Uma kuxoxwa ngokusungula izinto ezintsha, isithombe esivame ukufika engqondweni yileso sombani osheshayo - umkhiqizo omusha ophazamisayo noma ubuchwepheshe obunyakazisa zonke izimboni ngobusuku bonke. Ukukhula okusheshayo kwezinkampani ezifana ne-Uber ne-Airbnb kusiqeqeshe ukuba sibone ukuqanjwa okusha njengokushesha, okumangalisayo, nokushintsha imidlalo.
Nokho, lo mbono ushaya indiva uhlobo olusha oluthule kodwa olubaluleke ngokulinganayo: ukusekela emisha. Uma ukuqamba okusha okuphazamisayo kuwunogwaja, ohamba ngokushesha futhi ngokungalindelekile, khona-ke ukusungula okusha okusekelayo ufudu - oluhamba kancane futhi oluqinile, oluhlose ukunqoba umjaho ngokuhamba kwesikhathi. Kodwa ifika kwenye indaba futhi. Ukuthi ukuqamba okusha okuphazamisayo kuba ukuqamba okusha okusekelayo. Ake sithole impendulo ngalesi sihloko.
| Yisiphi isibonelo senkampani emisha eqhubekayo? | Apple |
| Yiziphi izici zokuqamba okusha okusimeme? | Imvelo, umphakathi, umnotho, nokusebenzisana. |
Okuqukethwe:
- Iyini i-Sustaining Innovation?
- Yiziphi Izibonelo Zokusekela Okusha?
- Ukusekela Ukuqamba Okusha Kubhebhezela Impumelelo Yesikhathi Eside
- Isiphetho
- imibuzo ejwayelekile ukubuzwa
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Iyini i-Sustaining Innovation?
Ukusungula okusha kubhekise ekuthuthukisweni okukhulayo okwenziwe emikhiqizweni ekhona, amasevisi, nezinqubo. Ngokungafani nezinto ezintsha eziphazamisayo, ezethula izigaba ezintsha ngokuphelele, ukusungula okusha kugxile ekuguquleni lokho osekuvele kukhona ukuze kukwenze kube ngcono. Ezinye izici eziyinhloko zalolu hlobo lokusungula zihlanganisa:
- Ukuthuthukisa ukusebenza komkhiqizo, ukuklama, noma ikhwalithi ngezindlela ezibalulekile kumakhasimende
- Ukwengeza izici ezintsha nezithuthukisi ezikhuphula inani
- Ukuthuthukisa amasistimu okukhiqiza, amaketanga okuhlinzeka, noma isofthiwe ukuze kwandiswe ukusebenza kahle
- Ukuthuthukisa nokuthuthukisa izinqubo zebhizinisi
Lokhu kuphinde kuchaze umehluko phakathi kokusungula okusha okuphazamisayo nokuphazamisayo. Nakuba ukusekela izinto ezintsha akuwenzi ama-pulses angaphakathi embonini agijime ngendlela efanayo namashifu amakhulu njenge-iPhone noma i-Netflix, adlala indima ebalulekile ngokulinganayo ekuqhubekiseni impumelelo yebhizinisi ngokuhamba kwesikhathi. Ngokuthuthuka kancane kancane kodwa okunenjongo kuyo yonke iminikelo yazo, izinkampani zingaqhubeka nokuhlangabezana nezidingo zamakhasimende, zivikele izimbangi, futhi zikhulise isabelo sazo semakethe unyaka nonyaka.
Related:
- Hlola i-5 Ukuqamba Emisha Emsebenzini Amasu okushayela i-Constant Evolution
- 5 Kuyakhuthaza Izibonelo Zokusungula Kwezezimali
Yiziphi Izibonelo Zokusekela Okusha?
Nazi izinto ezintsha ezisekelayo ezimangalisa kakhulu ebhizinisini lanamuhla.
#1. Apple
Thatha i-Tech giant Apple njengesibonelo sokusekela ukuqamba okusha. Ngenkathi i-iPhone yasekuqaleni ngo-2007 yayiwumkhiqizo ophazamisayo owawuchaza kabusha isigaba sama-smartphone, amamodeli e-Apple alandelayo amelela izibonelo zezincwadi zokusungula izinto ezintsha.
