Kugulitsa Zokambirana | Zomwe zili, Ubwino ndi Zochita Zabwino | 2024 Zikuoneka

Kodi mukuvutika kuti mutseke malonda ngakhale muli ndi otsogolera ambiri omwe akubwera? Zitha kukhala chifukwa makasitomala omwe angakhale nawo amaphonya kulumikizana ndi anthu komanso kulumikizana komwe amafunikira kuti apange chidaliro ndi mtundu wanu.

Ndiko komwe kugulitsa kukambirana imabwera mkati. Pogwiritsa ntchito njira yolumikizirana makonda, njira ziwiri, kugulitsa kokambirana kungathandize kulimbikitsa malonda anu ndikuwonjezera kutembenuka kwanu. 

M'nkhaniyi, tiwona kuti kugulitsa kokambirana ndi chiyani. Kodi limapereka mapindu otani? Ndipo njira zothandiza kwambiri zopezera zotsatira zabwino.

mwachidule

M'ndandanda wazopezekamo

• mwachidule
• Kodi Kugulitsa Zokambirana Ndi Chiyani?
• Ubwino Wogulitsa Zokambirana
  • Limbikitsani kukhulupirirana ndi maubwenzi
  • Perekani Mayankho Okhazikika
  • Limbikitsani Mayendedwe Ogulitsa
• 5 Njira Zabwino Kwambiri Zogulitsa Zokambirana
  • Gwiritsani Ntchito Maluso Omvetsera Mwachangu
  • Onetsani Chifundo
  • Gwiritsani Ntchito Chinenero Chabwino
  • Funsani Mafunso Otsegula
  • Gwiritsani Ntchito Mapulatifomu Paintaneti
• Zitengera Zapadera 

Malangizo Othandizira Kuchita Bwino

• Mtundu wogulitsa
• B2B malonda
• B2C malonda

Kodi Kugulitsa Zokambirana Ndi Chiyani?

Tayerekezani kuti mukulankhula ndi bwenzi lapamtima - nonse mumamvetsera mwachidwi, funsani mafunso, ndikugawana ndemanga. Palibe kulamulira kapena kuwongolera zokambirana. Ndipo zimayenda mwachibadwa kutengera mayankho anu ndi momwe mumayankhira. Mumagawana zambiri ndi malingaliro, ndipo zokambirana zimasintha pakapita nthawi.

Mu kugulitsa kukambirana, ndi lingaliro lomwelo. 

Kugulitsa mwapang'onopang'ono ndi njira yogulitsira yomwe imayika patsogolo ubale ndi makasitomala omwe angathe kukhala nawo kudzera muzokambirana zamunthu payekhapayekha, zanjira ziwiri pamapulatifomu monga macheza, kutumizirana mameseji, imelo, kapena tsamba lawebusayiti.. Pogulitsa zokambitsirana, wogulitsa amamvetsera mwachidwi kwa omwe angakhale kasitomala, amafunsa mafunso kuti amvetsetse zosowa zawo, ndipo amapereka mayankho aumwini malinga ndi mayankho awo.

M'malo mokankhira chinthu kapena ntchito, cholinga chake ndikumanga kulumikizana ndikupeza chidaliro cha kasitomala.

Ubwino Wogulitsa Zokambirana

Kugulitsa kokambirana ndi njira yabwino yogulitsira yomwe sikuti imangothandiza ogulitsa kukulitsa luso lawo, komanso imathandizira mabizinesi kupanga ubale wokhalitsa ndi makasitomala, kudzipatula okha kwa omwe akupikisana nawo, ndikuyendetsa kukula ndi ndalama.

Nawa maubwino ena omwe Conversational Selling imabweretsa:

Pangani Kukhulupirirana Ndi Maubale

Kugulitsa mwapang'onopang'ono kumalola mabizinesi kuti azilumikizana ndi omwe angakhale makasitomala pa intaneti. Chifukwa chake, amatha kupanga chidaliro ndi ubale womwe ungapangitse maubwenzi anthawi yayitali pokambirana ndi anthu awiri ndikumvetsera zosowa za makasitomala popanda kuwakakamiza kugula china chake.

Perekani Mayankho Okhazikika

Kupyolera mu kugulitsa kokambirana, mabizinesi amatha kumvetsetsa zowawa zamakasitomala ndikupereka mayankho amunthu omwe amakwaniritsa zosowa zawo zapadera. Njira imeneyi imathandiza kusiyanitsa mabizinesi ndi omwe akupikisana nawo ndikuwayika ngati alangizi odalirika m'malo mochita malonda okakamizika.

