What is a B2B sales and marketing funnel?

The B2B sales funnel is closely connected to the marketing funnel. While the marketing funnel focuses on generating leads and raising awareness, the sales funnel focuses on converting those leads into customers. A successful B2B sales funnel requires effective marketing strategies to attract and engage potential customers.

What is the difference between a B2B funnel and a B2C funnel?

The main difference between a B2B and B2C funnel is the target audience. B2B funnels focus on selling products or services to other businesses, while B2C funnels focus on selling to individual consumers. B2B funnels typically have longer sales cycles and involve multiple decision-makers, while B2C funnels are often shorter and more focused on emotional appeals.

How much does it cost to create a B2B sales funnel?

The cost of creating a B2B sales funnel can vary depending on factors such as the business's size, the sales process's complexity, and the tools and resources needed to implement the funnel. Costs may include expenses for marketing, advertising, software, and staff.

What is a full-funnel strategy in B2B?

A full-funnel strategy in B2B refers to a comprehensive approach to the sales and marketing process that involves all sales funnel stages. It encompasses lead generation, lead nurturing, sales enablement, and customer retention.

What is the top-of-funnel content B2B?

It refers to content that is designed to attract and engage potential customers who are in the early stages of the sales funnel. This can include blog posts, social media content, ebooks, webinars, and other types of content that provide educational or informative value to the audience, without necessarily promoting a specific product or service.

What is the bottom-of-funnel content B2B?

This can include case studies, product demos, free trials, and other types of content that provide specific details about the product or service being offered.

What are the 4 key elements in the funnel?

Awareness - creating awareness about the brand or product Interest - generating interest and educating potential customers Decision - helping potential customers make a decision Action - converting potential customers into customers.

Is a sales funnel a CRM?

A B2B sales funnel and a CRM (customer relationship management) system are not the same thing. A CRM can be used to manage customer data and interactions at all stages of the sales funnel.

Who needs a B2B sales funnel?

Any B2B business that wants to attract, engage, and convert potential customers needs a B2B sales funnel. It helps companies to streamline the sales process, improve lead generation and nurturing, and increase the overall efficiency and effectiveness of the sales and marketing efforts.

SaaS (Software as a Service) refers to a software delivery model in which software is licensed and accessed online. A funnel refers, on the other hand, to a typical b2b sales process that describes the stages a potential customer goes through when making a purchase decision.

What is a B2B Sales funnel example?

The same software company creates a white paper or ebook that provides in-depth information on how their product can solve a particular business problem. The company promotes the ebook through targeted ads and email campaigns.

Is a B2B sales funnel also a Sales pipeline?

B2B sales funnel and sales pipeline are often used interchangeably to describe converting leads into customers. While the sales pipeline focuses on the internal process of closing deals, the sales funnel considers the entire customer journey, from lead generation to conversion.

Ifaneli Yokuthengisa ye-B2B | Khiqiza Okukodwa Ngokuphumelelayo ngo-2024

Ukusebenzelana namakhasimende akulula neze, ikakhulukazi kumongo we-B2B; yingakho uzodinga efanele I-B2B Sales Funnel. Ngokungafani ne-B2C, amakhasimende ayizikhalo ezingokomzwelo kakhulu, futhi I-B2B Sale Funnels iyinkimbinkimbi kakhulu, kungenzeka ihlakaniphe kakhulu futhi igxile enanini kanye ne-ROI lapho enza izinqumo zokuthenga.

Njengoba ubuchwepheshe buthuthuka, ubudlelwano be-B2B buzoqhubeka bukhula, budale amathuba amasha ebhizinisi nezinselelo. Ukuqonda ifaneli ye-B2B Sales kungaba indlela enhle kakhulu yokukhomba amakhasimende kanye nokugcina izinzuzo zokuncintisana.

Uhlolojikelele

Iyini i-B2B Sale?	Ibhizinisi kuya Ebhizinisini - Ukuthengiswa Kwebhizinisi
Ubani owasungula ukuthengiswa kwe-B2B?	John Deere
Ithini ifilosofi yokuthengiswa kwe-B2B?	Thengisa ngezidingo kunenqubo yokuthengisa yangempela

Sibutsetelo I-B2B Sales Funnel

Ifaneli yokuthengisa ye-B2B | Umthombo: Freepik | Bheka izibonelo ezimbalwa zefaneli yokuthengisa ye-b2b!

