Ingabe ufuna Izibonelo Zokuthengisa ze-B2C ukuze uxhumane nabathengi futhi ukhulise ibhizinisi lakho ngokushesha? Ungabheki kude Ukuthengisa kwe-B2C!
Njengoba ubuchwepheshe buthuthuka, amabhizinisi athola izindlela ezintsha nezintsha zokufinyelela izethameli eziqondiwe futhi akhe ukwethembeka kwamakhasimende. Kusukela ezitolo zezitini nodaka kuya ku-inthanethi, ukuthengiswa kwe-B2C kunikeza amasu ahlukahlukene ukukusiza uvelele emakethe yanamuhla eqhudelanayo.
Kulesi sihloko, sizohlola ezinye izibonelo zokuthengisa ze-B2C eziyimpumelelo, ukuthi ihluke kanjani ekuthengisweni kwe-B2B, futhi sinikeze amathiphu akhuthazayo okusebenzisa imizamo yakho yokuthengisa ye-B2C ngokugcwele. Lungela ukuyisa ibhizinisi lakho ezingeni elilandelayo!
Okuqukethwe
- Kuyini ukuthengiswa kwe-B2C?
- Ukuthengiswa kwe-B2C kubaluleke kanjani emabhizinisini?
- Yini eyenza ukuthengiswa kwe-B2C kuhluke ekuthengisweni kwe-B2B?
- 4 Amasu Okuthengisa nezibonelo ze-B2C
- Izibonelo Zokuthengisa ze-B2C Enkathini Yedijithali
- Amathiphu okuthengisa e-B2C
- imibuzo ejwayelekile ukubuzwa
- Izitoreji Eziyinhloko
Amathiphu Okusebenzisana Okungcono
Udinga ithuluzi lokuthengisa kangcono?
Thola izintshisekelo ezingcono ngokukunikeza iphrezentheshini esebenzisanayo ejabulisayo ukuze usekele ithimba lakho lentengiso! Bhalisa ukuze uthathe imibuzo yamahhala kuyo AhaSlides ilabhulali yesifanekiso!
🚀 Bamba Imibuzo Yamahhala☁️
Kuyini ukuthengiswa kwe-B2C?
I-B2C sales imele ukuthengiswa kweBusiness-to-Consumer futhi isho ukuthengisa izimpahla noma amasevisi ngokuqondile kubathengi abangabodwana kunamanye amabhizinisi noma izinhlangano, ezihlose ukuzisebenzisela izinjongo zomuntu siqu noma zasekhaya.
Related: Ungathengisa Kanjani Noma Yini: Izindlela Ezinhle Eziyi-12 Zokuthengisa ngo-2024
Ukuthengiswa kwe-B2C kubaluleke kanjani emabhizinisini?
Ukuthengiswa kwe-B2C kudlala indima ebalulekile empumelelweni yamabhizinisi njengendlela enhle kakhulu yokwakha ubudlelwano obuqinile namakhasimende awo, ukwakha ukuqwashisa ngomkhiqizo, nokwenza imali engenayo. Ezinye zezinzuzo eziyinhloko zokuthengiswa kwe-B2C zichazwe ngokugcwele ngale ndlela elandelayo:
Imakethe Enkulu: Imakethe ye-B2C inkulu futhi ihlanganisa izigidi zamakhasimende angaba khona, angaveza ithuba elibalulekile lemali engenayo kumabhizinisi. Amabhizinisi angafinyelela izethameli eziningi ngokusebenzisa izimakethe eziku-inthanethi, izinkundla zokuxhumana, namawebhusayithi e-e-commerce, futhi andise ukuqwashisa ngemikhiqizo yawo phakathi kwabathengi.
Ivolumu Yokuthengisa Ephakeme: Ukuthengiswa kwe-B2C kuvame ukubandakanya osayizi bamathikithi abancane kodwa amavolumu aphezulu, okusho ukuthi amabhizinisi angathengisa amayunithi amaningi noma amasevisi kumthengi ngamunye. Lokhu kungaholela ekusakazweni kwemali engenayo ebaluleke kakhulu kumabhizinisi ngokuhamba kwesikhathi.
