uas hom kev muag khoom koj lub tuam txhab puas ua haujlwm?
Yog tias koj xav tias koj yuav tsum siv txhua txoj kev muag khoom kom yeej koj cov neeg siv khoom thiab muaj kev sib tw hauv kev ua lag luam, qhov ntawd tsis yog qhov ntse. Rau qee qhov kev lag luam tshwj xeeb thiab kev lag luam, nws yog qhov tseem ceeb uas yuav tsum xav txog ib qho rau ob peb txoj kev muag khoom tshwj xeeb.
Hauv kab lus no, koj yuav kawm 11 feem ntau hom kev muag khoom, yam ntxwv thiab piv txwv. Muaj qee qhov koj yuav tsis pom ua ntej. Yog tias koj pom cov tswv yim muag khoom no tshuab koj lub siab, tsis txhob txhawj, peb kuj muab cov lus qhia dav dav los pab koj xaiv thiab txais yuav hom kev muag khoom zoo rau koj lub tuam txhab txoj kev vam meej.
Txheej txheem cej luam
| 'B2C' sawv cev rau dab tsi? | Kev lag luam-rau-tus neeg siv khoom |
| 'B2B' sawv cev rau dab tsi? | Lag luam-mus ua lag ua luam |
| Lwm lo lus muag yog dab tsi? | Trade |
| Phau ntawv nto moo txog 'Sale'? | 'Yuav Ua Li Cas Yeej Cov Phooj Ywg thiab Ua Rau Tib Neeg' los ntawm Dale Carnegie |
Yog li, cia peb tshawb xyuas cov kev sib txawv ntawm kev muag khoom no!
Xav tau lub cuab yeej los muag zoo dua?
Tau txais kev txaus siab zoo dua los ntawm kev nthuav qhia kev lom zem sib tham los txhawb koj pab neeg muag khoom! Sau npe mus xeem cov lus nug dawb los ntawm AhaSlides template tsev qiv ntawv!
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Table of Contents
- Txheej txheem cej luam
- B2C muag - Hom kev muag khoom
- B2B muag - Hom kev muag khoom
- Kev muag khoom lag luam - Hom kev muag khoom
- Kev muag khoom raws li tus account - Hom kev muag khoom
- Kev muag khoom ncaj nraim - Hom kev muag khoom
- Kev sab laj muag - Hom kev muag khoom
- Kev muag khoom - Hom kev muag khoom
- Inbound muag vs Outbound muag - Hom muag
- Subscription sales – Hom kev muag khoom
- Channel muag - Hom kev muag khoom
- Yuav ua li cas tsom rau qhov zoo ntawm kev muag khoom
- kawg
B2C Muag - Hom Muag
B2C muag yog dab tsi? B2C muag, los yog Kev muag khoom rau cov neeg siv khoom, xa mus rau kev muag khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom siv rau tus kheej.
Qhov kev muag khoom no feem ntau tsom rau cov khoom lag luam siab thiab cov nqi qis, qhov twg cov neeg siv khoom yuav khoom lossis kev pabcuam rau kev siv tus kheej.
Amazon yog ib qho piv txwv nto moo tshaj plaws ntawm lub tuam txhab uas koom nrog B2C muag. Raws li lub ntiaj teb cov khw muag khoom loj tshaj plaws hauv ntiaj teb, Amazon muaj ntau yam khoom lag luam thiab kho nws cov lus pom zoo rau txhua tus neeg siv khoom raws li lawv cov keeb kwm kev yuav khoom, cov lus nug tshawb fawb, thiab kev coj tus cwj pwm. Txoj kev vam meej no tau pab Amazon dhau los ua ib lub tuam txhab B2C ua tau zoo tshaj plaws thoob ntiaj teb, nrog rau kev lag luam peev nyiaj ntau dua $ 1.5 trillion li ntawm 2021.