Okuqukethwe

Uhlolojikelele
Iyini ifaneli yokuthengisa ye-B2B futhi kungani ibalulekile?
Izigaba eziyisi-6 zefaneli yokuthengisa ye-B2B nezibonelo
Amathiphu okudala Ifaneli Yokuthengisa ye-B2B Ebandakanyayo
imibuzo ejwayelekile ukubuzwa
Umugqa Ongezansi
imibuzo ejwayelekile ukubuzwa

Amathiphu Okuhlanganyela Okungcono

Umbhalo ohlukile

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Iyini ifaneli yokuthengisa ye-B2B futhi kungani ibalulekile?

Ifaneli yokuthengisa ye-B2B iwuhlaka oluhlelekile oluchaza izigaba ezahlukene ikhasimende elingase lidlule kuzo lapho licabangela ukuthenga umkhiqizo noma isevisi ngomongo we-B2B (ibhizinisi-kuya-ibhizinisi).

Ngokuhlukanisa inqubo yokuthengisa ibe yizigaba ezihlukene, amabhizinisi angakwazi ukuqonda ngokuphelele inqubo yokuthenga, okwenza amabhizinisi akwazi ukukala futhi ahlaziye imizamo yawo yokuthengisa nokumaketha futhi athuthukise ulwazi lwamakhasimende jikelele.

Futhi, ifaneli yokuthengisa ye-B2B isiza amabhizinisi akhombe izindawo zokuthinta ezibalulekile nokusebenzisana okwenzeka phakathi nohambo lokuthenga. Lokhu kuvumela amabhizinisi ukuthi athuthukise amasu okumaketha ahlosiwe kanye namaqhinga okuthengisa esigabeni ngasinye sefaneli, okwandisa amathuba okuguqula amakhasimende angaba khona abe amakhasimende akhokhayo.

Kodwa-ke, abanye baphikisa ngokuthi le modeli ilula kakhulu futhi ayibali ubunzima bokuziphatha kokuthenga kwe-B2B yesimanje. Ngenxa yalokho, amabhizinisi amaningi asungule amamodeli aguquguqukayo futhi avumelana nezimo acabangela izici eziyingqayizivele zezimakethe zawo ezihlosiwe kanye namakhasimende.

Izigaba eziyisi-6 zefaneli yokuthengisa ye-B2B nezibonelo

Ngaphambi kokuthenga ngomongo we-B2B, ikhasimende elingaba ikhasimende lingase lidlule ezigabeni ezihlukene ezingu-6, ezichazwe ngemodeli yefaneli yokuthengisa ye-B2B ngale ndlela elandelayo. Qaphela ukuthi inani labathengi abangahle lehle njengoba bedlula esigabeni ngasinye.

Isigaba 1: Ukuqwashisa

Injongo yesigaba Sokuqwashisa kufaneli yokuthengisa ye-B2B iwukudala ukuqwashisa ngomkhiqizo nokuheha amakhasimende angase abe nentshisekelo emikhiqizweni noma kumasevisi akho. Kulesi sigaba, amakhasimende angaba khona awafuni ukwenza ukuthenga, kodwa angase abe nenkinga noma isidingo ibhizinisi lakho elingasixazulula.

Lokhu kungenziwa ngokusebenzisa imigudu ehlukahlukene yokumaketha, njenge ukuthengiswa kwe-B2B endlini ngendlu, ukukhangisa, okuthunyelwe kwenkundla yezokuxhumana, amavidiyo we-YouTube, ukumaketha okuqukethwe, nobudlelwano bomphakathi.

Isigaba 2: Intshisekelo

Isigaba Senzalo kufaneli yokuthengisa ye-B2B yisigaba sesibili senqubo yokuguqula okungenzeka ikhasimende libe yikhasimende elikhokhayo. Kulesi sigaba, ikhasimende elingase libe yikhasimende seliyazi ngenkampani yakho futhi selibonise intshisekelo ethile emikhiqizweni noma ezinsizeni zakho.

