Dorewa Bidi'a 101 | Labarin Kunkuru Da Kurewa A Dogon Wasa

Lokacin da ake tattaunawa kan kirkire-kirkire, hoton da yakan zo a zuciya shi ne na walƙiya kwatsam - sabon samfur ko fasaha da ke girgiza masana'antu gaba ɗaya cikin dare. Haɓakar haɓakar kamfanoni kamar Uber da Airbnb sun horar da mu don ganin ƙirƙira a matsayin mai saurin tafiya, ban mamaki, da canza wasa.

Koyaya, wannan ra'ayi yana kallon nau'in bidi'a mafi natsuwa amma daidai yake da mahimmanci: ci gaba da kerawa. Idan bidi'a mai rushewa ita ce kurege, yana tafiya cikin sauri kuma ba tare da annabta ba, to, dorewar bidi'a ita ce kunkuru - a hankali da tsayin daka, da nufin lashe tseren a cikin dogon lokaci. Amma ya zo ga wani labari kuma. Ko ƙirƙira mai rushewa ta zama ci gaba mai dorewa. Bari mu sami amsar da wannan labarin.

Menene misalin kamfani mai dorewa?	apple
Menene abubuwan da ke haifar da ci gaba mai dorewa?	Muhalli, al'umma, tattalin arziki, da haɗin gwiwa.

Table of Contents:

• Menene Dorewa Innovation?
• Menene Misalin Ƙirƙirar Ƙirƙira?
  • # 1. Apple
  • #2: Toyota Camry
  • #3: Dyson Vacuum
• Dorewar Ƙirƙirar Ƙirƙirar Mai Nasara Na Tsawon Lokaci
• Kammalawa
• Tambayoyin da

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Menene Dorewa Innovation?

Dorewar ƙirƙira yana nufin haɓaka haɓakawa da aka yi ga samfuran da ake da su, ayyuka, da matakai. Ba kamar sabbin abubuwa masu rugujewa ba, waɗanda ke gabatar da sabbin nau'ikan gabaɗaya, ci gaba da sabbin abubuwa suna mai da hankali kan haɓaka abin da ya riga ya kasance don inganta shi. Wasu mahimman halayen wannan nau'in ƙirƙira sun haɗa da:

• Inganta aikin samfur, ƙira, ko inganci ta hanyoyin da suka shafi abokan ciniki
• Ƙara sabbin abubuwa da haɓakawa waɗanda ke ƙara ƙima
• Inganta tsarin samarwa, sarƙoƙi, ko software don haɓaka aiki
• Sauƙaƙewa da haɓaka hanyoyin kasuwanci

Wannan kuma yana bayyana bambanci tsakanin ci gaba da tarwatsa bidi'a. Duk da yake ci gaba da sabbin abubuwa ba sa yin tseren ƙwararrun masana'antu kamar yadda sauye-sauye masu tsattsauran ra'ayi kamar iPhone ko Netflix suke, suna taka muhimmiyar rawa wajen haifar da nasarar kamfanoni akan lokaci. Ta hanyar ci gaba a hankali amma mai ma'ana a cikin abubuwan da suke bayarwa, kamfanoni za su iya ci gaba da biyan bukatun abokan ciniki, kawar da masu fafatawa, da haɓaka rabon kasuwancin su kowace shekara.

 shafi:

• Bincika 5 Innovation a Wurin AikiDabarun Korar Juyin Juyin Halitta 
• 5 Mai ban sha'awa Misalan Ƙirƙirar Kuɗi 

Menene Misalin Ƙirƙirar Ƙirƙira?

Anan akwai sabbin sabbin abubuwa masu dorewa a cikin kasuwancin yau.

#1. apple

Ɗauki Tech giant Apple a matsayin misali na dorewar ƙirƙira. Yayin da ainihin iPhone a cikin 2007 samfuri ne mai ɓarna wanda ya sake fasalta nau'in wayar hannu, samfuran iPhone na gaba na Apple suna wakiltar misalan littattafai na ci gaba da ƙirƙira.

Tare da kowane sabon ƙarni, Apple yana ƙaddamar da haɓaka aikin da aka auna wanda ke ba da ƙimar ƙima ga masu amfani da nau'ikan da suka gabata. Kyamara ta iPhone tana samun haɓakawa zuwa megapixels, firikwensin, da buɗewa. Ingancin nuni yana haɓaka tare da mafi girman nunin Retina da OLED. Gudun sarrafawa yana samun sauri tare da kwakwalwan kwamfuta-jerin A-jerin na gaba. An tsawaita rayuwar baturi. Sabbin fasaloli kamar duban sawun yatsa ID na ID na Fuskar suna ƙara dacewa.

Waɗannan canje-canjen ba su da ɓarna - maimakon haka, haɓakawa ne na haɓakawa da aka yi ga ƙirar iPhone data kasance. Duk da haka kowane haɓaka yana sa iPhone ya zama mafi amfani, ƙarfi, da kuma jan hankali ga masu amfani da ke neman haɓaka na'urorin su. Ta hanyar wannan a hankali da kuma ci gaba da ci gaba da sabbin abubuwa, Apple ya kiyaye babban aminci a tsakanin abokan cinikinsa. Masu amfani da iOS sukan tsaya tare da iPhones idan ya zo lokacin siyan su na gaba saboda kowane sabon ƙirar yana ba da fa'idodi na gaske akan sigar da ta gabata.

Wannan na'ura ta kirkire-kirkire ta kuma baiwa Apple damar mamaye kasuwar wayoyin komai da ruwanka duk da tsananin gogayya daga irin su Samsung. Hatta kutsen da ake yi a cikin sabbin wayoyin Android masu kyalli, bai kawo cikas ga tallace-tallacen iPhone ba, godiya ga babban misali na Apple na ci gaba da kirkire-kirkire.