Related: Yuav Ua Li Cas Muag Txhua Yam: 12 Txoj Kev Muag Khoom Zoo Tshaj Plaws hauv 2024, thiab yog dab tsi kev muag khoom?
B2B Muag - Hom Muag
Ntawm qhov tsis sib xws, B2B muag yog hais txog kev sib cog lus ntawm cov tuam txhab, ntau dua li cov neeg siv khoom. Hauv kev muag khoom B2B, kev tsom mus rau kev tsim kev sib raug zoo mus ntev. Nws kuj tseem tuaj yeem ua raws li kev sib tham nyuaj, cov khoom lag luam customized, thiab kev muag khoom ntev,
Ib lub tuam txhab zoo B2B piv txwv yog Salesforce, uas yog tus thawj coj ntawm kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom (CRM) software. Nws muaj ntau yam khoom thiab cov kev pab cuam tshwj xeeb uas tsim los rau B2B muag, xws li kev tswj xyuas kev coj noj coj ua, kev taug qab lub sijhawm, thiab kev kwv yees muag. Nrog rau nws qhov tseem ceeb ntawm kev muab cov kev daws teeb meem rau kev lag luam, Salesforce tau tshwm sim los ua ib qho kev vam meej tshaj plaws B2B cov lag luam thoob ntiaj teb, khav theeb kev lag luam peev ntau tshaj $ 200 nphom hauv 2021.
Los yog, kawm vim li cas SalesKit tseem ceeb heev!
Kev Muag Khoom - Hom Muag
Zoo ib yam li B2B muag, tab sis Kev Muag Khoom muaj qhov sib txawv me ntsis kev muag khoom vim nws feem ntau muag cov khoom lossis cov kev pabcuam rau cov tuam txhab uas muaj cov txheej txheem yuav khoom nyuaj thiab xav tau cov kev daws teeb meem tshwj xeeb. Cov txheej txheem kev muag khoom hauv kev muag khoom tuaj yeem ua kom ntev thiab nyuaj, koom nrog ntau tus neeg koom nrog, cov lus qhia ntxaws, thiab kev sib tham.
Kev vam meej ntawm kev lag luam kev muag khoom vam khom lub peev xwm ntawm pab pawg muag khoom los tsim kev ntseeg siab thiab kev ntseeg siab nrog lub tuam txhab cov neeg txiav txim siab thiab muab cov kev daws teeb meem uas ua tau raws li lawv cov kev xav tau tshwj xeeb.
Yuav ua li cas yog SaaS muag?
Account-raws li kev muag khoom – Hom kev muag khoom
Kev muag khoom raws li tus as-qhauj, tseem hu ua ABS, yog txoj hauv kev zoo rau kev muag khoom uas tsom mus rau lub hom phiaj thiab koom nrog cov nyiaj muaj txiaj ntsig tshwj xeeb tshaj li cov neeg siv khoom. Hauv kev muag khoom raws li tus account, pab pawg muag khoom txheeb xyuas cov txheej txheem ntawm cov nyiaj tseem ceeb uas haum rau cov neeg siv khoom zoo tshaj plaws thiab tsim cov tswv yim muag tus kheej rau txhua tus account.
Yuav kom yeej dhau qhov kev pom zoo, pab pawg tswj hwm tus lej tseem ceeb yuav tsum tau kho lub tswv yim uas yuav suav nrog kev xa xov tus kheej, kev tshaj tawm phiaj xwm, thiab cov lus pom zoo uas hais txog qhov tshwj xeeb xav tau ntawm txhua tus account.
Kev Muag Khoom Ncaj Ncees - Hom Muag
Kev muag khoom ncaj qha tuaj yeem yog qhov kev xaiv tsim nyog yog tias koj lub tuam txhab xav muag cov khoom lossis cov kev pabcuam ncaj qha rau cov neeg siv khoom yam tsis muaj kev cuam tshuam xws li cov khw muag khoom lossis cov muag khoom. Kev muag khoom ncaj qha tuaj yeem tshwm sim los ntawm ntau txoj hauv kev, suav nrog qhov rooj-rau-qhov rooj, telemarketing, thiab muag online.