Cukumaketha kwe-otent, ama-webinars, noma amademo omkhiqizo kungaba amasu okumaketha asebenzayo ukunikeza abangaba amakhasimende ngolwazi olufanele noluwusizo olubasiza baqonde izinzuzo zemikhiqizo noma amasevisi akho

Isigaba 3: Ukuhlola

Umgomo wesigaba Sokuhlola uwukunikeza ikhasimende elingase libe khona ulwazi nezisetshenziswa elizidingayo ukuze lenze isinqumo esinolwazi. Lokhu kungenziwa ngokuhlinzeka izifundo, ubufakazi, amabheji okuthembana, ukubuyekezwa kwekhasimende, amakhasi entengo, namademo omkhiqizo ezibonisa ukubaluleka nezinzuzo zemikhiqizo noma amasevisi akho.

Ngokunikeza ulwazi olulungile kanye nokubhekana nanoma yikuphi ukukhathazeka noma ukuphikisa okungenzeka ikhasimende libe nakho, ungakhulisa ukuzethemba kwalo kumikhiqizo noma amasevisi akho futhi uwasondeze ekwenzeni isinqumo sokuthenga.

Isibonelo, ake sithi uthengisa izinsiza ze-B2B. Phakathi nesigaba Sokuhlola, ikhasimende elingase libe ikhasimende lingase licwaninge abahlinzeki besevisi abahlukahlukene abatholakala emakethe, liqhathanise izici, lifunde ukubuyekezwa kwamakhasimende, futhi lihlole ukuthi yiziphi izici zesevisi nezintengo ezihlangabezana kangcono nezidingo zabo.

Ukulandelela Inqubekelaphambili Yeklayenti

Isigaba 4: Umshado

Isigaba Sokubandakanyeka kufaneli yokuthengisa ye-B2B yisigaba esibalulekile kunqubo yokuguqula okungenzeka ikhasimende libe yikhasimende elikhokhayo ngokunikeza ukwesekwa okuqhubekayo ukuze kwandiswe ukwethemba kwalo ebhizinisini.

Ngesikhathi sesigaba sokuBambisana, ikhasimende elingase libe yikhasimende lisebenzisana nebhizinisi lakho ngezindlela ezahlukahlukene, njengokugcwalisa a ifomu lokuxhumana, izethulo zemfundo, ukubhalisela incwadi yakho yezindaba, noma ukuya kuwebhur. Lesi sigaba sigxile ekwakheni ubudlelwano nalabo abangase babe yikhasimende kanye nokukhulisa intshisekelo yabo emikhiqizweni noma ezinsizeni zakho.

Isigaba 5: Thenga

Uma sifika esigabeni sesihlanu, ngemva kokuphothula imininingwane yenkontileka nokubuyekeza izinketho zamanani, ikhasimende elingase libe yikhasimende lenza isinqumo esingujuqu mayelana nokuthenga imikhiqizo noma amasevisi akho noma cha. Kuphawula ukuphela kwefaneli yokuthengisa ye-B2B kanye nokuqala kobudlelwano bamakhasimende,

Isibonelo, inkampani yesoftware ilandela abantu abanentshisekelo abaphothule idemo noma isilingo, ibanikeze imininingwane yamanani nezincomo eziqondene nawe. Ukuze ukhuphule inani lokuthenga, ekhasini Lokukhokha, izinkampani zingasebenzisa amasu okuthengisa ngokuphambana kanye nowokuthengisa.

Isigaba 6: Ubuqotho

Okokugcina, uma kufikwa esigabeni sobuqotho, amabhizinisi angasebenzisa amasu ahlukahlukene ukuze agcine amakhasimende ematasa, njengokuhlinzeka ngenkonzo yamakhasimende ehlukile. Kungaba umnikelo we imiklomelo yokwethembeka noma izaphulelo, Ukumaketha nge-imeyili kwe-B2B, ukulandelela ukubandakanyeka komkhiqizo, kanye nokuhlola njalo namakhasimende ukuze axazulule noma yikuphi ukukhathazeka noma izinkinga okungenzeka banazo.

Ngokukhuthaza ukwethembeka kwamakhasimende, amabhizinisi angagcina amakhasimende futhi akhiqize ukudluliselwa kwezwi nezincomo ezinhle, ezingasiza ukuheha amakhasimende amasha futhi kukhulise isisekelo samakhasimende awo.

Amathiphu Okudala Ifaneli Yokuthengisa ye-B2B Ebandakanyayo

#1. Ukwenza okuthandwa nguwe iya ngokuya ibalulekile kufaneli yokuthengisa ye-B2B. Ngokombiko we-Salesforce, u-80% wabathengi be-B2B balindele ukuzizwisa komuntu siqu lapho bexhumana nabathengisi. Sebenzisa idatha yekhasimende ukuze wenze ama-imeyili abe ngeyakho, okunikezwayo, nokuqukethwe ukuze wenze amakhasimende angaba khona azizwe abalulekile futhi eqondwa.

