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Kalozera Wathunthu wa Njira Yogulitsa Mabizinesi | 2024 zasinthidwa

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Astrid Tran 24 December, 2023 8 kuwerenga

Chofunikira kwambiri pakuchita bwino ndi chiyani malonda malonda njira?

Munkhani ya B2B, kugulitsa mabizinesi kumayimira mwayi wopeza ndalama zambiri zamabizinesi ambiri. Komabe, kugulitsa ku mabungwe akuluakulu, ovuta kumafuna njira yabwino yomwe imaganizira zovuta zapadera ndi zovuta za msika uwu.

M'nkhaniyi, muphunzira chiwongolero chokwanira cha njira yogulitsira mabizinesi yomwe ingapereke mabizinesi momwe amafunikira kuti ayendetse bwino njira zogulitsira zovuta ndikutseka mabizinesi akulu mwachangu.

Kupambana mabizinesi ogulitsa
Kupambana mabizinesi ogulitsa | Gwero: Shutterstock

M'ndandanda wazopezekamo

Malangizo Othandizira Kuchita Bwino

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Kodi Enterprise Sales ndi Chiyani?

Kugulitsa mabizinesi ndi mchitidwe wogulitsa zinthu zamtengo wapatali kapena ntchito kwa mabungwe akulu omwe amafunikira mayankho osinthidwa kuti akwaniritse zosowa zawo. Zimaphatikizapo njira yovuta yogulitsa malonda yomwe imafuna kumvetsetsa mozama za bizinesi ya kasitomala ndi zowawa, komanso njira yabwino yopangira maubwenzi a nthawi yaitali ndikupereka mtengo wabwino.

zokhudzana: Momwe Mungagulitsire Chilichonse: Njira 12 Zabwino Kwambiri Zogulitsa mu 2024

Chifukwa Chiyani Kugulitsa Mabizinesi Ndikofunikira?

Kuyika ndalama munjira zamtunduwu za B2B ndikofunikira kwa mabizinesi omwe akufuna kukulitsa misika yatsopano ndikuyendetsa kukula. Pomanga maubwenzi olimba ndi mabungwe akuluakulu, mabizinesi amatha kupeza njira zopezera ndalama zambiri, komanso mwayi wabizinesi wofunikira. Nazi njira zingapo zomwe njirayo ingathandizire makampani kuchita bwino ndikuchita bwino m'dziko lampikisano la malonda a B2B.

Wonjezerani Ndalama

Njira zogulitsira zogwira mtima zitha kuthandizira kukulitsa ndalama polimbikitsa mabizinesi kuti alowe m'misika yatsopano, kupambana makasitomala akuluakulu, okwera mtengo, ndikupereka mayankho makonda omwe amakwaniritsa zosowa zamakasitomala. Popanga ndalama pakugulitsa mabizinesi, mabizinesi amatha kukhazikitsa mpikisano ndikukulitsa ndalama zokhazikika pakanthawi yayitali.

Limbikitsani Kudziwitsa Zamtundu

Kuphatikiza pakuyendetsa kukula kwa ndalama, kugulitsa zovuta kungapangitsenso kuzindikira komanso kudalirika kwamtundu. Pogwirizana ndi makasitomala apamwamba, mabizinesi amatha kudzipanga okha kukhala atsogoleri odalirika amakampani ndikukulitsa magawo awo amsika. Kuwoneka kowonjezerekaku kungapangitse mwayi watsopano wamabizinesi ndikuthandizira mabizinesi kukhala ndi mbiri yabwino mumakampani awo.

Sungani Ubale Wautali

Popereka chithandizo chapadera ndi chithandizo, mabizinesi amatha kudziwonetsa ngati othandizana nawo odalirika ndikupanga ubale ndi makasitomala awo. Izi zitha kubweretsa kusungidwa kwamakasitomala komanso phindu lopitilira, komanso mawu abwino apakamwa omwe angathandize kukopa makasitomala atsopano. Kuyang'ana pakupanga ubale ndikofunikira kwa mabizinesi omwe akufuna kuchita bwino m'dziko lampikisano lamabizinesi.

Njira Zofunikira Zogulitsa Mabizinesi

Onani ndondomeko yogulitsa mabizinesi monga ili pansipa! Kudziwa njira zogulitsira zovuta kumatha kuwoneka ngati kovuta poyamba, koma ndikofunikira kumvetsetsa magawo anayi ofunikira kuti mupambane ngakhale ndinu katswiri wazogulitsa kapena watsopano pamasewera.

malonda malonda njira
Magawo anayi a njira zamabizinesi ogulitsa

anapeza

  • Kuzindikiritsa makasitomala omwe angakhale nawo omwe ali oyenera mbiri yamakasitomala kudzera mu kafukufuku ndi kusanthula deta.
  • Kuchita kafukufuku wamsika kuti mumvetsetse zomwe zikuchitika m'makampani komanso momwe mpikisano ulili bwino.
  • Kupanga zitsogozo kudzera pamanetiweki, kutumiza, ndi makampeni otsatsa omwe akutsata.