Umjikelezo Wokuthengisa Osheshayo: Imisebenzi yokuthengisa ye-B2C ngokuvamile inemijikelezo yokuthengisa emifushane kunemisebenzi ye-B2B, engaholela ekukhiqizeni imali esheshayo yamabhizinisi. Amakhasimende avame ukuthambekela kakhulu ekuthengeni okungalindelekile ngezidingo zomuntu siqu noma zasendlini, okwenza inqubo yokuthengisa iqonde futhi isheshe.
Ukuqwashisa Ngomkhiqizo kanye Nokwethembeka Kwekhasimende: Ngokuhlinzeka ngolwazi lwamakhasimende olukhethekile, amabhizinisi angakha ukuqwashisa ngomkhiqizo nokwethembeka kwamakhasimende phakathi kwabathengi. Okuhlangenwe nakho okuhle kwamakhasimende kungaholela ekuphindaphindweni kwebhizinisi, ukumaketha ngomlomo, futhi ekugcineni imali engenayo ephezulu.
Imininingwane Yedatha Yekhasimende: Ukuthengisa kwe-B2C kungahlinzeka amabhizinisi ngemininingwane yedatha yekhasimende ebalulekile, okuhlanganisa izibalo zabantu, ukuziphatha kokuthenga, nezintandokazi. Le mininingwane ingasiza amabhizinisi enze amasu awo wokumaketha afanele, athuthukise ukusebenzelana kwamakhasimende, futhi aqhubekisele ukukhula kokuthengisa.
Related: Umhlahlandlela Wokugcina Wokuthengisa Nokuthengisa Okuphambanayo ngo-2024
Yini eyenza ukuthengiswa kwe-B2C kuhluke ekuthengisweni kwe-B2B?
Ake sibone ukuthi uyini umehluko phakathi kokuthengiswa kwe-B2C nokuthengiswa kwe-B2B?
| Ukuthengisa kwe-B2C | Ukuthengisa kwe-B2B | |
| Izilaleli ezibhekele | abathengi ngabanye | amabhizinisi |
| Umjikelezo Wokuthengisa | ukusebenzisana okukodwa | ngokuvamile isikhathi eside ukusondelana |
| Indlela Yokuthengisa | gxila ekudaleni ulwazi lwamakhasimende olukhumbulekayo futhi olujabulisayo | gxila ekwakheni ubudlelwano kanye nokuhlinzeka ngendlela yokubonisana |
| Amacebo Wokuthengisa | ukukhangisa kwenkundla yezokuxhumana, ukumaketha kwe-influencer, ukumaketha nge-imeyili, ukumaketha kokuqukethwe, nokumaketha kokudlulisela | ukumaketha okusekelwe ku-akhawunti, imibukiso yezohwebo, ukumaketha kokuqukethwe, nokumaketha nge-imeyili |
| Imikhiqizo noma izinsizakalo | iqonde kakhudlwana futhi idinga incazelo encane | eyinkimbinkimbi, futhi omele ukuthengisa kufanele aqonde ngokujulile umkhiqizo noma isevisi ukuze adayise ngempumelelo. |
| Zamanani | amanani ajwayelekile | amanani entengo ephezulu noma okuxoxiswene ngawo |
Related: Ungayenza Kanjani Ifaneli Yokuthengisa Ye-Creative B2B ngo-2024
4 Amasu Okuthengisa nezibonelo ze-B2C
Ukuthengiswa kwe-B2C kungenzeka ngeziteshi ezahlukahlukene, kufaka phakathi izitolo zezitolo, izimakethe eziku-inthanethi, namawebhusayithi e-e-commerce, nokunye. Nansi imininingwane yendlela ngayinye yokuthengisa ye-B2C nesibonelo sayo.