Hom kev muag khoom no tuaj yeem ua tau zoo tshwj xeeb rau cov neeg siv khoom xav tau uas xav tau kev saib xyuas tus kheej thiab kev daws teeb meem. Hauv kev muag khoom ncaj qha, pab pawg muag khoom tuaj yeem muab kev saib xyuas ib leeg rau tus neeg siv khoom, teb lawv cov lus nug, thiab daws txhua qhov kev txhawj xeeb lossis kev tawm tsam lawv muaj. Txoj hauv kev no tuaj yeem pab tsim kom muaj kev ntseeg siab thiab kev ntseeg siab ntawm cov neeg siv khoom, ua rau muaj kev muag khoom ntxiv thiab kev ntseeg siab rau cov neeg siv khoom.
Amway, Avon, Herbalife, Tupperware, thiab ntau dua yog qee qhov piv txwv zoo uas tau siv kev muag khoom ncaj qha raws li lub tswv yim tseem ceeb rau ntau xyoo thiab tau tsim kev lag luam zoo raws li txoj hauv kev no.
Consultative Sales – Hom Muag
Rau qee hom kev lag luam, xws li tuam txhab nyiaj, kev kho mob, kev pabcuam nyiaj txiag, thiab kev muag khoom B2B, kev sib tham muag yog ib qho tseem ceeb tshaj plaws ntawm kev muag khoom.
Txoj kev no suav nrog tus neeg muag khoom sab laj tus neeg siv khoom, nug cov lus nug, mloog lawv cov kev xav tau, thiab muab cov kev daws teeb meem.
Cov tuam txhab loj 4 kev lag luam thiab kev pab tswv yim xws li Deloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), thiab Klynveld Peat Marwick Goerdeler (KPMG), tuaj yeem ua tau zoo heev.
Transactional Sales – Hom Muag
Kev muag khoom muag yog qhov zoo tshaj plaws rau cov tuam txhab lossis cov khw muag khoom uas cov khoom lossis cov kev pabcuam muab yog tus nqi qis, tus qauv, thiab xav tau me ntsis kom tsis muaj kev hloov kho.
Piv txwv ntawm kev lag luam yuav ua tiav nrog kev muag khoom suav nrog e-lag luam, khw muag khoom, cov khoom noj ceev ceev, thiab cov khoom siv hluav taws xob. Hauv cov kev lag luam no, kev lag luam kev muag khoom yog siv los muag cov khoom lag luam sai thiab ua tau zoo rau ntau tus neeg siv khoom, tsis tas yuav muaj kev sib tham tob lossis kev hloov kho.
Lub hom phiaj yog ua kom kev muag khoom sai thiab ua tau zoo li sai tau, feem ntau los ntawm cov channel hauv online lossis hauv khw muag khoom. Cov kev lag luam no vam khom ntau ntawm kev muag khoom raws li kev muag khoom, yog li kev muag khoom muag yog qhov tseem ceeb rau kev tswj kom muaj txiaj ntsig.
Inbound Muag vs Outbound Muag - Hom Muag
Kev muag khoom sab hauv thiab kev muag khoom sab nraud yog ob hom kev muag khoom uas tuaj yeem ua haujlwm ua ke los txhim kho kev muag khoom tag nrho.
Inbound kev muag khoom tsom rau kev nyiam cov neeg siv khoom rau lub tuam txhab los ntawm cov ntsiab lus kev lag luam, kev tshaj xov xwm, thiab kev tshawb fawb cav optimization. Meanwhile, Outbound kev muag khoom koom nrog ncav cuag cov neeg muaj peev xwm ncaj qha los ntawm kev hu xov tooj, emails, lossis xa ntawv ncaj qha.
