Kodi chikhalidwe cha Netflix ndi chiyani? Netflix, kampani yachisanu ndi chiwiri padziko lonse lapansi, yomwe ili ndi ndalama zokwana $ 11 biliyoni mu 2018, ndi olembetsa 158.3 miliyoni padziko lonse lapansi mu 2020, imapereka chikhalidwe chapadera cha bungwe, chomwe chimadziwika kuti chikhalidwe cha Netflix. Ndi chikhalidwe enviable antchito ake.
Chikhalidwe cha Netflix ndichosiyana kwambiri ndi chikhalidwe chamakampani monga utsogoleri kapena chikhalidwe cha mabanja. Ndiye zikusiyana bwanji? Yakhala nkhani yayitali kuchokera pakusintha kwabungwe kuchokera pamavuto, kuchira, kusintha, ndi kupambana.
Nkhaniyi ikufotokoza zoona zake za Chikhalidwe cha Netflix ndi zinsinsi zake kuti apambane. Kotero, tiyeni tilowemo!
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Za Netflix
Netflix idakhazikitsidwa mu 1997 ndi Reed Hastings ndi Marc Randolph ku Scotts Valley, California. Zinayamba ngati ntchito yobwereketsa ndi imelo ya DVD yomwe imagwiritsa ntchito njira yobwereketsa.
Netflix anakumana ndi kuchepa kwa antchito m'chaka cha 2001. Ndipotu, pamene ntchito yolembetsa ya DVD-by-mail ya Netflix inayamba kutchuka, bungwe linapeza kuti linali lochepa kwa ogwira ntchito kuti agwire ntchito yaikulu.
Reed Hastings, woyambitsa Netflix, adazindikira kuti mabizinesi ambiri amawononga ndalama ndi nthawi pamalamulo okhwima a anthu kuti athetse 3% yokha ya ogwira nawo ntchito, zomwe zidayambitsa mavuto.
Pakadali pano, ena 97% ogwira ntchito amatha kuthana ndi mavuto polankhula ndikukhala ndi malingaliro a "wamkulu" mwanjira inayake. M’malo mwake, tinkayesetsa kwambiri kuti tisawalembe ntchito anthuwo, ndipo tinawalola kupita ngati zitapezeka kuti talakwitsa polemba ganyu.
Hasting anakana malangizo akale a anthu kuti alimbikitse chikhalidwe cha "chachikulu" chomwe chimalimbikitsa ufulu ndi udindo. Zimayamba ndi njira zoyendetsera luso la bungwe, ndi lingaliro lalikulu lakuti ogwira ntchito ayenera kuloledwa kutenga nthawi iliyonse yatchuthi yomwe akuwona kuti ndi yoyenera. Lingaliro ili likuwoneka ngati lopenga, koma ndiye PowerPoint ya njira zonse ndi lingaliro ili lidayenda mosayembekezereka.
Pakadali pano, Netflix imalemba ntchito anthu pafupifupi 12,000 m'maofesi 14 m'maiko 10 osiyanasiyana. Pakutsekedwa kwapadziko lonse lapansi, kampaniyi idapeza ogwiritsa ntchito atsopano mamiliyoni ambiri, ndipo lero ili m'gulu lamakampani akulu kwambiri azamasewera ndi zosangalatsa padziko lonse lapansi.
Kampani yomwe imapanga zokhutira yalandiranso zolemekezeka zingapo zomwe zimazindikira mbiri yake yopanga chikhalidwe chosangalatsa chakuntchito. Magulu Apamwamba Olipirira Kampani ndi Utsogoleri Wabwino Kwambiri 2020 mwa Kufananiza, komanso kukhala pa nambala 2019 pamndandanda wa Forbes wa Makampani Odziwika Kwambiri a XNUMX, ndi ochepa chabe mwaulemuwu.
7 Zofunika Kwambiri pa Chikhalidwe cha Netflix
Ngati muyenera kugwiritsa ntchito mawu atatu kufotokoza chikhalidwe Netflix, tikhoza kunena kuti "Palibe malamulo malamulo" kapena "zonse za anthu" chikhalidwe.
Monga tanenera kale, ngakhale kuti ankakumana ndi vuto la anthu ogwira ntchito, ofesiyo tsopano inamva ngati ili ndi anthu openga ndi chikondi ndi ntchito yawo. M'masiku ndi miyezi yotsatira, Hastings adapeza china chake chomwe chidasinthiratu momwe amamvetsetsa kulimbikitsa kwa ogwira ntchito komanso udindo wa utsogoleri.
Zomwe zidachitika ndikuti kampaniyo idakulitsa kwambiri "talente" yawo: anthu aluso adalimbikitsana kuti azigwira ntchito moyenera.
