What is cross-selling vs upselling vs bundling?

While upselling and cross selling focus on increasing the value of a single transaction, bundling focuses on combining two or more products or services together and offering them as a package deal. For example, a fast-food restaurant might offer a value meal that includes a burger, fries, and a drink for a lower price than buying each item separately.

What is the strategy to upsell and cross-sell?

The strategy for upselling and cross selling involves understanding your customers, offering relevant and valuable products or services, explaining the benefits, providing incentives, and delivering excellent customer service.

Why should we upsell and cross-sell?

Upselling and Cross selling can increase revenue, improve customer satisfaction, and build customer loyalty. By offering additional products or services that meet customers' needs or enhance their experience, businesses can increase the value of each transaction and build stronger relationships with their customers. It's a win-win situation where customers get more value and companies increase revenue.

How do you upsell without turning off customers?

Timing is key: Don't push an upsell too early in the sales process; it can turn off the customer. Wait until the customer has decided on their original purchase and then suggest the upsell as an option.

How do you identify customers to cross-sell?

The simplest way to identify who is likely to buy a cross-sell package is to look at your customer database to identify patterns and trends in purchasing behavior.

What is the Rule of Three in Upselling?

By presenting customers with three options, businesses can provide a balanced range of products or services that cater to different customer needs and budgets. The Rule of Three can be used for both upselling and cross selling.

What Is Example of Woocommerce Upsell and Cross-sell?

Upsell on the product page, Cross-sell on the cart page, and upselling on the checkout page are some of Woocommerce's strategies to promote upselling and cross-selling directly to customers.

What is cross-selling in B2?

Cross-selling in B2B (business-to-business) refers to the practice of offering additional products or services to a business customer who is already purchasing from you.

What Are The Disadvantages of Cross-selling?

Customers may feel pressured to purchase additional products or services that they don't really need or want, leading to dissatisfaction and potentially damaging the relationship.

Umhlahlandlela Wokugcina Wokuthengisa Nokuthengisa Okuphambanayo ngo-2024

Kuyini upselling and cross selling? Zicabange uyikhasimende futhi uthenga umkhiqizo noma isevisi esitolo. Umthengisi angase afinyelele kuwe futhi akunikeze amathani ezinto ezengeziwe. Ingabe uzozizwa ucindezelekile noma ucasukile futhi wenqaba ukuthenga?

Izimo ezingokoqobo ezifana nalezi zivame ukubonakala namuhla, okubonisa ukuthi azisebenzi ukuthengisa nokudayisa.

Ngakho-ke Yini i-Upselling and Cross Selling, futhi ungayikhulisa kanjani inzuzo ngaphandle kokuvala amakhasimende? Bheka lesi sihloko ngokushesha.

Okuqukethwe

Umehluko phakathi kwe-Upselling kanye ne-Cross Selling
Izibonelo Zokuthengisa Nokuthengisa Okuphambanayo
- Izibonelo Zokuthengisa Eziphambanayo
- Upselling Izibonelo
Isu lokuwina ku-Upselling and Cross Selling
imibuzo ejwayelekile ukubuzwa
Umugqa Ongezansi

Amathiphu Okuhlanganyela Okungcono

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I-Upselling and Cross Selling: Uyini Umehluko?

I-Upselling and Cross Selling womabili amasu okuthengisa asetshenziselwa ukukhulisa imali engenayo kanye nenzuzo, kodwa ayahluka endleleni yawo kanye nokugxila kwawo. Amabhizinisi kufanele ahlukanise ukuthi asetshenziswa kanjani futhi nini i-Upselling and Cross Selling kumakhasimende ahlukene.

Incazelo yokuthengisa ngokuphambana

Ukuthengisa ngokuphambana isu lokuthengisa lapho inkampani iphromotha imikhiqizo eyengeziwe noma amasevisi kumakhasimende akhona, ngokuvamile phakathi noma ngemva kokuthenga. Kugxilwe ekuphakamiseni izinto ezengeziwe ikhasimende elingase lizithole ziwusizo noma zikhanga ngokusekelwe ekuthengeni kwamanje.

