Menene al'adun Netflix? Netflix, kamfani na bakwai mafi girma a duniya, tare da rikodin rikodi na dala biliyan 11 a cikin kudaden shiga a cikin 2018, da masu biyan kuɗi miliyan 158.3 a duk duniya a cikin 2020, suna ba da al'ada ta musamman ta ƙungiya, wacce aka sani da al'adun Netflix. Al'ada ce mai hassada ga ma'aikatanta.
Al'adar Netflix ta bambanta da al'adun kamfanoni na gargajiya kamar matsayi ko al'adun dangi. To, yaya ya bambanta? Labari ne mai tsawo daga sauye-sauyen kungiya daga rikici, farfadowa, juyin juya hali, da nasara.
Wannan labarin ya bayyana gaskiya game da Al'adar Netflix da sirrinsa na samun nasara. Don haka, bari mu nutse a ciki!
Table of Contents:
- Game da Netflix
- Maɓalli 7 na Al'adun Netflix
- Shin Netflix yana da Al'adu mai ƙarfi?
- Maɓallin Takeaways
- Tambayoyin da
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Game da Netflix
An kafa Netflix a cikin 1997 ta Reed Hastings da Marc Randolph a Scotts Valley, California. Ya fara azaman sabis ɗin DVD na haya-ta-mail wanda yayi amfani da ƙirar biyan-kowa-ba-haya.
Netflix ya fuskanci ƙarancin ma'aikata a cikin bazara na 2001. A gaskiya ma, yayin da sabis na biyan kuɗi na DVD-by-mail na Netflix ya fara samun farin jini, kamfanin ya sami kanta a kan ma'aikatan da za su iya ɗaukar nauyin aiki mai nauyi.
Reed Hastings, wanda ya kafa Netflix, ya fahimci cewa yawancin kasuwancin suna kashe kuɗi da lokaci akan tsauraran ka'idodin albarkatun ɗan adam don magance kawai 3% na ma'aikatan su, wanda ya haifar da matsala.
A halin yanzu, sauran 97% na ma'aikata za su iya warware batutuwan ta hanyar yin magana da ɗaukar hangen nesa na "balagaggu" ko ta yaya. Maimakon haka, mun yi ƙoƙari sosai don kada mu ɗauki waɗannan mutanen, kuma mun bar su su tafi idan ya zama mun yi kuskuren daukar ma’aikata.
Hasting ya ƙi jagororin albarkatun ɗan adam da ba su daɗe ba don haɓaka al'adun "manyan manya" waɗanda ke ƙarfafa 'yanci da alhakin. Yana farawa da dabarun sarrafa hazaka na kungiyar, tare da babban ra'ayin cewa ya kamata a bar ma'aikata su dauki duk lokacin hutun da suke ganin ya dace. Wannan ra'ayin yana da hauka, amma sai PowerPoint na duk dabarun kuma wannan ra'ayi ya tafi hoto ko bidiyo mai zagaya yanar gizo da sauri.
A halin yanzu, Netflix yana ɗaukar kusan mutane 12,000 a cikin ofisoshi 14 a cikin ƙasashe 10 daban-daban. A lokacin rufewar duniya, wannan kamfani ya sami miliyoyin sabbin masu amfani, kuma a yau yana matsayi a cikin manyan kafofin watsa labaru na dijital da kasuwancin nishaɗi a duniya.
Kamfanin da ke ƙirƙirar abun ciki ya kuma sami yabo da yawa waɗanda suka gane sunansa don ƙirƙirar al'adun wurin aiki mai daɗi. Mafi kyawun Kyautar Kamfani da Ƙungiyoyin Jagoranci mafi kyawu 2020 ta kwatankwacinsa, da kuma matsayi na huɗu akan jerin manyan Kamfanonin da aka fi sani da Forbes na 2019, kaɗan ne daga cikin waɗannan yabo.
Maɓalli 7 na Al'adun Netflix
Idan dole ne a yi amfani da kalmomi uku don bayyana al'adun Netflix, za mu iya cewa kawai "Babu ƙa'idodi" ko al'adun "duk game da mutane".
Kamar yadda aka ambata a baya, duk da cewa a da suna fuskantar matsalar ma’aikata, amma ofishin a yanzu yana jin kamar ya cika makil da mutane masu son aikinsu. A cikin kwanaki da watanni masu zuwa, Hastings ya sami wani abu wanda ya canza gaba ɗaya yadda ya fahimci motsin ma'aikaci da alhakin jagoranci.