Ngesizukulwane esisha ngasinye, i-Apple yenza ukuthuthukiswa kokusebenza okulinganiselwe okunikeza inani elicacile kubasebenzisi uma kuqhathaniswa nezinguqulo zangaphambilini. Ikhamera ye-iPhone ithola ukuthuthukiswa kuma-megapixel ayo, izinzwa, nokuvuleka. Ikhwalithi yesibonisi iyathuthuka ngokulungiswa okuphezulu kwezibonisi ze-Retina ne-OLED. Izivinini zokucubungula ziyashesha nge-next-gen A-series chips. Impilo yebhethri inwetshiwe. Izici ezintsha ezifana nokuskena izigxivizo zeminwe ze-ID yokuthinta kanye nokuqashelwa kobuso be-Face ID zenza kube lula.
Lezi zinguquko aziphazamisi - kunalokho, ziyizithuthukisi ezikhulayo ezenziwe kumodeli ekhona ye-iPhone. Nokho ukuthuthukiswa ngakunye kwenza i-iPhone ibe wusizo kakhulu, ibe namandla, futhi ikhange kubathengi abafuna ukuthuthukisa amadivayisi abo. Ngalokhu kusungula okucophelelayo nokuqhubekayo, i-Apple igcine ukwethembeka okukhulu phakathi kwamakhasimende ayo. Abasebenzisi be-iOS bavame ukunamathela kuma-iPhone uma kufika isikhathi sokuthenga kwabo okulandelayo ngoba imodeli entsha ngayinye inikeza izinzuzo ezibonakalayo kunenguqulo yangaphambilini.
Lo mshini wokuqamba kabusha uvumele i-Apple ukuthi ilawule ngokuqinile imakethe yama-smartphone ephambili naphezu kokuncintisana okushubile okuvela kokuthandwa kwe-Samsung. Ngisho nokuduma mayelana nezingcingo ezintsha ze-Android azizange zithiye ukuthengiswa kwe-iPhone, ngenxa yesibonelo esihle se-Apple sokusekela ukuqamba okusha.
#2: I-Toyota Camry
Embonini yezimoto, impumelelo eqhubekayo ye-Toyota ngemodeli yayo ye-Camry iphinde inikeze isibonelo esihle kakhulu somhlaba wangempela sokusekela ukuqamba okusha. Nakuba kungeyona imoto yabagibeli egqama kakhulu emakethe, iCamry bekuyimoto edayise kakhulu eMelika iminyaka engu-19 kule minyaka engu-20 edlule.
Ikudonsa kanjani lokhu unyaka nonyaka? Ngokuthuthukiswa okuthuthukisiwe kokusebenza, ukuphepha, ukunethezeka, ukusebenza kahle kukaphethiloli, kanye nedizayini eyenziwe kumodeli entsha ngayinye. Isibonelo, izizukulwane zakamuva ze-Camry zengeze:
- Isiteringi esiphendulayo kanye nokubamba ukuze uthole ikhwalithi engcono yokushayela
- Isitayela esisha sangaphandle nezinto zangaphakathi zokubukeka nokuzwakala okuphezulu
- Izibonisi zesikrini esithintwayo ezithuthukisiwe nokuhlanganiswa kobuchwepheshe
- Izici zokuphepha ezinwetshiwe njengesexwayiso sokungqubuzana nezixwayiso zokusuka emzileni
Njenge-iPhone, lezi zinguquko zimelela ukusungula okusha okwenza umkhiqizo okhona ube ngcono. I-Toyota isebenzise leli qhinga ukuze igcine i-Camry ifiseleka kubathengi bezimoto abafuna imoto yomndeni ethembekile. Inkampani ilalela ngenkuthalo impendulo yamakhasimende ukuze iqonde izidingo nezintandokazi eziguqukayo. Ibese isebenzisa ukuthuthukiswa okuhlosiwe okuhambisana nalezo zidingo. Lokhu kusabela kwemakethe, kuhlanganiswe nekhwalithi evelele, kuvumele i-Camry ukuthi ihlale i-numero uno ngokumelene nezimbangi.