Ukuthengisa okuThengiswayo
Kuwuhlobo oluvame kakhulu lokuthengiswa kwe-B2C, lapho izimpahla zithengiselwa amakhasimende ngamanye esitolo somzimba noma esiku-inthanethi. Ukuthengiswa kwezitolo kungase kuthonywe izinto ezihlukahlukene, okuhlanganisa okuthandwa ngabathengi, izimo zomnotho, nemizamo yokumaketha. Isibonelo, abathengisi bangase banikeze izindali noma izaphulelo ukuze bahehe amakhasimende noma baqalise imikhiqizo emisha ukuze benze inzalo futhi baqhube ukuthengisa.
E-commerce
Igxile ekuthengisweni kwezimpahla noma amasevisi ku-inthanethi ngewebhusayithi ye-e-commerce, uhlelo lokusebenza lweselula, noma ezinye izinkundla zedijithali. I-E-commerce ikhule ngokushesha eminyakeni yakamuva, njengoba abathengi abaningi sebenethezeka ngokuthenga ku-inthanethi futhi namabhizinisi abone izinzuzo ezingaba khona zokuthengisa ku-inthanethi. I-Amazon kanye ne-eBay ezindaweni zezitolo eziku-inthanethi eziqhutshwa ngamabhizinisi ngamanye.
Ukuthengisa okuqondile
Konke kumayelana nokudayisa imikhiqizo noma amasevisi ngokuqondile kubathengi ngokuthengisa kwendlu ngendlu, ukumaketha ngocingo, noma amaphathi asekhaya. Ukuthengisa okuqondile kungase futhi kube indlela engabizi kakhulu ukuze amabhizinisi afinyelele amakhasimende, njengoba kuqeda isidingo samashaneli okuthengisa avamile kanye nezindleko ezihambisanayo.
Related: Kuyini Ukuthengisa Okuqondile: Incazelo, Izibonelo, kanye Nesu Elingcono Kakhulu ngo-2024
Ukuthengisa okususelwe kokubhaliselwe
Isisekelo sokubhalisa sisho amakhasimende akhokha imali ephindayo ukuze athole ukulethwa okuvamile noma ukufinyelela kusevisi. Eminyakeni yakamuva abasebenzisi abaningi bazimisele ukukhokhela Okubhaliselwe njengoba amanani enziwe ngendlela oyifisayo kangcono ukuze alingane namaphakethe wabathengi.
Izinsiza Zokusakaza ezifana ne-Netflix, i-Amazon Prime Video, ne-Spotify zinikeza ukufinyelela kumamuvi anhlobonhlobo, izinhlelo ze-TV, nomculo ngemali ekhokhwa nyanga zonke. Noma Ama-E-learning Platform afana ne-Coursera ne-Skillshare nawo anikeza ukufinyelela ezifundweni eziku-inthanethi ngezihloko ezihlukahlukene ngenkokhelo yanyanga zonke noma yonyaka.
Izibonelo Zokuthengisa ze-B2C Enkathini Yedijithali
Abathengi baye banaka kakhulu iminyaka yedijithali, lapho bekwazi khona ukufinyelela olwazini oluningi nezinketho kunangaphambili. Ngakho-ke, ukuqonda i-Digital B2C kungenza izinkampani zikhulise inzuzo nokuqwashisa ngomkhiqizo.
I-E-Commerce
I-E-commerce B2C (Business-to-Consumer) ibhekisela ekuthengisweni kwezimpahla noma amasevisi asuka emabhizinisini aya kubathengi abangabodwana ngenkundla ye-inthanethi. Lolu hlobo lwe-e-commerce luqhume eminyakeni yamuva, luqhutshwa ukukhula kobuchwepheshe bedijithali nokushintsha ukuziphatha kwabathengi.
I-Alibaba isiteji esidumile se-e-commerce esixhumanisa abathengi nabathengisi baseChina nakwamanye amazwe. Inkundla ifaka uhla olukhulu lwemikhiqizo, okuhlanganisa izinto zikagesi, izingubo zokugqoka, nezinto zasendlini, futhi ihlinzeka abathengi ngezinketho zokukhokha ezivikelekile, iziqinisekiso zomkhiqizo, nokusekelwa kwesevisi yamakhasimende.