Matendawa

  • Kulumikizana ndi omwe angakhale makasitomala kuti asonkhanitse zambiri za zosowa zawo ndi zowawa zawo.
  • Kufunsa mafunso otseguka kuti mumvetse mozama zolinga za kasitomala ndi zovuta zake.
  • Kuwunika ngati zomwe kasitomala akufuna zikugwirizana ndi yankho labizinesiyo komanso ngati pali zoyenera.

Development

  • Kupanga yankho lokhazikika lomwe limakwaniritsa zosowa za kasitomala ndi zowawa.
  • Kupanga lingaliro lomwe limafotokoza momveka bwino yankho, mitengo, ndi zotsatira zomwe zikuyembekezeka.
  • Kupereka lingaliro kwa kasitomala momveka bwino komanso mokakamiza.

Kutumiza 

  • Kuthana ndi zotsutsa ndikuteteza mgwirizanowo pothana ndi zovuta zilizonse zomwe zatsala ndikukambirana zamitengo ndi mawu.
  • Kukhazikitsa mgwirizano wamphamvu ndi kasitomala kuti apambane, kuphatikizapo kukhazikitsa zoyembekeza ndi kukwaniritsa malonjezo.
  • Kupereka chithandizo chapadera ndi chithandizo kuti mukhale ndi ubale wautali ndi kasitomala ndikuyendetsa bizinesi yobwereza.

Kodi Zitsanzo Zogulitsa Mabizinesi Ndi Chiyani?

M'mabizinesi ogulitsa, makasitomala anu oyambilira ndi mabungwe azinsinsi kapena maboma omwe ali ndi zisankho zingapo, nthawi zambiri amakhala ndi nthawi yayitali yogulitsa komanso mabizinesi akuluakulu. Nazi zitsanzo zamabizinesi ogulitsa:

Kugulitsa mapulogalamu abizinesi kukampani yayikulu

Makampani ogulitsa malonda odziwika bwino monga SAP amagwira ntchito monga bungwe la mapulogalamu a mayiko ambiri omwe amagwiritsa ntchito mapulogalamu a Enterprise Resource Planning (ERP), komanso kasamalidwe kazinthu, kasamalidwe ka ubale wamakasitomala, ndi njira zina zamapulogalamu zamabizinesi.

Kugulitsa zomangamanga za IT ku bungwe la boma

IBM ndi kampani yodziwika bwino yogulitsa mabizinesi yomwe imapereka mayankho osiyanasiyana a IT kumabungwe aboma, kuphatikiza ma cloud computing services, analytics data, and cybersecurity solutions.

IBM ndi imodzi mwamakampani akuluakulu padziko lonse lapansi, omwe ali ndi mapazi mu chilichonse kuyambira AI mpaka cloud computing.| | Gwero: Shutterstock

Kugulitsa ntchito zotsatsa ku mtundu wapadziko lonse lapansi

Chitsanzo china, Dentsu, kampani ya ku Japan yotsatsa malonda ndi maubwenzi a anthu omwe amapereka ntchito zosiyanasiyana zotsatsa malonda, kuphatikizapo kutsatsa, kukonza zofalitsa ndi kugula, ndi malonda a digito.

Momwe Mungapangire Njira Yogwira Ntchito Yogulitsa Mabizinesi?

Kupanga njira yabwino yogulitsira mabizinesi kumafuna kumvetsetsa bwino msika womwe mukufuna, zosowa zawo ndi zovuta zawo, komanso momwe amapikisana.

Mu bukhuli, tiwona maupangiri opangira njira yabwino yogulitsira mabizinesi.

Kumanga mgwirizano

Munkhani ya B2B, maubwenzi ndi chilichonse. Ziribe kanthu kuti katundu wanu ndi wamkulu bwanji, palibe njira yotsekera malonda akuluakulu popanda maubwenzi olimba pakati pa makampani. 

Nsonga

  • Tengani nthawi yofufuza zamakampani awo ndi mafakitale.
  • Mvetserani mwachidwi zofuna zawo ndi nkhawa zawo
  • Khalani omasuka pa zomwe mungathe komanso zomwe simungathe kuchita pazomwe mukuyembekezera
  • Perekani zidziwitso ndi zothandizira zomwe zili zogwirizana ndi zomwe zikuyembekezeka
  • Tsatirani nthawi zonse kuti ubwenzi ukhale wofunda

zokhudzana:

Kuyika ndalama pa pulogalamu ya CRM

Kuyika ndalama mu pulogalamu ya CRM (Customer Relationship Management) kungakhale chinthu chofunikira kwambiri panjira yopambana yogulitsa malonda. Dongosolo la CRM litha kukuthandizani kuthana ndi kuyanjana pakati pa kampani yanu ndi makasitomala, kutsatira zomwe mwagulitsa, ndikusanthula deta kuti muwone zomwe zikuchitika ndi zoopsa, mwayi ndi zowopseza.