#2. Ukubandakanya amakhasimende akho ngokuthunyelwe kwenkundla yezokuxhumana, njengalokhu bukhoma amavoti futhi online Imicimbi yokuthatha izipho nge AhaSlides Isondo le-Spinner phakathi nezinkathi zoLwesihlanu Olumnyama noma ngamaholide.

ISAZISO: Thola imininingwane yekhasimende ngokusebenzisa AhaSlides Imibuzo Ejabulisayo Nemidlalo!

Sebenzisa AhaSlides ukuze udale izinhlolovo ezijabulisayo nezihehayo, izinhlolovo noma imidlalo ehlobene nomkhiqizo noma isevisi yakho.
Yabelana ngemibuzo noma umdlalo nezithameli zakho nge-imeyili, inkundla yezokuxhumana, noma iwebhusayithi yakho. Khuthaza ukuhlanganyela ngokunikeza umklomelo noma isikhuthazo.

#3. Ukunikeza ngempumelelo izethulo zokufundisa kumakhasimende, sebenzisa izifundo zevidiyo futhi, blogs, Imibuzo Evame Ukubuzwa amakhasi kuwebhusayithi yakho ukuze anikeze imihlahlandlela ephelele kanye nolwazi oluwusizo njengokuthi lusebenza kanjani futhi lungawazuzisa.

#4. Hlanganisa Ukubiza kwe-cold B2B kufaneli yakho yokuthengisa. Isibonelo, ithimba labadayisi lidala uhlu lwabaholayo abangaba khona futhi liqale ukushaya ucingo olubandayo ukuze lethule inkampani nemikhiqizo noma amasevisi ayo.

#5. Dala ukuzizwisa kokuthenga okukhethekile: Sebenzisa amandla Ukuthengisa kwe-Omnichannel ukunikeza amakhasimende ukuthenga okuhle nokungenamthungo eziteshini eziningi nasezindaweni zokuthintwa, okuhlanganisa izitolo eziku-inthanethi, zamaselula, kanye nezitini nodaka.

imibuzo ejwayelekile ukubuzwa

Iyini ifaneli ye-B2B yokuthengisa nokumaketha?

Ifaneli yokuthengisa ye-B2B ixhumeke eduze nefaneli yokumaketha. Ngenkathi ifaneli yokumaketha igxile ekukhiqizeni umkhondo kanye nokuqwashisa abantu, ifaneli yokuthengisa igxile ekuguquleni leyo mikhondo ibe amakhasimende. Ifaneli yokuthengisa ephumelelayo ye-B2B idinga amasu okuthengisa asebenzayo ukuze ihehe futhi ibandakanye amakhasimende angaba khona.

Uyini umehluko phakathi kwefaneli ye-B2B nefaneli ye-B2C?

Umehluko omkhulu phakathi kwefaneli ye-B2B ne-B2C izethameli eziqondiwe. Amafaneli e-B2B agxile ekuthengiseni imikhiqizo noma amasevisi kwamanye amabhizinisi, kuyilapho amafaneli e-B2C egxile ekuthengiseni abathengi ngabanye. Amafaneli e-B2B ngokuvamile anemijikelezo yokuthengisa emide futhi afaka abenzi bezinqumo abaningi, kuyilapho amafaneli e-B2C evame ukuba mafushane futhi agxile kakhulu ekukhangiseni ngokomzwelo.

Kubiza malini ukwakha ifaneli yokuthengisa ye-B2B?

Izindleko zokudala ifaneli yokuthengisa ye-B2B zingahluka kuye ngezinto ezifana nosayizi webhizinisi, inkimbinkimbi yenqubo yokuthengisa, namathuluzi nezisetshenziswa ezidingekayo ukuze kusetshenziswe ifaneli. Izindleko zingabandakanya izindleko zokumaketha, ukukhangisa, isofthiwe, kanye nabasebenzi.

Liyini isu eligcwele ifaneli ku-B2B?

Isu eligcwele ifaneli ku-B2B lisho indlela ebanzi yenqubo yokuthengisa nokumaketha ebandakanya zonke izigaba zefaneli yokuthengisa. Kuhlanganisa ukukhiqizwa okuholayo, ukukhulisa umthofu, ukunika amandla ukuthengisa, nokugcinwa kwamakhasimende.

