Koj ua li cas nce kev muag khoom los ntawm 5%, 20%, thiab ntau dua?
Yog koj xav paub yuav muag dab tsi, tshawb xyuas 12 qhov kev muag khoom zoo tshaj plaws los ntawm cov kws tshaj lij.
Niaj hnub no cov neeg siv khoom xav tau ntau dua, thiab kev ua lag luam muaj kev sib tw ntau dua. Txhawm rau ua ntej nrog nws cov neeg sib tw, tsom cov neeg siv khoom tshiab, thiab tau txais cov neeg tau txais txiaj ntsig zoo, txhua lub tuam txhab yuav tsum sib txawv kev muag khoom rau ntau hom neeg siv khoom thiab kev lag luam. Hauv tsab xov xwm no, ntau cov lus qhia muaj txiaj ntsig yuav pab koj siv cov tswv yim muag muag kom muag txhua yam koj xav tau.
Table of Contents
Lub tswv yim rau kev sib koom tes zoo dua
Xav tau lub cuab yeej los muag zoo dua?
Tau txais kev txaus siab zoo dua los ntawm kev nthuav qhia kev lom zem sib tham los txhawb koj pab neeg muag khoom! Sau npe mus xeem cov lus nug dawb los ntawm AhaSlides template tsev qiv ntawv!
🚀 Grab Free Quiz☁️
#1. Kev Muag Khoom
Yuav ua li cas muag txhua yam hauv online sai? Cov lus teb yog txais kev muag khoom, uas siv social media platforms los tsim kev sib raug zoo nrog cov neeg siv khoom thiab muag cov khoom lossis cov kev pabcuam. Siv lub khw Facebook ua piv txwv. Ib nrab ntawm cov pejxeem yog cov neeg siv social media, yog li kev muag khoom yog qhov zoo tshaj plaws los muag txhua yam.
Tab sis tsis yog txhua qhov Social platforms ua haujlwm zoo rau koj qhov kev muag khoom zoo. Txheeb xyuas qhov twg yog koj qhov tseem ceeb kev muag khoom platform (LinkedIn, Twitter, Blogs, Instagram, TikTok…) lossis sib txuas ntau lub vev xaib sib tham los txhawb thiab muag koj cov khoom lossis kev pabcuam. Kev tshaj tawm them nyiaj lossis cov kwj nyob yuav yog ib qho kev tawm tswv yim zoo los nyiam cov neeg siv khoom.
Cov lus qhia saum toj kawg nkaus yog sim koom nrog cov neeg siv khoom muaj peev xwm los ntawm kev tshaj xov xwm los ntawm nyob Polls, Customer Gift Takeaway events. Yog tias koj txhawj xeeb txog yuav ua li cas koom nrog Kev Tshawb Fawb nyob, mus saib nrog AhaSlides.
#2. Omnichannel Muag
Kev tshaj xov xwm tsis yog tib qhov chaw muag koj cov khoom lossis cov kev pabcuam, nws yog qhov zoo dua los ua ke nrog lwm cov channel los muab sijhawm rau txhua tus paub thiab yuav koj cov khoom. Nws yog hu ua Omni Channel Muag, uas muaj kev sib txuam thiab kev sib koom ua lag luam kev lag luam thoob plaws ntau txoj hauv kev, suav nrog online thiab offline, muab cov neeg siv khoom sib xws thiab kev paub txog tus kheej.
Yuav muag dab tsi nrog Omnichannel Muag?
- Muab cov ntaub ntawv khoom sib xws, tus nqi, thiab kev tshaj tawm thoob plaws txhua txoj hauv kev kom ntseeg tau tias cov neeg siv khoom tsis sib haum xeeb.
- Ua raws li kev tswj hwm cov khoom lag luam sib koom ua ke uas ua rau cov neeg siv khoom tuaj yeem tshawb xyuas cov khoom muaj nyob hauv txhua qhov chaw thiab qhov chaw.
- Muab ntau txoj kev ua tiav, xws li kev tuaj tos hauv khw, xa khoom hauv tsev, lossis kev khaws cia, los muab cov neeg siv khoom yooj yim thiab yooj yim.
#3. Hwm Tus Nqi
Yuav ua li cas muag cov khoom lag luam lossis kev pabcuam siab? Tus nqi hwm tus nqi tuaj yeem yog lub tswv yim muag khoom zoo vim nws tsim cov duab ntawm kev tshwj xeeb thiab kev ua tau zoo uas teeb tsa lub tuam txhab cov khoom lossis cov kev pabcuam sib nrug ntawm cov neeg sib tw. Koj tuaj yeem teeb tsa tus nqi ntawm cov khoom lossis kev pabcuam siab dua tus nqi ntawm cov khoom sib tw lossis cov kev pabcuam. Qhov no tuaj yeem ua tau zoo tshwj xeeb thaum tsom cov neeg siv khoom uas muaj txiaj ntsig zoo, xwm txheej, lossis kev paub tshwj xeeb, thiab txaus siab them nyiaj ntau dua rau lawv.