Isibonelo, ikhasimende elithenga ikhompuyutha ephathekayo lingase lithengise ngokuphambanayo ikesi eliphethe, igundane, noma ezinye izisetshenziswa.

Upselling definition

I-Upselling iyindlela yokuthengisa lapho inkampani ikhuthaza amakhasimende ukuthi athenge inguqulo ebiza kakhulu noma eyi-premium yomkhiqizo noma isevisi noma ukwengeza kwezinye izici noma ukuthuthukiswa. Umgomo uwukukhulisa inani lokuthenga kwekhasimende kunokumane unezele kwezinye izinto.

Isibonelo, ikhasimende elicabangela inguqulo eyisisekelo yohlelo lokusebenza lwesofthiwe lingase lithengiswe enguqulweni ye-premium enikeza izici ezengeziwe nokusebenza.

I-Upselling and Cross Selling — *Isibonelo Sokuthengisa Okuphambanayo endaweni yokudlela yokudla okusheshayo | Umthombo: Route.com*

Izibonelo Zokuthengisa Nokuthengisa Okuphambanayo

Izibonelo Zokuthengisa Eziphambanayo

Amabhizinisi angahlola amathuba ahlukahlukene athengiswayo ukuze andise imali engenayo kanye nokuzibandakanya kwamakhasimende. Nazi ezinye izindlela ezisebenzayo zokuthengisa ngokuphambanayo zereferensi yakho kanjena:

Ukugoqa imikhiqizo: Nikeza amakhasimende isaphulelo uma ethenga inqwaba yemikhiqizo ehlobene. Isibonelo, indawo yokudlela inganikeza idili lokudla elihlanganisa isidlo esikhulu, isidlo sakusihlwa, nesiphuzo.

Ukuthengisa okuyela ngasocansini: Qeqesha abasebenzi bokuthengisa ukuthi baphakamise imikhiqizo eyengeziwe noma amasevisi ahambisana nokuthenga kwekhasimende. Isibonelo, osebenzisana naye wesitolo sezingubo angaphakamisa isikhafu esifanayo noma izicathulo ezihambisana nempahla yekhasimende.

Izinhlelo zokwethembeka: Nikeza imiklomelo namabhonasi kumakhasimende avame ukuthenga ebhizinisini lakho. Isibonelo, isitolo sekhofi singanikeza isiphuzo samahhala kumakhasimende athenga iziphuzo ezimbalwa.

Izincomo ezenziwe zaba ngezakho: Sebenzisa ukumbiwa kwedatha yekhasimende ukuphakamisa imikhiqizo noma amasevisi afana nezinto abazithakaselayo kanye nomlando wokuthenga. Isibonelo, umthengisi we-inthanethi angaphakamisa imikhiqizo ehlobene ngokusekelwe kumlando wokuphequlula nokuthenga wekhasimende.

Ukuxhumana kokulandelela: Xhumana namakhasimende ukuze uphakamise imikhiqizo ehlobene noma amasevisi ngemva kokuthenga. Isibonelo, indawo edayisa izimoto ingahlinzeka ngamasevisi okunakekela imoto kumakhasimende asanda kuthenga imoto entsha.

*Nikeza izincomo zokuthengisa okuphambene kumakhasimende lapho ethenga | Umthombo: Isithombe sika-Getty*

Upselling Izibonelo

Ukumaketha kwe-Upsell kuyadingeka ukunikeza amakhasimende isevisi enhle kakhulu, ukuwahlinzeka ngemikhiqizo ebaluleke kakhulu noma amasevisi ahlangabezana nezidingo zawo. Ungathola izibonelo ezingezansi zamaqhinga okuthengisa e-upsell asebenzayo.