Malinga ndi Kafukufuku wa McKinsey ndi Company, Makasitomala masiku ano amawona kusintha kwamunthu ngati gawo losakhazikika la chinkhoswe. 

• 71% yamakasitomala amafuna kuti mabizinesi azipereka zokumana nazo zawo, ndipo 76% amakhumudwa izi zikalephera. 
• 72% amayembekezera kuti mabizinesi aziwazindikira ngati anthu payekhapayekha ndikumvetsetsa zomwe amakonda. Makasitomala amafunsidwa kuti afotokoze makonda amakhudzana ndi kumva kuyamikiridwa komanso apadera. Amakhala okonzeka kuyankha bwino ngati makampani akuwonetsa ndalama muubwenzi osati kungochita. 
• Makampani omwe amachita bwino pakupanga makonda amapeza ndalama zochulukirapo 40% kuposa osewera wamba pakuchita izi.

Limbikitsani Mayendedwe Ogulitsa

Monga tafotokozera pamwambapa, poyang'ana pa zogula zomwe mukufuna kugula ndikumanga maubwenzi ndi makasitomala, kugulitsa kokambirana kungayambitse kupititsa patsogolo malonda. Kuonjezera apo, pamene makasitomala akumva kuyamikiridwa komanso apadera, mwayi wotseka malonda ukhoza kuwonjezeka kwambiri.

Nthawi yomweyo, potengera njira yolumikizirana ndikupereka mayankho omwe amakwaniritsa zosowa za makasitomala, mabizinesi amatha kudziyika okha ngati othetsa mavuto ndikudzipangira mbiri yopereka zotsatira.

5 Njira Zabwino Kwambiri Zogulitsa Zokambirana

Nawa njira zogulitsira zolankhulirana zomwe mungagwiritse ntchito kuti mutengere makasitomala omwe angakhale nawo komanso mabizinesi apafupi:

Gwiritsani Ntchito Maluso Omvetsera Mwachangu

Mukamamvetsera mwachidwi kwa kasitomala, mutha kuzindikira zosowa zawo ndi nkhawa zawo ndikuwona momwe akumvera kuti mupereke mayankho omwe akwaniritsa zosowa zawo. Izi zimapangitsa kasitomala kumva kuti amamvetsetsa komanso kuti ndi wamtengo wapatali, osati ngati mlendo mwachisawawa akugula.

Mafunso ena omwe angakuthandizeni kupeza zosowa za makasitomala ndikumvetsera bwino ndi awa:

• "Ndiye ngati ndikumvetsa bwino, mukuyang'ana njira yomwe ingakuthandizeni kuti muwongolere kachitidwe kanu?"
• "Ndikufuna kuonetsetsa kuti ndikumvetsa zosowa zanu molondola. Kodi mungafotokoze zomwe mukutanthauza? ”

Onetsani Chifundo

Kumvera chisoni ndi luso lofunikira pakugulitsa kokambirana, chifukwa kumakupatsani mwayi wodziyika nokha mu nsapato za kasitomala ndikumvetsetsa momwe amawonera.

Pamene kasitomala akumva chisoni, amatha kukhulupirira wogulitsa ndikutsegula za nkhawa zawo ndi zowawa zawo, zomwe zimagwiritsidwa ntchito popereka mayankho osinthika omwe amakwaniritsa zosowa zawo.

Kusonyeza chifundo kumatanthauza kusonyeza kasitomala kuti zosowa zawo ndizofunikira komanso kuti ndizoposa malonda chabe. Zingathandize kupanga ubale wolimba pakati pa inu ndi kasitomala, zomwe zimapanga kukhulupirika kwanthawi yayitali.

Nazi njira zina zochitira izi:

• Bwerezerani ndi kufotokoza momveka bwino. Wogula akamaliza kuyankhula, bwerezani ndikumasulira zomwe akudandaula kuti muwonetse kuti mwamvetsetsa malingaliro awo ndipo mumawayamikira.
• Zindikirani mmene akumvera ndi mmene akumvera. Zitha kukhala zophweka ngati "Ndikhoza kulingalira momwe uyenera kumverera".