Netflix, monga kampani ina iliyonse, imayang'ana kwambiri kukopa, kusunga, ndikuwongolera talente. Cholinga chake ndi kupanga malo abwino kwambiri ogwirira ntchito okhala ndi mfundo zachilungamo, zabwino, ulemu, kuphatikizidwa, ndi mgwirizano. Ndi kusintha kwa maganizo, Hastings ndi mnzanuyo amakambirana ndi kutenga ndondomeko ndi malamulo atsopano.
Pansipa, tikulemba 7 Mbali za chikhalidwe cha Netflix, zomwe zafotokozedwa mu chikalata cha Netflix mu 2008, zomwe zinapangitsa Netflix kusintha mtundu wake wamalonda kwamuyaya.
1. Pangani Context, osati Control
Mu chikhalidwe cha Netflix, mameneja samayang'anira chisankho chilichonse chovuta kapena zochitika zapamwamba pa malipoti awo achindunji. Cholinga chake ndi kupititsa patsogolo luso la ogwira ntchito kupanga njira, kutchula miyeso, kulongosola bwino maudindo, ndi kukhala oona mtima pakupanga zisankho. N’chimodzimodzi ndi kugamula mosamalitsa kapena kutsindika kwambiri za kukonzekera kusiyana ndi zotsatira zake. M'malo mofuna kuwongolera, kukhazikitsa nkhani kumabweretsa zotsatira zabwino.
2. Zogwirizana Kwambiri, Zogwirizana Momasuka
Malingaliro omwe alipo mu chikhalidwe cha Netflix ndikukhala ndi njira ndi zolinga zenizeni m'gulu lonse komanso magulu amkati. Kuphatikiza apo, ali ndi chikhulupiriro chochulukirapo m'magulu ndi m'madipatimenti, zomwe zimachepetsa kufunikira kwa ma micromanagement ndi misonkhano yamagawo osiyanasiyana. Kukhala wamkulu, wachangu, komanso wosinthika ndiye cholinga chachikulu.
3. Perekani Malipiro Apamwamba
Netflix amalipira malipiro apamwamba kwa antchito awo. Kampaniyo imakhulupirira kuti kulipira malipiro ampikisano, zomwe ndi zochuluka kuposa zomwe opikisana nawo angasangalatse nazo maluso ambiri, ndikusunga anthu okonda. ” Pa Netflix, tikufuna kuti oyang'anira akhazikitse mikhalidwe yomwe anthu amakonda kukhala pano, chifukwa cha ntchito yayikulu ndi malipiro ambiri", adatero CEO.
4. Miyezo Ndi Zomwe Timazilemekeza
Netflix yatsindika mfundo zisanu ndi zinayi zomwe zimakhudza zokolola za antchito. Mu chikhalidwe cha Netflix, magwiridwe antchito ndi zokolola zimayesedwa pogwiritsa ntchito izi:
- Chiweruzo
- Communication
- Zotsatira
- Chidwi
- luso
- mtima
- chilakolako
- Kuona Mtima
- Kudzikonda
5. Limbikitsani Ufulu & Udindo
Netflix idazindikira kuti ogwira ntchito akangolangizidwa kuti azidalira kulingalira ndi kulingalira bwino m'malo moletsa zoletsa, nthawi zambiri amapanga zinthu zabwinoko pamtengo wotsika. Malamulo ndi othandiza kwa anthu ochepa omwe amayambitsa mavuto, koma amalepheretsa ogwira ntchito kusonyeza kuchita bwino komanso luso.
Ngati mukufuna kufufuza filosofi yomwe ili m'modzi mwa makampani odziwika kwambiri padziko lonse lapansi, pofotokoza kusintha kwapang'onopang'ono komwe kunachitika pokonzanso chikhalidwe cha Netflix, mukhoza kuwerenga buku lakuti Palibe Malamulo: Netflix ndi Chikhalidwe cha Kukonzanso ndi Erin Meyer ndi Reed. Hastings.
6. Kuwululira Choonadi pa Magwiridwe
Kupanga maulamuliro ndi miyambo yambiri yoyezera magwiridwe antchito nthawi zambiri sikuwongolera. Chikhalidwe cha Netflix cholinga chake ndi kusunga wogwira ntchito zapamwamba pogwiritsa ntchito kulankhulana momasuka komanso kuwunika momveka bwino.
Chifukwa chake, kuphatikiza mayeso a "kuwala kwadzuwa" omwe amalimbikitsa olemba anzawo ntchito kugawana cholakwika chomwe apanga ndi anzawo, kampaniyo imalimbikitsa mameneja kuti agwiritse ntchito zomwe zimatchedwa 'Keeper Test'.
Mayeso a Keeper akutsutsa oyang'anira ndi funso lakuti, "Kodi ndingamenyane kwambiri kuti ndimusunge pano ngati wina wa gulu langa atandiuza kuti akuchoka ku kampani ya anzanga?" Ngati yankho liri ayi, ayenera kulandira mphatso yopatukana yosangalatsa.