Ukuthuthukiswa komkhiqizo noma kwesevisi: Nikeza amakhasimende inguqulo ethuthuke kakhulu noma enothile ngesici yomkhiqizo noma isevisi asebevele beyisebenzisa. Isibonelo, ibhange lingase lithengisele ikhasimende ku-akhawunti yokuhlola i-premium enikeza amanani enzalo aphezulu noma izinzuzo ezengeziwe njengezinkokhelo ze-ATM eziyekiwe noma amasheke amahhala.

Izengezo nezithuthukisi: Nikeza amakhasimende izici ezengeziwe noma izengezo ukuze uthuthukise umuzwa wawo. Isibonelo, ihhotela linganikeza amakhasimende inketho yokuthuthukela egumbini elinokubuka noma i-premium suite.

Amanani entengo: Amazinga entengo ahlukene asetshenziswa kakhulu ukukhuthaza amazinga esevisi ahlukahlukene noma izici. Isibonelo, isevisi esuselwe kokubhaliselwe inganikeza uhlelo oluyisisekelo olunezici ezikhawulelwe kanye nohlelo lweprimiyamu olunezici ezengeziwe.

Imititilizo yesikhathi esikhawulelwe: Zama ukudala umuzwa wokuphuthuma ngokunikeza okunikezwayo kwesikhathi esilinganiselwe noma amaphromoshini ukuze ukhuthaze amakhasimende ukuthi athuthukise noma athenge inguqulo ebiza kakhulu yomkhiqizo noma isevisi.

Izinhlelo zokudluliselwa: Ababaningi abantu abanqaba ithuba lokonga imali yabo. Nikeza izikhuthazo kumakhasimende adlulisela ibhizinisi elisha enkampanini. Lokhu kungafaka izaphulelo, imikhiqizo yamahhala noma amasevisi, noma eminye imiklomelo. Kungaba futhi isu elihle lokuthengisa le-B2B.

Izipesheli zesikhathi esikhawulelwe - isibonelo esivela AhaSlides.

Isu Lokuwina Lokukhuphula Nokuthengisa Okuphambanayo

Kwenyuka kanjani futhi kudayise kanjani ngempumelelo? Uma ufuna ukwanelisa ikhasimende lakho ngenkathi ukhuphula inzuzo nokuduma kwenkampani, ungalandela lawa macebiso awusizo.

#1. Iphothifoliyo Yekhasimende

Ukwazi izidingo zamakhasimende akho nokuncamelayo kuyisinyathelo esibalulekile ukuze wenze izincomo ezifanele nezibalulekile. Ebhizinisini elikhulu, ukusebenzisa ukuphathwa kwephothifoliyo Yekhasimende kungasiza ukukhulisa isu lokumaketha le-B2B.

#2. I-Upsell Pop-up

Shopify izinhlelo zokusebenza ezinjenge-"Ultimate Special Offers" zivumela amabhizinisi ukuthi abonise izigelekeqe ezinikeza amakhasimende ukuthengisa noma ukuthuthukisa ekuphumeni. Isibonelo, ikhasimende elengeze ikhompuyutha ephathekayo eyisisekelo ekalishini lalo linganikezwa ukuthuthukela kukhompuyutha ephathekayo esezingeni eliphezulu enezici ezengeziwe.

#3. I-imeyili yokwenziwe

Ama-imeyili okwenziwayo ama-imeyili azenzakalelayo athunyelwa kumakhasimende ngemva kwesenzo esithile noma umsebenzi, njengokuthenga noma ukubhaliswa.

I-imeyili yokuqinisekisa i-oda: Ngemva kokuba ikhasimende lithengile, amabhizinisi angafaka amathuba okuthengisa okuhlukahlukene ku-imeyili yokuqinisekisa i-oda. Isibonelo, umthengisi wezingubo angancoma imikhiqizo ehlobene noma izisetshenziswa ezihambisana nokuthenga kwekhasimende.