Qee zaum, kev muag khoom sab hauv tuaj yeem yog qhov kev daws teeb meem rau qhov tsis ua tiav ntawm kev muag khoom tawm. Piv txwv tias kev muag khoom sab nrauv tsis tsim cov coj los yog muag txaus. Nyob rau hauv tas li ntawd, lub tuam txhab muaj peev xwm hloov nws lub hom phiaj rau inbound kev muag khoom kom nyiam cov neeg muas zaub uas twb nyiam nyob rau hauv cov khoom los yog kev pab cuam. Qhov no tuaj yeem pab txhim kho qhov zoo ntawm cov hlau lead thiab txo tus nqi ntawm kev muag khoom.
Subscription Muag – Hom Muag
Lub tswv yim ntawm kev muab cov khoom lossis cov kev pabcuam tsis tu ncua hauv kev sib pauv rau tus nqi xaj xaj tau nyob ib puag ncig tau ntau xyoo, peb txhua tus paub nws lub npe, Kev Muag Khoom raws li kev muag khoom. Piv txwv li, cov chaw muab kev pabcuam cable thiab internet kuj tau siv cov qauv muag raws li kev muag khoom tau ntau xyoo.
Ntau yam kev lag luam, suav nrog software, kev lom zem, xov xwm, thiab kev pabcuam xa zaub mov feem ntau siv tus qauv no. Nws tau dhau los ua neeg nyiam vim lawv lub peev xwm los muab cov neeg siv khoom tsis tu ncua rau cov khoom lossis cov kev pabcuam thaum muab kev lag luam nrog kev ntseeg siab thiab kwv yees qhov nyiaj tau los.
Channel Muag - Hom Muag
Koj paub ntau npaum li cas txog kev muag Channel? Nws yog hais txog tus qauv kev muag khoom uas lub tuam txhab muag nws cov khoom lossis kev pabcuam los ntawm cov neeg koom tes thib peb, xws li cov neeg muag khoom, cov muag khoom, lossis cov neeg muag khoom.
Qhov tseem ceeb ntawm kev muag channel tuaj yeem pom hauv kev ua tiav ntawm cov tuam txhab xws li Microsoft thiab Cisco, uas vam khom ntau rau cov koom tes hauv channel los muag lawv cov khoom thiab cov kev pabcuam.
Nws tag nrho yog ib txoj kev yeej-yeej. Cov lag luam tuaj yeem nkag mus rau cov lag luam tshiab thiab cov neeg siv khoom lag luam uas lawv tsis tuaj yeem ncav cuag los ntawm kev muag khoom ncaj qha. Nyob rau hauv lub sijhawm no, cov neeg koom tes tuaj yeem muaj cov nyiaj tau los tshiab thiab lub sijhawm los nthuav lawv cov khoom rau lawv cov neeg siv khoom.
Yuav Ua Li Cas Tsom Rau Qhov Zoo Ntawm Kev Muag Khoom
Koj saib dab tsi hauv txhua hom kev muag khoom? Thaum xaiv ib lub tswv yim muag rau koj lub tuam txhab, nws yog ib qho tseem ceeb uas yuav tau xav txog ob peb yam tseem ceeb los xyuas kom meej tias kev ua lag luam muaj kev sib tw heev. Nov yog qee cov lus qhia los pab koj xaiv thiab siv hom kev muag khoom zoo:
Yuav Ua Li Cas Xaiv Txoj Kev Muag Khoom Zoo rau Cov Khoom lossis Kev Pabcuam?
Xav txog qhov nyuaj ntawm koj cov khoom lossis kev pabcuam, qhov loj ntawm kev ua lag luam, thiab tus cwj pwm kev yuav khoom ntawm koj cov neeg tuaj saib lub hom phiaj los txiav txim qhov zoo tshaj plaws kev muag khoom.