4. Kukwezedwa & Chitukuko
Chikhalidwe cha Netflix chimalimbikitsa chitukuko cha anthu pogwiritsa ntchito uphungu, kusinthasintha, ndi kudziyendetsa m'malo mopanga njira ya ntchito kuyambira pachiyambi. Wogwira ntchito aliyense amene amakwaniritsa zofunikira za bungwe nthawi zonse amakhala woyenera kupita patsogolo.
Netflix yalengeza ndalama zake zokwana £ 1.2m pantchito yopanga. Ndi pulogalamu yatsopano yophunzitsira yomwe ingathandize kukhazikitsa ndi kuthandizira ntchito ndi maphunziro a anthu okwana 1000 ku UK kudzera muzopanga zake, mabwenzi ake ndi mabungwe a maphunziro.
Kodi Netflix Ali ndi Chikhalidwe Champhamvu?
Kutengera zaka zakukulirakulira, inde, Netflix imadzikhazikitsa ngati kampani yaupainiya yokhala ndi chikhalidwe cholimba. Komabe, ndikutsika kwamakasitomala koyamba mu Epulo 2022 patatha zaka zopitilira khumi, tsogolo silidziwika komanso losasinthika.
Chofunikira kwambiri pakuchita bwino kwa Netflix chinali chikhalidwe chake cha "ufulu ndi udindo", momwe kampaniyo idakana kupanga zisankho zautsogoleri, kuwunika magwiridwe antchito, ndondomeko zatchuthi ndi zowonongera, ndipo antchito amayembekezeredwa kuchita bwino kapena kuyika chiwopsezo chosiya "" dream team".
Ogwira ntchito ena adathokoza chifukwa cha chikhalidwe cha Netflix, pomwe ena adachitcha "cutthroat". Kodi malingaliro a Netflix "opanda malamulo" adakhalabe ndi chiyani pakuchita kwa kampani mu masika 2024 ndi zaka khumi zikubwerazi, kapena zidakhala zolakwa?
Zitengera Zapadera
Pambuyo pa zaka 20 zogwira ntchito, chikhalidwe cha Netflix chikadali chimodzi mwa zitsanzo zabwino kwambiri za chikhalidwe chamakampani. Imalongosola mwatsatanetsatane momwe bizinesi imayendera, zomwe Netflix imayendera, machitidwe omwe amayembekezeredwa kwa ogwira ntchito, ndi zomwe makasitomala angayembekezere kuchokera kubizinesiyo. Ndi chikhalidwe chosiyana ndi china chilichonse, Netflix yatsutsa msonkhano kwa zaka zambiri, ikuchita bwino pomwe mabizinesi ena alephera kupanga zatsopano komanso kusintha.
💡 Netflix adasiya kuwunikiranso machitidwe, m'malo mwake, adayambitsa zosavomerezeka 360-digiri ndemanga. Ngati mukufuna kupanga kafukufuku wanthawi zonse wanthawi zonse kwa antchito amitundu yonse, kuyambira mabwana mpaka atsopano, yesani AhaSlides nthawi yomweyo. Timapereka zida zowunikira zonse m'modzi momwe ogwira ntchito angalankhule zowona m'malo omasuka kwambiri.
Mafunso Ofunsidwa Kawirikawiri
Kodi chikhalidwe cha kampani ya Netflix ndi chiyani?
Chikhalidwe cha kampani ya Netflix ndi chitsanzo chodziwika bwino. Njira ya Netflix pachikhalidwe ndi luso ndi yapadera. Mwachitsanzo, wogwira ntchito amatha kutenga tchuthi cholipidwa nthawi yayitali, kusewera masewera kuntchito, kuvala zovala wamba, kusankha nthawi yogwira ntchito, ndi zina zambiri.
Kodi mayendedwe ndi chikhalidwe cha Netflix ndi chiyani?
Chikhalidwe cha Netflix chimayamikira antchito ambiri omwe amadzizindikira okha, komanso oona mtima ndipo samachita zinthu kuchokera kudziko lawo koma chifukwa cha ubwino wa kampani. Sawononga ndalama zambiri polipira anthu abwino ndipo amangokhalira kuchita bwino. Malo otseguka, ogwirira ntchito aulere, kuyang'ana pa kudziyimira pawokha
Kodi kusintha kwa chikhalidwe pa Netflix ndi chiyani?
Kukula kwakukulu kwamakampani awo komanso mpikisano wopikisana nawo kumayendetsa chikhalidwe chaukadaulo mosasamala kanthu komwe mukuchokera, zomwe mumakhulupirira, kapena momwe mukuganiza, Netflix imapitilizabe kupeza nkhani padziko lonse lapansi kuti ipereke zosangalatsa zosiyanasiyana zomwe ziyenera kupezeka kwa aliyense. .