#2: Toyota Camry

A cikin masana'antar kera motoci, ci gaban da Toyota ya samu tare da samfurin Camry shima yana ba da kyakkyawan misali na zahiri na dorewar ƙirƙira. Duk da yake ba motar fasinja mafi kyawu a kasuwa ba, Camry ta kasance motar da ta fi siyar Amurka tsawon shekaru 19 a cikin shekaru 20 da suka gabata.

Ta yaya ake cire wannan daga kowace shekara? Ta hanyar haɓaka haɓakawa zuwa aiki, aminci, kwanciyar hankali, ingantaccen mai, da ƙira da aka yi wa kowane sabon ƙira. Misali, zamanin Camry na baya-bayan nan ya kara da cewa:

• Ƙarin amsawa da tuƙi da sarrafawa don ingantacciyar ingancin tuƙi
• Sabbin salo na waje da kayan ciki don kyan gani da jin daɗi
• Ingantattun nunin allo da haɗin fasaha
• Fadada fasalulluka na aminci kamar gargaɗin karo da faɗakarwar tashi

Yawanci kamar iPhone, waɗannan canje-canjen suna wakiltar ci gaba da sabbin abubuwa waɗanda ke inganta samfuran da ke akwai. Toyota ya yi amfani da wannan dabarar don kiyaye Camry kyawawa ga masu siyan mota suna neman amintaccen sedan iyali. Kamfanin yana sauraron ra'ayoyin abokin ciniki don fahimtar buƙatu masu tasowa da abubuwan da ake so. Sannan ta aiwatar da gyare-gyaren da aka yi niyya wanda ya dace da waɗannan buƙatun. Wannan amsawar kasuwa, haɗe tare da ƙwaƙƙwaran inganci, ya baiwa Camry damar ci gaba da kasancewa tare da abokan hamayya.

#3: Dyson Vacuum

Wani babban misali na dorewar ƙirƙira ya fito ne daga kamfanin kayan aiki Dyson da ci gaba da inganta vacuums. Dyson ya gina tambarin sa akan ingantacciyar ƙirƙira mai ɓarna - injin sa na cyclonic na farko ya canza tsaftar gida gaba ɗaya tare da fasahar sa mara jaka.

Amma tun daga wannan lokacin, Dyson ya mai da hankali kan dorewa don sanya injin sa ya fi tasiri. Injiniyoyinta sun gabatar da ingantattun fasalulluka a cikin samfuran da suka biyo baya, gami da:

• Ingantacciyar cyclonic da tace HEPA don mafi kyawun ƙazanta / tarkace
• Goga da aka sake gyarawa don cire gashin dabbobi cikin sauƙi
• Swivel tuƙi da ƙananan ƙirar ƙira don haɓaka haɓakawa
• Tsawaita lokacin gudu daga ingantattun injina da fakitin baturi
• Haɗin app da musaya na LCD don bin diddigin aiki

Kamar sauran misalan mu, babu ɗayan waɗannan da ke wakiltar sauyin juyin juya hali. Amma tare, sun ƙyale Dyson ya ƙara haɓaka ainihin samfuran injin sa, yana haifar da haɓaka ƙwarewar mai amfani. Wannan dabarar ta kasance babban direba a cikin ɗaukar babban kaso na kasuwa a cikin ɓangaren vacuum, kuma Dyson ya zama misali mai haske na dorewar fasaha.

Dorewar Ƙirƙirar Ƙirƙirar Mai Nasara Na Tsawon Lokaci

Dorewar sabbin abubuwa a kan lokaci - kowane haɓaka haɓaka yana ginawa a gaba. Kamar kunkuru, ci gaba da sabbin abubuwa suna ba kamfanoni damar bunƙasa cikin dogon lokaci ta:

• Riƙewa da haɓaka tushen abokin ciniki ta hanyar haɓakawa da haɓakar ƙima
• Haɓaka amincin alama ta hanyar isar da kai tsaye kan buƙatun abokin ciniki
• Kashe masu fafatawa kuma suna neman inganta abubuwan da suke bayarwa
• Yin amfani da fa'ida a kan samfuran da ke akwai kafin rushewa ya faru
• Rage haɗari idan aka kwatanta da yin fare akan manyan sauye-sauye masu rushewa waɗanda ka iya gazawa

A cikin tattalin arziki mai sauri na yau, yana da sauƙi a faɗa cikin tarko na daidaitawa kan ƙirƙira mai kawo cikas. Koyaya, irin wannan ƙirƙira ta kasance koyaushe tana taka muhimmiyar rawa wajen haifar da nasarar kamfanoni a zamanin yau. Dole ne shugabanni su sami daidaiton ma'auni - rushe lokaci-lokaci don canza yanayin gasa yayin da suke ci gaba da haɓaka ci gaba mai ƙarfi a kasuwannin da ake da su.

Kammalawa

Kamfanoni irin su Apple, Toyota, da Dyson wasu misalan ƙirƙira ne masu dorewa waɗanda ke nuna yadda tunani da haɗin kai na abokin ciniki ke ba wa kasuwanci damar ci gaba cikin shekaru da yawa maimakon shekaru kawai. Ta hanyar ɗaukar halayen kunkuru, samun ci gaba inch-by-inch da shekara-shekara, dorewar ƙididdigewa yana ba da hanya zuwa mamaye kasuwa na dogon lokaci.

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Ref: Makarantar Kasuwancin Harvard akan layi | Tageaukar ƙarfin lantarki

Tags: Bidi'a

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