Related: Zoo tshaj SWOT Analysis Piv txwv | Nws yog Dab Tsi & Yuav Ua Li Cas Xyoo 2024
Yuav Ua Li Cas Xaiv Txoj Kev Muag Khoom Zoo rau Pab Pawg Muag Khoom?
Ntsuam xyuas koj pab neeg muag khoom cov txuj ci thiab kev paub dhau los los txiav txim siab seb qhov kev muag khoom twg yuav ua haujlwm zoo tshaj plaws rau koj lub koom haum.
Muab sijhawm rau koj pab neeg muag khoom los kawm cov txuj ci tshiab lossis hloov kho lawv cov kev paub los ntawm kev cob qhia customized. Nws tuaj yeem yog cov chav kawm los ntawm cov chaw muab kev cob qhia lossis los ntawm koj lub tuam txhab.
Related:
Qhov Kawg Qhia Rau Cov Neeg Ua Haujlwm Kev Kawm | Cov txiaj ntsig, thiab cov tswv yim zoo tshaj plaws hauv 2024
Cov Kev Kawm Ua Haujlwm Hauv Kev Ua Haujlwm - Kev Ua Zoo Tshaj Plaws hauv 2024
Yuav Ua Li Cas Xaiv Txoj Kev Muag Khoom Zoo rau Kev Lag Luam thiab Kev Muag Khoom?
Ntsuas seb koj li kev lag luam thiab kev lag luam muaj npe li cas tuaj yeem pab txhawb koj txoj kev muag khoom xaiv. Qee hom kev muag khoom yuav xav tau kev tsom mus rau kev lag luam ntau dua los txhawb kev xav tau thiab nyiam cov neeg siv khoom zoo. Muaj feem xyuam: Kev Qhia Txog Kev Tshaj Tawm Txog Kev Lag Luam 2024 - Yuav Ua Li Cas Ntxiv thiab Yuav Ua Li Cas Rau Nws
Yuav Ua Li Cas Xaiv Txoj Cai Muag Khoom Zoo rau Cov Neeg Siv Khoom?
Txiav txim siab qhov tseem ceeb ntawm kev sib raug zoo ntawm cov neeg siv khoom rau koj lub lag luam thiab xaiv lub tswv yim muag uas ua rau koj tsim thiab tswj kev sib raug zoo nrog koj cov neeg siv khoom. Siv CRM softwares yog tias tsim nyog.
Yuav Ua Li Cas Xaiv Txoj Kev Muag Khoom Zoo rau Kev Pabcuam thiab Kev Pabcuam?
Xav txog cov peev txheej thiab kev txhawb nqa uas koj lub tuam txhab tuaj yeem muab los ua kom muaj kev vam meej nrog koj txoj kev muag khoom xaiv, suav nrog kev cob qhia kev muag khoom, kev lag luam khoom lag luam, thiab kev txhawb nqa tsis tu ncua rau koj pab neeg muag khoom thiab cov koom tes hauv channel.
kawg
Kev tsom mus rau hom kev muag khoom zoo yog qhov tseem ceeb rau txhua lub tuam txhab kom ua tiav hauv kev lag luam niaj hnub no. Xyuas kom koj nkag siab txhua yam kev muag khoom kom koj lub tuam txhab tsis txhob nkim nyiaj thiab sijhawm.
Yog tias koj tab tom nrhiav ib lub cuab yeej txhawb nqa kev cob qhia muaj zog los pab koj pab pawg muag khoom ua tiav, kos tawm AhaSlides. Nrog nws cov neeg siv-phooj ywg interface, sib tham sib nta, thiab cov lus pom zoo hauv lub sijhawm, AhaSlides yog ib txoj hauv kev zoo los koom nrog koj pab neeg muag khoom thiab pab lawv txhim kho lawv cov kev txawj thiab kev paub. Sim nws hnub no thiab pom qhov txawv nws tuaj yeem ua rau koj pab neeg muag khoom!
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