Social Media
Izinkundla zokuxhumana seziphenduke isiteshi esibaluleke kakhulu ekuthengisweni kwe-B2C, okuvumela amabhizinisi ukuthi axhumane nabathengi ngokushesha ngamanethiwekhi omphakathi futhi athonye ukumaketha.
Ngokusho kwe-Statista, bekunabasebenzisi bezinkundla zokuxhumana abangu-4.59 billion emhlabeni jikelele ngo-2022, futhi lesi sibalo kulindeleke ukuthi sikhuphuke sifinyelele ezigidini eziyizinkulungwane ezingu-5.64 ngo-2026. I-Facebook isalokhu iyindawo ethembisayo yokukhuthaza ukuthengiswa kwe-B2C njengoba kulinganiselwa ukuthi inabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-2.8 ngenyanga. I-Instagram, i-LinkedIn nazo ziyizimakethe ezinhle zokutshala isu lokuthengisa le-B2B.
Imayini yedatha
Ukumbiwa kwedatha kunezicelo eziningi zamabhizinisi e-B2C, njengoba kuvumela izinhlangano ukuthi zikhiphe imininingwane ebalulekile kumadathasethi amakhulu angasetshenziswa ukuthuthukisa ukwaneliseka kwamakhasimende, ukukhulisa ukuthengisa, nokuthuthukisa izinqubo zebhizinisi.
Isibonelo, ukumbiwa kwedatha kungasetshenziswa ukukhomba amaphethini entengo nokuthuthukisa izintengo zemikhiqizo namasevisi ahlukene. Ngokuhlaziya ukuziphatha kwamakhasimende namathrendi emakethe, amabhizinisi angasetha amanani ancintisanayo futhi akhangayo kumakhasimende kuyilapho ekhiqiza inzuzo.
Ukwenza okuthandwa nguwe
Isu elibalulekile lamabhizinisi e-B2C elokwenza kube ngokwakho, lapho izinhlangano zivumelanisa imizamo yazo yokumaketha kanye nolwazi lwamakhasimende ngokwezidingo zomuntu ngamunye kanye nokuthandwayo kwamakhasimende abo.
Ukwenza kube ngokwakho kungathatha izinhlobo eziningi, kusukela emikhankasweni ye-imeyili eqondiwe kuye ezincomweni zomkhiqizo owenziwe ngezifiso kanye nolwazi lwewebhusayithi olwenziwe ngendlela oyifisayo.
Isibonelo, umthengisi wezingubo angase ancome imikhiqizo efana nezinto ikhasimende elizithenge ngaphambilini.
Amathiphu okuthengisa e-B2C
Isikhathi sokwazi okwengeziwe mayelana nendlela yokusebenzisa ukuthengiswa kwe-B2C, futhi uzothola lawa macebiso alandelayo ewusizo kakhulu.
#1. Ukuqonda ukuziphatha kwabathengi ibalulekile kumabhizinisi abandakanyeka ekuthengisweni kwe-B2C. Ngokuhlaziya idatha yabathengi namathrendi, amabhizinisi angakwazi ukuqonda kangcono izethameli eziqondiswe kubo futhi athuthukise imikhiqizo, amasevisi, namasu okumaketha ahlangabezana nezidingo zabo nokuthandwayo.
#2. Sebenzisa i-Influencer marketing: Amabhizinisi amaningi asebenzisa abagqugquzeli benkundla yezokuxhumana ukuze bakhuthaze imikhiqizo yabo noma amasevisi kuzithameli ezihlosiwe. Amathonya anabalandeli abaningi angasiza amabhizinisi afinyelele izethameli eziningi futhi akhulise ukuqwashisa ngomkhiqizo.
#3. Invest on Social Advertising: Izinkundla zokuxhumana ezifana ne-Facebook, Instagram, ne-Twitter zinikeza uhla lwezinketho zokukhangisa, okuhlanganisa okuthunyelwe okuxhasiwe nezikhangiso ezihlosiwe. Amabhizinisi angasebenzisa lawa mathuluzi ukuze afinyelele izethameli ezithile, aphromothe imikhiqizo noma amasevisi, futhi agqugquzele ukuthengisa.
