto iiplatifti zokubonisa ezisebenzisanayo zifana AhaSlides yiza ukunceda ukuphucula ukubandakanyeka kwabaphulaphuli.

Iingcebiso ezingakumbi nge AhaSlides

• I-55+ Imibuzo enomdla eQinisekileyo kunye neHlalutya yokuqiqa

Kutheni unxibelelwano olubonakalayo lusebenza kakuhle?

Unxibelelwano olubonwayo lubalulekile kuba luvumela unxibelelwano olungazenzisiyo phakathi kwabantu. Ukongeza, kunokuba lula ukunika umbono oqinileyo wokuqala, ukuhambisa iimvakalelo, kunye nokugcina ukusabela.

Izinto ezibonwayo zinokuba sisixhobo esiluncedo sokugcina izinto zicwangcisiwe kwanokwakha ubuhlobo nokuthembana. Kukho izizathu ezi-5 ezichaza ukuba kutheni unxibelelwano olubonakalayo lubalulekile.

#1. Ulwazi lunokunikelwa ngokucacileyo nangokukhawuleza

"Enyanisweni, senza okubonwayo amaxesha angama-60,000 ngokukhawuleza kunombhalo." - T-inzululwazi

Olunye ulwazi, olufana neenkcukacha-manani, luya kuba lula ukulufunxa xa luguqulelwa kulwimi olubonwayo. Umzekelo, uqikelelo lwemozulu, ngexesha eliqingqiweyo, lusebenzisa i-infographics, kunye nokushukuma kwevidiyo. 

Ababukeli abazukuqonda kuphela umxholo ngokukhawuleza ngakumbi kwaye ngokucacileyo, kodwa kuya kwenza kube lula ngakumbi kumbonisi ukuba aveze inqaku labo. Ukusebenzisa izinto ezibonwayo kuya kukwenza ukwazi ukucacisa ingcamango entsonkothileyo.

#2. Unxibelelwano olubonakalayo lubhetyebhetye

Abantu bayabuqonda ubunzima bomxholo ngenxa yengxaki yolwimi. Nangona kunjalo, umzobo kunye noyilo lwegraphic lunokuba kwiinkcubeko ezahlukeneyo kunye nemiqobo yolwimi. Esi sizathu sokuba isicwangciso soshishino sihlala sisebenzisa izixhobo ezibonwayo ukukhuthaza intengiso yehlabathi. Umzekelo, i-Coca-Cola isebenzisa ulwimi lwevidiyo olungasebenzisi lizwi olunokoyisa umda weentengiso zoshicilelo kunye ne-OOH.

#3. Imiyalezo egqithisiweyo ibamba ingqalelo ngakumbi kunye nothethathethwano

Uphando lubonisa ukuba abantu bakhumbula i-10% yoko bakuvayo, i-20% yento abayifundayo, kunye ne-80% yento abayibonayo.

Ukuboniswa kwedatha, njengomxholo wevidiyo, idibanisa izinto ezibonakalayo, isandi, kunye nokubaliswa kwamabali, okunyusa ukubandakanya kunye neemvakalelo. Ukusetyenziswa kwevidiyo kunye nesikweko kunxibelelwano lwangaphakathi kunokuthimba ingqalelo yabaphulaphuli bakho ngeendlela umbhalo olula ongenakho.

#4. Abaphulaphuli bayachaphazeleka kwaye bakhunjulwe

"Amehlo omntu ayakwazi ukubhalisa izibonakaliso ze-36,000 zeyure nganye. Ngaphantsi kweyeshumi yesibini, sinokufumana ingqiqo yendawo ebonakalayo." -Iqela leNaarg, eliPhakathi

Kuthiwa malunga ne-90% yeenkcukacha zithunyelwa kwingqondo evela kulwazi olubonakalayo. Akungabazeki ukuba izinto ezibonwayo zonyusa uvakalelo kunye nokuzibandakanya ngendlela esebenzayo nenomdla, yomeleza inqaku lomxholo, kwaye uncede abaphulaphuli bakho bakhumbule izinto ezithile ezinefuthe. Ke, izinto eziBonakalayo ziyindlela eluncedo yokwenza igalelo elibonakalayo ekuqapheliseni uphawu kunye nokukhumbula.

#5. Isiqulatho senzelwe wena ukomeleza imifuniselo yabasebenzisi

Unxibelelwano olubonakalayo oluvela kumaqonga ezentlalo anje ngeTikTok kunye noFacebook luhlala lusetyenziselwa ukwenza unxibelelwano lube lolwakho, olujolise ekwenzeni umxholo wephepha okanye unxibelelwano lwabathengi lube luncedo ngakumbi kumthengi okanye ithemba.

