Direct Sell yog dab tsi? Thaum ib lub tuam txhab lossis ib tus neeg muag cov khoom lossis cov kev pabcuam ncaj qha rau cov neeg siv khoom, tsis tas yuav hla lub khw lossis ib tus neeg nruab nrab, peb hu nws los ntawm ntau lub npe, xws li muag ncaj qha, muag ncaj qha, lossis muag ncaj qha. Nws tau ua pov thawj los ua tus qauv ua lag luam zoo rau ntau lub tuam txhab rau ntau pua xyoo.
Yog li ntawd yog vim li cas nws thiaj li muaj kev vam meej? Hauv tsab xov xwm no, muaj kev nkag siab zoo rau kev kos duab ntawm kev muag khoom ncaj qha, thiab cov lus qhia kawg los ua cov neeg muag khoom zoo tshaj plaws.
Txheej txheem cej luam
| Puas yog muag ncaj qha tib yam li B2C? | Yog |
| Lwm lub npe ntawm Direct Muag? | Kev muag khoom ntawm tus kheej, D2C (Drect to Customer) |
| Leej twg invented Direct Sale methodology? | Rev. James Robinson Graves |
| Thaum twg yog Direct Sale methodology invented? | 1855 |
Table of Contents
Lub tswv yim rau kev sib koom tes zoo dua
Xav tau lub cuab yeej los muag zoo dua?
Tau txais kev txaus siab zoo dua los ntawm kev nthuav qhia kev lom zem sib tham los txhawb koj pab neeg muag khoom! Sau npe mus xeem cov lus nug dawb los ntawm AhaSlides template tsev qiv ntawv!
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Direct Sell yog dab tsi?
Kev muag khoom ncaj nraim, ib qho kev sib tw ncaj qha rau cov neeg siv khoom (D2C), txhais tau tias muag ncaj qha rau cov neeg siv khoom kawg tsis muaj intermediaries xws li cov khw muag khoom, wholesalers, los yog distributors. Ib lub tuam txhab lossis tus neeg muag khoom hu rau cov neeg siv khoom ncaj qha thiab muab cov khoom lossis cov kev pabcuam rau lawv, feem ntau los ntawm kev ua qauv qhia ntawm tus kheej, tog hauv tsev, lossis hauv online.
Txawm li cas los xij, kev muag ncaj qha tau muaj teeb meem thiab thuam ntau xyoo. Nws ua rau muaj kev txhawj xeeb tias qee lub tuam txhab yuav ua haujlwm raws li cov phiaj xwm pyramid, qhov chaw tseem ceeb yog nrhiav cov tswv cuab tshiab es tsis yog muag cov khoom lossis cov kev pabcuam.
Vim li cas Kev Muag Khoom Ncaj Ncees tseem ceeb?
Kev muag khoom ncaj qha yog qhov tseem ceeb tshaj tawm rau ntau lub tuam txhab hauv tebchaws thiab thoob ntiaj teb, thiab ntawm no yog qee qhov laj thawj vim li cas nws tseem ceeb heev.
Kev Pabcuam Tib Neeg
Nws muab kev pabcuam tus kheej rau cov neeg siv khoom, raws li cov neeg muag khoom feem ntau qhia cov khoom thiab cov kev pabcuam rau tus neeg siv khoom. Qhov no tso cai rau cov neeg siv khoom kom nkag siab zoo txog cov khoom thiab nws cov yam ntxwv, thiab cov neeg muag khoom tuaj yeem muab cov lus pom zoo raws li cov neeg siv khoom xav tau tshwj xeeb.
Tus nqi-Ua tau zoo
Cov tswv yim muag khoom no tseem pab cov tuam txhab zam cov nqi cuam tshuam nrog kev tshaj tawm ib txwm muaj, xws li TV, luam tawm, thiab xov tooj cua tshaj tawm, thiab tuaj yeem tsom mus rau kev tsim kev sib raug zoo nrog lawv cov neeg siv khoom los ntawm kev muag ncaj qha.
yooj Yim
Nws tseem tso cai rau cov neeg muag khoom ua haujlwm ntawm lawv tus kheej cov ntsiab lus, muab lawv yooj yim ntawm cov sijhawm ua haujlwm thiab cov nyiaj siv zog uas lawv muab tso rau hauv kev lag luam. Qhov no tuaj yeem yog qhov kev xaiv txaus nyiam rau cov neeg uas xav tau nyiaj tau los thaum tswj kev ua haujlwm-lub neej tshuav nyiaj li cas.