#4. Icabangela i-Omni-channel ethengiswa kakhulu: Ukuthengisa kwe-Omni-channel kungazuzisa amabhizinisi e-B2C njengoba kungakhuphula ulwazi lwekhasimende olungenazihibe ngezinketho eziningi zokuthenga, ezindaweni zokuthinta eziningi, kanye namasevisi amakhasimende angcono. Kodwa-ke, ukuthengisa kwama-omnichannel kungase kungafaneleki kahle kuwo wonke amabhizinisi e-B2C, ikakhulukazi ezinkampanini zezinsiza ezilinganiselwe.
#5. Ukunakekela impendulo Yabathengi: Ngokulalela impendulo yekhasimende, amabhizinisi angakwazi ukuhlonza izindawo lapho enza khona iphutha futhi athuthukise imikhiqizo yawo, amasevisi, noma ulwazi lwamakhasimende. Lokhu kungaholela emazingeni aphezulu okwaneliseka kwamakhasimende kanye nokwethembeka.
#6. Ivumela ukuqeqeshwa kwe-Salesforce: Nikeza ukuqeqeshwa okuqhubekayo nokwesekwa kwethimba lakho labadayisi, wonke amakhono ahlanganisa amakhono obuchwepheshe namakhono athambile, nolwazi lwakamuva namathrendi kubalulekile.
AMACEBISO: Ungayenza kanjani impendulo ngendlela oyifisayo futhi udale ukuqeqeshwa okubandakanyayo? Hlola AhaSlides enezici eziningi eziwusizo kanye nohlu lwezifanekiso eziklanywe kusengaphambili. Futhi, ngezibuyekezo zesikhathi sangempela, ungakwazi ukufinyelela, ukuqapha futhi uhlaziye imiphumela yakho ngokushesha.
Izinsiza Ezinhlobene
- Izinhlelo Zokuqeqesha emsebenzini - Ukuzijwayeza Okungcono Kakhulu ngo-2024
- Amaqiniso Okumele Uwazi Ngempendulo Yeziqu Ezingu-360 Ngezibonelo +30 ngo-2024
imibuzo ejwayelekile ukubuzwa
Yiziphi Izibonelo Zokuthengisa ze-B2B Ne-B2C?
Izibonelo zokuthengisa ze-B2B: Inkampani ehlinzeka ngezixazululo zesofthiwe kwamanye amabhizinisi. Izibonelo zokuthengisa ze-B2C: Iwebhusayithi ye-e-commerce ethengisa izingubo ngokuqondile kumakhasimende ngamanye
Ingabe uMcDonald's B2C noma B2B?
I-McDonald's yinkampani ye-B2C (ibhizinisi-kuya-umthengi) ethengisa imikhiqizo yayo ngqo kumakhasimende ngamanye.
Yimiphi Imikhiqizo Eyi-B2C?
Imikhiqizo evamise ukuthengiswa ngokuqondile kubathengi abangabodwana, njengezimpahla zokugqoka, igrosa, izinto zikagesi, nezinto zokunakekela komuntu siqu, iyimikhiqizo ye-B2C.
Siyini Isibonelo Sebhizinisi Le-B2C?
I-Nike iyisibonelo senkampani ye-B2C, ethengisa imikhiqizo yezemidlalo nendlela yokuphila ngokuqondile kubathengi ngewebhusayithi yabo nezitolo zezitolo.
Izitoreji Eziyinhloko
Ngokuthambekela okusha kanye nezidingo zabathengi endaweni yemakethe yesimanje, amasu amasu okuthengisa e-B2C azovumela amabhizinisi ukuthi ahlale efanele futhi azivumelanise nezimo zemakethe ezishintshayo. Khumbula ukuthi uma ufuna ukuphumelela emakethe ye-B2C, akukho lutho olungcono njengokutshala imali kulwazi lwamakhasimende, ukwakha ukwethembeka komkhiqizo, nokuhlinzeka ngenkonzo yamakhasimende enhle kakhulu.
Ref: Isitatimende | Forbes