#4. Kev Muag Khoom
Yuav muag li cas yog tias koj koom nrog kev lag luam sab laj? Lwm cov txheej txheem muag yooj yim uas tuaj yeem txhawb koj qhov kev muag khoom yog Kev Sib Tham Muag. Cov txheej txheem kev muag khoom no tshwj xeeb tshaj yog nyob rau lub sijhawm uas tus neeg siv khoom tab tom nrhiav kev daws teeb meem nyuaj lossis muaj cov txheej txheem tshwj xeeb. Tsis yog tsuas yog pitching ib yam khoom lossis kev pabcuam, tus neeg muag khoom siv sijhawm los nkag siab txog tus neeg siv khoom qhov xwm txheej, muab cov lus qhia kws tshaj lij, thiab pom zoo rau kev daws teebmeem.
#5. Tus kheej muag
Yuav ua li cas muag txhua yam zoo hauv B2B ntsiab lus? Kev muag tus kheej yog cov txheej txheem kev muag khoom nyiam yog tias koj cov neeg siv khoom yog cov tuam txhab. Nws feem ntau yog ib txoj hauv kev zoo rau kev muag cov khoom lag luam lossis cov kev pabcuam uas yuav tsum tau muaj kev txawj ntse thiab kev hloov kho.
Hauv particular, Strategic-Partner Selling yog ib hom kev muag khoom ntawm tus kheej, uas muaj kev sib raug zoo ntawm tus neeg muag khoom thiab cov neeg siv khoom, thiab lub hom phiaj los tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom los ntawm kev tso tus neeg muag khoom los ua tus tswv cuab. thiab ntseeg advisor.
#6. Xav tau-kev muag khoom txaus siab
Yuav ua li cas muag rau cov neeg siv khoom xav tau? Qhov kev xav tau-kev txaus siab muag mus kom ze yuav yog ib qho kev daws teeb meem zoo nyob rau hauv cov xwm txheej uas cov neeg siv khoom muaj cov kev xav tau tshwj xeeb lossis cov teeb meem uas lawv tab tom nrhiav los daws. Nyob rau hauv txoj kev no, tus neeg muag khoom siv txoj kev sib tham txog kev muag khoom, nug cov lus nug, mloog cov neeg siv khoom cov lus teb, thiab tom qab ntawd nthuav tawm cov khoom lossis cov kev pabcuam uas tuaj yeem daws cov kev xav tau thiab kev xav tau.
#7. Muag ncaj nraim
Direct Selling yog ib hom kev muag khoom uas suav nrog kev muag cov khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom, feem ntau nyob rau hauv kev teeb tsa ntsej muag lossis los ntawm cov ntaub ntawv tiv tauj tus kheej hauv tsev, online, lossis lwm qhov chaw uas tsis yog lub khw. Ib qho txiaj ntsig zoo tshaj plaws ntawm Kev Muag Khoom Ncaj Ncees yog tias nws tuaj yeem ua cov txheej txheem muag khoom yooj yim. Cov neeg muag khoom tuaj yeem ua haujlwm ntawm lawv tus kheej thiab feem ntau muaj peev xwm ua haujlwm hauv tsev lossis teem caij rau lawv tus kheej. Kev Muag Khoom Ncaj Ncees tuaj yeem yog cov txheej txheem kev muag khoom tau txais txiaj ntsig zoo, tshwj xeeb tshaj yog rau cov neeg uas muaj peev xwm tsim kom muaj kev sib koom tes zoo ntawm cov neeg siv khoom thiab tsim kev nkag siab tob txog lawv cov kev xav tau thiab kev nyiam.
#8. Kev muag khoom
Yuav muag dab tsi nrog Upselling? Upselling yog ib qho kev muag khoom uas muaj feem cuam tshuam rau cov neeg siv khoom siab dua lossis hloov kho dua tshiab ntawm cov khoom lossis kev pabcuam uas lawv twb xav yuav. Lub hom phiaj ntawm upselling yog kom nce tus nqi nruab nrab ntawm kev txiav txim thiab tsim cov nyiaj tau los ntxiv rau kev lag luam. Kev muag khoom tuaj yeem ua tau zoo thaum ua kom raug, tab sis nws yog ib qho tseem ceeb kom tsis txhob tuaj raws li kev thawb lossis kev ua haujlwm.