Abin da ya faru shi ne kamfanin ya ƙara haɓaka 'ƙwararrun basira': ƙwararrun mutane suna ƙarfafa juna don yin aiki yadda ya kamata.
Netflix, kamar kowane kamfani, yana mai da hankali kan jawo hankali, riƙewa, da sarrafa gwaninta. Yana nufin ƙirƙirar mafi kyawun wurin aiki tare da ƙimar mutunci, ƙwarewa, girmamawa, haɗawa, da haɗin gwiwa. Tare da canjin tunani, Hastings da abokin tarayya sun tattauna kuma su ɗauki sababbin manufofi da dokoki.
A ƙasa, mun lissafa abubuwan 7 na al'adun Netflix, wanda aka yi dalla-dalla a cikin takaddun Netflix a cikin 2008, abin da ya sa Netflix ya canza tsarin kasuwancinsa har abada.
1. Ƙirƙirar yanayi, ba Sarrafa ba
A cikin al'adun Netflix, manajoji ba sa sarrafa kowane zaɓi mai mahimmanci ko yanayi mai girma don rahotannin su kai tsaye. Manufar ita ce haɓaka iyawar ma'aikata don haɓaka dabaru, ƙayyadaddun ma'auni, ayyana matsayi daidai, da kuma yin gaskiya game da yanke shawara. Yana kama da yin yanke hukunci ko kuma ba da fifiko kan shiri fiye da sakamako. Maimakon samar da sarrafawa, saita mahallin yana haifar da sakamako mafi kyau.
2. Matsakaicin Daidaitacce, Sakkwatawa
Babban tunani a cikin al'adun Netflix shine samun takamaiman dabaru da manufofi duka a cikin ƙungiyar da cikin ƙungiyoyi. Bugu da ƙari, suna da ƙarin bangaskiya ga ƙungiyoyi da sassan, wanda ke rage buƙatar sarrafa ƙananan hukumomi da tarurrukan sassan. Kasancewa babba, sauri, da sassauƙa shine manufa ta ƙarshe.
3. Biyan Mafi Girman Albashi
Netflix yana biyan albashi mai tsoka ga ma'aikatan su. Kamfanin ya yi imanin biyan albashi mai gasa, wanda ya fi yadda abokan hamayya za su iya jan hankalin masu hazaka, da kuma rike mutane masu kishi." Na Netflix, Muna son manajoji don ƙirƙirar yanayi inda mutane ke son kasancewa a nan, don babban aiki da babban albashi ", in ji Shugaba.
4. Darajoji sune Muke Daraja
Netflix ya jaddada mahimman ƙima guda tara waɗanda ke shafar yawan aiki na ma'aikata. A cikin al'adun Netflix, ana auna aiki da yawan aiki ta amfani da ma'auni masu zuwa:
- Shari'a
- sadarwa
- Tasiri
- son sani
- Bidi'a
- Jaruntakan
- Passion
- gaskiya
- Rashin kai
5. Karfafa 'Yanci & Alhaki
Netflix ya gano cewa lokacin da kawai aka umurce ma'aikata su dogara da dabaru da hankali maimakon tsauraran matakai, yawanci suna samar da ingantattun kayayyaki a farashi mai rahusa. Dokokin suna da amfani ga ƙananan adadin mutanen da ke haifar da al'amura, amma sun hana ma'aikata su nuna kwarewa da ƙwarewa.
Idan kana son bincika falsafar da ke bayan ɗaya daga cikin manyan kamfanoni na duniya, wanda ke kwatanta sauye-sauyen mataki-mataki da aka yi wajen sake farfado da al'adun Netflix, za ka iya karanta littafin No Dokokin Dokokin: Netflix da Al'adun Reinvention na Erin Meyer da Reed. Hastings.
6. Bayyana Gaskiyar Aiki
Gina aikin hukuma da ƙayyadaddun al'adu game da auna aikin yawanci baya inganta shi. Al'adun Netflix na nufin kiyaye babban ma'aikaci ta hanyar sadarwa a bayyane da kimanta gaskiya.
Don haka, baya ga gwajin “rana mai haskakawa” wanda ke ƙarfafa ma’aikata gwiwa don raba kuskuren da suka yi tare da abokan aikin, kamfanin yana ƙarfafa manajoji su yi amfani da wani abu da ake kira 'Tsarin Tsara'.