I-imeyili yenqola elahliwe: Amabhizinisi angathumela i-imeyili yokulandelela ehlanganisa amathuba okuthengisa ngemikhiqizo ehlobene noma amasevisi uma ikhasimende lishiya inqola yalo.

#4. Lungiselela Iwebhusayithi Yebhizinisi

Ukuze unxuse amakhasimende amaningi ukuthi athenge imikhiqizo noma amasevisi anconyiwe, kubalulekile ukuthuthukisa iwebhusayithi yakho ngendlela evelele nebukekayo. Lokhu kungasiza amakhasimende ukuthola imikhiqizo emisha namasevisi okungenzeka ukuthi awazange awacabangele ngenye indlela.

#5. Nikeza Ubufakazi Bomphakathi

Bonisa ikhasimende lakho mayelana nezibuyekezo nezilinganiso zamakhasimende zabanye, umbukiso omuhle kakhulu yenani lemikhiqizo eyengeziwe noma amasevisi. Lokhu kungasiza ukwakha ukwethenjwa kwamakhasimende futhi kwandise amathuba okuthi enze ukuthenga okwengeziwe.

#6. Competitor Analysis

Ngokuhlaziya izimbangi zakho, ungathola imininingwane ebalulekile ngemikhiqizo yabo, amanani, namasu okumaketha. Lokhu kungakusiza ukuthi ubone izikhala emakethe ongazigcwalisa ngemikhiqizo noma amasevisi akho, kanye nezindawo ongazihlukanisa kuzo nezimbangi zakho.

Isibonelo, uma ubona ukuthi izimbangi zakho zihlinzeka ngemikhiqizo ethile ehambisanayo noma amasevisi kumakhasimende abo, ungase uthande ukucabangela ukunikeza lokhu nakwakho amakhasimende.

#7. Yenza izinhlolovo zeKhasimende

Yenza izinhlolovo ukuze uqoqe impendulo kumakhasimende mayelana nezinto abazithandayo nezidingo zabo. Buza imibuzo mayelana nokuziphatha kwabo kokuthenga, yimiphi imikhiqizo noma amasevisi ababonise intshisekelo kuwo, nokuthi yimiphi imikhiqizo noma amasevisi abangaba nentshisekelo yokuwathenga ngokuzayo.

AhaSlides inikeza izifanekiso zenhlolovo yekhasimende ezahlukene ongayenza ngokwezifiso ngokushesha.

#8. Gada Ukusebenzisana Kwekhasimende

Gada ukusebenzelana kwamakhasimende kuzo zonke izindawo zokuthinta eziningi ezifana nenkundla yezokuxhumana, i-imeyili, nefoni ukuze uhlonze amakhasimende angase amukele imizamo yokuthengisa izinto ezihlukahlukene. Thatha i-Facebook ethengisa kakhulu njengesibonelo.

#9. I-Salesforce eqeqeshiwe

Qeqesha abasebenzi bakho ukuthi benze izincomo ezifanele ngokusekelwe ezidingweni zamakhasimende kanye nalokho abakuthandayo. Bafundise ukuba nobungane futhi babe nolwazi kunokuba baphoqe noma babe nolaka. AhaSlides iyithuluzi elisungulayo nelisebenzisanayo labaqeqeshi.

Kuyini ukuthengisa ngokuphambanayo vs upselling vs bundling?

Ngenkathi ukuthengisa nokuthengisa kugxile ekwandiseni inani lomsebenzi owodwa, ukuhlanganisa kugxile ekuhlanganiseni imikhiqizo noma amasevisi amabili noma ngaphezulu ndawonye futhi uwanikeze njengenkontileka yephakheji. Isibonelo, indawo yokudlela ethengisa ukudla okusheshayo ingase inikeze ukudla kwenani elihlanganisa ibhega, okuthosiwe, nesiphuzo ngentengo ephansi kunokuthenga into ngayinye ngokuhlukana.

Liyini isu lokuthengisa nokudayisa?