#3: Dyson Vacuums
Esinye isibonelo esihamba phambili sokusekela ukuqamba okusha sivela enkampanini kagesi iDyson kanye nezindawo zayo zokungena ezihlala zithuthukisa. I-Dyson yakha umkhiqizo wayo emisha yangempela ephazamisayo - i-vacuum yayo yokuqala ye-cyclonic yashintsha ngokuphelele ukuhlanzwa kwendlu ngobuchwepheshe bayo obungenazikhwama.
Kepha kusukela lapho, uDyson ugxile ekusekeleni ukwenza ama-vacuums ayo asebenze kakhulu. Onjiniyela bayo bethule izici ezithuthukisiwe kuwo wonke amamodeli alandelanayo, okuhlanganisa:
- Ukuhlunga okuthuthukisiwe kwe-cyclonic ne-HEPA ukuze kuthathwe kangcono ukungcola/imfucumfucu
- Amaroli ebhulashi akhiwe kabusha ukuze asuse izinwele zesilwane esifuywayo kalula
- Isiteringi esishintshashintshayo kanye nemiklamo yephrofayili ephansi yokwenyuka kokuqondisa
- Izikhathi zokugijima ezinwetshiwe ezivela kumamotho athuthukisiwe namaphakethe ebhethri
- Ukuxhumana kohlelo lokusebenza nezixhumi ezibonakalayo ze-LCD ukulandelela ukusebenza
Njengezinye izibonelo zethu, akukho nesisodwa salokhu esimele amashifu oguquko. Kepha ngokuhlanganyela, bavumele uDyson ukuthi athuthukise ngokungeziwe imikhiqizo yayo ye-vacuum eyinhloko, okuholela ekuhlangenwe nakho okuthuthukisiwe komsebenzisi. Leli su libe ngumshayeli omkhulu ekuthumbeni kukaDyson isabelo semakethe esibalulekile engxenyeni ye-vacuum ye-premium, futhi uDyson usephenduke isibonelo esikhanyayo sokugcina ubuchwepheshe.
Ukusekela Ukuqamba Okusha Kubhebhezela Impumelelo Yesikhathi Eside
Ukusekela izinto ezintsha ezihlanganisayo ngokuhamba kwesikhathi - intuthuko ngayinye ekhuphukayo yakhela kokulandelayo. Njengofudu, ukusungula izinto ezintsha kuvumela izinkampani ukuthi ziphumelele ngokuhamba kwesikhathi:
- Ukugcina nokukhulisa isisekelo samakhasimende abo ngokuthuthukiswa kanye nenani elithuthukisiwe
- Ukwandisa ukwethembeka komkhiqizo ngokuletha njalo izidingo zamakhasimende
- Ukuvikela izimbangi nabo abafuna ukuthuthukisa iminikelo yabo
- Ukusebenzisa amamajini emikhiqizweni ekhona ngaphambi kokuthi kwenzeke ukuphazamiseka
- Ukunciphisa ubungozi uma kuqhathaniswa nokubheja kumashifu amakhulu aphazamisayo angase ahluleke
Emnothweni wanamuhla osheshayo, kulula ukuwela ogibeni lokulungisa izinto ezintsha eziphazamisayo. Kodwa-ke, lolu hlobo lokusungula luhlale ludlala indima ebalulekile ekuqhubekiseni impumelelo yebhizinisi kulezi zinsuku. Abaholi kumele bathole ibhalansi efanele - baphazamise ngezikhathi ezithile ukuze bashintshe izimo ezincintisanayo kuyilapho beqhubeka njalo ukuze bakhe ukukhula okuqhubekayo ezimakethe ezikhona.
Isiphetho
Izinkampani ezifana ne-Apple, Toyota, kanye ne-Dyson ezinye zezibonelo zokuqamba ezintsha ezisimeme ezibonisa ukuthi ukucabanga nokugxila kwamakhasimende kuvumela kanjani amabhizinisi ukuthi achume emashumini eminyaka kunokuthi aqhubeke iminyaka. Ngokuthatha isimo sengqondo sofudu, ukwenza inqubekelaphambili ngama-intshi ngamantshi kanye nonyaka nonyaka, ukusungula okusha kunikeza indlela yokubusa kwemakethe yesikhathi eside.
