Ukuqonda Kwabasebenzi | Indlela Entsha Yokuphatha | 2024 Iyaveza

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I-Astrid Tran 28 February, 2024 7 min ifundwe

Ukuvumela abasebenzi bakho ukuthi benze izinqumo mayelana nemisebenzi yabo kuwumkhuba okhulayo ebuholini nakubaphathi. Enye indlela yokuyibheka izoba njengesici samasiko samabhizinisi azisa ubuntu kanye nenkululeko yokuzikhethela, eyaziwa nangokuthi ubuhlakani bomsebenzi.

Kokubili abaphathi bezinga eliphansi kanye nabantu ngabanye bayazuza kulo mbono. Bazoba nendawo enkulu yokukhula emandleni abo kanye nobuchule babo, kanye nomuzwa ophakeme wokuziphendulela kuwo wonke umsebenzi, kungakhathaliseki ukuthi mkhulu noma mncane kangakanani.

Noma yikuphi ukuziphendukela kwemvelo noma ushintsho, nokho, ludinga isikhathi sokubonisa, ikakhulukazi ukuze ubambe ngokugcwele izinzuzo kuyilapho ubhekene nobunzima emhlabeni wangempela. Qaphela ukuthi akuzona zonke izinhlobo zebhizinisi ezingasebenzisa kahle le nqubo ngendlela enhle nokuqonda.

Ukubaluleka kwenkululeko yokuphatha kanye nezinkinga zayo ekuphathweni kwebhizinisi kuzocutshungulwa kulesi sihloko. Iphinde inikeze imibono evela kochwepheshe mayelana nendlela yokukhuthaza ukuqonda kwabasebenzi emsebenzini.

Incazelo Yokuhlakanipha Kwabasebenzi
Incazelo Yokuhlakanipha Kwabasebenzi - Isithombe: Freepik

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Kuyini Ukuhlakanipha Kwabasebenzi?

Ngokwesichazamazwi sikaCollins, ukuhlakanipha kungamandla noma ilungelo lokunquma noma ukwenza ngokuvumelana nesinqumo somuntu; inkululeko yokwahlulela noma yokuzikhethela. Ngokufanayo, ukuqonda kwabasebenzi kubhekisela esivumelwaneni sokuthi abantu benze izinqumo ezinomthwalo wemfanelo, izahlulelo, noma izinqumo ngaphakathi kwemisebenzi yabo.

Ngokubona kwabasebenzi, ukuguquguquka nenkululeko ethinta indlela umsebenzi owenziwa ngayo—umkhuba osuguqukile kubo bonke ubunxiwankulu—kubaluleke kakhulu. Yindawo lapho babamba iqhaza khona ekuhlanganyeleni nasekusungulweni kwendima yabo.

Abantu bangasebenza njengomshini ukube ubuhlakani bebungekho. Ukugcina ukuqonda emsebenzini kuvumela abasebenzi ukuthi balondoloze ukuzimela nokuziphendulela ngisho nakumsebenzi odinga kakhulu, ohlukanisayo, futhi olawulwa ngokuqinile.

Kunezibonelo eziningi zokuqonda kwabasebenzi emsebenzini, isibonelo:

  • Ukusebenzisa ukwahlulela komuntu siqu nolwazi ukuze ukhethe indlela engcono kakhulu yokubhekana nenselele.
  • Ukuphatha umthwalo womsebenzi kanye nokunquma i-oda elisebenza kahle kakhulu lokuqedwa.
  • Ukukhetha isofthiwe, izindlela zenhlangano, noma izinsiza zokufunda ezithuthukisa ukusebenza kwakho.
  • Ukusebenzisa ubuhlakani kanye nobuchule bokuthola izindlela ezisebenza kahle noma ezisebenzayo zokusebenza.
  • Ukunikeza isevisi yomuntu siqu kanye nokudlula okulindelekile ngohlelo olulodwa.
  • Ukusebenzisa ukuqonda ngaphakathi kwemingcele emisiwe ukuze kuvikelwe izivumelwano ezizuzisayo.
  • Ukusebenzisa ukuqonda nokwahlulela ukuze uzulazule ezimweni eziyinkimbinkimbi futhi ukhulume lapho kudingeka.

Kungani Kubalulekile Ukuqonda Kwabasebenzi?

Kunzima ukuphika izinzuzo zomqondo wokuhlakanipha ekuphatheni abasebenzi nokweseka izisebenzi zabo ukuthuthukiswa kobuchwepheshe. Uma ungakaqiniseki ukuthi sekuyisikhathi sokwenza izinguquko kubaphathi ngokusebenzisa ukuqonda kwabasebenzi, nanka amaphuzu abalulekile ambalwa okufanele uwabheke.