Isu lokuthengisa kanye nokudayisa okuphambene lihlanganisa ukuqonda amakhasimende akho, ukunikeza imikhiqizo efanelekile nebalulekile noma amasevisi, ukuchaza izinzuzo, ukuhlinzeka ngokukhuthaza, kanye nokuletha isevisi yamakhasimende enhle kakhulu.

Kungani kufanele sidayise futhi sidayise?

I-Upselling and Cross selling ingakhuphula imali engenayo, ithuthukise ukwaneliseka kwamakhasimende, futhi yakhe ukwethembeka kwamakhasimende. Ngokuhlinzeka ngemikhiqizo eyengeziwe noma amasevisi ahlangabezana nezidingo zamakhasimende noma ukuthuthukisa ulwazi lwabo, amabhizinisi angakhuphula inani lomsebenzi ngamunye futhi akhe ubudlelwano obuqinile namakhasimende awo. Kuyisimo sokuwina lapho amakhasimende ethola inani elithe xaxa futhi izinkampani zenyusa imali engenayo.

Uthengisa kanjani ngaphandle kokuvala amakhasimende?

Isikhathi siyisihluthulelo: Ungaphushi i-upsell kusenesikhathi ngenqubo yokuthengisa; ingavala ikhasimende. Linda kuze kube yilapho ikhasimende selinqume ngokuthenga kwalo kwangempela bese uphakamisa ukuthengisa njengenketho.

Uwabona kanjani amakhasimende ozowathengisa?

Indlela elula yokukhomba ukuthi ubani ongase athenge iphakheji ethengiswa kakhulu ukubheka imininingo egciniwe yekhasimende lakho ukuze ubone amaphethini namathrendi ekuthengeni ukuziphatha.

Uyini Umthetho Wokuthathu Ekuphakameni?

Ngokwethula amakhasimende ngezinketho ezintathu, amabhizinisi angahlinzeka ngohlu olulinganiselayo lwemikhiqizo noma amasevisi abhekelela izidingo zamakhasimende nezabelomali ezahlukene. Umthetho Wesithathu ungasetshenziselwa kokubili ukuthengisa nokuthengisa okuphambene.

Siyini Isibonelo se-Woocommerce Upsell kanye ne-Cross-sell?

I-Upsell ekhasini lomkhiqizo, ukuthengisa ngokuphambana ekhasini lenqola, nokuthengisa phezulu ekhasini lokuphuma ngamanye amasu e-Woocommerce okukhuthaza ukuthengisa nokuthengisa ngokuphambanayo ngqo kumakhasimende.

Kuyini ukuthengisa ngokuphambanayo ku-B2?

Ukuthengisa ngokuphambanayo ku-B2B (ibhizinisi-kuya-ibhizinisi) kusho umkhuba wokunikeza imikhiqizo eyengeziwe noma amasevisi ekhasimendeni lebhizinisi eselivele lithenga kuwe.

Yibuphi Ububi Bokudayisa Ngokuphambana?

Amakhasimende angase azizwe ecindezelwa ukuthi athenge imikhiqizo eyengeziwe noma amasevisi angawadingi ngempela noma awafuni, okuholela ekunganeliseki futhi kulimaze ubudlelwano.

Umugqa Ongezansi

Amabhizinisi adinga ukusebenzisa amasu okuthengisa kanye nokuthengisa ngokuphambanayo ngokucophelela nangendlela enezela inani langempela kokuhlangenwe nakho kwekhasimende kunokumane azame ukukhulisa ukuthengisa.

Yenza ucwaningo lwakho lokwaneliseka kwekhasimende ngokushesha nge AhaSlides ukwazi ukuthi yini amakhasimende akho ayidinga kakhulu.

Futhi ungakhohlwa ukusebenza naye AhaSlides ukwenza ukuqeqeshwa kwabasebenzi okuku-inthanethi nokungaxhunyiwe ku-inthanethi.

Ref: Forbes

Omaka: Ukuthengisa