💡Futhi ungase ufune ukwazi okwengeziwe mayelana nesethulo esisebenzisanayo, ukwakheka okusha okusimeme kwezemfundo nokuqeqeshwa. Iwuhlelo lokusebenza olungcono kakhulu lokukuvikela kokuthi "Ukufa nge-PowerPoint'. Hlola AhaSlides khona manjalo ukuze ubandakanye izethameli zakho emuzweni ongenazihibe!
Amathiphu amaningi avela ku-AhaSlises
- 5 Ukuqamba Okusha Emsebenzini Amasu Okushayela I-Constant Evolution
- Lezi zinhlobo Zokucabanga Ezi-4 Ezinembile Zizokusiza Ufinyelele Amandla Akho Aphakeme
- Imithetho Eyi-14 Yokucabanga Ukukusiza Ukwakha Imibono Yokudala ngo-2023
imibuzo ejwayelekile ukubuzwa
Yisiphi isibonelo sokuqamba okusha okuphazamisayo kanye nokusungula okusha okuqhubekayo?
Izinto ezintsha eziphazamisayo ziyimikhiqizo ephumelelayo noma amasevisi adala izimakethe ezintsha ngokuphelele namanethiwekhi wenani. Izibonelo zezinto ezintsha eziphazamisayo zifaka i-iPhone, i-Uber, i-Netflix, kanye ne-e-commerce. Izindlela ezintsha ezisekelayo ziyintuthuko eyengeziwe emikhiqizweni ekhona nezinqubo. Ezinye izibonelo zokusungula izinto ezintsha zifaka amamodeli amasha e-iPhone anamakhamera nezibonisi ezingcono, iToyota yenza iCamry yayo isebenze kahle ngokuhamba kwesikhathi, kanye neDyson ethuthukisa izikhala zayo ngokuhlunga okungcono.
Yiziphi izinhlobo ezi-4 zokuqamba ezintsha ezinezibonelo?
Izinhlobo ezine eziyinhloko zokusungula yilezi:
(1). Ukuqamba okusha okuphazamisayo: I-Netflix, i-Uber, i-Google, ne-Airbnb.
(2). Ukusungula emisha: Imakethe yama-smartphone, Imakethe Yezimoto, kanye
(3). Ukuqamba okusha okukhulayo: Ikhompyutha ephathekayo, amamodeli e-iPhone amasha, ne-Google Workspace
(4). Ukuqamba okusha: I-Blockchain, i-Amazon, ne-Airbnb.
I-Netflix iluhlobo luni lokusungula?
I-Netflix isebenzise isu lokuqamba eliphazamisayo embonini yokuzijabulisa yasekhaya. Ukusakazwa kwayo kwevidiyo efunwa kakhulu nge-inthanethi kushintshe ngokuphelele ukuthi abantu bafinyelela futhi badle kanjani okuqukethwe kwevidiyo, kwaphazamisa amamodeli e-TV aqashwayo namakhebula. Lokhu kwavula inethiwekhi entsha yemakethe nenani. Ngakho-ke, iNetflix iyisibonelo sokuqamba okusha okuphazamisayo.
Yiziphi izinto ezintsha ezisekelayo neziphazamisayo?
Ukusungula izinto ezintsha ezisekelayo eziphazamisayo? Ukuqamba okusha okusimeme kugxile ekuthuthukisweni okukhulayo emikhiqizweni namasevisi akhona, kuyilapho izinto ezintsha eziphazamisayo zethula imikhiqizo emisha ngokuphelele noma amamodeli ebhizinisi athatha indawo yobuchwepheshe bangaphambili noma izindlela zokwenza izinto. Ukusungula izinto ezintsha kuvumela izinkampani ukuthi zigcine amakhasimende akhona kanye nesabelo semakethe, kuyilapho izinto ezintsha eziphazamisayo zibumba kabusha zonke izimboni.
Ref: IHarvard Business School Online | Ukulawulwa Kwevolthi