Txoj Haujlwm Kev Tsim
Ntau lub sijhawm ua haujlwm tau tsim hauv kev lag luam muag ncaj qha rau cov neeg uas tsis tuaj yeem muaj kev kawm lossis kev cob qhia. Nws muab lawv lub platform kom tau nyiaj tau los thiab tsim kev lag luam, tsis hais lawv keeb kwm yav dhau los lossis kev paub dhau los. Nu Skin thiab Pharmanex hom, nrog lawv cov khoom muag hauv 54 lub khw los ntawm ib lub network ntawm kwv yees li 1.2 lab tus neeg faib khoom ywj pheej.
Cov Qhua Tuaj Noj Mov
Txoj kev no tuaj yeem ua rau cov neeg siv khoom ncaj ncees, vim cov neeg muag khoom feem ntau tsim kev sib raug zoo ntawm tus kheej. Cov neeg siv khoom feem ntau yuav los ntawm ib tus neeg uas lawv ntseeg siab thiab muaj kev sib raug zoo nrog, uas tuaj yeem ua rau rov ua lag luam thiab xa mus.
Dab tsi yog Cov Piv Txwv Ntawm Cov Muag Khoom Ncaj Ncees?
Cov piv txwv ntawm kev faib ncaj qha yog dab tsi? Kev muag ncaj qha muaj keeb kwm ntev thiab nplua nuj, yos rov qab mus rau hnub ntxov tshaj plaws ntawm kev lag luam. Kev coj noj coj ua ntawm kev muag khoom ncaj qha rau cov neeg siv khoom yam tsis muaj kev siv cov khoom nruab nrab xws li cov khw muag khoom lossis cov khw muag khoom tuaj yeem taug qab rov qab mus rau lub sijhawm qub, thaum cov tub lag luam mus ncig yuav muag lawv cov khoom ncaj qha rau cov neeg siv khoom hauv khw thiab ntawm txoj kev.
Hauv Tebchaws Meskas, lo lus tau dhau los ua neeg nyiam nyob rau xyoo 1800s, thaum cov tuam txhab xws li Avon thiab Fuller Brush tau pib siv cov txheej txheem kev muag khoom no ua ib txoj hauv kev kom ncav cuag cov neeg siv khoom uas nyuaj mus txog los ntawm cov khw muag khoom ib txwm muaj. Cov tuam txhab no yuav ntiav cov neeg muag khoom, hu ua "Avon Cov Poj Niam"Lossis"Fuller Txhuam Cov Txiv Neej, ” leej twg yuav mus rau qhov rooj muag khoom ncaj qha rau cov neeg siv khoom.
Nyob rau xyoo 1950 thiab 60s, D2C cov ntsiab lus tau ntsib kev muaj koob npe nrov hauv cov tuam txhab tshiab xws li Amway (tsom mus rau kev noj qab haus huv, kev zoo nkauj, thiab cov khoom siv hauv tsev) thiab Mary Kay (uas muag cov tshuaj pleev ib ce thiab cov khoom siv tawv nqaij) tau tsim. Cov tuam txhab lag luam no tau tshaj tawm cov kev muag khoom tshiab thiab kev lag luam, xws li kev lag luam ntau qib, uas tso cai rau cov neeg muag khoom kom tau txais txiaj ntsig tsis yog ntawm lawv tus kheej muag, tab sis kuj ntawm kev muag khoom ntawm lwm tus lawv tau nrhiav hauv kev lag luam.
Niaj hnub no, Amway, Mary Kan, Avon thiab ib lub tuam txhab hluas xws li Nu tawv nqaij lag luam, yog ntawm 10 lub tuam txhab muag ncaj qha hauv ntiaj teb. Piv txwv li, Avon Products, Inc tau tshaj tawm lawv cov kev muag khoom txhua xyoo muaj nqis txog $ 11.3 nphom thiab muaj ntau dua 6.5 lab tus neeg muag khoom. Lawv yog cov piv txwv zoo tshaj plaws ntawm kev ua lag luam muag khoom ncaj ncees txawm tias cov txheej txheem muag khoom no tau hloov pauv tseem ceeb hauv xyoo tas los no, feem ntau vim yog kev nce qib hauv kev siv thev naus laus zis thiab kev hloov pauv ntawm cov neeg siv khoom.
Peb hom kev muag khoom ncaj qha yog dab tsi?
Cov tuam txhab lag luam yuav siv qee yam kev muag khoom kom nthuav dav lawv cov lag luam thiab tsom mus rau cov neeg siv khoom ntau dua. Muaj ntau ntau hom kev muag khoom ncaj qha uas cov tuam txhab feem ntau siv:
Ib theem muag ncaj qha koom nrog tus neeg muag khoom muag cov khoom ncaj qha rau cov neeg siv khoom thiab tau txais txiaj ntsig ntawm txhua qhov muag. Qhov no yog ib txoj hauv kev yooj yim thiab ncaj nraim, feem ntau siv los ntawm cov neeg uas xav tau cov nyiaj tau los ntxiv.