Kucacile ukuba le nkonzo yenzelwe ukunika abathengi kanye loo nto bayifunayo, kanye xa beyifuna. Ngokulungelelanisa iminikelo yayo ngokwemidla yomntu ngamnye, izinto azikhethayo, neemfuno, iqinisekisa ukuba abantu basoloko befumana okuninzi kumava abo.

Ngapha koko, ngokwe-a Ingxelo ye-BCG yowama-2021, Iinkampani ezihambisa amakhankaso angakumbi omntu ngamnye zinokunyusa ukuthengisa nge-6% ukuya kwi-10%.

🌟 Ungathanda kwakhona: Okuncinci kuNgakumbi: I-15+ iMizekeliso yeNgcaciso eLula ngokuqaqambileyo yokubethelela wonke uMnyhadala

Isikhokelo soNxibelelwano oluFanelekileyo oluBonakalayo: Iingcebiso ezi-7

Sesiphi isikhokelo sonxibelelwano esibonakalayo esisebenzayo esineengcebiso ekufuneka uzithathele ingqalelo? Ukuba ungumqali, okanye awuqhelananga kakhulu nesicwangciso sonxibelelwano olubonakalayo, khangela ezi ngcebiso zilandelayo ngokukhawuleza.

Iingcebiso #1. Qinisekisa ukuba uMyalezo ugqithiswa ngokufanelekileyo

Umfanekiso ogqwesileyo awunikeli kuphela umyalezo ochanekileyo ofunwa lishishini, kodwa uvuselela iimvakalelo zomntu. Ukuthatha ixesha lokukhetha umfanekiso ngundoqo ekuphuculeni umdla woyilo lwakho. Ayisiyiyo nje imifanekiso emileyo, ii-GIFs, kunye nevidiyo yindlela yokutsala abantu.

Iingcebiso #2. Gxila kwiifonti kunye nemibala

Ifonti kunye nemigaqo yombala eguquguqukayo kunye nentelekelelo iya kuhlala ibonelela ngenzuzo engaqhelekanga kunyuso lwakho. Umgaqo apha kukukhetha ngononophelo ifonti kunye nemibala emele ilizwi lenkampani yakho kunye neqhinga. Ngapha koko, iibrendi ezininzi ezaziwayo ziyila ifonti yazo.

Iingcebiso #3. Qinisekisa uMmiselo woKuqhelana

Isicwangciso esilungileyo soyilo sinokunciphisa inani lolwazi abathengi abavezwa kulo. Ngenxa yoko, isikhokelo sokuqhelanisa kufuneka sisetyenziswe ukukhumbula abathengi. Xa bebaninzi abantu abaqhelene nemveliso, kokukhona baya kuphinda bayikhethe loo mveliso kwakhona.

Iingcebiso #4. Sebenzisa i-Visual Hierarchy kuYilo

Obona buchule bukhulu bokugcina ingqalelo yomthengi wakho kukusebenzisa ulawulo olunengqiqo kwizinto zakho zegraphic kunye nesicwangciso. Abaqulunqi banefuthe kwiimbono zabasebenzisi kwaye babakhokelela kwindlela yokuziphatha enqwenelekayo ngokucwangcisa izinto ezibonakalayo njengeempawu zemenyu, iifonti, kunye nemibala.

Iingcebiso #5. Qesha iiplatifti zeMedia ezahlukeneyo

Kukho iindlela ezininzi zokunxibelelana nabathengi, kwaye kwixesha ledijithali, ukusebenzisa amandla amaqonga oluntu ahlukeneyo kunokuvelisa iinzuzo ezibalulekileyo ngokweengeniso kunye neempembelelo.

Iingcebiso #6. Phuhlisa uyilo oluphendulayo

Njengesiqhelo, kubalulekile ukuba iqonga lakhiwe kusetyenziswa oko kubizwa ngokuba "yiyilo ephendulayo" ukuze kuhlangatyezwane neemfuno zabafundi. Eli gama libhekisela kumandla okusebenzisa ikhosi kuzo zonke izixhobo zombane-ukusuka kwiikhomputha ukuya kwii-smartphones-ngaphandle kokuba luncedo lwewebhusayithi echaphazelekayo.