Gwajin Kula da Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙwararrun Ƙauna ta Kalubalanci manajoji tare da tambaya, "Shin zan yi yaki sosai don kiyaye shi a nan idan wani a cikin tawagara ya sanar da ni cewa zai bar aiki irin wannan a wani kamfani?" Idan amsar ita ce a'a, ya kamata su sami kyautar rabuwa mai kyau.
4. Ci gaba & Ci gaba
Al'adar Netflix tana ƙarfafa haɓaka albarkatun ɗan adam ta hanyar aikin jagoranci, juyawa, da sarrafa kai maimakon ta tsara hanyar aiki daga farko. Duk ma'aikacin da ya biya bukatun ƙungiyar koyaushe yana cancanta don ci gaba.
Netflix ya sanar da zuba jarinsa na £1.2m a masana'antar kere kere. Wani sabon shirin horo ne wanda zai taimaka wajen haɓakawa da tallafawa sana'o'i da horar da mutane har zuwa 1000 a duk faɗin Burtaniya ta hanyar abubuwan da ke samarwa, abokan hulɗa da cibiyoyin ilimi.
Shin Netflix yana da Al'adu mai ƙarfi?
Yin la'akari da shekarun haɓakar haɓakawa, i, Netflix ya kafa kansa a matsayin kamfani na majagaba tare da al'adu mai ƙarfi. Koyaya, tare da raguwar abokin ciniki na farko a cikin Afrilu 2022 bayan fiye da shekaru goma, makomar ba ta da tabbas kuma ba ta da ƙarfi.
Wani muhimmin al'amari na nasarar da Netflix ya samu a baya shine al'adunsa na musamman na "'yanci da alhakin", wanda kamfanin ya ƙi yanke shawara, bita na ayyuka, manufofin hutu da kashe kuɗi, kuma ana sa ran ma'aikata za su yi kyau ko kuma a bar su daga " kungiyar mafarki".
Wasu ma'aikata sun nuna godiya ga yanayin Netflix, yayin da wasu suka kira shi "cutthroat". Wace rawa tunani "babu ka'idoji" na Netflix har yanzu yake da shi a cikin ayyukan kamfanin a cikin bazara 2024 da shekaru goma masu zuwa, ko ya zama abin alhaki?
Maɓallin Takeaways
Bayan shekaru 20 na aiki, al'adun Netflix har yanzu yana ɗaya daga cikin mafi kyawun misalan al'adun kamfanoni. Ya bayyana dalla-dalla yadda kasuwancin ke gudana, menene ƙimar Netflix, menene ake tsammanin ma'aikata, da abin da abokan ciniki za su iya tsammani daga kasuwancin. Tare da al'ada ba kamar kowane ba, Netflix ya ƙalubalanci al'ada na shekaru, yana bunƙasa inda sauran kasuwancin suka gaza wajen ƙirƙira da daidaitawa.
💡 Netflix ya daina yin bita na ayyuka na yau da kullun, maimakon haka, sun kafa na yau da kullun 360-digiri reviews. If you want to conduct an informal yet real-time survey for all types of employees, from employers to newbies, try out AhaSlides right away. We offer an all-in-one survey tool where employees can speak the truth in the most comfortable setting.
Tambayoyin da
Menene al'adun kamfanin Netflix?
Al'adun kamfanin Netflix sanannen abin koyi ne. Hanyar Netflix ga al'adu da hazaka ta musamman ce. Misali, ma'aikaci na iya ɗaukar hutu mai tsawo da ake biya, yana iya yin wasanni a wurin aiki, ana iya yin ado da kayan yau da kullun, zai iya zaɓar sa'o'in aiki masu sassauƙa, da sauransu.
Menene dabi'u da al'adun Netflix?
Al'adun Netflix suna daraja mafi yawan ma'aikatan da suka san kansu, kuma masu gaskiya kuma ba sa aiki daga girman kai amma don amfanin kamfani. Ba su keɓe wani kuɗi don biyan mutane nagari kuma suna riƙe manyan ƴan wasan kwaikwayo kawai. Bude, yanayin aiki na kyauta, mai da hankali kan yanke shawara
Menene canjin al'ada a Netflix?
Haɓaka haɓakar kasuwancin su da gasa mai fafatawa yana haifar da al'adar ƙima komai daga inda kuka fito, abin da kuka yi imani, ko yadda kuke tunani, Netflix yana ci gaba da neman tatsuniyoyi daga ko'ina cikin duniya don ba da nishaɗi iri-iri waɗanda yakamata kowa ya isa. .