Party npaj direct muag yog hais txog ib txoj hauv kev hosting tog lossis cov txheej xwm uas tus neeg muag khoom ncaj qha nthuav tawm cov khoom rau ib pawg neeg muaj peev xwm. Txoj hauv kev no tuaj yeem siv tau rau cov khoom lag luam uas xav tau kev ua qauv qhia lossis kev piav qhia.
Multi-level marketing (MLM) tsom mus rau kev tsim ib pab neeg ntawm cov neeg muag khoom uas tau txais txiaj ntsig tsis yog ntawm lawv tus kheej muag, tab sis kuj yog kev muag khoom ntawm cov neeg uas lawv nrhiav. MLM tuaj yeem muab txoj hauv kev rau kev loj hlob thiab cov nyiaj tau los tsis zoo, tab sis kuj tau raug kev tsis sib haum xeeb thiab kev thuam. Ob lub MLM thoob ntiaj teb kev lag luam Tebchaws Meskas thiab Tuam Tshoj, tom qab ntawd los ntawm Lub Tebchaws Yelemees thiab Kaus Lim Kauslim.
5 Tus yuam sij rau Kev Muag Khoom Ncaj Ncees
Kev khiav lag luam muag ncaj qha hauv kev lag luam kev sib tw niaj hnub no tuaj yeem nyuaj, tab sis ntawm no yog qee cov lus qhia los pab txhawb koj txoj hauv kev ua tiav:
Ua kom pom tseeb rau cov neeg siv khoom txaus siab
Hauv kev lag luam niaj hnub niaj hnub hloov pauv, kev txaus siab ntawm cov neeg siv khoom yog qhov tseem ceeb ntawm kev tuav thiab tsim kom muaj kev ntseeg siab rau cov neeg siv khoom. Muab kev pabcuam zoo rau cov neeg siv khoom, kev xa khoom raws sijhawm, thiab cov khoom lag luam zoo tuaj yeem pab ua kom koj lub lag luam sib txawv ntawm cov neeg sib tw.
Cov tuam txhab lag luam tuaj yeem muab cov neeg siv khoom qee qhov kev txhawb siab xws li tuav qhov kev tshwm sim online takeaway. Customize koj qhov kev muag khoom ncaj qha hauv online ntawm kev tshwm sim hauv online nrog AhaSlides Spinner Log, koj tuaj yeem koom nrog koj cov neeg siv khoom thiab cov neeg siv khoom muaj peev xwm, nthuav qhia koj cov khoom thiab cov kev pabcuam, thiab nce kev muag khoom rau koj cov lag luam muag ncaj qha.
Txais Technology
Siv thev naus laus zis los txhim kho koj txoj haujlwm, txhim kho kev sib txuas lus nrog cov neeg siv khoom thiab pab pawg, thiab ua raws li cov txheej txheem kev lag luam. Qhov no suav nrog kev siv social media, e-commerce platforms, thiab lwm yam cuab yeej digital los nthuav koj qhov kev ncav cuag thiab loj hlob koj lub lag luam.
Muab cov khoom tshwj xeeb lossis kev pabcuam
Sawv tawm ntawm kev sib tw los ntawm kev muab cov khoom tshwj xeeb lossis cov kev pabcuam uas ua tau raws li qhov xav tau tshwj xeeb hauv kev ua lag luam. Qhov no tuaj yeem pab koj nyiam cov neeg siv khoom tshiab thiab khaws cov uas twb muaj lawm.
Tsim Lub Hom Phiaj Muaj Zog
Lub hom lag luam muaj zog tuaj yeem pab sib txawv koj lub lag luam thiab tsim kev ntseeg siab nrog cov neeg siv khoom. Qhov no suav nrog kev tsim lub cim nco txog, tsim cov lus zoo ib yam, thiab tsim kom muaj kev muaj zog hauv online.
Kev nqis peev hauv koj pab neeg
Koj pab neeg ntawm cov neeg muag khoom ncaj qha yog qhov tseem ceeb rau kev ua tiav ntawm koj txoj kev lag luam. Kev nqis peev hauv lawv txoj kev cob qhia thiab kev txhim kho, muab kev txhawb nqa tsis tu ncua, thiab lees paub lawv cov kev ua tiav kom lawv muaj kev txhawb siab thiab koom nrog.