Gwiritsani Ntchito Chinenero Chabwino

Chilankhulo ndi gawo lofunikira pakugulitsa zokambitsirana, makamaka pamapulatifomu apaintaneti pomwe zokambiranazo zimatengera mawu. Nawa maupangiri ndi zitsanzo zogwiritsa ntchito chilankhulo kukhala ndi zokambirana zogulitsa bwino:

Gwiritsani ntchito kamvekedwe kaubwenzi komanso kukambirana:

• "Muno kumeneko! Kodi ndingakuthandizeni bwanji lero?”
• “Zikomo pofikira! Ndine wokondwa kuthandiza.”

Pewani kugwiritsa ntchito chilankhulo ndi chilankhulo chaukadaulo:

• "Zogulitsa zathu ndizosavuta kugwiritsa ntchito ndipo sizifunikira ukadaulo uliwonse."
• "Timapereka yankho losavuta lomwe silifuna njira zovuta zoikira."

Kugwiritsa ntchito mawu abwino:

• "Zogulitsa zathu zidzakuthandizani kusunga nthawi ndikuwonjezera zokolola."
• “Mudzakonda utumiki wathu chifukwa unapangidwa kuti moyo wanu ukhale wosavuta.”

Kufotokoza mwachidule:

• "Yankho lathu lapangidwa kuti likupulumutseni nthawi ndikuwonjezera luso."
• "Zogulitsa zathu ndizosavuta kugwiritsa ntchito ndipo sizifunikira kukhazikitsidwa kovutirapo."

Funsani Mafunso Otsegula

Kufunsa mafunso otseguka ndi njira yogulitsa yolankhulirana yomwe imalimbikitsa kasitomala kugawana zambiri za zosowa zawo, ziyembekezo, ndi zovuta. Zimalola wogulitsa kuti amvetsetse mozama makasitomala awo, ndikupereka mayankho oyenerera omwe amakwaniritsa zosowa zawo zenizeni.

Zitsanzo zina za mafunso opanda mayankho omwe mungagwiritse ntchito ndi awa:

• "Kodi mungafotokoze bwanji zotsatira zanu zabwino?"
• Mukuwona bwanji [yankho] ili likukwanira muzolinga zanu zonse?
• "Kodi mungandiuze zambiri za zosowa zanu zenizeni?"

Gwiritsani Ntchito Mapulatifomu Paintaneti

Kaya ndikusamalira kapena kutseka malonda ndi makasitomala apaintaneti, muyenera kumvetsetsa nsanja yomwe mukugwiritsa ntchito, kumvetsetsa machitidwe amakasitomala, ndikugwiritsa ntchito mwayi pazowoneka zake. Nawa maupangiri:

• Nthawi yoyankha mwachangu: Makasitomala amayembekezera kuyankha mwachangu pazokambirana zapaintaneti. Chifukwa chake muyenera kuyankha mwachangu ndikupewa kupanga kasitomala kudikirira.
• Gwiritsani ntchito ma multimedia: Phatikizani ma multimedia monga zithunzi, makanema, ndi zinthu zomwe zimalumikizana kuti zokambiranazo zikhale zokopa komanso zosaiwalika.
• Gwiritsani ntchito umboni wa anthu: Umboni wapagulu, monga kuwunika kwamakasitomala ndi maumboni, utha kukulitsa kukhulupilika ndi kudalirika pa intaneti. Phatikizani umboni wokhudzana ndi chikhalidwe cha anthu pazokambirana kuti muthandize kasitomala kudzidalira popanga zisankho.

Zitengera Zapadera 

Kugulitsa makambirano ndi njira yamphamvu yomwe ingathandize mabizinesi kupanga ubale wolimba ndi makasitomala ndikutseka mabizinesi ambiri. Poyang'ana pakukhazikitsa maulumikizidwe, kumvera makasitomala mwachangu, ndikupereka mayankho amunthu payekha, ogulitsa amatha kupanga mwayi wogula komanso wosangalatsa. 

Ndipo musaiwale kugwiritsa ntchito Chidwi kuti mupange zowonetsera zolumikizana kuti muphunzitse ndikusintha luso lazogulitsa la gulu lanu! Zathu ma tempulo opangidwa kale ndi Mawonekedwe ithandiza omvera anu kuchitapo kanthu ndikuthandizira kusonkhanitsa zidziwitso zofunikira munthawi yeniyeni kuposa kale!