#9. Hla Muag
Zoo li Upselling, Hla Muag kuj tseem xav kom nce tus nqi nruab nrab ntawm kev txiav txim thiab tsim cov nyiaj tau los ntxiv rau kev lag luam. Txawm li cas los xij, qhov sib txawv tseem ceeb yog muab cov neeg siv khoom cuam tshuam lossis ntxiv cov khoom lossis kev pabcuam rau cov uas lawv twb xav yuav khoom.
Ib qho piv txwv ntawm kev muag khoom muag yuav cuam tshuam nrog tus neeg siv khoom yuav lub xov tooj tshiab thiab tau muab cov ntaub ntawv xov tooj, lub vijtsam tiv thaiv, thiab wireless charger mus nrog nws.
#10. Muag muag
Kev muag muag muag yog ib txoj hauv kev ua lag luam tseem ceeb ua kom muaj kev sib haum xeeb thiab kev sib raug zoo ntawm kev muag khoom ncaj qha. Tsis yog siv cov kev tawm tsam hnyav los yaum cov neeg siv khoom, cov tswv yim muag muag tsom mus rau kev tsim kom muaj kev sib raug zoo thiab cov ntaub ntawv ib puag ncig uas tso cai rau cov neeg siv khoom paub txog kev txiav txim siab.
#11. B2B Muag Funnel
Yuav muag li cas rau cov lag luam? Txhawm rau ua tiav hauv B2B kev ua lag luam, cov lag luam xav tau txoj hauv kev tshiab rau lawv cov kev muag khoom. Tsis yog kev cia siab rau kev hu xovtooj cua txias thiab kev muag ncaj qha, cov lag luam yuav tsum tsom mus rau kev tsim kev sib raug zoo nrog cov neeg siv khoom thiab muab cov kev daws teeb meem rau tus kheej.
#12. Kev muag khoom
Yuav muag dab tsi sai sai? Tej zaum koj yuav pom Transactional Muag pab tau raws li nws muaj feem xyuam rau kev kaw qhov muag sai, feem ntau los ntawm kev siv cov luv nqi lossis lwm yam kev txhawb siab; Piv txwv li, lawv kuj tseem tuaj yeem muab cov khoom lag luam lossis cov kev pabcuam ntxiv, xws li cov ntaub ntawv tiv thaiv lossis kev tiv thaiv txuas ntxiv thaum cov neeg siv khoom yuav laptops lossis smartphones hauv khw. Kev Muag Khoom Muag feem ntau yog siv thaum cov khoom lossis kev pabcuam yog qhov yooj yim, thiab cov neeg siv khoom tab tom nrhiav feem ntau rau tus nqi thiab yooj yim.
7 Cov kauj ruam tseem ceeb kom muag txhua yam
Yuav muag dab tsi rau leej twg? Muaj qee lub hauv paus ntsiab lus uas txhua lub lag luam yuav tsum tau ua raws li txhawm rau txhim kho kev muag khoom zoo thiab ua kom zoo tshaj plaws kev muag khoom.
#1. Nkag siab koj cov khoom lossis kev pabcuam
Yuav ua li cas muag thaum koj tsis paub tiag tiag koj tus nqi? Puas yog cov neeg tuaj rau cov khw muag khoom yooj yim vim lawv cov nqi tsim nyog lossis cov khoom zoo? Tsis yog qhov tseeb, lawv tus nqi yog me ntsis siab dua piv rau lwm cov khw muag khoom. Cov neeg them nyiaj rau kev yooj yim tsis tau txais txiaj ntsig. "Tib neeg yuav tsis thov kom yooj yim dua" (Jeff Lenard, VP of Strategic Industry Initiatives rau National Association of Convenience Stores) thiab nws yog vim li cas vim li cas cov khw muag khoom yooj yim tau nce exponentially.
#2. Paub leej twg yog koj cov neeg siv khoom
Ntxiv dua thiab, yuav ua li cas muag thaum koj tsis ua raws li koj cov neeg siv khoom. Koj tsis tuaj yeem muag cov khoom rau cov neeg tsis xav tau, yog li ntawd, kev paub txog koj cov neeg siv khoom yog qhov tseem ceeb rau kev lag luam kom ua tiav. Txhawm rau nkag siab koj cov neeg siv khoom, pib los ntawm kev tsim cov neeg yuav khoom. Qhov no suav nrog kev tshawb fawb txog koj lub hom phiaj cov neeg tuaj saib thiab txheeb xyuas lawv cov pej xeem, tus qauv coj cwj pwm, cov ntsiab lus mob, thiab cov hom phiaj. Siv cov ntaub ntawv no los tsim cov ntawv sau tsis tseeb ntawm koj cov neeg siv khoom zoo, suav nrog lawv cov kev xav tau, nyiam, thiab cov txheej txheem txiav txim siab.