Yog tias koj xav kom koj cov neeg koom nrog koom nrog ntau dua thiab sib tham hauv kev cob qhia, vim li cas ho tsis ntxiv cov kev xaiv tsa, cov lus nug, thiab kev ua si hauv koj qhov kev nthuav qhia. AhaSlides los ua qhov kev daws teeb meem zoo tshaj plaws rau kev txhawb nqa kev cob qhia virtual.
Cov Lus Nug
Puas yog kev muag khoom ncaj qha lossis muag ncaj qha?
"Direct sell" thiab "direct sales" tuaj yeem xa mus rau kev muag khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom.
Qhov muag ncaj qha rau cov neeg siv khoom piv txwv yog dab tsi?
Kev muag khoom ntawm tus kheej, uas cov neeg muag khoom tuaj xyuas cov neeg siv khoom hauv lawv lub tsev lossis chaw ua haujlwm los ua qauv qhia thiab muag cov khoom. Piv txwv li Tupperware, Avon, thiab Amway.
Kuv yuav ua tus muag khoom ncaj qha li cas?
Yog tias koj txaus siab los ua tus muag khoom ncaj qha, koj tuaj yeem nrhiav lub ntiaj teb cov tuam txhab muag ncaj qha los pib. Xyuas kom lawv cov tuam txhab kab lis kev cai sib haum nrog koj cov txiaj ntsig thiab kev nyiam.
Dab tsi yog qhov txuj ci ntawm kev muag khoom ncaj qha?
Kev sib txuas lus zoo yog qhov tseem ceeb rau kev nkag siab cov neeg siv khoom xav tau, nthuav qhia cov txiaj ntsig ntawm cov khoom lossis kev pabcuam, thiab tsim kev ntseeg siab nrog cov neeg siv khoom. Tus neeg muag khoom ncaj ncees yuav tsum mloog zoo, nug cov lus nug, thiab teb cov lus nug ntawm cov neeg siv khoom kom tsim nyog.
Kev muag khoom ncaj qha thiab kev muag tsis ncaj yog dab tsi?
Kev muag khoom ncaj qha suav nrog kev muag khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom los ntawm kev sib tham tim ntsej tim muag lossis muag online. Ntawm qhov tsis sib xws, Kev muag khoom ncaj qha suav nrog kev muag khoom lossis kev pabcuam los ntawm cov neeg nruab nrab, xws li cov khw muag khoom, cov khw muag khoom, lossis cov neeg sawv cev.
Vim li cas kev muag khoom ncaj qha zoo rau kev lag luam?
Nws tso cai rau tus kheej mus kom ze rau kev muag khoom, tau txais txiaj ntsig zoo, tso cai rau kev tawm tswv yim sai dua thiab kev tshawb fawb kev lag luam, thiab muab sijhawm rau kev ua lag luam thiab kev npaj ua haujlwm yooj yim.
Puas yog kev muag khoom ncaj qha rau kev lag luam?
Yog lawm, nws tuaj yeem suav tias yog lub tswv yim kev lag luam vim nws suav nrog kev muag khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom, feem ntau los ntawm tus kheej thiab cov hom phiaj, tsim kom muaj kev sib raug zoo ntawm cov neeg siv khoom thiab nce kev muag khoom.
Kev muag khoom ncaj qha vs MLM yog dab tsi?
Kev muag ncaj qha feem ntau cuam tshuam nrog ntau theem kev lag luam (MLM) lossis kev lag luam hauv network, qhov twg cov neeg muag khoom tau txais txiaj ntsig tsis yog los ntawm lawv tus kheej muag tab sis kuj los ntawm kev muag khoom los ntawm cov neeg uas lawv nrhiav rau hauv kev muag khoom.
Kev muag khoom hauv online yog dab tsi?
Kev muag online: Cov tuam txhab muag cov khoom lossis cov kev pabcuam ncaj qha rau cov neeg siv khoom los ntawm lawv tus kheej lub vev xaib lossis social media platforms. Piv txwv xws li LuLaRoe, doTERRA, thiab Beachbody.
kab hauv qab
Niaj hnub no, kev muag ncaj qha tseem yog kev lag luam vam meej, nrog ntau txhiab daus las hauv kev muag khoom txhua xyoo thiab ntau lab tus neeg ua haujlwm ua tus muag ncaj qha thoob ntiaj teb. Thaum cov txheej txheem thiab thev naus laus zis siv hauv cov kev muag khoom no tau hloov zuj zus mus, lub tswv yim tseem ceeb ntawm kev muag khoom thiab kev pabcuam ncaj qha rau cov neeg siv khoom tseem yog tus nqi tseem ceeb ntawm kev lag luam.