Iingcebiso #7. Phucula uYilo lweNdibaniselwano

Ukuba ukongeza kwintsebenziswano, usebenzisa izinto ezibonakalayo ukuhambisa ulwazi, unokwandisa ukusebenza konxibelelwano lwakho. Umzekelo, ukwenza imiyalezo emema abaphulaphuli bakho ukuba baphonononge kwaye bafumane lonke ibali. Ngenxa yokusabela kunye nempendulo yedatha yabathengi, sinokuphucula kunye nokuphucula amava omsebenzisi wemveliso.

Kwixesha elizayo: Iindlela zoNxibelelwano oluBonakalayo ngo-2024

Yintoni unxibelelwano olubonakalayo kunye nekamva layo ngokombono wakho? Ngaba uhlaziye intsingiselo yamva nje yonxibelelwano olubonakalayo? Nazi iindlela ezi-5 zamva nje eziye zasasazeka kwiminyaka yakutshanje.

#1. Uqhagamshelwano lomntu

Unxibelelwano lwabantu lubalulekile ekugcineni ubudlelwane phakathi kwebrendi kunye nomthengi. Ngokukodwa kwi-eCommerce, ukhuphiswano phakathi kwamashishini kukuqinisekisa ukunyaniseka-abathengi. Umzekelo, ukufaka isandla kuluntu olukwi-intanethi, olufana ne-Instagram, iYouTube, iFacebook, kunye neReddit ivumela umxhasi ekujoliswe kuwo ukuba anxibelelane nohlobo kunye neshishini kunye nengxelo yabo. Ngaphaya koko, iibhilibhodi ezisebenzisanayo bezihamba phambili iminyaka emininzi. 

#2. I-Automation kunye ne-AI

Sisondela kumxholo obonakalayo ngokwahlukileyo ngenxa yetekhnoloji ye-AI. Ngokusekwe kubuchule be-AI kunye ne-Automation, abathengisi kunye neenkampani zithatha ithuba lokulawula ngokukhawuleza nangokufanelekileyo ukuhlalutya ubuninzi bedatha kunye nokufumana ulwazi olunokuqonda, kunye nokuphucula ukwenziwa kwezigqibo.

#3. isixhobo Revolution: 3D kunye CGI

Ilizwe lefashoni likwimeko embi ngenxa yentengiso ka-Jacquemus yamva nje, ebandakanya iingxowa ezinkulu ezimilise okwemoto zibhabha kwizitrato zaseParis. Ukongeza, kuye kwathethwa ngeentengiso zeCGI Maybelline Mascara. Ividiyo yokuqala ibonisa uloliwe opinki ofana nepakethe ye-mascara edada kwisitrato seSixeko saseNew York. Ividiyo yesibini ibonisa uloliwe eLondon "enxibe" i-eyelashes yobuxoki-kunye nesigebenga mascara ibrashi ephuma kwibhodi yebhilibhodi inxiba imivimbo njengoko uloliwe esiya kwisikhululo sombhobho.

#4. Ukubaliswa kwamabali okubonwayo 

Xa kufikwa ekuSebenziseni amava ahlukileyo eemvakalelo, iibrendi azikho kude emva kwabenzi befilimu. Imizobo inamandla okudlulisa izimvo ezintsonkothileyo, ivuselela iimvakalelo, kwaye ishiye iimbonakalo ezihlala ixesha elide ngenxa yendibaniselwano yazo eyahlukileyo yezinto ezibonakalayo kunye neendlela zokubalisa amabali.

#5. Amava Obuqu

Ividiyo eyenzelwe wena (PV) yenye yeendlela zokufezekisa amava omntu wokugqibela. Ukuze uthumele idatha efanelekileyo kumntu ofanelekileyo ngokusebenzisa umjelo wonxibelelwano wevidiyo obandakanyekayo ngexesha langempela, i-PV idibanisa amandla okusasaza kwaye idibanise kunye nomntu.

Akukho nto inokuqinisekisa unxibelelwano olubonakalayo lwangoku luhlala njani, kodwa ngaphezu kwayo, bobona bungqina bubalaseleyo bendlela unxibelelwano olubonakalayo oluchaphazela ngayo isihlwele kwaye luphucule ulwazi lophawu.

🌟Ukuba utyekele ekuphuculeni inkcazo-ntetho yakho ngeempawu ezisebenzisanayo kunye nentsebenziswano, ungalibali ukubhalisela AhaSlides kwaye usebenzise amanqaku ahlaziyiweyo kunye neetemplate ezintle simahla.

Imibuzo ebuzwa qho

Ref: ifvp | phakathi