#3. Siv cov txheej txheem kev muag khoom kom raug
Yuav ua li cas paub txog kev muag khoom? Cov tuam txhab lag luam yuav tsum xav txog ntau yam kev muag khoom rau ntau lub hom phiaj ntawm cov neeg siv khoom, vim tias B2B thiab B2C yog cov ntsiab lus sib txawv. Txhua yam ntawm kev muag khoom muaj ob qho zoo thiab qhov tsis zoo, siv ib qho los yog ntau yam txuj ci ntawm ib zaug yog tsim nyog xav txog.
#4. Npaj Salesforce kev cob qhia
Cov neeg muag khoom yuav tsum muab lawv tus kheej nrog cov kev txawj ntse thiab kev txawj ntse, yog li nws yog qhov tseem ceeb rau HR thiab cov thawj coj hauv pab pawg kom muaj kev cob qhia zoo dua.
AhaSlides tuaj yeem siv rau kev cob qhia nyob deb cov kev sib tham, uas yog tshwj xeeb tshaj yog muaj txiaj ntsig zoo rau cov pab pawg uas muaj kev sib cais ntawm thaj chaw. Koj tuaj yeem siv cov cuab yeej sib tham video, xws li Zoom lossis Google Meet, los pab txhawb kev cob qhia, thaum siv AhaSlides los xa cov cov ntsiab lus sib tham sib. Tsis tas li ntawd, koj tuaj yeem tsim cov lus nug tus kheej, kev xaiv tsa, thiab lwm yam kev sib tham sib cuam tshuam uas haum rau koj qhov kev cob qhia kev muag khoom.
#5. Ua haujlwm psychology
Kev muag khoom zoo tsis tuaj yeem tsis muaj kev puas siab puas ntsws thiab kev sib raug zoo; Bandwagon effect, Decoy effect, Anchoring, Personalization, thiab ntau dua yog qee qhov kev ua tau zoo. Piv txwv li, cov tuam txhab tuaj yeem ua kom zoo dua ntawm kev ntshai ntawm kev ploj mus los txhawb cov npe nrov. Los ntawm kev hais txog qhov muaj tsawg lossis tsis muaj sijhawm, koj tuaj yeem tsim qhov kev xav tau sai thiab txhawb cov neeg siv khoom kom yuav khoom ua ntej nws lig dhau lawm.
#6. Taug qab koj cov neeg siv khoom
Tsis tu ncua sau cov lus tawm tswv yim los ntawm koj cov neeg siv khoom kom nkag siab txog lawv cov kev xav tau thiab kev nyiam. Siv cov kev tshawb fawb ntawm cov neeg siv khoom, tshuaj xyuas, thiab kev tshaj xov xwm hauv zej zog los sau cov kev nkag siab thiab kho koj txoj hauv kev kom haum.
AhaSlides tso cai rau koj los tsim kev soj ntsuam kev cai uas tuaj yeem siv los sau cov lus tawm tswv yim los ntawm cov neeg siv khoom. Koj tuaj yeem siv ntau hom lus nug, suav nrog ntau qhov kev xaiv, ntsuas ntsuas, thiab cov lus nug qhib, los sau cov lus qhia ntxaws ntxaws rau cov neeg siv khoom.
#7. Ua siab ntev
Joe Girard, tus sau ntawm lub npe nrov "Yuav muag dab tsi” phau ntawv, hais tias, “Tnws elevator rau kev vam meej yog tawm ntawm kev txiav txim. Koj yuav tau siv cov ntaiv… ib kauj ruam ntawm ib lub sij hawm". Tsis muaj txoj hauv kev los yog txoj hauv kev yooj yim los ua ib tus neeg muag khoom zoo, thiab koj yuav tsum txaus siab muab lub sijhawm tsim nyog thiab kev siv zog kom ua tiav koj lub hom phiaj.
kab hauv qab
Txawm hais tias koj muaj cov khoom lag luam lossis kev pabcuam zoo tshaj plaws hauv kev ua lag luam ntawm tus nqi sib tw, tsis muaj 100% lav tias koj tsis tuaj yeem muag nws mus ib txhis. Kev nkag siab txog qhov tseem ceeb ntawm yuav ua li cas muag txhua yam tswv yim yog qhov tseem ceeb rau lub tuam txhab txoj kev npaj tswv yim hauv ib puag ncig hloov pauv.
Hloov Forbes | Tseeb tiag | Khw Muag Khoom Dive