Thuthukisa amakhono wokwenza izinqumo

Abasebenzi enkampanini noma enhlanganweni babhekwa njengokuzikhethela kuphela uma kuziwa ekukhetheni ukuthi bazoyenza nini futhi kanjani imisebenzi ethile noma izici ezithile zomsebenzi ngokusekelwe olwazini lwabo nokwahlulela. Izinkampani zilindele ukuthi ochwepheshe bakwazi ukuthola nokuhlola idatha edingekayo ukuze banqume inkambo engcono kakhulu yokwenza. Lokhu kwaziwa ngokuthi yi-professional discretion.

Inkampani iphinde ilindele ukuthi bakwazi ukwenza izinqumo ababona sengathi zilungile futhi baxazulule izinkinga ezinzima, ezibizwa nge-disretionary action. Ukuqonda kochwepheshe kungase kuthathe izindlela eziningi, njengokusebenza ngaphakathi kwemingcele namandla encazelo yawo yomsebenzi kanye nokunikeza ngokuzimela okuhlukile kunqubomgomo yokubuyisela yenkampani ukuze kushwelezwe amaklayenti anganelisekile. Ngaphezu kwalokho, ukuqonda kwabasebenzi kuvumela izenzo ezishesha kakhulu neziphendulayo ezimweni lapho kudingeka khona izinqumo ezisheshayo.

Isiqinisekiso sokusebenza okuphezulu komsebenzi

Indawo yokusebenza esezingeni eliphezulu yilapho abasebenzi bekhuthazwa khona futhi beklonyeliswa ngezenzo zabo zokuzikhethela kanye nezimiso zokuziphatha ezihambisana nombono wenhlangano, inhloso, kanye nezimiso eziyisisekelo. Lolu hlobo lwesiko lungaba usizo enkampanini nakubasebenzi bayo, okuholela ekuthuthukisweni kokusebenzelana kwabasebenzi kanye ukugcinwa, ukusungula okuthuthukisiwe nobuciko, nangaphezulu ukwaneliseka kwamakhasimende kanye nokwethembeka, ukuqinisa ukusebenzisana kanye ukusebenzisana ngenkathi kuthuthukisa isithunzi kanye nenzuzo yokuncintisana.

Ukuletha ubuhle besevisi yamakhasimende

Isevisi yamakhasimende ingesinye sezibonelo ezinhle kakhulu zenkululeko yokwabiwa kwamazwe kuyilapho iqinisekisa ukubambelela okuphezulu emithethweni yebhizinisi.

Isibonelo, isisebenzi esisendaweni yokuthengisa singase sibone ukuthi ikhasimende linenkinga yokuthola lokho elikudingayo. Abasebenzi bazinika isikhathi sokwazisa abathengi, baphendule imibuzo yabo, futhi baqinisekise ukuthi banelisekile ngaphambi kokuba bavele babakhomba emaphaseji. Lo mzamo owengeziwe ubonisa umzamo wokuzikhethela futhi uthuthukisa ulwazi lwamakhasimende. Ukunamathela ezimisweni eziqinile kwesinye isikhathi kungabangela amakhasimende ukuthi azizwe engakhululekile futhi alufulathele uhlobo.

Phatha imali ngendlela efanele

Ibhizinisi linakho kokubili izindleko eziguquguqukayo nezingaguquki. Izindleko zokuzikhethela yizindleko ezihlobene abaphathi abanegunya lokuthatha izinqumo ezizimele. Izibonelo zalezi zindleko zifaka izindleko zokuzijabulisa, amabhonasi asheshayo, nokugcinwa kokuvikela. Ngokuvamile, ukunciphisa izindleko zokuzikhethela kungafinyelelwa ngaphandle kokulimaza kakhulu umgomo webhizinisi. Ngakho-ke abasebenzi bazokwandisa izindleko zenkampani kuyilapho beqinisekisa ukucabangela nokonga uma beyiphatha kahle besebenzisa ulwazi lwabo.

Isibonelo, imisebenzi eminingi emhlabeni webhizinisi, njengomphathi wasebhange, umphathiswa, nomabi wamafa, ihilela ukuphatha impahla yabanye abantu nokusebenzisa ukuhlakanipha egameni lamakhasimende. Abasebenzi abanemisebenzi yokwethembeka kufanele baphathe impahla yenkampani noma yeklayenti ngokuzibophezela.

Ukuqonda Kwabasebenzi Nezinselele Ekuphatheni

"Ukuqonda kwabasebenzi kuyisitha sokuhleleka, ukumisa, kanye nekhwalithi" (Theodore Levitt, Marketing for Business Growth, 56). 

Ake sihlaziye isibonelo esingezansi. Emhlanganweni we-Walmart, abaphathi bacele abasebenzi ukuthi bangenzi izinqumo zabo ekuphatheni indwangu ngaphansi kwanoma yiziphi izimo. Ekuphumeni, abasebenzi bazosika indwangu ngamayintshi ambalwa ubude kunalokho okucelwe yikhasimende ukuqinisekisa ukuthi ayinciphi. Abaphathi batshelwa ukuthi indwangu eyeqile yayibiza izitolo isilinganiso samaRandi angu-2,500 XNUMX ngonyaka (isitolo ngasinye). Ukuqonda kwabasebenzi kuthathelwe indawo umgomo wokuthi izisebenzi zizonciphisa ubude obuthengiwe.