Kuyini okuqukethwe okuphezulu kwefaneli ye-B2B?

Kubhekiselwa kokuqukethwe okuklanyelwe ukuheha nokubandakanya amakhasimende angaba khona asezigabeni zokuqala zefaneli yokuthengisa. Lokhu kungabandakanya blog okuthunyelwe, okuqukethwe kwenkundla yezokuxhumana, ama-ebook, ama-webinars, nezinye izinhlobo zokuqukethwe okunikeza inani lokufundisa noma elifundisayo kuzithameli, ngaphandle kokuphromotha umkhiqizo noma isevisi ethile.

Yini okuqukethwe okuphansi kwefaneli ye-B2B?

Lokhu kungafaka phakathi izifundo, amademo emikhiqizo, ukuhlola kwamahhala, nezinye izinhlobo zokuqukethwe ezinikeza imininingwane ethile mayelana nomkhiqizo noma isevisi enikezwayo.

Yiziphi izici ezingu-4 ezibalulekile kufaneli?

Ukuqwashisa - ukudala ukuqwashisa mayelana nomkhiqizo noma umkhiqizo
Intshisekelo - ukukhiqiza intshisekelo nokufundisa abangaba amakhasimende
Isinqumo - ukusiza okungenzeka amakhasimende ukuthi enze isinqumo
Isenzo - ukuguqula amakhasimende angaba amakhasimende.

Ingabe ifaneli yokuthengisa iyi-CRM?

Ifaneli yokuthengisa ye-B2B kanye nohlelo lwe-CRM (ukuphathwa kobudlelwane bekhasimende) akuyona into efanayo. I-CRM ingasetshenziswa ukuphatha idatha yekhasimende nokusebenzisana kuzo zonke izigaba zefaneli yokuthengisa.

Ubani odinga ifaneli yokuthengisa ye-B2B?

Noma yiliphi ibhizinisi le-B2B elifuna ukuheha, ukubandakanya, nokuguqula okungenzeka amakhasimende akho lidinga ifaneli yokuthengisa ye-B2B. Isiza izinkampani ukuthi ziqondise inqubo yokuthengisa, zithuthukise ukukhiqizwa komthofu nokunakekela, futhi zandise ukusebenza kahle kanye nokusebenza ngempumelelo kwemizamo yokuthengisa nokumaketha.

Ingabe i-funnel iyi-SaaS?

I-SaaS (Isofthiwe Njengesevisi) ibhekisela kumodeli yokulethwa kwesofthiwe lapho isofthiwe ilayisensi futhi ifinyelelwa ku-inthanethi. Ngakolunye uhlangothi, ifaneli ibhekisela kunqubo evamile yokuthengisa ye-b2b echaza izigaba ikhasimende okungenzeka lidlule kuzo lapho lenza isinqumo sokuthenga.

Siyini isibonelo sefaneli ye-B2B Sales?

Inkampani efanayo yesofthiwe idala iphepha elimhlophe noma i-ebook ehlinzeka ngolwazi olujulile mayelana nendlela umkhiqizo wabo ongaxazulula ngayo inkinga yebhizinisi elithile. Inkampani iphromotha i-ebook ngokusebenzisa izikhangiso ezihlosiwe nemikhankaso ye-imeyili.

Ingabe ifaneli yokuthengisa ye-B2B nayo iyipayipi Lokuthengisa?

Ifaneli yokuthengisa ye-B2B kanye nepayipi lokuthengisa kuvame ukusetshenziswa ngokushintshana ukuchaza ukuguqula imikhondo ibe amakhasimende. Ngenkathi umugqa wokuthengisa ugxile enqubweni yangaphakathi yokuvala amadili, ifaneli yokuthengisa icabangela lonke uhambo lwamakhasimende, ukusuka esizukulwaneni esiphambili kuya ekuguquleni.

Umugqa Ongezansi

Izinto eziningi zangaphandle zingathonya ifaneli yokuthengisa ye-B2B, njengomnotho, amathrendi embonini, nokuncintisana. Ngakho-ke, amabhizinisi adinga ukushesha futhi aguqule amasu awo okuthengisa nawokumaketha ekuphenduleni lezi zinguquko ukuze ahlale encintisana.

Ref: I-Wisestamp

Omaka: Ukuthengisa