Nsonga

  • Sankhani dongosolo la CRM lomwe lingathe kukula pamene bizinesi yanu ikukula. Izi zimatsimikizira kuti simungapitirire pulogalamuyo ndipo muyenera kusinthana ndi machitidwe osiyanasiyana pamzerewu.
  • Yang'anani mapulogalamu omwe ali ndi mawonekedwe ogwiritsira ntchito, osavuta kugwiritsa ntchito ndipo amapereka machitidwe osinthika makonda ndi njira zopangira zokha.

Phunzitsani magulu anu

Kugulitsa kovutirapo ndi gawo lomwe likusintha nthawi zonse, ndipo magulu anu akuyenera kukhala akudziwa zomwe zachitika posachedwa. Chifukwa chake, ndikofunikira kuti mupereke maphunziro opitilira apo kuti muwonetsetse kuti magulu anu akuwongolera maluso ndi chidziwitso nthawi zonse.

Zokuthandizani:kugwiritsa AhaSlideskuti mulimbikitse kuchitapo kanthu komanso zosangalatsa panthawi yophunzitsira magulu anu ogulitsa mabizinesi. AhaSlides imapereka ma tempuleti osinthika omwe mungagwiritse ntchito kuti mupange zida zophunzitsira zowoneka bwino komanso zowoneka mwaukadaulo mwachangu komanso mosavuta ndi zinthu zosiyanasiyana.

Related

Kuyesa

Pomaliza, kugwiritsa ntchito ma metrics ndi analytics kuti muyeze ndikuyang'anira momwe magulu anu ogulitsa akugwirira ntchito, ndikugwiritsa ntchito datayi kuti muzindikire madera omwe mungasinthireko ndikuwongolera pulogalamu yanu yophunzitsira pakapita nthawi.

Zokuthandizani: Phunzirani kuganiza bwino, kuti mupange mafunso olumikizana, zisankho ndi zofufuza kuti musonkhanitse zambiri za momwe magulu anu ndi njira zanu zikuyendera.

Related

Khalani ndi ubale wolimba ndi makasitomala

Mafunso Ofunsidwa Kawirikawiri

Kodi Dzina Lina Logulitsa Mabizinesi Ndi Chiyani?

Liwu lina la malonda abizinesi ndi "kugulitsa kovuta," chifukwa nthawi zambiri kumakhudza kugulitsa zinthu zamtengo wapatali, zovuta kapena ntchito ku mabungwe akulu omwe ali ndi njira zogulira zovuta.

Kodi malonda a Enterprise ndi B2B ndi chiyani?

Kugulitsa mabizinesi ndi kugulitsa kwa B2B ndi mitundu yonse yamabizinesi kupita kubizinesi. Pogulitsa B2B, mabizinesi amagulitsa zinthu kapena ntchito kumakampani ena. Kugulitsa kwamabizinesi, kumbali ina, kumatanthauza kugulitsa mayankho akulu ndi ovuta, zinthu, kapena ntchito kumabungwe ena akulu.

Kodi ndizovuta kulowa muzogulitsa zamabizinesi?

Kulowa muzogulitsa zamabizinesi kungakhale kovutirapo chifukwa pamafunika kuphatikiza luso lazogulitsa, chidziwitso chazinthu, komanso luso lomanga ubale. Komabe, ndi maphunziro oyenera komanso chidziwitso, itha kukhala njira yopindulitsa komanso yopindulitsa.

Kodi Ntchito Yogulitsa Mabizinesi Ndi Chiyani?

Ntchito zogulitsa mabizinesi izi zitha kuphatikizira kupanga ndi kuyang'anira maubwenzi ndi omwe amapanga zisankho zazikulu ndikuyendetsa njira zogulitsa zovuta.

Kodi Ndi Zovuta Zotani Zogulitsa Mabizinesi?

Zovuta munjira iyi ndi monga kuyendetsa njira zogulira zovuta, kumanga ubale ndi omwe amapanga zisankho, kuthana ndi zotsutsa, ndi kutseka mapangano amtengo wapatali. Kuphatikiza apo, kugulitsa kwanthawi yayitali komanso kupikisana kwakukulu kungapangitse kugulitsa kwamabizinesi kukhala kovuta.

Maganizo Final

Njira yogulitsa mabizinesi ikhoza kukhala gawo lovuta komanso lovuta, koma lingakhalenso lopindulitsa kwambiri kwa makampani omwe akufuna kuyesetsa.

Chifukwa chake, ngati mukufuna kutengera bizinesi yanu pamlingo wina, lingalirani kutengera njira yogulitsira mabizinesi ndikupeza phindu lero.

Ref: Forbes