Gwema Izinqubomgomo Ezingacacile

Izisebenzi zivame ukuphoqeleka ukuthi zenze izinqumo ezinhlelweni zebhizinisi ngaphandle kwezinqubomgomo ezicacile noma izinqubo, ikakhulukazi lapho zisingatha okuhlukile (isb, ukuxazulula izikhalazo zamakhasimende). Abasebenzi benza amaphutha futhi bamoshe isikhathi lapho isenzo singacacile noma singaqinisekile, okubiza inkampani imali!

Yakha Concrete Systems

Kulezi zinsuku, kuvamile ukuzwa abantu bexoxa ngokuthi bangabanikeza kanjani amandla abasebenzi ngokubona kwabo ngokubanikeza igunya abalidingayo ukuze baqedele imisebenzi. Ngakolunye uhlangothi, izinga lekhono lomsebenzi nokuzinikela enkampanini linomthelela omkhulu emiphumeleni. Labo abanamakhono amaningi basebenzisa ukuqonda ngokuphumelelayo kunalabo abanamakhono amancane noma abangenalo nhlobo.

UJim Collins uthe, “Isiko lesiyalo libandakanya ububili,” futhi siyavuma. Inikeza abantu inkululeko nokuzibophezela ngaphakathi kwemingcele yalolo hlelo, kodwa futhi idinga ukuthi banamathele ohlelweni olungaguquguquki ("Okuhle kuya Kukhulu").

Indlela Yokuthuthukisa Ukuhlakanipha Kwabasebenzi Emsebenzini?

Umzamo wokuqonda ubonisa kakhulu ukuzinikela, ukubekezela, nekhono lomuntu kunalokho okwenzayo “ekukhetheni” kwesisebenzi naphezu kokuthambekela kwegama ukunikeza lowo mbono. Abasebenzi kufanele, empeleni, banqume ukukhulisa ukuzibophezela kwabo emsebenzini ngemuva kokuqonda ukuthi "kungani". Ngakho-ke imiphumela engcono kakhulu izokhiqizwa ngokunikeza abasebenzi ukuqonda okucacile komsebenzi wabo nokuthi izinqumo zabo ziwuthinta kanjani, ngaphezu kokuhlangenwe nakho kwabo siqu.

Ukwengeza, cabanga ngokusebenzisa imiklomelo nokuqashelwa okuzokwenza ukwazi ukubandakanya iqembu lakho ngokukhethwa okubanzi kwemiklomelo ngayinye ukusiza ukukhuthaza nokukhulisa isiko ukwazisa kanye nokuqashelwa okuzogqugquzela umzamo wokuzikhethela wabasebenzi. Gqugquzela abasebenzi ukuthi bazinikele nsuku zonke emsebenzini ngokubakhombisa ukuthi abaphathi nabanye abasebenzi bayawazisa amagalelo abo. Lokhu kuzothuthukisa ukubandakanyeka kwabasebenzi.

🚀 AhaSlides iyithuluzi elihle lokukusiza ukuthi uthokozele iminikelo yabasebenzi bakho enkampanini yakho. Ngesifanekiso esisebenzayo nesingenziwa ngendlela oyifisayo, ungenza yonke imihlangano yakho, izethulo, imibiko, nokuqashelwa kwabasebenzi kuhluke futhi kuhlabe umxhwele.

Imibuzo Evame Ukubuzwa

Ukubonisa kanjani ukuhlakanipha emsebenzini?

Izibonelo zokuzimela emsebenzini zihlanganisa ukwedlula amahora okusebenza avamile ukuze kuthuthukiswe ikhwalithi yomsebenzi ngaphandle kokucelwa, ukubamba iqhaza ekuqeqeshweni okwengeziwe ukuze uthole amakhono engeziwe, noma ukudala okuqukethwe okwengeziwe. ngaphezu kwalokho okudingekayo.

Abaphathi bangakwazi ukuxhumanisa abasebenzi ngokukhululekile kuphrojekthi ngokusekelwe ekuqondeni kwabo iphrojekthi kanye namakhono abasebenzi.

Kusho ukuthini ukuqonda komsebenzi?

Uma othile onegunya esebenzisa ukuqonda kwakhe noma ekwazi ukwenza okuthile esimweni esithile, unenkululeko negunya lokunquma ukuthi yini okufanele ayenze.

Nokho, lokhu kusho amakhono amahle, umuzwa ophakeme wokuba nesibopho, nengcindezi yokugcina umsebenzi osezingeni eliphezulu.

Ref: I-Box Theory Gold